WSM insider ownership: who sold, why, and what they still hold

Who	Shares	Price	% of total stake	Total stake after	Trade date	Filed
Laura Alber President & CEO, Director	35,000	$221.20	3.8%	887K	Sep 16, 2026	Sep 18, 2026
Jeffrey Howie EVP Chief Financial Officer	3,045	$220.61	8.2%	34K	Sep 16, 2026	Sep 18, 2026

Who	Shares	Price	% of total stake	Total stake after	Trade date	Filed
Jeffrey Howie EVP Chief Financial Officer	3,939	$226.23	9.6%	37K	Sep 12, 2026	Sep 15, 2026

What stands out

Tax withholding outweighed market sales: the company withheld $54.5M of officers' and directors' shares for taxes, against $49.4M sold on the open market. The largest was Laura Alber ($34.3M withheld).Largest withholding, Mar 21, 2026

Percentages cover 12 of 14 officers and directors. Left out: Jeffrey Howie and Karalyn Yearout (most of their shares vested during the period, so a percentage would mislead). Disclosed company stock is not an insider's whole wealth.

Who sold, and how much of their stake

Officers and directors, past 12 months. Each bar is the insider's vested stake at the start of the period (Oct 8, 2025). The gold part is what they sold.

SoldRest of starting stakeAdded during the period

Laura Alber

President & CEO, Director

23% · $41.2MDisclosed plan

Jeffrey Howie

EVP Chief Financial Officer

Sold 52% of the shares held or received (after tax withholding) during the period†. No bar against the starting stake: most of these shares arrived during the period.

$6.8MDisclosed plan

Karalyn Yearout

EVP Chief Talent Officer

Sold 23% of the shares held or received (after tax withholding) during the period†. No bar against the starting stake: most of these shares arrived during the period.

$1.3MDisclosed plan

Amounts, filings and trading plans for each seller

Selling by month

Officers and directors, Oct 2025 to Oct 2026. Each sale is counted once: under a disclosed plan, else to cover taxes, else no plan disclosed.

Disclosed planTo cover taxesNo plan disclosed

Common questions

Is the Williams-Sonoma, Inc. CEO selling stock?

Yes. Laura Alber sold 205K shares ($41.2M, 23% of starting holdings) in the past 12 months, all of it under a trading plan disclosed in the filings.

Why are Williams-Sonoma, Inc. insiders selling?

Filings rarely give a reason, and we don't guess at one. What they show is how the sales were made: 100% of sales by value ran under 10b5-1 trading plans disclosed in the filings. A trading plan schedules sales in advance.

Are any Williams-Sonoma, Inc. insiders buying?

No. Officers and directors reported no purchases in the past 12 months.

How much of their stake did Williams-Sonoma, Inc. insiders sell?

About 17% overall. As a group they ended with more shares than they started with. That covers the 12 months to Oct 8, 2026 and counts vested shares reported on SEC Forms 3, 4 and 5, which is not an insider's whole wealth.

The evidence

Who sold3 officers and directors: amount, % of holdings, trading plan

Who sold	Amount	% of holdings	Trading plan
Laura Alber President & CEO, Director	$41.2M 205K shares	23%	Disclosed plan
Jeffrey Howie EVP Chief Financial Officer	$6.8M 37K shares	52%† i † Most of the shares Jeffrey Howie sold arrived during the period, so this is shares sold as a share of the 34K held at the start plus the 83K received, less 46K withheld by the company for taxes.	Disclosed plan
Karalyn Yearout EVP Chief Talent Officer	$1.3M 6.2K shares	23%† i † Most of the shares Karalyn Yearout sold arrived during the period, so this is shares sold as a share of the 14K held at the start plus the 23K received, less 11K withheld by the company for taxes.	Disclosed plan

The full ownership picture14 of 14 insiders fully reconciled · 14 officers and directors

Vested shares across all share classes, held directly and through trusts, LLCs and family members, as reported on SEC Forms 3, 4 and 5. Unvested awards and options are never counted as owned shares.

Insider

Held Oct 8, 2025

Sold

Held Oct 8, 2026

Still held

Laura Alber

Minor difference of 492 shares. Difference is under 0.5% of holdings.

President & CEO, Director

910K

−205K

888K

97%

Vesting, gifts, unvested awards and holding lines for Laura Alber

+379Kshares vested or exercised

−5.4Kgifted (net of own trusts)

−192Kwithheld by the company for taxes

153K → 124Kunvested awards, start → end

Held through	Share class	Oct 8, 2025	Oct 8, 2026
Direct	Common Stock	876,927	853,524
Managed Account	Common Stock	33,495	33,987

Reconciliation: minor difference of 492 shares. Difference is under 0.5% of holdings.

David King

Minor difference of 5 shares. Difference is under 0.5% of holdings.

EVP General Counsel

99K

117K

no sales

Vesting, gifts, unvested awards and holding lines for David King

+34Kshares vested or exercised

0gifted (net of own trusts)

−16Kwithheld by the company for taxes

21K → 14Kunvested awards, start → end

Held through	Share class	Oct 8, 2025	Oct 8, 2026
Direct	Common Stock	98,560	116,083
Managed Account	Common Stock	471	476

Reconciliation: minor difference of 5 shares. Difference is under 0.5% of holdings.

Scott Dahnke

Additional holdings last reported more than 3 years ago are shown separately and excluded from totals.

Director

40K

no sales

Vesting, gifts, unvested awards and holding lines for Scott Dahnke

+2.1Kshares vested or exercised

−2.1Kgifted (net of own trusts)

2.1K → 1.6Kunvested awards, start → end

Additional holdings last reported more than 3 years ago are shown separately and excluded from totals.

Held through	Share class	Oct 8, 2025	Oct 8, 2026
Direct	Common Stock	40,000	40,000

Additional holdings last reported Jun 2, 2020, not confirmed since: 6,386 shares. Not included in any total or percentage on this page.

L Catterton Global Inc., the reporting person expressly disclaims beneficial ownership of these securities except to the extent of his pecuniary interest therein, Common Stock: 6,386 shares, last reported Jun 2, 2020

Jennifer Kellor

Started reporting during the period; starting holdings are from the Form 3.

President Pottery Barn Brand

37K

no sales

Vesting, gifts, unvested awards and holding lines for Jennifer Kellor

0shares vested or exercised

0gifted (net of own trusts)

55K → 55Kunvested awards, start → end

Started reporting during the period; starting holdings are from the Form 3.

Held through	Share class	Oct 8, 2025	Oct 8, 2026
Direct	Common Stock	36,965	36,965
Managed Account	Common Stock	8	8

Jeffrey Howie

EVP Chief Financial Officer

34K

−37K

34K

not meaningful

Vesting, gifts, unvested awards and holding lines for Jeffrey Howie

+83Kshares vested or exercised

0gifted (net of own trusts)

−46Kwithheld by the company for taxes

52K → 34Kunvested awards, start → end

Held through	Share class	Oct 8, 2025	Oct 8, 2026
Direct	Common Stock	34,138	34,138

Frits Van Paasschen

Director

32K

33K

no sales

Vesting, gifts, unvested awards and holding lines for Frits Van Paasschen

+1.4Kshares vested or exercised

0gifted (net of own trusts)

1.4K → 1.1Kunvested awards, start → end

Held through	Share class	Oct 8, 2025	Oct 8, 2026
Direct	Common Stock	31,794	33,185

Monica Bhargava

Minor difference of 144 shares. Difference is under 0.5% of holdings.

President Pottery Barn Brand

31K

67K

no sales

Vesting, gifts, unvested awards and holding lines for Monica Bhargava

+72Kshares vested or exercised

0gifted (net of own trusts)

−36Kwithheld by the company for taxes

58K → 41Kunvested awards, start → end

Held through	Share class	Oct 8, 2025	Oct 8, 2026
Direct	Common Stock	19,092	55,244
Managed Account	Common Stock	11,667	11,811

Reconciliation: minor difference of 144 shares. Difference is under 0.5% of holdings.

William Ready

Director

18K

19K

no sales

Vesting, gifts, unvested awards and holding lines for William Ready

+1.3Kshares vested or exercised

0gifted (net of own trusts)

1.3K → 1.3Kunvested awards, start → end

Held through	Share class	Oct 8, 2025	Oct 8, 2026
Direct	Common Stock	17,615	19,210

Karalyn Yearout

EVP Chief Talent Officer

14K

−6.2K

20K

not meaningful

Vesting, gifts, unvested awards and holding lines for Karalyn Yearout

+23Kshares vested or exercised

0gifted (net of own trusts)

−11Kwithheld by the company for taxes

19K → 15Kunvested awards, start → end

Held through	Share class	Oct 8, 2025	Oct 8, 2026
Direct	Common Stock	14,003	20,195

Esi Bracey

Director

9.6K

11K

no sales

Vesting, gifts, unvested awards and holding lines for Esi Bracey

+1.3Kshares vested or exercised

0gifted (net of own trusts)

2.1K → 2.4Kunvested awards, start → end

Held through	Share class	Oct 8, 2025	Oct 8, 2026
Direct	Common Stock	9,618	10,875

Anne Finucane

Director

8.3K

10K

no sales

Vesting, gifts, unvested awards and holding lines for Anne Finucane

+1.9Kshares vested or exercised

0gifted (net of own trusts)

2.2K → 1.6Kunvested awards, start → end

Held through	Share class	Oct 8, 2025	Oct 8, 2026
Direct	Common Stock	8,328	10,198

Jeremy Brooks

Minor difference of 41 shares. Difference is under 0.5% of holdings.

Chief Accounting Officer

7.5K

11K

no sales

Vesting, gifts, unvested awards and holding lines for Jeremy Brooks

+6.6Kshares vested or exercised

0gifted (net of own trusts)

−2.9Kwithheld by the company for taxes

14K → 11Kunvested awards, start → end

Held through	Share class	Oct 8, 2025	Oct 8, 2026
Direct	Common Stock	7,330	10,960
Managed Account	Common Stock	207	248

Reconciliation: minor difference of 41 shares. Difference is under 0.5% of holdings.

Arianna Huffington

Director

1.5K

3.3K

no sales

Vesting, gifts, unvested awards and holding lines for Arianna Huffington

+1.2Kshares vested or exercised

0gifted (net of own trusts)

1.2K → 994unvested awards, start → end

Held through	Share class	Oct 8, 2025	Oct 8, 2026
Direct	Common Stock	1,499	3,254

Andrew Campion

Director

1.4K

2.7K

no sales

Vesting, gifts, unvested awards and holding lines for Andrew Campion

+1.3Kshares vested or exercised

0gifted (net of own trusts)

1.9K → 2.2Kunvested awards, start → end

Held through	Share class	Oct 8, 2025	Oct 8, 2026
Direct	Common Stock	1,398	2,655

14 of 14 insiders fully reconciled: starting holdings plus reported transactions match ending holdings (10 exactly, 4 with a minor or footnoted difference). Percentages cover 12 of 14 officers and directors. Left out: Jeffrey Howie and Karalyn Yearout (most of their shares vested during the period, so a percentage would mislead). "Still held" compares ending with starting vested shares; a plus sign means the holding grew.

What explains the selling$49.4M of sales by plan status, purpose, seller and month

Officer and director open-market sales: $49.4M across 248,338 shares. Plan status and stated purpose are separate questions, and a sale can have both.

By plan status

Disclosed plan · $49.4M · 100%

Taxes

304,031 shares ($54.5M) were withheld by the company for taxes, which isn't a market sale.

Seller	Shares sold	Proceeds	Under a disclosed plan	Share of total	Sales dates
Laura Alber President & CEO, Director	205K	$41.2M	100%	83%	Nov 25, 2025 to Sep 16, 2026
Jeffrey Howie EVP Chief Financial Officer	37K	$6.8M	100%	14%	Mar 26, 2026 to Sep 16, 2026
Karalyn Yearout EVP Chief Talent Officer	6.2K	$1.3M	100%	3%	Jan 14, 2026 to Aug 7, 2026

Sales by month

Month	Sale proceeds	Disclosed plan	To cover taxes	No plan disclosed
Oct 2025	$0	$0	$0	$0
Nov 2025	$5.4M	$5.4M	$0	$0
Dec 2025	$0	$0	$0	$0
Jan 2026	$7.4M	$7.4M	$0	$0
Feb 2026	$0	$0	$0	$0
Mar 2026	$9.6M	$9.6M	$0	$0
Apr 2026	$3.7M	$3.7M	$0	$0
May 2026	$6.5M	$6.5M	$0	$0
Jun 2026	$360K	$360K	$0	$0
Jul 2026	$7.7M	$7.7M	$0	$0
Aug 2026	$379K	$379K	$0	$0
Sep 2026	$8.4M	$8.4M	$0	$0
Oct 2026	$0	$0	$0	$0

Is this normal? Selling year by year5 earlier years to compare with

In line with the past 5 years. 3 insiders sold; the average is 5 a year.

12 months ending	Shares sold	Insiders who sold	Proceeds
Oct 8, 2026 Latest 12 months	248K	3	$49.4M
Oct 8, 2025 1 year earlier	351K	4	$62.5M
Oct 8, 2024 2 years earlier	346K	5	$46.1M
Oct 9, 2023 3 years earlier	243K	3	$17.8M
Oct 9, 2022 4 years earlier	359K	5	$28.3M
Oct 9, 2021 5 years earlier	533K	7	$41.1M

Open-market sales (Form 4 code S) by people who were officers or directors, in split-adjusted shares. Earlier years include people who have since left. A sale that an outside holder also reports (a family trust, a fund) is counted with outside holders in every year. Shares, not dollars, are compared, so a change in the stock price doesn't look like a change in selling. Years the filings don't fully cover are shown but left out of the average.

Known gaps and uncertaintyEvery officer and director reconciles

Every officer and director reconciles for this period.

Laura Alber: minor difference of 492 shares. Difference is under 0.5% of holdings.

David King: minor difference of 5 shares. Difference is under 0.5% of holdings.

Monica Bhargava: minor difference of 144 shares. Difference is under 0.5% of holdings.

Jeremy Brooks: minor difference of 41 shares. Difference is under 0.5% of holdings.

External context: we only cite outside events when a documented connection exists. None is shown for this period.

Sources and methodology1,060 filings from SEC EDGAR, and how we read them

All 1,060 Forms 3, 4 and 5 filed for Williams-Sonoma, Inc. (SEC CIK 719955) from Aug 27, 2003 to Sep 18, 2026, retrieved from SEC EDGAR on Oct 8, 2026. Prices are the ones reported in each filing, often weighted averages.

Probable 2-for-1 stock split on or before Jul 15, 2024 (first filing that shows post-split balances). Splits aren't reported as transactions; 10 holding lines changed by exactly this ratio, so earlier share counts are restated.

Holdings. Each holding line (a share class plus an owner, such as a trust or LLC) carries its last reported balance forward. Entities first reported during the period start at zero, so transfers between an insider's own trusts don't count as selling. Lines not reported for three years or more are listed separately and left out of totals.

Sales. A sale counts as under a 10b5-1 plan if its footnote cites one or the filing's Rule 10b5-1 box is checked, and as tax-related if its footnote cites tax obligations or sell-to-cover. Shares withheld by the company for taxes are listed separately. Sales with neither attribute are labeled "no plan disclosed".

Full methodology

Former or inactive filers (38)No filing in 18 months; last reported balances, not in any total

Name	Last filed	Last reported balance
Paula Pretlow	May 30, 2024	8,514 shares, last reported balance as of May 28, 2024
Marta Benson	Apr 17, 2024	168,912 shares, last reported balance as of Apr 16, 2024
Julie Whalen	Aug 2, 2022	194,692 shares, last reported balance as of Jul 29, 2022
Ryan Ross	Jul 12, 2022	44,672 shares, last reported balance as of Jul 10, 2022
Sabrina Simmons	Jun 2, 2022	15,416 shares, last reported balance as of May 31, 2022
Anne Mulcahy	Jun 2, 2022	15,944 shares, last reported balance as of Jun 1, 2022
Alex Bellos	Apr 19, 2022	82,100 shares, last reported balance as of Apr 18, 2022
Adrian Bellamy	Jun 4, 2020	158,868 shares, last reported balance as of Jun 2, 2020
Grace Whiteford	Jun 4, 2020	5,550 shares, last reported balance as of Jun 3, 2020
Robert Lord	Dec 18, 2019	12,978 shares, last reported balance as of Dec 16, 2019
Christiana Shi	Jun 6, 2019	12,862 shares, last reported balance as of May 30, 2019
Anthony Greener	Jun 3, 2019	70,656 shares, last reported balance as of May 30, 2019
Janet Hayes	May 3, 2019	170,798 shares, last reported balance as of May 1, 2019
Rose Bravo	May 31, 2018	31,048 shares, last reported balance as of May 29, 2018
Jerry Stritzke	May 31, 2018	13,152 shares, last reported balance as of May 29, 2018
Adrian Dillon	Jun 1, 2017	231,730 shares, last reported balance as of May 30, 2017
Ted Hall	Jun 1, 2017	68,636 shares, last reported balance as of May 30, 2017
Lorraine Twohill	Jun 1, 2017	28,632 shares, last reported balance as of May 30, 2017
James Brett Jr.	May 3, 2017	86,302 shares, last reported balance as of Apr 26, 2017
Sandra Stangl	Mar 10, 2017	92,688 shares, last reported balance as of Jan 3, 2017
Pat Connolly	Apr 27, 2016	1,492,286 shares, last reported balance as of Apr 26, 2016
Mike Lynch	Jun 1, 2015	32,380 shares, last reported balance as of May 28, 2015
Mary Casati	May 30, 2014	13,900 shares, last reported balance as of May 28, 2014
Richard Harvey	Nov 23, 2012	42,944 shares, last reported balance as of Nov 20, 2012
Sharon McCollam	Mar 15, 2012	47,592 shares, last reported balance as of Mar 15, 2012
Dick Robertson	May 26, 2011	15,146 shares, last reported balance as of May 24, 2011
Seth Jaffe	Apr 12, 2011	19,164 shares, last reported balance as of Apr 10, 2011
Howard Lester	May 27, 2010	8,158,026 shares, last reported balance as of May 26, 2010
David Zenoff	May 27, 2010	22,000 shares, last reported balance as of May 16, 2008
David Demattei	Nov 12, 2008	3,588 shares, last reported balance as of May 2, 2008
Dean Miller	Apr 3, 2007	No balance on record
Ed Mueller	Apr 3, 2007	No balance on record
Sanjiv Ahuja	May 25, 2006	No balance on record
Jeanne Jackson	May 25, 2006	No balance on record
Vivian Stephenson	Nov 23, 2005	No balance on record
Pat Cowell	Mar 31, 2005	3,962 shares, last reported balance as of Mar 29, 2005
Donna Isralsky	Jul 2, 2004	8,068 shares, last reported balance as of Jun 30, 2004
Jay McMahan	Feb 19, 2004	22,514,800 shares, last reported balance as of May 20, 2003

Williams-Sonoma, Inc. insiders sold $49.4M in the past 12 months. How much of their stake is that?

What stands out

Who sold, and how much of their stake

Selling by month

Common questions

Is the Williams-Sonoma, Inc. CEO selling stock?

Why are Williams-Sonoma, Inc. insiders selling?

Are any Williams-Sonoma, Inc. insiders buying?

How much of their stake did Williams-Sonoma, Inc. insiders sell?

The evidence

Taxes

Sales by month