Beta100% was sold under disclosed trading plans. The largest seller, Jeremy Stoppelman (Chief Executive Officer, Director), sold $11.8M. 71% of these sales were shares from exercising options.Share-of-stake figures for this company are being verified and will be added when that check is finished. Why
Routine activity: 100% of sales were under disclosed plans, and no insider sold more than 1% of vested holdings.
A share of stake is shown for 0 of the 9 officers and directors who sold. 16 are left out Disclosed company stock is not an insider's whole wealth.i
Left out: Jeremy Stoppelman, Joseph Nachman, Craig Saldanha, David Schwarzbach, Sam Eaton, Diane Irvine, Carmen Amara, Robert Gibbs, Fred Anderson, Christine Barone, Sharon Rothstein, Royce Wells, Dan Jedda, Logan Green, Ramesh Kuduvalli and Alexander Levy (share of stake is being verified).
Officers and directors, past 12 months. Their share of stake is being verified and is not shown yet; amounts and trading plans are below.
Officers and directors, Oct 2025 to Oct 2026. Each sale is counted once: under a disclosed plan, else to cover taxes, else no plan disclosed.
| Who | Shares | Price | % of total stake | Total stake after | Trade date | Filed |
|---|---|---|---|---|---|---|
| Jeremy Stoppelman Chief Executive Officer, Director | 20,481 | $18.11 | n/a | n/a | Oct 1, 2026 | Oct 5, 2026 |
| Who | Shares | Price | % of total stake | Total stake after | Trade date | Filed |
|---|---|---|---|---|---|---|
| Carmen Amara Chief People Officer | 500 | $18.60 | n/a | n/a | Oct 1, 2026 | Oct 5, 2026 |
"% of total stake" is the shares in an event against all the vested shares the person held that day, across every share class and holding entity, after that day's vesting. "n/a" means the person's holdings are not confirmed, or the row is a purchase. "Holdings record incomplete" means more shares were sold than the filings show the person held that day, so a percentage would be wrong.
Fred Anderson reported no open-market sales in the past 12 months. Large shareholders and the funds or companies that board members represent are not part of management, so they are left out of the figures above.
Yes. Jeremy Stoppelman sold 426K shares ($11.8M) in the past 12 months, all of it under a trading plan disclosed in the filings.
Filings rarely give a reason, and we don't guess at one. What they show is how the sales were made: 100% of sales by value ran under 10b5-1 trading plans disclosed in the filings. A trading plan schedules sales in advance.
No. Officers and directors reported no purchases in the past 12 months.
| Who sold | Amount | % of holdings | Trading plan |
|---|---|---|---|
| Jeremy Stoppelman Chief Executive Officer, Director | $11.8M 426K shares | Not confirmedshare of stake is being verified. Why | Disclosed plan |
| Joseph Nachman Chief Operating Officer | $1.8M 62K shares | Not confirmedshare of stake is being verified. Why | Disclosed plan |
| David Schwarzbach Chief Financial Officer | $1.5M 57K shares | Not confirmedshare of stake is being verified. Why | Disclosed plan |
| Carmen Amara Chief People Officer | $872K 32K shares | Not confirmedshare of stake is being verified. Why | Disclosed plan |
| Christine Barone Director | $806K 31K shares | Not confirmedshare of stake is being verified. Why | Disclosed plan |
| Craig Saldanha Chief Product Officer | $233K 8.4K shares | Not confirmedshare of stake is being verified. Why | Disclosed plan |
| Alexander Levy Chief Technology Officer | $90K 3.8K shares | Not confirmedshare of stake is being verified. Why | Disclosed plan |
| Dan Jedda Director | $31K 1.5K shares | Not confirmedshare of stake is being verified. Why | Disclosed plan |
| Sam Eaton Chief Technology Officer | $6K 195 shares | Not confirmedshare of stake is being verified. Why | Disclosed plan |
Board members representing outside shareholders, reported separately: Fred Anderson. Details
Vested shares across all share classes, held directly and through trusts, LLCs and family members, as reported on SEC Forms 3, 4 and 5. Unvested awards and options are never counted as owned shares.
| Insider | Held Oct 16, 2025 | Sold | Held Oct 16, 2026 | Still held |
|---|---|---|---|---|
Jeremy Stoppelman!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Jeremy Stoppelman are complete. Chief Executive Officer, Director | n/a | −426K | n/a | n/a |
Vesting, gifts, unvested awards and holding lines for Jeremy StoppelmanHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Jeremy Stoppelman are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) −116Kwithheld by the company for taxes | ||||
Joseph Nachman!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Joseph Nachman are complete. Chief Operating Officer | n/a | −62K | n/a | n/a |
Vesting, gifts, unvested awards and holding lines for Joseph NachmanHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Joseph Nachman are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) −52Kwithheld by the company for taxes | ||||
Craig Saldanha!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Craig Saldanha are complete. Chief Product Officer | n/a | −8.4K | n/a | n/a |
Vesting, gifts, unvested awards and holding lines for Craig SaldanhaHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Craig Saldanha are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) −24Kwithheld by the company for taxes | ||||
David Schwarzbach!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for David Schwarzbach are complete. Chief Financial Officer | n/a | −57K | n/a | n/a |
Vesting, gifts, unvested awards and holding lines for David SchwarzbachHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for David Schwarzbach are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) −50Kwithheld by the company for taxes | ||||
Sam Eaton!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Sam Eaton are complete. Chief Technology Officer | n/a | −195 | n/a | n/a |
Vesting, gifts, unvested awards and holding lines for Sam EatonHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Sam Eaton are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) −52Kwithheld by the company for taxes | ||||
Diane Irvine!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Diane Irvine are complete. Director | n/a | 0 | n/a | n/a |
Vesting, gifts, unvested awards and holding lines for Diane IrvineHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Diane Irvine are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||
Carmen Amara!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Carmen Amara are complete. Chief People Officer | n/a | −32K | n/a | n/a |
Vesting, gifts, unvested awards and holding lines for Carmen AmaraHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Carmen Amara are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) −30Kwithheld by the company for taxes | ||||
Robert Gibbs!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Robert Gibbs are complete. Director | n/a | 0 | n/a | n/a |
Vesting, gifts, unvested awards and holding lines for Robert GibbsHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Robert Gibbs are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||
Fred Anderson!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Fred Anderson are complete. Director | n/a | 0 | n/a | n/a |
Vesting, gifts, unvested awards and holding lines for Fred AndersonHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Fred Anderson are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||
Christine Barone!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Christine Barone are complete. Director | n/a | −31K | n/a | n/a |
Vesting, gifts, unvested awards and holding lines for Christine BaroneHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Christine Barone are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||
Sharon Rothstein!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Sharon Rothstein are complete. Director | n/a | 0 | n/a | n/a |
Vesting, gifts, unvested awards and holding lines for Sharon RothsteinHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Sharon Rothstein are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||
Royce Wells!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Royce Wells are complete. Director | n/a | 0 | n/a | n/a |
Vesting, gifts, unvested awards and holding lines for Royce WellsHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Royce Wells are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||
Dan Jedda!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Dan Jedda are complete. Director | n/a | −1.5K | n/a | n/a |
Vesting, gifts, unvested awards and holding lines for Dan JeddaHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Dan Jedda are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||
Logan Green!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Logan Green are complete. Director | n/a | 0 | n/a | n/a |
Vesting, gifts, unvested awards and holding lines for Logan GreenHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Logan Green are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||
Ramesh Kuduvalli!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Ramesh Kuduvalli are complete. Chief Product Officer | n/a | 0 | n/a | n/a |
Vesting, gifts, unvested awards and holding lines for Ramesh KuduvalliHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Ramesh Kuduvalli are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||
Alexander Levy!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Alexander Levy are complete. Chief Technology Officer | n/a | −3.8K | n/a | n/a |
Vesting, gifts, unvested awards and holding lines for Alexander LevyHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Alexander Levy are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) −2.5Kwithheld by the company for taxes | ||||
Holdings and share of stake for Yelp Inc are being verified, so no balances, unit counts or percentages are shown. Sales, proceeds, plan and tax status, titles and dates come straight from individual filings.
Officer and director open-market sales: $17.1M across 621,572 shares. Plan status and stated purpose are separate questions, and a sale can have both.
325,639 shares ($7.4M) were withheld by the company for taxes, which isn't a market sale.
| Seller | Shares sold | Proceeds | Under a disclosed plan | Share of total | Sales dates |
|---|---|---|---|---|---|
| Jeremy Stoppelman Chief Executive Officer, Director | 426K | $11.8M | 100% | 69% | Jan 15, 2026 to Feb 5, 2026 |
| Joseph Nachman Chief Operating Officer | 62K | $1.8M | 100% | 10% | Nov 6, 2025 to Aug 3, 2026 |
| David Schwarzbach Chief Financial Officer | 57K | $1.5M | 100% | 9% | Nov 26, 2025 to Aug 21, 2026 |
| Carmen Amara Chief People Officer | 32K | $872K | 100% | 5% | Oct 27, 2025 to Oct 1, 2026 |
| Christine Barone Director | 31K | $806K | 100% | 5% | Dec 3, 2025 to Jun 1, 2026 |
| Craig Saldanha Chief Product Officer | 8.4K | $233K | 100% | 1% | Nov 3, 2025 to May 1, 2026 |
| Alexander Levy Chief Technology Officer | 3.8K | $90K | 100% | 0.5% | Aug 24, 2026 to Aug 24, 2026 |
| Dan Jedda Director | 1.5K | $31K | 100% | 0.2% | Feb 23, 2026 to Feb 23, 2026 |
| Sam Eaton Chief Technology Officer | 195 | $6K | 100% | 0.0% | Dec 2, 2025 to Dec 2, 2025 |
| Month | Sale proceeds | Disclosed plan | To cover taxes | No plan disclosed |
|---|---|---|---|---|
| Oct 2025 | $50K | $50K | $0 | $0 |
| Nov 2025 | $561K | $561K | $0 | $0 |
| Dec 2025 | $1.6M | $1.6M | $0 | $0 |
| Jan 2026 | $9.6M | $9.6M | $0 | $0 |
| Feb 2026 | $2.7M | $2.7M | $0 | $0 |
| Mar 2026 | $524K | $524K | $0 | $0 |
| Apr 2026 | $229K | $229K | $0 | $0 |
| May 2026 | $45K | $45K | $0 | $0 |
| Jun 2026 | $616K | $616K | $0 | $0 |
| Jul 2026 | $777K | $777K | $0 | $0 |
| Aug 2026 | $415K | $415K | $0 | $0 |
| Sep 2026 | $11K | $11K | $0 | $0 |
| Oct 2026 | $9K | $9K | $0 | $0 |
Directors whose reported holdings sit mostly in an investment fund or a corporate shareholder they represent, not in their own name, with beneficial ownership disclaimed except for their own financial interest. Listed and sourced here; not part of the management totals or the answer line. Shares a fund hands to its own investors are distributions, not sales.
| Board member | Held Oct 16, 2025 | Sold | Held Oct 16, 2026 | Still held |
|---|---|---|---|---|
Fred Anderson!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Fred Anderson are complete. Director | n/a | 0 | n/a | n/a |
Vesting, gifts, unvested awards and holding lines for Fred AndersonHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Fred Anderson are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||
In line with the past 5 years. 9 insiders sold; the average is 5 a year.
| 12 months ending | Shares sold | Insiders who sold | Proceeds |
|---|---|---|---|
| Oct 16, 2026 Latest 12 months | 622K | 9 | $17.1M |
| Oct 16, 2025 1 year earlier | 343K | 6 | $12.2M |
| Oct 16, 2024 2 years earlier | 256K | 5 | $10.6M |
| Oct 17, 2023 3 years earlier | 895K | 5 | $28.4M |
| Oct 17, 2022 4 years earlier | 135K | 4 | $4.4M |
| Oct 17, 2021 5 years earlier | 1.81M | 6 | $57.2M |
Open-market sales (Form 4 code S) by people who were officers or directors, in split-adjusted shares. Earlier years include people who have since left. A sale that an outside holder also reports (a family trust, a fund) is counted with outside holders in every year. Shares, not dollars, are compared, so a change in the stock price doesn't look like a change in selling. Years the filings don't fully cover are shown but left out of the average.
Holdings and share of stake are being verified. Balances, unit counts and every share-of-stake figure for Yelp Inc are held back until that check is finished. Sales, proceeds, plan and tax status, titles and dates come straight from individual filings and are complete.
External context: we only cite outside events when a documented connection exists. None is shown for this period.
All 1,367 Forms 3, 4 and 5 on record for Yelp Inc (SEC CIK 1345016), filed from Mar 1, 2012 to Oct 5, 2026; 88 of them were filed in the 12 months this page covers, retrieved from SEC EDGAR on Oct 16, 2026. Prices are the ones reported in each filing, often weighted averages.
Holdings. Each holding line (a share class plus an owner, such as a trust or LLC) carries its last reported balance forward. Entities first reported during the period start at zero, so transfers between an insider's own trusts don't count as selling. Lines not reported for three years or more are listed separately and left out of totals.
Sales. A sale counts as under a 10b5-1 plan if its footnote cites one or the filing's Rule 10b5-1 box is checked, and as tax-related if its footnote cites tax obligations or sell-to-cover. Shares withheld by the company for taxes are listed separately. Sales with neither attribute are labeled "no plan disclosed".
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