Every officer and director reconciles for this period.
External context: we only cite outside events when a documented connection exists. None is shown for this period.
What stands out
Five insiders sold more than 25% of vested holdings: James Burke (33% of holdings, $64.8M, all under a disclosed plan), Scott Hudson (40% of holdings, $19.8M, 52% under a disclosed plan) and Carrie Kirby (27% of holdings, $10.2M, none under a disclosed plan), plus 2 more.James Burke: largest sale, Oct 13, 2025 · Scott Hudson: largest sale, Nov 14, 2025 · Carrie Kirby: largest sale, Nov 14, 2025
James Burke bought 8.7K shares for $1.2M, first on Aug 24, 2026.Purchase, Sep 1, 2026
Stephanie Moore (9.3% of holdings) sold $1.4M of stock with no disclosed trading plan. The filings don't state a reason.Largest such sale, Nov 24, 2025
Percentages cover 16 of 17 officers and directors. Left out: Gavin Baiera (most holdings were last confirmed in 2017). Disclosed company stock is not an insider's whole wealth.
Who sold, and how much of their stake
Officers and directors, past 12 months. Each bar is the insider's vested stake at the start of the period (Oct 8, 2025). The gold part is what they sold.
SoldRest of starting stakeAdded during the period
James Burke
President and CEO, Director
33% · $64.8MDisclosed plan
Scott Hudson
EVP & President Vistra Retail
40% · $19.8M52% planned
Carrie Kirby
EVP and Chief Admin. Officer
27% · $10.2MNo plan disclosed
Scott Helm
Director
9.8% · $4.0MDisclosed plan
Stephanie Moore
EVP and General Counsel
21% · $3.0M53% planned
Selling by month
Officers and directors, Oct 2025 to Oct 2026. Each sale is counted once: under a disclosed plan, else to cover taxes, else no plan disclosed.
Disclosed planTo cover taxesNo plan disclosed
Common questions
Is the Vistra Corp. CEO selling stock?
Yes. James Burke sold 326K shares ($64.8M, 33% of starting holdings) in the past 12 months, all of it under a trading plan disclosed in the filings.
Why are Vistra Corp. insiders selling?
Filings rarely give a reason, and we don't guess at one. What they show is how the sales were made: 79% of sales by value ran under 10b5-1 trading plans disclosed in the filings and 21% had no disclosed plan. A trading plan schedules sales in advance.
Are any Vistra Corp. insiders buying?
Yes. 1 officer or director reported 3 purchases in the past 12 months (Form 4 code P, which includes private purchases).
How much of their stake did Vistra Corp. insiders sell?
About 25% overall. As a group they ended with more shares than they started with. These figures leave out Gavin Baiera, the largest holder (most holdings were last confirmed in 2017). That covers the 12 months to Oct 8, 2026 and counts vested shares reported on SEC Forms 3, 4 and 5, which is not an insider's whole wealth.
The evidence
Who sold10 officers and directors: amount, % of holdings, trading plan
| Who sold | Amount | % of holdings | Trading plan |
|---|---|---|---|
| James Burke President and CEO, Director | $64.8M 326K shares | 33% | Disclosed plan |
| Scott Hudson EVP & President Vistra Retail | $19.8M 123K shares | 40% | 52% under a disclosed plan |
| Carrie Kirby EVP and Chief Admin. Officer | $10.2M 58K shares | 27% | No plan disclosed |
| Scott Helm Director | $4.0M 25K shares | 9.8% | Disclosed plan |
| Stephanie Moore EVP and General Counsel | $3.0M 18K shares | 21% | 53% under a disclosed plan |
| Kristopher Moldovan EVP and CFO | $3.0M 20K shares | 12% | Disclosed plan |
| Arcilia Acosta Director | $2.5M 15K shares | 32% | Disclosed plan |
| Margaret Montemayor SVP, Chief Accounting Officer | $1.6M 9.6K shares | 49% | No plan disclosed |
| John Sult Director | $1.1M 6.5K shares | 8.6% | Disclosed plan |
| Paul Barbas Director | $73K 488 shares | 0.9% | Disclosed plan |
The full ownership picture17 of 17 insiders fully reconciled · 17 officers and directors
Vested shares across all share classes, held directly and through trusts, LLCs and family members, as reported on SEC Forms 3, 4 and 5. Unvested awards and options are never counted as owned shares.
| Insider | Held Oct 8, 2025 | Sold | Held Oct 8, 2026 | Still held | ||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
James BurkeiIncludes unvested RSUs, amount not disclosed. Additional holdings last reported more than 3 years ago are shown separately and excluded from totals. President and CEO, Director | 1.00M | −326K | 1.24M | +24% | ||||||||||||||||||||||||||||
Vesting, gifts, unvested awards and holding lines for James Burke+442Kshares vested or exercised −84Kgifted (net of own trusts) −150Kwithheld by the company for taxes none reportedunvested awards, start → end
Additional holdings last reported Mar 8, 2023, not confirmed since: 34,259 shares. Not included in any total or percentage on this page.
Stock options (not counted as shares):
Estimate: options held × ($160.14 − strike price), using the most recent insider trade price on Form 4 (Oct 6, 2026), not a market close. | ||||||||||||||||||||||||||||||||
Scott HudsoniIncludes unvested RSUs, amount not disclosed. EVP & President Vistra Retail | 307K | −123K | 309K | +0.8% | ||||||||||||||||||||||||||||
Vesting, gifts, unvested awards and holding lines for Scott Hudson+56Kshares vested or exercised 0gifted (net of own trusts) −54Kwithheld by the company for taxes none reportedunvested awards, start → end
| ||||||||||||||||||||||||||||||||
| Scott Helm Director | 255K | −25K | 232K | 91% | ||||||||||||||||||||||||||||
Carrie KirbyiIncludes unvested RSUs, amount not disclosed. EVP and Chief Admin. Officer | 218K | −58K | 263K | +20% | ||||||||||||||||||||||||||||
Vesting, gifts, unvested awards and holding lines for Carrie Kirby+58Kshares vested or exercised 0gifted (net of own trusts) −35Kwithheld by the company for taxes none reportedunvested awards, start → end
| ||||||||||||||||||||||||||||||||
Kristopher MoldovaniIncludes unvested RSUs, amount not disclosed. EVP and CFO | 162K | −20K | 225K | +39% | ||||||||||||||||||||||||||||
Vesting, gifts, unvested awards and holding lines for Kristopher Moldovan0shares vested or exercised 0gifted (net of own trusts) −65Kwithheld by the company for taxes none reportedunvested awards, start → end
| ||||||||||||||||||||||||||||||||
Stacey DoreiIncludes unvested RSUs, amount not disclosed. EVP & Chief Strategy Officer | 100K | 0 | 184K | no sales | ||||||||||||||||||||||||||||
Vesting, gifts, unvested awards and holding lines for Stacey Dore | ||||||||||||||||||||||||||||||||
Stephanie MooreiIncludes unvested RSUs, amount not disclosed. EVP and General Counsel | 88K | −18K | 114K | +30% | ||||||||||||||||||||||||||||
Vesting, gifts, unvested awards and holding lines for Stephanie Moore0shares vested or exercised −3.6Kgifted (net of own trusts) −37Kwithheld by the company for taxes none reportedunvested awards, start → end
| ||||||||||||||||||||||||||||||||
| John Sult Director | 76K | −6.5K | 71K | 93% | ||||||||||||||||||||||||||||
Hilary AckermanniAdditional holdings last reported more than 3 years ago are shown separately and excluded from totals. Director | 68K | 0 | 69K | no sales | ||||||||||||||||||||||||||||
Vesting, gifts, unvested awards and holding lines for Hilary Ackermann0shares vested or exercised 0gifted (net of own trusts) none reportedunvested awards, start → end
Additional holdings last reported Nov 9, 2018, not confirmed since: 29,066 shares. Not included in any total or percentage on this page.
| ||||||||||||||||||||||||||||||||
| Paul Barbas Director | 52K | −488 | 53K | +1.5% | ||||||||||||||||||||||||||||
Gavin Baiera!Most of this insider's holdings were last confirmed in 2017. Confirmed in the last three years: 51,641 shares. Not confirmed since: 18,320,311 shares, left out of this row. "Still held" is not shown because it would cover only the smaller, confirmed part. Director | 50K | 0 | 52K | see note | ||||||||||||||||||||||||||||
Vesting, gifts, unvested awards and holding lines for Gavin Baiera0shares vested or exercised 0gifted (net of own trusts) none reportedunvested awards, start → end
Additional holdings last reported May 8, 2017, not confirmed since: 18,320,311 shares. Not included in any total or percentage on this page.
| ||||||||||||||||||||||||||||||||
| Arcilia Acosta Director | 46K | −15K | 33K | 70% | ||||||||||||||||||||||||||||
| Lisa Crutchfield Director | 33K | 0 | 35K | no sales | ||||||||||||||||||||||||||||
| Julie Lagacy Director | 20K | 0 | 21K | no sales | ||||||||||||||||||||||||||||
| Margaret Montemayor SVP, Chief Accounting Officer | 19K | −9.6K | 9.8K | 50% | ||||||||||||||||||||||||||||
| John Pitesa Director | 4.6K | 0 | 5.9K | no sales | ||||||||||||||||||||||||||||
| Robert Walters Director | 1.2K | 0 | 2.4K | no sales | ||||||||||||||||||||||||||||
17 of 17 insiders fully reconciled: starting holdings plus reported transactions match ending holdings (17 exactly, 0 with a minor or footnoted difference). Percentages cover 16 of 17 officers and directors. Left out: Gavin Baiera (most holdings were last confirmed in 2017). "Still held" compares ending with starting vested shares; a plus sign means the holding grew.
What explains the selling$110M of sales by plan status, purpose, seller and month
Officer and director open-market sales: $110M across 601,859 shares. Plan status and stated purpose are separate questions, and a sale can have both.
The lighter segment is sales with no plan disclosed in the filing ($22.6M), including tax-related sales outside a plan.
No plan disclosed · $22.6M
Sales with no 10b5-1 plan and no tax reference in the filing. $10.2M of it is Carrie Kirby. No plan disclosed is a statement about the filing, not about why the sale happened. Largest such sale: Carrie Kirby, Nov 14, 2025
Taxes
$64.8M of sales (58.9%) cite tax obligations in their footnotes, $64.8M of them also under a plan. Separately, 405,606 shares ($69.5M) were withheld by the company for taxes, which isn't a market sale. Example: James Burke, Dec 11, 2025
Purchases · 1 buyer (3 trades)
1 officer or director bought shares in this period, in 3 trades(Form 4 code P). Across all their filings on record there are 106 purchase trades.
| Seller | Shares sold | Proceeds | Under a disclosed plan | Share of total | Sales dates |
|---|---|---|---|---|---|
| James Burke President and CEO, Director | 326K | $64.8M | 100% | 59% | Oct 9, 2025 to Dec 11, 2025 |
| Scott Hudson EVP & President Vistra Retail | 123K | $19.8M | 52% | 18% | Nov 14, 2025 to Oct 6, 2026 |
| Carrie Kirby EVP and Chief Admin. Officer | 58K | $10.2M | 0% | 9% | Nov 14, 2025 to Nov 14, 2025 |
| Scott Helm Director | 25K | $4.0M | 100% | 4% | Jun 16, 2026 to Jun 16, 2026 |
| Stephanie Moore EVP and General Counsel | 18K | $3.0M | 53% | 3% | Nov 24, 2025 to Mar 9, 2026 |
| Kristopher Moldovan EVP and CFO | 20K | $3.0M | 100% | 3% | Sep 8, 2026 to Sep 8, 2026 |
| Arcilia Acosta Director | 15K | $2.5M | 100% | 2% | Jun 18, 2026 to Jun 18, 2026 |
| Margaret Montemayor SVP, Chief Accounting Officer | 9.6K | $1.6M | 0% | 1% | May 27, 2026 to Jun 2, 2026 |
| John Sult Director | 6.5K | $1.1M | 100% | 1% | Jun 18, 2026 to Jun 18, 2026 |
| Paul Barbas Director | 488 | $73K | 100% | 0.1% | Jun 12, 2026 to Jun 15, 2026 |
Sales by month
| Month | Sale proceeds | Disclosed plan | To cover taxes | No plan disclosed |
|---|---|---|---|---|
| Oct 2025 | $57.1M | $57.1M | $0 | $0 |
| Nov 2025 | $25.2M | $4.1M | $0 | $21.1M |
| Dec 2025 | $3.6M | $3.6M | $0 | $0 |
| Jan 2026 | $0 | $0 | $0 | $0 |
| Feb 2026 | $0 | $0 | $0 | $0 |
| Mar 2026 | $1.6M | $1.6M | $0 | $0 |
| Apr 2026 | $0 | $0 | $0 | $0 |
| May 2026 | $825K | $0 | $0 | $825K |
| Jun 2026 | $8.4M | $7.7M | $0 | $736K |
| Jul 2026 | $0 | $0 | $0 | $0 |
| Aug 2026 | $0 | $0 | $0 | $0 |
| Sep 2026 | $9.8M | $9.8M | $0 | $0 |
| Oct 2026 | $3.6M | $3.6M | $0 | $0 |
Is this normal? Selling year by year5 earlier years to compare with
In line with the past 5 years. 10 insiders sold; the average is 4 a year.
| 12 months ending | Shares sold | Insiders who sold | Proceeds |
|---|---|---|---|
| Oct 8, 2026 Latest 12 months | 602K | 10 | $110M |
| Oct 8, 2025 1 year earlier | 1.41M | 9 | $246M |
| Oct 8, 2024 2 years earlier | 292K | 3 | $18.2M |
| Oct 9, 2023 3 years earlier | 380K | 2 | $11.5M |
| Oct 9, 2022 4 years earlier | 1.39M | 6 | $35.2M |
| Oct 9, 2021 5 years earlier | 0 | 0 | $0 |
Open-market sales (Form 4 code S) by people who were officers or directors, in split-adjusted shares. Earlier years include people who have since left. A sale that an outside holder also reports (a family trust, a fund) is counted with outside holders in every year. Shares, not dollars, are compared, so a change in the stock price doesn't look like a change in selling. Years the filings don't fully cover are shown but left out of the average.
Known gaps and uncertaintyEvery officer and director reconciles
Sources and methodology559 filings from SEC EDGAR, and how we read them
All 559 Forms 3, 4 and 5 filed for Vistra Corp. (SEC CIK 1692819) from May 8, 2017 to Oct 7, 2026, retrieved from SEC EDGAR on Oct 8, 2026. Prices are the ones reported in each filing, often weighted averages.
Holdings. Each holding line (a share class plus an owner, such as a trust or LLC) carries its last reported balance forward. Entities first reported during the period start at zero, so transfers between an insider's own trusts don't count as selling. Lines not reported for three years or more are listed separately and left out of totals.
Sales. A sale counts as under a 10b5-1 plan if its footnote cites one or the filing's Rule 10b5-1 box is checked, and as tax-related if its footnote cites tax obligations or sell-to-cover. Shares withheld by the company for taxes are listed separately. Sales with neither attribute are labeled "no plan disclosed".