ZBRA insider ownership: who sold, why, and what they still hold

Who	Shares	Price	% of total stake	Total stake after	Trade date	Filed
Linda Connly Director	500	$377.68	n/a	n/a	Aug 10, 2026	Aug 11, 2026

What stands out

Michael Cho sold $1.3M of stock with no disclosed trading plan. The filings don't state a reason.Largest such sale, Aug 7, 2026

Satish Dhanasekaran bought 1.7K shares for $387K, first on Nov 18, 2025.Purchase, Nov 18, 2025

Selling rose in the last 90 days but the year remains well below the 5-year average: officers and directors sold 4K shares, against an average of 1.2K per 90 days earlier in the period. Most of it was Michael Cho (3.5K shares in the last 90 days) and Linda Connly (500 shares in the last 90 days); 0% of these sales were under disclosed plans.Michael Cho: largest recent sale, Aug 7, 2026 · Linda Connly: largest recent sale, Aug 10, 2026

Percentages cover 2 of 21 officers and directors. 19 are left out

Left out: Bill Burns, Cristen Kogl, Nathan Winters, Ross Manire, Frank Modruson, Jeffrey Schmitz, Michael Smith, Janice Roberts, Richard Hudson, Colleen O'Sullivan, Michael Cho, Robert Armstrong Jr., Tamara Froese, Linda Connly, Nelda Connors, Loizides Luff, Satish Dhanasekaran, Kenneth Miller and Mary McDowell (holdings couldn't be fully reconciled).

Disclosed company stock is not an insider's whole wealth.

Who sold, and how much of their stake

Officers and directors, past 12 months. Each bar is the insider's vested stake at the start of the period (Oct 8, 2025). The gold part is what they sold.

SoldRest of starting stakeAdded during the period

Michael Cho

Chief Strategy Officer

No bar: holdings couldn't be fully reconciled.

$1.3MNo plan disclosed

Janice Roberts

Director

No bar: holdings couldn't be fully reconciled.

$749KNo plan disclosed

Linda Connly

Director

No bar: holdings couldn't be fully reconciled.

$189KNo plan disclosed

Loizides Luff

Chief People Officer

No bar: holdings couldn't be fully reconciled.

$127KNo plan disclosed

Cristen Kogl

Chief Legal Officer

No bar: holdings couldn't be fully reconciled.

$34KNo plan disclosed

All 6 sellers

Selling by month

Officers and directors, Oct 2025 to Oct 2026. Each sale is counted once: under a disclosed plan, else to cover taxes, else no plan disclosed.

Disclosed planTo cover taxesNo plan disclosed

Common questions

Is the Zebra Technologies CEO selling stock?

No. Bill Burns reported no open-market sales in the past 12 months.

Why are Zebra Technologies insiders selling?

Filings rarely give a reason, and we don't guess at one. What they show is how the sales were made: 0% of sales by value ran under 10b5-1 trading plans disclosed in the filings and 100% had no disclosed plan. A trading plan schedules sales in advance.

Are any Zebra Technologies insiders buying?

Yes. 1 officer or director reported 4 purchases in the past 12 months (Form 4 code P, which includes private purchases).

The evidence

Who sold6 officers and directors: amount, % of holdings, trading plan

Who sold	Amount	% of holdings	Trading plan
Michael Cho Chief Strategy Officer	$1.3M 3.5K shares	i No percentage: holdings couldn't be fully reconciled.	No plan disclosed
Janice Roberts Director	$749K 3K shares	i No percentage: holdings couldn't be fully reconciled.	No plan disclosed
Linda Connly Director	$189K 500 shares	i No percentage: holdings couldn't be fully reconciled.	No plan disclosed
Loizides Luff Chief People Officer	$127K 500 shares	i No percentage: holdings couldn't be fully reconciled.	No plan disclosed
Cristen Kogl Chief Legal Officer	$34K 145 shares	i No percentage: holdings couldn't be fully reconciled.	No plan disclosed
Robert Armstrong Jr. Chief Marketing Officer	$2K 9 shares	i No percentage: holdings couldn't be fully reconciled.	No plan disclosed

The full ownership picture2 of 21 insiders fully reconciled · 21 officers and directors

Vested shares across all share classes, held directly and through trusts, LLCs and family members, as reported on SEC Forms 3, 4 and 5. Unvested awards and options are never counted as owned shares.

Insider

Held Oct 8, 2025

Sold

Held Oct 8, 2026

Still held

Anders Gustafsson

Minor difference of -121 shares. Difference is under 0.5% of holdings.

Director

208K

227K

no sales

Vesting, gifts, unvested awards and holding lines for Anders Gustafsson

+33Kshares vested or exercised

0gifted (net of own trusts)

−14Kwithheld by the company for taxes

none reportedunvested awards, start → end

Held through	Share class	Oct 8, 2025	Oct 8, 2026
Direct	Class A Common Stock	207,700	227,492

Reconciliation: minor difference of -121 shares. Difference is under 0.5% of holdings.

Bill Burns

Holdings couldn't be fully reconciled. Balance changed with no matching transaction and no footnote: -18,768 shares on Mar 4, 2026 (Direct). See the filing Sales and other transactions for Bill Burns are complete.

Chief Executive Officer, Director

n/a

Vesting, gifts, unvested awards and holding lines for Bill Burns

+358shares vested or exercised

0gifted (net of own trusts)

−13Kwithheld by the company for taxes

none reportedunvested awards, start → end

Holdings couldn't be fully reconciled. Balance changed with no matching transaction and no footnote: -18,768 shares on Mar 4, 2026 (Direct). The balances below are as reported, not verified totals.

Held through	Share class	Oct 8, 2025	Oct 8, 2026
Direct	Class A Common Stock	45,796	75,972

Cristen Kogl

Holdings couldn't be fully reconciled. Balance changed with no matching transaction and no footnote: -4,207 shares on Mar 5, 2026 (Direct). See the filing Sales and other transactions for Cristen Kogl are complete.

Chief Legal Officer

n/a

−145

n/a

Vesting, gifts, unvested awards and holding lines for Cristen Kogl

+287shares vested or exercised

0gifted (net of own trusts)

−2.7Kwithheld by the company for taxes

none reportedunvested awards, start → end

Holdings couldn't be fully reconciled. Balance changed with no matching transaction and no footnote: -4,207 shares on Mar 5, 2026 (Direct). The balances below are as reported, not verified totals.

Held through	Share class	Oct 8, 2025	Oct 8, 2026
Direct	Class A Common Stock	18,698	23,687

Nathan Winters

Holdings couldn't be fully reconciled. Balance changed with no matching transaction and no footnote: -6,976 shares on Mar 5, 2026 (Direct). See the filing Sales and other transactions for Nathan Winters are complete.

Chief Financial Officer

n/a

Vesting, gifts, unvested awards and holding lines for Nathan Winters

+33shares vested or exercised

0gifted (net of own trusts)

−4.2Kwithheld by the company for taxes

none reportedunvested awards, start → end

Holdings couldn't be fully reconciled. Balance changed with no matching transaction and no footnote: -6,976 shares on Mar 5, 2026 (Direct). The balances below are as reported, not verified totals.

Held through	Share class	Oct 8, 2025	Oct 8, 2026
Direct	Class A Common Stock	17,769	26,480

Ross Manire

Holdings couldn't be fully reconciled. Balance changed with no matching transaction and no footnote: -951 shares on May 19, 2026 (Direct). See the filing Sales and other transactions for Ross Manire are complete.

Director

n/a

Vesting, gifts, unvested awards and holding lines for Ross Manire

0shares vested or exercised

0gifted (net of own trusts)

none reportedunvested awards, start → end

Holdings couldn't be fully reconciled. Balance changed with no matching transaction and no footnote: -951 shares on May 19, 2026 (Direct). The balances below are as reported, not verified totals.

Held through	Share class	Oct 8, 2025	Oct 8, 2026
Direct	Class A Common Stock	14,978	15,808

Frank Modruson

Director

n/a

Vesting, gifts, unvested awards and holding lines for Frank Modruson

0shares vested or exercised

0gifted (net of own trusts)

none reportedunvested awards, start → end

Holdings couldn't be fully reconciled. Balance changed with no matching transaction and no footnote: -951 shares on May 19, 2026 (Direct). The balances below are as reported, not verified totals.

Held through	Share class	Oct 8, 2025	Oct 8, 2026
Direct	Class A Common Stock	14,530	15,360

Joseph White

Chief Product & Solutions

13K

no sales

Vesting, gifts, unvested awards and holding lines for Joseph White

0shares vested or exercised

0gifted (net of own trusts)

none reportedunvested awards, start → end

Held through	Share class	Oct 8, 2025	Oct 8, 2026
Direct	Class A Common Stock	12,874	12,874

Jeffrey Schmitz

Holdings couldn't be fully reconciled. Balance changed with no matching transaction and no footnote: -1,200 shares on Dec 17, 2025 (Direct). See the filing Sales and other transactions for Jeffrey Schmitz are complete.

Chief People Officer

n/a

Vesting, gifts, unvested awards and holding lines for Jeffrey Schmitz

0shares vested or exercised

0gifted (net of own trusts)

−199withheld by the company for taxes

none reportedunvested awards, start → end

New Form 3 filed 2020-02-10; earlier filings set aside.

Holdings couldn't be fully reconciled. Balance changed with no matching transaction and no footnote: -1,200 shares on Dec 17, 2025 (Direct). The balances below are as reported, not verified totals.

Held through	Share class	Oct 8, 2025	Oct 8, 2026
Direct	Class A Common Stock	12,455	11,255

Michael Smith

Director

n/a

Vesting, gifts, unvested awards and holding lines for Michael Smith

0shares vested or exercised

0gifted (net of own trusts)

none reportedunvested awards, start → end

Additional holdings last reported more than 3 years ago are shown separately and excluded from totals.

Holdings couldn't be fully reconciled. Balance changed with no matching transaction and no footnote: -951 shares on May 19, 2026 (Direct). The balances below are as reported, not verified totals.

Held through	Share class	Oct 8, 2025	Oct 8, 2026
Direct	Class A Common Stock	9,865	10,695

Additional holdings last reported May 15, 2014, not confirmed since: 13,350 shares. Not included in any total or percentage on this page.

Thru Trust, Class A Common Stock: 13,350 shares, last reported May 15, 2014

Janice Roberts

Holdings couldn't be fully reconciled. Balance changed with no matching transaction and no footnote: +3,000 shares on May 14, 2026 (Direct). See the filing Sales and other transactions for Janice Roberts are complete.

Director

n/a

−3K

n/a

Vesting, gifts, unvested awards and holding lines for Janice Roberts

0shares vested or exercised

0gifted (net of own trusts)

none reportedunvested awards, start → end

Holdings couldn't be fully reconciled. Balance changed with no matching transaction and no footnote: +3,000 shares on May 14, 2026 (Direct). The balances below are as reported, not verified totals.

Held through	Share class	Oct 8, 2025	Oct 8, 2026
Direct	Class A Common Stock	8,353	6,183

Richard Hudson

Holdings couldn't be fully reconciled. Balance changed with no matching transaction and no footnote: -4,784 shares on Mar 4, 2026 (Direct). See the filing Sales and other transactions for Richard Hudson are complete.

Chief Revenue Officer

n/a

Vesting, gifts, unvested awards and holding lines for Richard Hudson

0shares vested or exercised

0gifted (net of own trusts)

−1.7Kwithheld by the company for taxes

none reportedunvested awards, start → end

Holdings couldn't be fully reconciled. Balance changed with no matching transaction and no footnote: -4,784 shares on Mar 4, 2026 (Direct). The balances below are as reported, not verified totals.

Held through	Share class	Oct 8, 2025	Oct 8, 2026
Direct	Class A Common Stock	6,967	11,040

Colleen O'Sullivan

Holdings couldn't be fully reconciled. Balance changed with no matching transaction and no footnote: -971 shares on Mar 4, 2026 (Direct). See the filing Sales and other transactions for Colleen O'Sullivan are complete.

Chief Accounting Officer

n/a

Vesting, gifts, unvested awards and holding lines for Colleen O'Sullivan

0shares vested or exercised

0gifted (net of own trusts)

−575withheld by the company for taxes

none reportedunvested awards, start → end

Holdings couldn't be fully reconciled. Balance changed with no matching transaction and no footnote: -971 shares on Mar 4, 2026 (Direct). The balances below are as reported, not verified totals.

Held through	Share class	Oct 8, 2025	Oct 8, 2026
Direct	Class A Common Stock	6,777	7,921

Michael Cho

Holdings couldn't be fully reconciled. Balance changed with no matching transaction and no footnote: +3,500 shares on Aug 7, 2026 (Direct). See the filing Sales and other transactions for Michael Cho are complete.

Chief Strategy Officer

n/a

−3.5K

n/a

Vesting, gifts, unvested awards and holding lines for Michael Cho

0shares vested or exercised

0gifted (net of own trusts)

−1.3Kwithheld by the company for taxes

none reportedunvested awards, start → end

Holdings couldn't be fully reconciled. Balance changed with no matching transaction and no footnote: +3,500 shares on Aug 7, 2026 (Direct). The balances below are as reported, not verified totals.

Held through	Share class	Oct 8, 2025	Oct 8, 2026
Direct	Class A Common Stock	6,226	8,670

Robert Armstrong Jr.

Holdings couldn't be fully reconciled. Balance changed with no matching transaction and no footnote: -2,077 shares on Mar 5, 2026 (Direct). See the filing Sales and other transactions for Robert Armstrong Jr. are complete.

Chief Marketing Officer

n/a

−9

n/a

Vesting, gifts, unvested awards and holding lines for Robert Armstrong Jr.

+17shares vested or exercised

0gifted (net of own trusts)

−925withheld by the company for taxes

none reportedunvested awards, start → end

Holdings couldn't be fully reconciled. Balance changed with no matching transaction and no footnote: -2,077 shares on Mar 5, 2026 (Direct). The balances below are as reported, not verified totals.

Held through	Share class	Oct 8, 2025	Oct 8, 2026
Direct	Class A Common Stock	5,488	7,973

Tamara Froese

Holdings couldn't be fully reconciled. Balance changed with no matching transaction and no footnote: -2,173 shares on Mar 4, 2026 (Direct). See the filing Sales and other transactions for Tamara Froese are complete.

Chief Supply Chain Officer

n/a

Vesting, gifts, unvested awards and holding lines for Tamara Froese

0shares vested or exercised

0gifted (net of own trusts)

−1Kwithheld by the company for taxes

none reportedunvested awards, start → end

Holdings couldn't be fully reconciled. Balance changed with no matching transaction and no footnote: -2,173 shares on Mar 4, 2026 (Direct). The balances below are as reported, not verified totals.

Held through	Share class	Oct 8, 2025	Oct 8, 2026
Direct	Class A Common Stock	4,717	7,241

Linda Connly

Holdings couldn't be fully reconciled. Balance changed with no matching transaction and no footnote: -1,107 shares on May 19, 2026 (Direct). See the filing Sales and other transactions for Linda Connly are complete.

Director

n/a

−500

n/a

Vesting, gifts, unvested awards and holding lines for Linda Connly

0shares vested or exercised

0gifted (net of own trusts)

none reportedunvested awards, start → end

Holdings couldn't be fully reconciled. Balance changed with no matching transaction and no footnote: -1,107 shares on May 19, 2026 (Direct). The balances below are as reported, not verified totals.

Held through	Share class	Oct 8, 2025	Oct 8, 2026
Direct	Class A Common Stock	4,364	4,208

Nelda Connors

Director

n/a

Vesting, gifts, unvested awards and holding lines for Nelda Connors

0shares vested or exercised

0gifted (net of own trusts)

none reportedunvested awards, start → end

Holdings couldn't be fully reconciled. Balance changed with no matching transaction and no footnote: -951 shares on May 19, 2026 (Direct). The balances below are as reported, not verified totals.

Held through	Share class	Oct 8, 2025	Oct 8, 2026
Direct	Class A Common Stock	2,347	3,177

Loizides Luff

Holdings couldn't be fully reconciled. Balance changed with no matching transaction and no footnote: -2,280 shares on Mar 4, 2026 (Direct). See the filing Sales and other transactions for Loizides Luff are complete.

Chief People Officer

n/a

−500

n/a

Vesting, gifts, unvested awards and holding lines for Loizides Luff

0shares vested or exercised

0gifted (net of own trusts)

−253withheld by the company for taxes

none reportedunvested awards, start → end

Started reporting during the period; starting holdings are from the Form 3.

Holdings couldn't be fully reconciled. Balance changed with no matching transaction and no footnote: -2,280 shares on Mar 4, 2026 (Direct). The balances below are as reported, not verified totals.

Held through	Share class	Oct 8, 2025	Oct 8, 2026
Direct	Class A Common Stock	1,847	3,702

Satish Dhanasekaran

Holdings couldn't be fully reconciled. Balance changed with no matching transaction and no footnote: -1,000 shares on Nov 18, 2025 (Direct). See the filing Sales and other transactions for Satish Dhanasekaran are complete.

Director

n/a

Vesting, gifts, unvested awards and holding lines for Satish Dhanasekaran

0shares vested or exercised

0gifted (net of own trusts)

none reportedunvested awards, start → end

Holdings couldn't be fully reconciled. Balance changed with no matching transaction and no footnote: -1,000 shares on Nov 18, 2025 (Direct). The balances below are as reported, not verified totals.

Held through	Share class	Oct 8, 2025	Oct 8, 2026
Direct	Class A Common Stock	1,526	4,056

Kenneth Miller

Director

n/a

Vesting, gifts, unvested awards and holding lines for Kenneth Miller

0shares vested or exercised

0gifted (net of own trusts)

none reportedunvested awards, start → end

Holdings couldn't be fully reconciled. Balance changed with no matching transaction and no footnote: -951 shares on May 19, 2026 (Direct). The balances below are as reported, not verified totals.

Held through	Share class	Oct 8, 2025	Oct 8, 2026
Direct	Class A Common Stock	701	1,531

Mary McDowell

Director

n/a

Vesting, gifts, unvested awards and holding lines for Mary McDowell

0shares vested or exercised

0gifted (net of own trusts)

none reportedunvested awards, start → end

Holdings couldn't be fully reconciled. Balance changed with no matching transaction and no footnote: -951 shares on May 19, 2026 (Direct). The balances below are as reported, not verified totals.

Held through	Share class	Oct 8, 2025	Oct 8, 2026
Direct	Class A Common Stock	569	569

2 of 21 insiders fully reconciled: starting holdings plus reported transactions match ending holdings (1 exactly, 1 with a minor or footnoted difference). For 19 we show sales but not holdings; the ! icon on their rows explains why. Percentages cover 2 of 21 officers and directors. Left out: Bill Burns, Cristen Kogl, Nathan Winters, Ross Manire, Frank Modruson, Jeffrey Schmitz, Michael Smith, Janice Roberts, Richard Hudson, Colleen O'Sullivan, Michael Cho, Robert Armstrong Jr., Tamara Froese, Linda Connly, Nelda Connors, Loizides Luff, Satish Dhanasekaran, Kenneth Miller and Mary McDowell (holdings couldn't be fully reconciled). "Still held" compares ending with starting vested shares; a plus sign means the holding grew.

What explains the selling$2.4M of sales by plan status, purpose, seller and month

Officer and director open-market sales: $2.4M across 7,654 shares. Plan status and stated purpose are separate questions, and a sale can have both.

By plan status

No plan disclosed · $2.4M

Sales with no 10b5-1 plan and no tax reference in the filing. $1.3M of it is Michael Cho. No plan disclosed is a statement about the filing, not about why the sale happened. Largest such sale: Michael Cho, Aug 7, 2026

Taxes

39,915 shares ($8.9M) were withheld by the company for taxes, which isn't a market sale.

Purchases · 1 buyer (4 trades)

1 officer or director bought shares in this period, in 4 trades(Form 4 code P). Across all their filings on record there are 19 purchase trades.

Seller	Shares sold	Proceeds	Under a disclosed plan	Share of total	Sales dates
Michael Cho Chief Strategy Officer	3.5K	$1.3M	0%	54%	Aug 7, 2026 to Aug 7, 2026
Janice Roberts Director	3K	$749K	0%	31%	May 14, 2026 to May 14, 2026
Linda Connly Director	500	$189K	0%	8%	Aug 10, 2026 to Aug 10, 2026
Loizides Luff Chief People Officer	500	$127K	0%	5%	May 26, 2026 to May 26, 2026
Cristen Kogl Chief Legal Officer	145	$34K	0%	1%	Mar 5, 2026 to Mar 5, 2026
Robert Armstrong Jr. Chief Marketing Officer	9	$2K	0%	0.1%	Mar 5, 2026 to Mar 5, 2026

Sales by month

Month	Sale proceeds	Disclosed plan	To cover taxes	No plan disclosed
Oct 2025	$0	$0	$0	$0
Nov 2025	$0	$0	$0	$0
Dec 2025	$0	$0	$0	$0
Jan 2026	$0	$0	$0	$0
Feb 2026	$0	$0	$0	$0
Mar 2026	$36K	$0	$0	$36K
Apr 2026	$0	$0	$0	$0
May 2026	$876K	$0	$0	$876K
Jun 2026	$0	$0	$0	$0
Jul 2026	$0	$0	$0	$0
Aug 2026	$1.5M	$0	$0	$1.5M
Sep 2026	$0	$0	$0	$0
Oct 2026	$0	$0	$0	$0

Is this normal? Selling year by year5 earlier years to compare with

Less than usual: about one-eighth of the 5-year average. 6 insiders sold; the average is 7 a year.

12 months ending	Shares sold	Insiders who sold	Proceeds
Oct 8, 2026 Latest 12 months	7.7K	6	$2.4M
Oct 8, 2025 1 year earlier	8.2K	9	$3.1M
Oct 8, 2024 2 years earlier	6.1K	5	$1.8M
Oct 9, 2023 3 years earlier	1.6K	1	$468K
Oct 9, 2022 4 years earlier	25K	6	$14.7M
Oct 9, 2021 5 years earlier	255K	14	$120M

Open-market sales (Form 4 code S) by people who were officers or directors, in split-adjusted shares. Earlier years include people who have since left. A sale that an outside holder also reports (a family trust, a fund) is counted with outside holders in every year. Shares, not dollars, are compared, so a change in the stock price doesn't look like a change in selling. Years the filings don't fully cover are shown but left out of the average.

Known gaps and uncertainty19 insiders whose holdings couldn't be fully reconciled

Bill Burns: holdings couldn't be fully reconciled (difference of 9,593 shares). Balance changed with no matching transaction and no footnote: -18,768 shares on Mar 4, 2026 (Direct). Filing, Mar 4, 2026

Cristen Kogl: holdings couldn't be fully reconciled (difference of 501 shares). Balance changed with no matching transaction and no footnote: -4,207 shares on Mar 5, 2026 (Direct). Filing, Mar 5, 2026

Nathan Winters: holdings couldn't be fully reconciled (difference of 1,042 shares). Balance changed with no matching transaction and no footnote: -6,976 shares on Mar 5, 2026 (Direct). Filing, Mar 5, 2026

Ross Manire: holdings couldn't be fully reconciled (difference of -121 shares). Balance changed with no matching transaction and no footnote: -951 shares on May 19, 2026 (Direct). Filing, May 19, 2026

Frank Modruson: holdings couldn't be fully reconciled (difference of -121 shares). Balance changed with no matching transaction and no footnote: -951 shares on May 19, 2026 (Direct). Filing, May 19, 2026

Jeffrey Schmitz: holdings couldn't be fully reconciled (difference of -1,001 shares). Balance changed with no matching transaction and no footnote: -1,200 shares on Dec 17, 2025 (Direct). Filing, Dec 17, 2025

Michael Smith: holdings couldn't be fully reconciled (difference of -121 shares). Balance changed with no matching transaction and no footnote: -951 shares on May 19, 2026 (Direct). Filing, May 19, 2026

Janice Roberts: holdings couldn't be fully reconciled (difference of -121 shares). Balance changed with no matching transaction and no footnote: +3,000 shares on May 14, 2026 (Direct). Filing, May 14, 2026

Richard Hudson: holdings couldn't be fully reconciled (difference of 108 shares). Balance changed with no matching transaction and no footnote: -4,784 shares on Mar 4, 2026 (Direct). Filing, Mar 4, 2026

Colleen O'Sullivan: holdings couldn't be fully reconciled (difference of 115 shares). Balance changed with no matching transaction and no footnote: -971 shares on Mar 4, 2026 (Direct). Filing, Mar 4, 2026

Michael Cho: holdings couldn't be fully reconciled (difference of 2,800 shares). Balance changed with no matching transaction and no footnote: +3,500 shares on Aug 7, 2026 (Direct). Filing, Aug 7, 2026

Robert Armstrong Jr.: holdings couldn't be fully reconciled (difference of 238 shares). Balance changed with no matching transaction and no footnote: -2,077 shares on Mar 5, 2026 (Direct). Filing, Mar 5, 2026

Tamara Froese: holdings couldn't be fully reconciled (difference of 327 shares). Balance changed with no matching transaction and no footnote: -2,173 shares on Mar 4, 2026 (Direct). Filing, Mar 4, 2026

Linda Connly: holdings couldn't be fully reconciled (difference of -607 shares). Balance changed with no matching transaction and no footnote: -1,107 shares on May 19, 2026 (Direct). Filing, May 19, 2026

Nelda Connors: holdings couldn't be fully reconciled (difference of -121 shares). Balance changed with no matching transaction and no footnote: -951 shares on May 19, 2026 (Direct). Filing, May 19, 2026

Loizides Luff: holdings couldn't be fully reconciled (difference of 46 shares). Balance changed with no matching transaction and no footnote: -2,280 shares on Mar 4, 2026 (Direct). Filing, Mar 4, 2026

Satish Dhanasekaran: holdings couldn't be fully reconciled (difference of -121 shares). Balance changed with no matching transaction and no footnote: -1,000 shares on Nov 18, 2025 (Direct). Filing, Nov 18, 2025

Kenneth Miller: holdings couldn't be fully reconciled (difference of -121 shares). Balance changed with no matching transaction and no footnote: -951 shares on May 19, 2026 (Direct). Filing, May 19, 2026

Mary McDowell: holdings couldn't be fully reconciled (difference of -951 shares). Balance changed with no matching transaction and no footnote: -951 shares on May 19, 2026 (Direct). Filing, May 19, 2026

Anders Gustafsson: minor difference of -121 shares. Difference is under 0.5% of holdings.

Inferred rename: the share class "Common Stock" is treated as the same class as "Class A Common Stock" on 1 holding line, because the old title was never reported again on those lines and each balance carried over exactly. Example (Andrew Ludwick, 10,000 shares): old title, new title

External context: we only cite outside events when a documented connection exists. None is shown for this period.

Sources and methodology1,222 filings from SEC EDGAR, and how we read them

All 1,222 Forms 3, 4 and 5 filed for Zebra Technologies (SEC CIK 877212) from Sep 10, 2001 to Aug 11, 2026, retrieved from SEC EDGAR on Oct 8, 2026. Prices are the ones reported in each filing, often weighted averages. 1 older filing exists only on paper and could not be read.

Probable 3-for-2 stock split on or before Aug 22, 2003 (first filing that shows post-split balances). Splits aren't reported as transactions; 4 holding lines changed by exactly this ratio, so earlier share counts are restated.

Probable 3-for-2 stock split on or before Aug 25, 2004 (split date stated in a footnote). Splits aren't reported as transactions; 6 holding lines changed by exactly this ratio, so earlier share counts are restated.

Holdings. Each holding line (a share class plus an owner, such as a trust or LLC) carries its last reported balance forward. Entities first reported during the period start at zero, so transfers between an insider's own trusts don't count as selling. Lines not reported for three years or more are listed separately and left out of totals.

Sales. A sale counts as under a 10b5-1 plan if its footnote cites one or the filing's Rule 10b5-1 box is checked, and as tax-related if its footnote cites tax obligations or sell-to-cover. Shares withheld by the company for taxes are listed separately. Sales with neither attribute are labeled "no plan disclosed".

Full methodology

Former or inactive filers (33)No filing in 18 months; last reported balances, not in any total

Name	Last filed	Last reported balance
Richard Keyser	Aug 7, 2023	17,980 shares, last reported balance as of Aug 7, 2023
Joachim Heel	May 8, 2023	39,032 shares, last reported balance as of May 6, 2023
Stephen Williams	Aug 8, 2022	4,099 shares, last reported balance as of Aug 4, 2022
Chirantan Desai	May 16, 2022	5,290 shares, last reported balance as of May 12, 2022
Michael Terzich	May 27, 2020	28,105 shares, last reported balance as of May 26, 2020
Olivier Leonetti	May 12, 2020	22,319 shares, last reported balance as of May 12, 2020
Holly Tyson	May 4, 2020	No balance on record
Andrew Ludwick	Mar 6, 2020	1,505 shares, last reported balance as of Mar 5, 2020
Hugh Gagnier	Aug 27, 2018	14,682 shares, last reported balance as of Aug 23, 2018
Jim Kaput	Aug 15, 2018	17,262 shares, last reported balance as of Aug 14, 2018
Michael Smiley	May 16, 2016	77,378 shares, last reported balance as of May 12, 2016
Gina Vascsinec	May 16, 2016	1,306 shares, last reported balance as of May 12, 2016
Steve Boshold	Mar 2, 2016	168 shares, last reported balance as of Feb 29, 2016
Gerhard Cless	Jan 19, 2016	4,147,749 shares, last reported balance as of Nov 9, 2015
Thomas Collins	Jun 2, 2015	4,291 shares, last reported balance as of May 29, 2015
Juliann Larimer	May 19, 2015	4,053 shares, last reported balance as of May 15, 2015
Robert Sanders	May 19, 2015	4,262 shares, last reported balance as of May 15, 2015
Girish Rishi	Apr 28, 2015	5,475 shares, last reported balance as of Apr 24, 2015
Robert Potter	Mar 27, 2015	15,110 shares, last reported balance as of Mar 26, 2015
Philip Gerskovich	Feb 12, 2015	12,084 shares, last reported balance as of Feb 10, 2015
Todd Naughton	Aug 13, 2014	12,218 shares, last reported balance as of Aug 12, 2014
Terrance Collins	Jun 24, 2014	4,059 shares, last reported balance as of Jun 20, 2014
Joanne Townsend	Nov 5, 2012	7,757 shares, last reported balance as of Nov 2, 2012
william walsh	Sep 2, 2010	18,636 shares, last reported balance as of Sep 1, 2010
Noel Elfant	May 11, 2009	12,850 shares, last reported balance as of May 7, 2009
Veraje Anjargolian	Apr 6, 2009	6,000 shares, last reported balance as of Oct 14, 2008
Charles Whitchurch	Apr 28, 2008	8,547 shares, last reported balance as of Apr 25, 2008
John Dillon	Mar 6, 2008	14,656 shares, last reported balance as of Dec 31, 2007
Edward Kaplan	Feb 15, 2008	928,533 shares, last reported balance as of Dec 10, 2007
Bruce Ralph	Dec 18, 2007	3,108 shares, last reported balance as of Oct 20, 2007
Christopher Knowles	Feb 10, 2006	4,500 shares, last reported balance as of Feb 8, 2006
John Kindsvater	Mar 8, 2005	3,021 shares, last reported balance as of Mar 4, 2005
Michael Edicola	Jan 6, 2004	No balance on record

Zebra Technologies insiders sold $2.4M in the past 12 months. How much of their stake is that?

What stands out

Who sold, and how much of their stake

Selling by month

Common questions

Is the Zebra Technologies CEO selling stock?

Why are Zebra Technologies insiders selling?

Are any Zebra Technologies insiders buying?

The evidence

No plan disclosed · $2.4M

Taxes

Purchases · 1 buyer (4 trades)

Sales by month