BetaInsiders sold $230M in the past 12 months.100% was sold under disclosed trading plans. The largest seller, Steven Conine (Director), sold $109M.Share-of-stake figures for this company are being verified and will be added when that check is finished. Why
Routine activity: 100% of sales were under disclosed plans, and no insider sold more than 1% of vested holdings.
A share of stake is shown for 0 of the 5 officers and directors who sold. 13 are left out Disclosed company stock is not an insider's whole wealth.i
Left out: Niraj Shah, Steven Conine, Michael Kumin, Fiona Tan, Kate Gulliver, Jon Blotner, Jeffrey Naylor, Michael Sneed, Andrea Jung, Jeremy King, Anke Schaferkordt, Diana Frost and Harry Lawton III (share of stake is being verified).
Officers and directors, past 12 months. Their share of stake is being verified and is not shown yet; amounts and trading plans are below.
Officers and directors, Oct 2025 to Oct 2026. Each sale is counted once: under a disclosed plan, else to cover taxes, else no plan disclosed.
| Who | Shares | Price | % of total stake | Total stake after | Trade date | Filed |
|---|---|---|---|---|---|---|
| Jon Blotner Pres., Commercial & Operations | 6,056 | $104.13 | n/a | n/a | Oct 2, 2026 | Oct 5, 2026 |
| Who | Shares | Price | % of total stake | Total stake after | Trade date | Filed |
|---|---|---|---|---|---|---|
| Fiona Tan Chief Technology Officer | 14,357 | $101.37 | n/a | n/a | Oct 1, 2026 | Oct 5, 2026 |
| Kate Gulliver CFO and Chief Admin Officer | 11,348 | $101.37 | n/a | n/a | Oct 1, 2026 | Oct 5, 2026 |
| Jon Blotner Pres., Commercial & Operations | 11,340 | $101.37 | n/a | n/a | Oct 1, 2026 | Oct 5, 2026 |
| Who | Shares | Price | % of total stake | Total stake after | Trade date | Filed |
|---|---|---|---|---|---|---|
| Fiona Tan Chief Technology Officer | 7,000 | $102.18 | n/a | n/a | Oct 1, 2026 | Oct 5, 2026 |
| Who | Shares | Price | % of total stake | Total stake after | Trade date | Filed |
|---|---|---|---|---|---|---|
| Steven Conine Director | 69,000 | $103.36 | n/a | n/a | Sep 14, 2026 | Sep 16, 2026 |
| Niraj Shah Chief Executive Officer, Director | 69,000 | $103.35 | n/a | n/a | Sep 14, 2026 | Sep 16, 2026 |
"% of total stake" is the shares in an event against all the vested shares the person held that day, across every share class and holding entity, after that day's vesting. "n/a" means the person's holdings are not confirmed, or the row is a purchase. "Holdings record incomplete" means more shares were sold than the filings show the person held that day, so a percentage would be wrong.
Michael Kumin reported no open-market sales in the past 12 months. Large shareholders and the funds or companies that board members represent are not part of management, so they are left out of the figures above.
Yes. Niraj Shah sold 1.18M shares ($109M) in the past 12 months, all of it under a trading plan disclosed in the filings.
Filings rarely give a reason, and we don't guess at one. What they show is how the sales were made: 100% of sales by value ran under 10b5-1 trading plans disclosed in the filings. A trading plan schedules sales in advance.
No. Officers and directors reported no purchases in the past 12 months.
| Who sold | Amount | % of holdings | Trading plan |
|---|---|---|---|
| Steven Conine Director | $109M 1.18M shares | Not confirmedshare of stake is being verified. Why | Disclosed plan |
| Niraj Shah Chief Executive Officer, Director | $109M 1.18M shares | Not confirmedshare of stake is being verified. Why | Disclosed plan |
| Kate Gulliver CFO and Chief Admin Officer | $4.9M 46K shares | Not confirmedshare of stake is being verified. Why | Disclosed plan |
| Jon Blotner Pres., Commercial & Operations | $3.2M 33K shares | Not confirmedshare of stake is being verified. Why | Disclosed plan |
| Fiona Tan Chief Technology Officer | $3.0M 28K shares | Not confirmedshare of stake is being verified. Why | Disclosed plan |
Board members representing outside shareholders, reported separately: Michael Kumin. Details
Vested shares across all share classes, held directly and through trusts, LLCs and family members, as reported on SEC Forms 3, 4 and 5. Unvested awards and options are never counted as owned shares.
| Insider | Held Oct 13, 2025 | Sold | Held Oct 13, 2026 | Still held |
|---|---|---|---|---|
Niraj Shah!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Niraj Shah are complete. Chief Executive Officer, Director | n/a | −1.18M | n/a | n/a |
Vesting, gifts, unvested awards and holding lines for Niraj ShahHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Niraj Shah are complete; balances and unit counts will be added when the check is finished. −140Kgifted (net of own trusts) | ||||
Steven Conine!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Steven Conine are complete. Director | n/a | −1.18M | n/a | n/a |
Vesting, gifts, unvested awards and holding lines for Steven ConineHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Steven Conine are complete; balances and unit counts will be added when the check is finished. −140Kgifted (net of own trusts) | ||||
Michael Kumin!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. See the filing Sales and other transactions for Michael Kumin are complete. Director | n/a | 0 | n/a | n/a |
Vesting, gifts, unvested awards and holding lines for Michael KuminHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Michael Kumin are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||
Fiona Tan!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Fiona Tan are complete. Chief Technology Officer | n/a | −28K | n/a | n/a |
Vesting, gifts, unvested awards and holding lines for Fiona TanHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Fiona Tan are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) −52Kwithheld by the company for taxes | ||||
Kate Gulliver!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Kate Gulliver are complete. CFO and Chief Admin Officer | n/a | −46K | n/a | n/a |
Vesting, gifts, unvested awards and holding lines for Kate GulliverHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Kate Gulliver are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) −41Kwithheld by the company for taxes | ||||
Jon Blotner!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Jon Blotner are complete. Pres., Commercial & Operations | n/a | −33K | n/a | n/a |
Vesting, gifts, unvested awards and holding lines for Jon BlotnerHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Jon Blotner are complete; balances and unit counts will be added when the check is finished. −163gifted (net of own trusts) −41Kwithheld by the company for taxes | ||||
Jeffrey Naylor!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Jeffrey Naylor are complete. Director | n/a | 0 | n/a | n/a |
Vesting, gifts, unvested awards and holding lines for Jeffrey NaylorHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Jeffrey Naylor are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||
Michael Sneed!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Michael Sneed are complete. Director | n/a | 0 | n/a | n/a |
Vesting, gifts, unvested awards and holding lines for Michael SneedHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Michael Sneed are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||
Andrea Jung!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Andrea Jung are complete. Director | n/a | 0 | n/a | n/a |
Vesting, gifts, unvested awards and holding lines for Andrea JungHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Andrea Jung are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||
Jeremy King!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Jeremy King are complete. Director | n/a | 0 | n/a | n/a |
Vesting, gifts, unvested awards and holding lines for Jeremy KingHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Jeremy King are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||
Anke Schaferkordt!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Anke Schaferkordt are complete. Director | n/a | 0 | n/a | n/a |
Vesting, gifts, unvested awards and holding lines for Anke SchaferkordtHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Anke Schaferkordt are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||
Diana Frost!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Diana Frost are complete. Director | n/a | 0 | n/a | n/a |
Vesting, gifts, unvested awards and holding lines for Diana FrostHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Diana Frost are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) −1.1Kwithheld by the company for taxes | ||||
Harry Lawton III!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Harry Lawton III are complete. Director | n/a | 0 | n/a | n/a |
Vesting, gifts, unvested awards and holding lines for Harry Lawton IIIHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Harry Lawton III are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||
Holdings and share of stake for Wayfair Inc. are being verified, so no balances, unit counts or percentages are shown. Sales, proceeds, plan and tax status, titles and dates come straight from individual filings.
Officer and director open-market sales: $230M across 2,472,694 shares. Plan status and stated purpose are separate questions, and a sale can have both.
135,157 shares ($12.8M) were withheld by the company for taxes, which isn't a market sale.
Gifts the filings describe as charitable. Gifts are not sales and are not included in the sale totals.
| Seller | Shares sold | Proceeds | Under a disclosed plan | Share of total | Sales dates |
|---|---|---|---|---|---|
| Steven Conine Director | 1.18M | $109M | 100% | 48% | Oct 20, 2025 to Sep 14, 2026 |
| Niraj Shah Chief Executive Officer, Director | 1.18M | $109M | 100% | 48% | Oct 20, 2025 to Sep 14, 2026 |
| Kate Gulliver CFO and Chief Admin Officer | 46K | $4.9M | 100% | 2% | Nov 4, 2025 to Jan 2, 2026 |
| Jon Blotner Pres., Commercial & Operations | 33K | $3.2M | 100% | 1% | Nov 10, 2025 to Oct 2, 2026 |
| Fiona Tan Chief Technology Officer | 28K | $3.0M | 100% | 1% | Nov 5, 2025 to Oct 1, 2026 |
| Month | Sale proceeds | Disclosed plan | To cover taxes | No plan disclosed |
|---|---|---|---|---|
| Oct 2025 | $40.1M | $40.1M | $0 | $0 |
| Nov 2025 | $34.4M | $34.4M | $0 | $0 |
| Dec 2025 | $30.2M | $30.2M | $0 | $0 |
| Jan 2026 | $38.1M | $38.1M | $0 | $0 |
| Feb 2026 | $18.1M | $18.1M | $0 | $0 |
| Mar 2026 | $18.6M | $18.6M | $0 | $0 |
| Apr 2026 | $19.0M | $19.0M | $0 | $0 |
| May 2026 | $0 | $0 | $0 | $0 |
| Jun 2026 | $0 | $0 | $0 | $0 |
| Jul 2026 | $571K | $571K | $0 | $0 |
| Aug 2026 | $14.3M | $14.3M | $0 | $0 |
| Sep 2026 | $15.0M | $15.0M | $0 | $0 |
| Oct 2026 | $1.3M | $1.3M | $0 | $0 |
Directors whose reported holdings sit mostly in an investment fund or a corporate shareholder they represent, not in their own name, with beneficial ownership disclaimed except for their own financial interest. Listed and sourced here; not part of the management totals or the answer line. Shares a fund hands to its own investors are distributions, not sales.
| Board member | Held Oct 13, 2025 | Sold | Held Oct 13, 2026 | Still held |
|---|---|---|---|---|
Michael Kumin!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Michael Kumin are complete. Director | n/a | 0 | n/a | n/a |
Vesting, gifts, unvested awards and holding lines for Michael KuminHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Michael Kumin are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||
More than usual: about 4x the 5-year average. 5 insiders sold; the average is 8 a year.
| 12 months ending | Shares sold | Insiders who sold | Proceeds |
|---|---|---|---|
| Oct 13, 2026 Latest 12 months | 2.47M | 5 | $230M |
| Oct 13, 2025 1 year earlier | 2.01M | 8 | $123M |
| Oct 13, 2024 2 years earlier | 436K | 7 | $24.5M |
| Oct 14, 2023 3 years earlier | 309K | 9 | $16.4M |
| Oct 14, 2022 4 years earlier | 160K | 8 | $31.0M |
| Oct 14, 2021 5 years earlier | 185K | 8 | $57.3M |
Open-market sales (Form 4 code S) by people who were officers or directors, in split-adjusted shares. Earlier years include people who have since left. A sale that an outside holder also reports (a family trust, a fund) is counted with outside holders in every year. Shares, not dollars, are compared, so a change in the stock price doesn't look like a change in selling. Years the filings don't fully cover are shown but left out of the average.
Holdings and share of stake are being verified. Balances, unit counts and every share-of-stake figure for Wayfair Inc. are held back until that check is finished. Sales, proceeds, plan and tax status, titles and dates come straight from individual filings and are complete.
External context: we only cite outside events when a documented connection exists. None is shown for this period.
All 2,148 Forms 3, 4 and 5 on record for Wayfair Inc. (SEC CIK 1616707), filed from Oct 1, 2014 to Oct 5, 2026; 69 of them were filed in the 12 months this page covers, retrieved from SEC EDGAR on Oct 13, 2026. Prices are the ones reported in each filing, often weighted averages.
Holdings. Each holding line (a share class plus an owner, such as a trust or LLC) carries its last reported balance forward. Entities first reported during the period start at zero, so transfers between an insider's own trusts don't count as selling. Lines not reported for three years or more are listed separately and left out of totals.
Sales. A sale counts as under a 10b5-1 plan if its footnote cites one or the filing's Rule 10b5-1 box is checked, and as tax-related if its footnote cites tax obligations or sell-to-cover. Shares withheld by the company for taxes are listed separately. Sales with neither attribute are labeled "no plan disclosed".
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