BetaInsiders sold $121M in the past 12 months.97% was sold under disclosed trading plans, 3% with no plan disclosed. The largest seller, Richard Hayne (CEO & Chairman of the Board, Director), sold $79.9M.Share-of-stake figures for this company are being verified and will be added when that check is finished. Why
A share of stake is shown for 0 of the 7 officers and directors who sold. 15 are left out Disclosed company stock is not an insider's whole wealth.i
Left out: Margaret Hayne, Richard Hayne, Harry Cherken Jr., Sheila Harrington, Azeez Hayne, Frank Conforti, Edward Antoian, Todd Morgenfeld, Amin Maredia, John Mulliken, Wesley McDonald, Mary Egan, Tricia Smith, Kotzman Campbell and Melanie Marein-Efron (share of stake is being verified).
Officers and directors, past 12 months. Their share of stake is being verified and is not shown yet; amounts and trading plans are below.
Officers and directors, Oct 2025 to Oct 2026. Each sale is counted once: under a disclosed plan, else to cover taxes, else no plan disclosed.
| Who | Shares | Price | % of total stake | Total stake after | Trade date | Filed |
|---|---|---|---|---|---|---|
| Margaret Hayne Co-President & CCO, Director | 236 | n/a | n/a | n/a | Oct 7, 2026 | Oct 8, 2026 |
| Richard Hayne CEO & Chairman of the Board, Director | 236 | n/a | n/a | n/a | Oct 7, 2026 | Oct 8, 2026 |
| Who | Shares | Price | % of total stake | Total stake after | Trade date | Filed |
|---|---|---|---|---|---|---|
| Tricia Smith Global CEO Anthropologie Group | 3,500 | $75.95 | n/a | n/a | Sep 18, 2026 | Sep 21, 2026 |
"% of total stake" is the shares in an event against all the vested shares the person held that day, across every share class and holding entity, after that day's vesting. "n/a" means the person's holdings are not confirmed, or the row is a purchase. "Holdings record incomplete" means more shares were sold than the filings show the person held that day, so a percentage would be wrong.
Richard Hayne and Margaret Hayne reported no open-market sales in the past 12 months. Large shareholders and the funds or companies that board members represent are not part of management, so they are left out of the figures above.
Yes. Richard Hayne sold 1.06M shares ($79.9M) in the past 12 months, all of it under a trading plan disclosed in the filings.
Filings rarely give a reason, and we don't guess at one. What they show is how the sales were made: 97% of sales by value ran under 10b5-1 trading plans disclosed in the filings and 3% had no disclosed plan. A trading plan schedules sales in advance.
No. Officers and directors reported no purchases in the past 12 months.
| Who sold | Amount | % of holdings | Trading plan |
|---|---|---|---|
| Richard Hayne CEO & Chairman of the Board, Director | $79.9M 1.06M shares | Not confirmedshare of stake is being verified. Why | Disclosed plan |
| Margaret Hayne Co-President & CCO, Director | $37.4M 497K shares | Not confirmedshare of stake is being verified. Why | Disclosed plan |
| Azeez Hayne Chief Administrative Officer | $1.0M 14K shares | Not confirmedshare of stake is being verified. Why | No plan disclosed |
| Melanie Marein-Efron Chief Financial Officer | $830K 11K shares | Not confirmedshare of stake is being verified. Why | No plan disclosed |
| Frank Conforti Co-President & COO | $687K 9.4K shares | Not confirmedshare of stake is being verified. Why | No plan disclosed |
| Tricia Smith Global CEO Anthropologie Group | $590K 8.5K shares | Not confirmedshare of stake is being verified. Why | No plan disclosed |
| Mary Egan Director | $51K 650 shares | Not confirmedshare of stake is being verified. Why | No plan disclosed |
Sold by a charitable foundation the insider reports: Hayne Foundation, reported by Richard Hayne; Hayne Foundation, spouse through Hayne Foundation, reported by Margaret Hayne. A foundation's shares are not the insider's own stake, so they are left out of the figures above.
Vested shares across all share classes, held directly and through trusts, LLCs and family members, as reported on SEC Forms 3, 4 and 5. Unvested awards and options are never counted as owned shares.
| Insider | Held Oct 13, 2025 | Sold | Held Oct 13, 2026 | Still held |
|---|---|---|---|---|
Margaret Hayne!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. See the filing Sales and other transactions for Margaret Hayne are complete. Co-President & CCO, Director | n/a | −497K | n/a | n/a |
Vesting, gifts, unvested awards and holding lines for Margaret HayneHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Margaret Hayne are complete; balances and unit counts will be added when the check is finished. −236gifted (net of own trusts) −23Kwithheld by the company for taxes
| ||||
Richard Hayne!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. See the filing Sales and other transactions for Richard Hayne are complete. CEO & Chairman of the Board, Director | n/a | −1.06M | n/a | n/a |
Vesting, gifts, unvested awards and holding lines for Richard HayneHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Richard Hayne are complete; balances and unit counts will be added when the check is finished. −91Kgifted (net of own trusts)
| ||||
Harry Cherken Jr.!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Harry Cherken Jr. are complete. Director | n/a | 0 | n/a | n/a |
Vesting, gifts, unvested awards and holding lines for Harry Cherken Jr.Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Harry Cherken Jr. are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) −6.8Kwithheld by the company for taxes | ||||
Sheila Harrington!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Sheila Harrington are complete. Global CEO, UO & FP Groups | n/a | 0 | n/a | n/a |
Vesting, gifts, unvested awards and holding lines for Sheila HarringtonHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Sheila Harrington are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) −24Kwithheld by the company for taxes | ||||
Azeez Hayne!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Azeez Hayne are complete. Chief Administrative Officer | n/a | −14K | n/a | n/a |
Vesting, gifts, unvested awards and holding lines for Azeez HayneHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Azeez Hayne are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) −8.1Kwithheld by the company for taxes | ||||
Frank Conforti!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Frank Conforti are complete. Co-President & COO | n/a | −9.4K | n/a | n/a |
Vesting, gifts, unvested awards and holding lines for Frank ConfortiHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Frank Conforti are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) −23Kwithheld by the company for taxes | ||||
Edward Antoian!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Edward Antoian are complete. Director | n/a | 0 | n/a | n/a |
Vesting, gifts, unvested awards and holding lines for Edward AntoianHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Edward Antoian are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) −6.5Kwithheld by the company for taxes | ||||
Todd Morgenfeld!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Todd Morgenfeld are complete. Director | n/a | 0 | n/a | n/a |
Vesting, gifts, unvested awards and holding lines for Todd MorgenfeldHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Todd Morgenfeld are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||
Amin Maredia!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Amin Maredia are complete. Director | n/a | 0 | n/a | n/a |
Vesting, gifts, unvested awards and holding lines for Amin MarediaHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Amin Maredia are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||
John Mulliken!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for John Mulliken are complete. Director | n/a | 0 | n/a | n/a |
Vesting, gifts, unvested awards and holding lines for John MullikenHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for John Mulliken are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||
Wesley McDonald!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Wesley McDonald are complete. Director | n/a | 0 | n/a | n/a |
Vesting, gifts, unvested awards and holding lines for Wesley McDonaldHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Wesley McDonald are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||
Mary Egan!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Mary Egan are complete. Director | n/a | −650 | n/a | n/a |
Vesting, gifts, unvested awards and holding lines for Mary EganHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Mary Egan are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||
Tricia Smith!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Tricia Smith are complete. Global CEO Anthropologie Group | n/a | −8.5K | n/a | n/a |
Vesting, gifts, unvested awards and holding lines for Tricia SmithHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Tricia Smith are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) −20Kwithheld by the company for taxes | ||||
Kotzman Campbell!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Kotzman Campbell are complete. Director | n/a | 0 | n/a | n/a |
Vesting, gifts, unvested awards and holding lines for Kotzman CampbellHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Kotzman Campbell are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||
Melanie Marein-Efron!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Melanie Marein-Efron are complete. Chief Financial Officer | n/a | −11K | n/a | n/a |
Vesting, gifts, unvested awards and holding lines for Melanie Marein-EfronHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Melanie Marein-Efron are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) −10Kwithheld by the company for taxes | ||||
Holdings and share of stake for Urban Outfitters Inc are being verified, so no balances, unit counts or percentages are shown. Sales, proceeds, plan and tax status, titles and dates come straight from individual filings.
Officer and director open-market sales: $121M across 1,605,343 shares. Plan status and stated purpose are separate questions, and a sale can have both.
The lighter segment is sales with no plan disclosed in the filing ($3.2M), including tax-related sales outside a plan.
Sales with no 10b5-1 plan and no tax reference in the filing. $1.0M of it is Azeez Hayne. No plan disclosed is a statement about the filing, not about why the sale happened. Largest such sale: Frank Conforti, May 22, 2026
121,955 shares ($8.0M) were withheld by the company for taxes, which isn't a market sale.
| Seller | Shares sold | Proceeds | Under a disclosed plan | Share of total | Sales dates |
|---|---|---|---|---|---|
| Richard Hayne CEO & Chairman of the Board, Director | 1.06M | $79.9M | 100% | 66% | Nov 26, 2025 to Feb 20, 2026 |
| Margaret Hayne Co-President & CCO, Director | 497K | $37.4M | 100% | 31% | Nov 26, 2025 to Feb 20, 2026 |
| Azeez Hayne Chief Administrative Officer | 14K | $1.0M | 0% | 0.8% | Mar 11, 2026 to May 22, 2026 |
| Melanie Marein-Efron Chief Financial Officer | 11K | $830K | 0% | 0.7% | May 22, 2026 to Sep 4, 2026 |
| Frank Conforti Co-President & COO | 9.4K | $687K | 0% | 0.6% | May 22, 2026 to May 22, 2026 |
| Tricia Smith Global CEO Anthropologie Group | 8.5K | $590K | 0% | 0.5% | Mar 2, 2026 to Sep 18, 2026 |
| Mary Egan Director | 650 | $51K | 0% | 0.0% | Sep 1, 2026 to Sep 1, 2026 |
| Month | Sale proceeds | Disclosed plan | To cover taxes | No plan disclosed |
|---|---|---|---|---|
| Oct 2025 | $0 | $0 | $0 | $0 |
| Nov 2025 | $4.4M | $4.4M | $0 | $0 |
| Dec 2025 | $50.5M | $50.5M | $0 | $0 |
| Jan 2026 | $35.7M | $35.7M | $0 | $0 |
| Feb 2026 | $26.8M | $26.8M | $0 | $0 |
| Mar 2026 | $702K | $0 | $0 | $702K |
| Apr 2026 | $0 | $0 | $0 | $0 |
| May 2026 | $1.7M | $0 | $0 | $1.7M |
| Jun 2026 | $0 | $0 | $0 | $0 |
| Jul 2026 | $0 | $0 | $0 | $0 |
| Aug 2026 | $0 | $0 | $0 | $0 |
| Sep 2026 | $777K | $0 | $0 | $777K |
| Oct 2026 | $0 | $0 | $0 | $0 |
More than usual: about 7x the 5-year average. 6 insiders sold; the average is 6 a year.
| 12 months ending | Shares sold | Insiders who sold | Proceeds |
|---|---|---|---|
| Oct 13, 2026 Latest 12 months | 1.11M | 6 | $83.1M |
| Oct 13, 2025 1 year earlier | 342K | 10 | $22.6M |
| Oct 13, 2024 2 years earlier | 113K | 7 | $4.7M |
| Oct 14, 2023 3 years earlier | 108K | 5 | $3.0M |
| Oct 14, 2022 4 years earlier | 7.2K | 1 | $213K |
| Oct 14, 2021 5 years earlier | 184K | 9 | $6.8M |
Open-market sales (Form 4 code S) by people who were officers or directors, in split-adjusted shares. Earlier years include people who have since left. A sale that an outside holder also reports (a family trust, a fund) is counted with outside holders in every year. Shares, not dollars, are compared, so a change in the stock price doesn't look like a change in selling. Years the filings don't fully cover are shown but left out of the average.
Holdings and share of stake are being verified. Balances, unit counts and every share-of-stake figure for Urban Outfitters Inc are held back until that check is finished. Sales, proceeds, plan and tax status, titles and dates come straight from individual filings and are complete.
External context: we only cite outside events when a documented connection exists. None is shown for this period.
All 826 Forms 3, 4 and 5 on record for Urban Outfitters Inc (SEC CIK 912615), filed from Jun 6, 2003 to Oct 8, 2026; 103 of them were filed in the 12 months this page covers, retrieved from SEC EDGAR on Oct 13, 2026. Prices are the ones reported in each filing, often weighted averages.
Probable 2-for-1 stock split on or before Jul 15, 2004 (first filing that shows post-split balances). Splits aren't reported as transactions; 13 holding lines changed by exactly this ratio, so earlier share counts are restated.
Probable 2-for-1 stock split on or before Nov 18, 2005 (first filing that shows post-split balances). Splits aren't reported as transactions; 13 holding lines changed by exactly this ratio, so earlier share counts are restated.
Holdings. Each holding line (a share class plus an owner, such as a trust or LLC) carries its last reported balance forward. Entities first reported during the period start at zero, so transfers between an insider's own trusts don't count as selling. Lines not reported for three years or more are listed separately and left out of totals.
Sales. A sale counts as under a 10b5-1 plan if its footnote cites one or the filing's Rule 10b5-1 box is checked, and as tax-related if its footnote cites tax obligations or sell-to-cover. Shares withheld by the company for taxes are listed separately. Sales with neither attribute are labeled "no plan disclosed".
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