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HUBSHubspot Inc · Insider ownership research

Hubspot Inc insiders sold $28.9M in the past 12 months. How much of their stake is that?

100% was sold under disclosed trading plans. The largest seller, Brian Halligan (Director), sold $28.1M.Share-of-stake figures for this company are being verified and will be added when that check is finished. Why

Updated Oct 16, 2026 from SEC filings · covers Oct 17, 2025 to Oct 16, 2026
4
buyers among officers and directors (4 trades), past 12 months
100%
of sales were under disclosed trading plans, past 12 months
2 of 15
officers and directors sold shares, past 12 months
Is this normal? Less than usual: about half of the 5-year average. 2 insiders sold; the average is 6 a year. Year by year
Latest filing: Filed Oct 5 for a tax withholding on Oct 1. Yamini Rangan had 2.1K shares withheld by the company for taxes. Filing
SEC ownership filings: 77 filed in the 12 months to Oct 16, 2026; 1,109 on record since Oct 8, 2014 · See the evidence

What stands out

Four insiders bought shares: Dharmesh Shah (10K shares, $1.8M), Yamini Rangan (2.8K shares, $522K) and Lorrie Norrington (1.3K shares, $250K), plus 1 more. These are the first by current officers or directors since Apr 24, 2024.Dharmesh Shah: purchase, May 12, 2026 · Yamini Rangan: purchase, May 12, 2026 · Lorrie Norrington: purchase, May 11, 2026

A share of stake is shown for 0 of the 2 officers and directors who sold. 15 are left out

i
Left out: Dharmesh Shah, Brian Halligan, Yamini Rangan, Kathryn Bueker, Erika Fisher, Jay Simons, Jill Ward, Ronald Gill, Nick Caldwell, Claire Johnson, Lorrie Norrington, Andrew Anagnost, Clara Shih, Michael Berry and Gerald Dischler (share of stake is being verified).
Disclosed company stock is not an insider's whole wealth.

Who sold, and how much of their stake

Officers and directors, past 12 months. Their share of stake is being verified and is not shown yet; amounts and trading plans are below.

Brian Halligan
Director
Not confirmed
Share of stake not shown: share of stake is being verified. Why
$28.1MDisclosed plan
Erika Fisher
Chief Legal Officer
Not confirmed
Share of stake not shown: share of stake is being verified. Why
$730KDisclosed plan
Amounts, filings and trading plans for each seller

Selling by month

Officers and directors, Oct 2025 to Oct 2026. Each sale is counted once: under a disclosed plan, else to cover taxes, else no plan disclosed.

Disclosed planOne dollar scale for every month; the tallest bar is labeled
Oct 2025: $3.7M under a disclosed plan$3.7MOctNov 2025: $3.2M under a disclosed planNovDec 2025: $3.1M under a disclosed planDecJan 2026: $2.6M under a disclosed planJanFeb 2026: $2.4M under a disclosed planFebMar 2026: $2.2M under a disclosed planMarApr 2026: $1.9M under a disclosed planAprMay 2026: $2.1M under a disclosed planMayJun 2026: $1.6M under a disclosed planJunJul 2026: $1.9M under a disclosed planJulAug 2026: $2.0M under a disclosed planAugSep 2026: $2.1M under a disclosed planSepOct

Recent activity

Past 30 days, Sep 17, 2026 to Oct 16, 2026
Oct 1, 20264 insiders had 3.7K shares ($810K) withheld by the company for taxes (not a market sale).
WhoSharesPrice% of total stakeTotal stake afterTrade dateFiled
Yamini Rangan
Chief Executive Officer & Pres, Director
2,139$217.45n/an/aOct 1, 2026Oct 5, 2026
Kathryn Bueker
Chief Financial Officer
781$217.45n/an/aOct 1, 2026Oct 5, 2026
Dharmesh Shah
Chief Technology Officer, Director
436$217.45n/an/aOct 1, 2026Oct 5, 2026
Brian Halligan
Director
371$217.45n/an/aOct 1, 2026Oct 5, 2026

"% of total stake" is the shares in an event against all the vested shares the person held that day, across every share class and holding entity, after that day's vesting. "n/a" means the person's holdings are not confirmed, or the row is a purchase. "Holdings record incomplete" means more shares were sold than the filings show the person held that day, so a percentage would be wrong.

Common questions

Is the Hubspot Inc CEO selling stock?

No. Yamini Rangan reported no open-market sales in the past 12 months.

Why are Hubspot Inc insiders selling?

Filings rarely give a reason, and we don't guess at one. What they show is how the sales were made: 100% of sales by value ran under 10b5-1 trading plans disclosed in the filings. A trading plan schedules sales in advance.

Are any Hubspot Inc insiders buying?

Yes. 4 officers or directors reported 4 purchases in the past 12 months (Form 4 code P; rows the filings describe as reinvested dividends, plan purchases, private deals or moves into the person's own trust are not counted).

The evidence

Who sold2 officers and directors: amount, % of holdings, trading plan
Who soldAmount% of holdingsTrading plan
Brian Halligan
Director
$28.1M
102K shares
Not confirmed
share of stake is being verified. Why
Disclosed plan
Erika Fisher
Chief Legal Officer
$730K
3K shares
Not confirmed
share of stake is being verified. Why
Disclosed plan
The full ownership picture0 of 15 officers and directors confirmed

Vested shares across all share classes, held directly and through trusts, LLCs and family members, as reported on SEC Forms 3, 4 and 5. Unvested awards and options are never counted as owned shares.

InsiderHeld Oct 16, 2025SoldHeld Oct 16, 2026Still held
Dharmesh Shah
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Dharmesh Shah are complete.
Chief Technology Officer, Director
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for Dharmesh Shah

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Dharmesh Shah are complete; balances and unit counts will be added when the check is finished.

−15Kgifted (net of own trusts)
−3.6Kwithheld by the company for taxes
Brian Halligan
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. See the filing Sales and other transactions for Brian Halligan are complete.
Director
n/a−102Kn/an/a
Vesting, gifts, unvested awards and holding lines for Brian Halligan

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Brian Halligan are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
−2.3Kwithheld by the company for taxes

Stock options (not counted as shares):

Options heldStrike priceExpiresIntrinsic value (estimate)
19,846$52.80Feb 1, 2027$3.8M
235$490.47Feb 1, 2032$0
1,040$383.13Mar 1, 2033$0
3,320$34.76Feb 10, 2025$700K
11,763$40.59Jan 29, 2026$2.4M
11,346$52.80Feb 1, 2027$2.2M

Estimate: options held × ($245.64 − strike price), using the most recent insider trade price on Form 4 (Sep 15, 2026), not a market close.

Yamini Rangan
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. See the filing Sales and other transactions for Yamini Rangan are complete.
Chief Executive Officer & Pres, Director
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for Yamini Rangan

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Yamini Rangan are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
−19Kwithheld by the company for taxes
Kathryn Bueker
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Kathryn Bueker are complete.
Chief Financial Officer
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for Kathryn Bueker

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Kathryn Bueker are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
−7Kwithheld by the company for taxes

Stock options (not counted as shares):

Options heldStrike priceExpiresIntrinsic value (estimate)
902$128.10Jul 2, 2028$106K

Estimate: options held × ($245.64 − strike price), using the most recent insider trade price on Form 4 (Sep 15, 2026), not a market close.

Erika Fisher
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Erika Fisher are complete.
Chief Legal Officer
n/a−3Kn/an/a
Vesting, gifts, unvested awards and holding lines for Erika Fisher

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Erika Fisher are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
−1.8Kwithheld by the company for taxes
Jay Simons
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Jay Simons are complete.
Director
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for Jay Simons

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Jay Simons are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
Jill Ward
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Jill Ward are complete.
Director
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for Jill Ward

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Jill Ward are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
Ronald Gill
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Ronald Gill are complete.
Director
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for Ronald Gill

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Ronald Gill are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
Nick Caldwell
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Nick Caldwell are complete.
Director
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for Nick Caldwell

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Nick Caldwell are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
Claire Johnson
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Claire Johnson are complete.
Director
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for Claire Johnson

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Claire Johnson are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
Lorrie Norrington
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Lorrie Norrington are complete.
Director
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for Lorrie Norrington

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Lorrie Norrington are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
Andrew Anagnost
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Andrew Anagnost are complete.
Director
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for Andrew Anagnost

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Andrew Anagnost are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
Clara Shih
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Clara Shih are complete.
Director
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for Clara Shih

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Clara Shih are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
Michael Berry
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Michael Berry are complete.
Director
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for Michael Berry

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Michael Berry are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
Gerald Dischler
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Gerald Dischler are complete.
Director
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for Gerald Dischler

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Gerald Dischler are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

Holdings and share of stake for Hubspot Inc are being verified, so no balances, unit counts or percentages are shown. Sales, proceeds, plan and tax status, titles and dates come straight from individual filings.

What explains the selling$28.9M of sales by plan status, purpose, seller and month

Officer and director open-market sales: $28.9M across 104,600 shares. Plan status and stated purpose are separate questions, and a sale can have both.

By plan status

Taxes

$148K of sales (0.5%) cite tax obligations in their footnotes, $148K of them also under a plan. Separately, 33,916 shares ($9.0M) were withheld by the company for taxes, which isn't a market sale. Example: Erika Fisher, Feb 3, 2026

Purchases · 4 buyers (4 trades)

4 officers and directors bought shares in this period, in 4 trades(Form 4 code P, leaving out rows the filings describe as reinvested dividends, plan purchases, private deals or moves into the person's own trust). Across all their filings on record there are 26 purchase trades.

Charitable gifts · 15K shares

Gifts the filings describe as charitable. Gifts are not sales and are not included in the sale totals.

SellerShares soldProceedsUnder a disclosed planShare of totalSales dates
Brian Halligan
Director
102K$28.1M100%97%Oct 21, 2025 to Sep 15, 2026
Erika Fisher
Chief Legal Officer
3K$730K100%3%Feb 3, 2026 to Aug 4, 2026

Sales by month

MonthSale proceedsDisclosed planTo cover taxesNo plan disclosed
Oct 2025$3.7M$3.7M$0$0
Nov 2025$3.2M$3.2M$0$0
Dec 2025$3.1M$3.1M$0$0
Jan 2026$2.6M$2.6M$0$0
Feb 2026$2.4M$2.4M$0$0
Mar 2026$2.2M$2.2M$0$0
Apr 2026$1.9M$1.9M$0$0
May 2026$2.1M$2.1M$0$0
Jun 2026$1.6M$1.6M$0$0
Jul 2026$1.9M$1.9M$0$0
Aug 2026$2.0M$2.0M$0$0
Sep 2026$2.1M$2.1M$0$0
Oct 2026$0$0$0$0
Is this normal? Selling year by year5 earlier years to compare with

Less than usual: about half of the 5-year average. 2 insiders sold; the average is 6 a year.

12 months endingShares soldInsiders who soldProceeds
Oct 16, 2026
Latest 12 months
105K2$28.9M
Oct 16, 2025
1 year earlier
224K6$144M
Oct 16, 2024
2 years earlier
216K7$121M
Oct 17, 2023
3 years earlier
225K5$92.0M
Oct 17, 2022
4 years earlier
152K6$84.8M
Oct 17, 2021
5 years earlier
244K7$120M

Open-market sales (Form 4 code S) by people who were officers or directors, in split-adjusted shares. Earlier years include people who have since left. A sale that an outside holder also reports (a family trust, a fund) is counted with outside holders in every year. Shares, not dollars, are compared, so a change in the stock price doesn't look like a change in selling. Years the filings don't fully cover are shown but left out of the average.

Known gaps and uncertainty15 officers and directors not confirmed

Holdings and share of stake are being verified. Balances, unit counts and every share-of-stake figure for Hubspot Inc are held back until that check is finished. Sales, proceeds, plan and tax status, titles and dates come straight from individual filings and are complete.

External context: we only cite outside events when a documented connection exists. None is shown for this period.

Sources and methodology1,109 filings on record, 77 filed in the 12-month period, and how we read them

All 1,109 Forms 3, 4 and 5 on record for Hubspot Inc (SEC CIK 1404655), filed from Oct 8, 2014 to Oct 5, 2026; 77 of them were filed in the 12 months this page covers, retrieved from SEC EDGAR on Oct 16, 2026. Prices are the ones reported in each filing, often weighted averages.

Holdings. Each holding line (a share class plus an owner, such as a trust or LLC) carries its last reported balance forward. Entities first reported during the period start at zero, so transfers between an insider's own trusts don't count as selling. Lines not reported for three years or more are listed separately and left out of totals.

Sales. A sale counts as under a 10b5-1 plan if its footnote cites one or the filing's Rule 10b5-1 box is checked, and as tax-related if its footnote cites tax obligations or sell-to-cover. Shares withheld by the company for taxes are listed separately. Sales with neither attribute are labeled "no plan disclosed".

Full methodology

Former or inactive filers (16)No filing in 18 months; last reported balances, not in any total

Spotted something wrong on this page? Report an error. We check every report against the SEC filing and list what we fix in the corrections log.