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TTDTrade Desk, Inc. · Insider ownership research

Trade Desk, Inc. insiders sold $5.8M in the past 12 months. How much of their stake is that?

About 0.1% overall. As a group they ended with more shares than they started with. The biggest seller whose stake can be measured, Samantha Jacobson, gave up 33% of starting holdings.

Updated Oct 8, 2026 from SEC filings · covers Oct 9, 2025 to Oct 8, 2026
How this comparesMore of their stake sold than at 35 of the 311 other companies we can measure (#277 of 312)See ranking
1
buyer among officers and directors (4 trades), past 12 months
0%
of sales were under disclosed trading plans, past 12 months
2 of 17
officers and directors sold shares, past 12 months
Recent activity · past 30 days, Sep 9, 2026 to Oct 8, 2026

No officer or director trades were reported for the past 30 days. The most recent before that:

Aug 15, 20263 executives had 29K shares ($415K) withheld by the company for taxes (not a market sale). That is between 2.9% and 3.8% of each person's total stake held that day.
WhoSharesPrice% of total stakeTotal stake afterTrade dateFiled
Jay Grant
Chief Legal Officer
13,355$14.143.8%334KAug 15, 2026Aug 18, 2026
Tahnil Davis
Chief Accounting Officer & EVP
8,961$14.143.6%242KAug 15, 2026Aug 18, 2026
Vivek Kundra
Chief Operating Officer
7,033$14.142.9%233KAug 15, 2026Aug 18, 2026

"% of total stake" is the shares in this event against all the vested shares the person held that day, across every share class and holding entity, after that day's vesting. "n/a" means the person's holdings don't reconcile, or the row is a purchase. "Holdings record incomplete" means more shares were sold than the filings show the person held that day, so a percentage would be wrong.

Is this normal? Less than usual: about one-fifteenth of the 5-year average. 2 insiders sold; the average is 7 a year. Year by year
Latest filing: Filed Sep 14 for a stock award on Sep 14. Jay Grant received an award of 398K shares. Filing
46 SEC ownership filings in the period · See the evidence

What stands out

Jeffrey Green bought 6.00M shares for $148M, first on Mar 2, 2026. These are the first by current officers or directors since May 25, 2022.Purchase, Mar 4, 2026
Samantha Jacobson sold 33% of vested holdings: 54K shares for $1.1M, none under a disclosed plan.Largest sale, May 28, 2026
Kathryn Falberg sold $4.7M of stock with no disclosed trading plan. The filings don't state a reason.Largest such sale, Mar 5, 2026

Percentages cover 12 of 17 officers and directors. 5 are left out

i
Left out: Kathryn Falberg (most holdings were last confirmed in 2021); Andrew Vollero, David Haddad, Nathan Olmstead and Penry Price (held no vested shares at the start).
Disclosed company stock is not an insider's whole wealth.

Who sold, and how much of their stake

Officers and directors, past 12 months. Each bar is the insider's vested stake at the start of the period (Oct 8, 2025). The gold part is what they sold.

SoldRest of starting stakeAdded during the period
Kathryn Falberg
Director
No bar: most holdings were last confirmed in 2021.
$4.7MNo plan disclosed
Samantha Jacobson
Director
33% · $1.1MNo plan disclosed
Amounts, filings and trading plans for each seller

Selling by month

Officers and directors, Oct 2025 to Oct 2026. Each sale is counted once: under a disclosed plan, else to cover taxes, else no plan disclosed.

Disclosed planTo cover taxesNo plan disclosed
OctNovDecJanFebMar 2026: $4.7M no plan disclosed$4.7MMarAprMay 2026: $1.1M no plan disclosedMayJunJulAugSepOct

Common questions

Is the Trade Desk, Inc. CEO selling stock?

No. Jeffrey Green reported no open-market sales in the past 12 months.

Why are Trade Desk, Inc. insiders selling?

Filings rarely give a reason, and we don't guess at one. What they show is how the sales were made: 0% of sales by value ran under 10b5-1 trading plans disclosed in the filings and 100% had no disclosed plan. A trading plan schedules sales in advance.

Are any Trade Desk, Inc. insiders buying?

Yes. 1 officer or director reported 4 purchases in the past 12 months (Form 4 code P, which includes private purchases).

How much of their stake did Trade Desk, Inc. insiders sell?

About 0.1% overall. As a group they ended with more shares than they started with. The biggest seller whose stake can be measured, Samantha Jacobson, gave up 33% of starting holdings. That covers the 12 months to Oct 8, 2026 and counts vested shares reported on SEC Forms 3, 4 and 5, which is not an insider's whole wealth.

The evidence

Who sold2 officers and directors: amount, % of holdings, trading plan
Who soldAmount% of holdingsTrading plan
Kathryn Falberg
Director
$4.7M
153K shares
i
No percentage: most holdings were last confirmed in 2021.
No plan disclosed
Samantha Jacobson
Director
$1.1M
54K shares
33%No plan disclosed
The full ownership picture17 of 17 insiders fully reconciled · 16 officers and directors

Vested shares across all share classes, held directly and through trusts, LLCs and family members, as reported on SEC Forms 3, 4 and 5. Unvested awards and options are never counted as owned shares.

InsiderHeld Oct 8, 2025SoldHeld Oct 8, 2026Still held
Jeffrey Green
i
Additional holdings last reported more than 3 years ago are shown separately and excluded from totals.
President and CEO, Director
43.28M049.68Mno sales
Vesting, gifts, unvested awards and holding lines for Jeffrey Green
0shares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
  • Additional holdings last reported more than 3 years ago are shown separately and excluded from totals.
Held throughShare classOct 8, 2025Oct 8, 2026
Limited PartnershipClass A Common Stock06,000,000
DirectClass A Common Stock313,885550,098
Jeff T. Green Family FoundationClass A Common Stock670,901920,901
Jeff Green TrustClass A Common Stock58,365137,548
Jeff Green TrustClass B Common Stock29,572,51629,405,209
various family trustsClass B Common Stock12,666,67012,666,670

Additional holdings last reported May 15, 2021, not confirmed since: 12,786,670 shares. Not included in any total or percentage on this page.

Stock options (not counted as shares):

Options heldStrike priceExpiresIntrinsic value (estimate)
17,785,150$68.29Oct 6, 2031$0
215,696$61.46Apr 24, 2033$0
450,045$49.24Apr 15, 2035$0
737,028$25.00Mar 3, 2036$0
7,000,000$14.97Sep 14, 2036$43.2M

Estimate: options held × ($21.14 − strike price), using the most recent insider trade price on Form 4 (May 28, 2026), not a market close.

Laura Schenkein
Chief Financial Officer
737K0737Kno sales
Vesting, gifts, unvested awards and holding lines for Laura Schenkein
0shares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
Held throughShare classOct 8, 2025Oct 8, 2026
DirectClass A Common Stock737,222737,222

Stock options (not counted as shares):

Options heldStrike priceExpiresIntrinsic value (estimate)
20,000$5.41Apr 20, 2028$315K
121,684$81.07Apr 23, 2034$0
157,515$49.24Apr 15, 2035$0

Estimate: options held × ($21.14 − strike price), using the most recent insider trade price on Form 4 (May 28, 2026), not a market close.

Jay Grant
i
Minor difference of 621 shares. Difference is stated in footnotes (unreported vesting, exempt acquisition or transfer).
Chief Legal Officer
209K0733Kno sales
Vesting, gifts, unvested awards and holding lines for Jay Grant
0shares vested or exercised
0gifted (net of own trusts)
−42Kwithheld by the company for taxes
none reportedunvested awards, start → end
Held throughShare classOct 8, 2025Oct 8, 2026
DirectClass A Common Stock208,904732,728

Stock options (not counted as shares):

Options heldStrike priceExpiresIntrinsic value (estimate)
17,190$59.57Apr 26, 2032$0
56,944$61.46Apr 24, 2033$0
121,684$81.07Apr 23, 2034$0
157,515$49.24Apr 15, 2035$0
309,551$25.00Mar 3, 2036$0

Estimate: options held × ($21.14 − strike price), using the most recent insider trade price on Form 4 (May 28, 2026), not a market close.

Reconciliation: minor difference of 621 shares. Difference is stated in footnotes (unreported vesting, exempt acquisition or transfer).

Samantha Jacobson
i
Minor difference of 622 shares. Difference is stated in footnotes (unreported vesting, exempt acquisition or transfer).
Director
161K−54K13K8%
Vesting, gifts, unvested awards and holding lines for Samantha Jacobson
0shares vested or exercised
0gifted (net of own trusts)
−16Kwithheld by the company for taxes
none reportedunvested awards, start → end
Held throughShare classOct 8, 2025Oct 8, 2026
DirectClass A Common Stock161,13813,099

Stock options (not counted as shares):

Options heldStrike priceExpiresIntrinsic value (estimate)
520$77.15Mar 17, 2031$0
5,525$59.57Apr 26, 2032$0
34,943$61.46Apr 24, 2033$0
98,869$81.07Apr 23, 2034$0
157,515$49.24Apr 15, 2035$0
309,551$25.00Mar 3, 2036$0

Estimate: options held × ($21.14 − strike price), using the most recent insider trade price on Form 4 (May 28, 2026), not a market close.

Reconciliation: minor difference of 622 shares. Difference is stated in footnotes (unreported vesting, exempt acquisition or transfer).

Kathryn Falberg
!
Most of this insider's holdings were last confirmed in 2021. Confirmed in the last three years: 0 shares. Not confirmed since: 214,760 shares, left out of this row. "Still held" is not shown because it would cover only the smaller, confirmed part.
Director
155K−153K0see note
Vesting, gifts, unvested awards and holding lines for Kathryn Falberg
0shares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
  • Additional holdings last reported more than 3 years ago are shown separately and excluded from totals.
Held throughShare classOct 8, 2025Oct 8, 2026
DirectClass A Common Stock104,7740
Family TrustClass A Common Stock50,0000

Additional holdings last reported Nov 19, 2021, not confirmed since: 214,760 shares. Not included in any total or percentage on this page.

Lise Buyer
Director
108K0108Kno sales
Vesting, gifts, unvested awards and holding lines for Lise Buyer
0shares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
Held throughShare classOct 8, 2025Oct 8, 2026
DirectClass A Common Stock107,555107,555

Stock options (not counted as shares):

Options heldStrike priceExpiresIntrinsic value (estimate)
3,194$95.09May 28, 2034$0

Estimate: options held × ($21.14 − strike price), using the most recent insider trade price on Form 4 (May 28, 2026), not a market close.

Alex Kayyal
Chief Financial Officer, Director
104K0104Kno sales
Vesting, gifts, unvested awards and holding lines for Alex Kayyal
0shares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
Held throughShare classOct 8, 2025Oct 8, 2026
DirectClass A Common Stock103,947103,947

Stock options (not counted as shares):

Options heldStrike priceExpiresIntrinsic value (estimate)
3,382$80.16Feb 14, 2035$0
4,684$76.06May 27, 2035$0
807$76.06May 27, 2035$0
206,270$52.30Aug 21, 2035$0

Estimate: options held × ($21.14 − strike price), using the most recent insider trade price on Form 4 (May 28, 2026), not a market close.

Tahnil Davis
i
Minor difference of 622 shares. Difference is stated in footnotes (unreported vesting, exempt acquisition or transfer). Started reporting during the period; starting holdings are from the Form 3.
Chief Accounting Officer & EVP
94K0460Kno sales
Vesting, gifts, unvested awards and holding lines for Tahnil Davis
0shares vested or exercised
0gifted (net of own trusts)
−19Kwithheld by the company for taxes
none reportedunvested awards, start → end
  • Started reporting during the period; starting holdings are from the Form 3.
Held throughShare classOct 8, 2025Oct 8, 2026
DirectClass A Common Stock93,932459,941

Stock options (not counted as shares):

Options heldStrike priceExpiresIntrinsic value (estimate)
8,430$74.64Apr 28, 2031$0
7,073$59.57Apr 26, 2032$0
38,825$61.46Apr 24, 2033$0
66,926$81.07Apr 23, 2034$0
82,508$49.24Apr 15, 2035$0
309,551$25.00Mar 3, 2036$0

Estimate: options held × ($21.14 − strike price), using the most recent insider trade price on Form 4 (May 28, 2026), not a market close.

Reconciliation: minor difference of 622 shares. Difference is stated in footnotes (unreported vesting, exempt acquisition or transfer).

Vivek Kundra
i
Minor difference of 622 shares. Difference is stated in footnotes (unreported vesting, exempt acquisition or transfer).
Chief Operating Officer
82K0958Kno sales
Vesting, gifts, unvested awards and holding lines for Vivek Kundra
0shares vested or exercised
0gifted (net of own trusts)
−16Kwithheld by the company for taxes
none reportedunvested awards, start → end
Held throughShare classOct 8, 2025Oct 8, 2026
DirectClass A Common Stock82,312958,192

Stock options (not counted as shares):

Options heldStrike priceExpiresIntrinsic value (estimate)
160,792$49.08Apr 3, 2035$0
309,551$25.00Mar 3, 2036$0

Estimate: options held × ($21.14 − strike price), using the most recent insider trade price on Form 4 (May 28, 2026), not a market close.

Reconciliation: minor difference of 622 shares. Difference is stated in footnotes (unreported vesting, exempt acquisition or transfer).

David Wells
Director
67K067Kno sales
Vesting, gifts, unvested awards and holding lines for David Wells
0shares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
Held throughShare classOct 8, 2025Oct 8, 2026
DirectClass A Common Stock66,98566,985
Gokul Rajaram
Director
34K032Kno sales
Vesting, gifts, unvested awards and holding lines for Gokul Rajaram
0shares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
Held throughShare classOct 8, 2025Oct 8, 2026
Family TrustClass A Common Stock029,861
DirectClass A Common Stock33,5372,450
Omar Tawakol
Director
6.8K019Kno sales
Vesting, gifts, unvested awards and holding lines for Omar Tawakol
0shares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
Held throughShare classOct 8, 2025Oct 8, 2026
DirectClass A Common Stock6,81819,038
Andrea Cunningham
Director
5K013Kno sales
Vesting, gifts, unvested awards and holding lines for Andrea Cunningham
0shares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
Held throughShare classOct 8, 2025Oct 8, 2026
DirectClass A Common Stock5,03512,982

Stock options (not counted as shares):

Options heldStrike priceExpiresIntrinsic value (estimate)
3,194$95.09May 28, 2034$0
580$95.09May 28, 2034$0
69$95.09May 28, 2034$0
4,684$76.06May 27, 2035$0
807$76.06May 27, 2035$0
96$76.06May 27, 2035$0
32$21.98Apr 1, 2036$0
58$22.05Apr 3, 2036$0
11,051$24.10May 4, 2036$0
1,905$24.10May 4, 2036$0
381$24.10May 4, 2036$0
952$24.10May 4, 2036$0

Estimate: options held × ($21.14 − strike price), using the most recent insider trade price on Form 4 (May 28, 2026), not a market close.

Andrew Vollero
Director
0025Kno sales
Vesting, gifts, unvested awards and holding lines for Andrew Vollero
0shares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
Held throughShare classOct 8, 2025Oct 8, 2026
DirectClass A Common Stock024,524
David Haddad
Director
0025Kno sales
Vesting, gifts, unvested awards and holding lines for David Haddad
0shares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
Held throughShare classOct 8, 2025Oct 8, 2026
DirectClass A Common Stock025,013
Nathan Olmstead
Chief Financial Officer
00644Kno sales
Vesting, gifts, unvested awards and holding lines for Nathan Olmstead
0shares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
Held throughShare classOct 8, 2025Oct 8, 2026
DirectClass A Common Stock0644,324

Stock options (not counted as shares):

Options heldStrike priceExpiresIntrinsic value (estimate)
439,753$19.75Jul 9, 2036$611K

Estimate: options held × ($21.14 − strike price), using the most recent insider trade price on Form 4 (May 28, 2026), not a market close.

17 of 17 insiders fully reconciled: starting holdings plus reported transactions match ending holdings (13 exactly, 4 with a minor or footnoted difference). Percentages cover 12 of 17 officers and directors. Left out: Kathryn Falberg (most holdings were last confirmed in 2021); Andrew Vollero, David Haddad, Nathan Olmstead and Penry Price (held no vested shares at the start). "Still held" compares ending with starting vested shares; a plus sign means the holding grew.

What explains the selling$5.8M of sales by plan status, purpose, seller and month

Officer and director open-market sales: $5.8M across 206,509 shares. Plan status and stated purpose are separate questions, and a sale can have both.

By plan status

No plan disclosed · $5.8M

Sales with no 10b5-1 plan and no tax reference in the filing. $4.7M of it is Kathryn Falberg. No plan disclosed is a statement about the filing, not about why the sale happened. Largest such sale: Kathryn Falberg, Mar 5, 2026

Taxes

94,168 shares ($2.2M) were withheld by the company for taxes, which isn't a market sale.

Purchases · 1 buyer (4 trades)

1 officer or director bought shares in this period, in 4 trades(Form 4 code P). Across all their filings on record there are 11 purchase trades.

SellerShares soldProceedsUnder a disclosed planShare of totalSales dates
Kathryn Falberg
Director
153K$4.7M0%80%Mar 5, 2026 to Mar 5, 2026
Samantha Jacobson
Director
54K$1.1M0%20%May 28, 2026 to May 28, 2026

Sales by month

MonthSale proceedsDisclosed planTo cover taxesNo plan disclosed
Oct 2025$0$0$0$0
Nov 2025$0$0$0$0
Dec 2025$0$0$0$0
Jan 2026$0$0$0$0
Feb 2026$0$0$0$0
Mar 2026$4.7M$0$0$4.7M
Apr 2026$0$0$0$0
May 2026$1.1M$0$0$1.1M
Jun 2026$0$0$0$0
Jul 2026$0$0$0$0
Aug 2026$0$0$0$0
Sep 2026$0$0$0$0
Oct 2026$0$0$0$0
Is this normal? Selling year by year5 earlier years to compare with

Less than usual: about one-fifteenth of the 5-year average. 2 insiders sold; the average is 7 a year.

12 months endingShares soldInsiders who soldProceeds
Oct 8, 2026
Latest 12 months
207K2$5.8M
Oct 8, 2025
1 year earlier
1.82M7$217M
Oct 8, 2024
2 years earlier
3.38M7$328M
Oct 9, 2023
3 years earlier
2.12M8$137M
Oct 9, 2022
4 years earlier
389K4$39.5M
Oct 9, 2021
5 years earlier
6.86M7$550M

Open-market sales (Form 4 code S) by people who were officers or directors, in split-adjusted shares. Earlier years include people who have since left. A sale that an outside holder also reports (a family trust, a fund) is counted with outside holders in every year. Shares, not dollars, are compared, so a change in the stock price doesn't look like a change in selling. Years the filings don't fully cover are shown but left out of the average.

Known gaps and uncertaintyEvery officer and director reconciles

Every officer and director reconciles for this period.

Jay Grant: minor difference of 621 shares. Difference is stated in footnotes (unreported vesting, exempt acquisition or transfer).

Samantha Jacobson: minor difference of 622 shares. Difference is stated in footnotes (unreported vesting, exempt acquisition or transfer).

Tahnil Davis: minor difference of 622 shares. Difference is stated in footnotes (unreported vesting, exempt acquisition or transfer).

Vivek Kundra: minor difference of 622 shares. Difference is stated in footnotes (unreported vesting, exempt acquisition or transfer).

Inferred rename: "Fund" is treated as the same holder as "IAVS Fund I. The reporting person may be deemed to indirectly beneficially own the securities held by IAVS Fund I, but disclaims such ownership except to the extent of his pecuniary interest therein", because the old name was never reported again and the new one opened with the same balance (65,752,720 shares). Old name, new name

Inferred rename: "IAVS Fund I. The reporting person may be deemed to indirectly beneficially own the securities held by IAVS Fund I, but disclaims such ownership except to the extent of his pecuniary interest therein" is treated as the same holder as "IA Venture Strategies Fund I, LP", because the old name was never reported again and the new one opened with the same balance (40,752,720 shares). Old name, new name

Inferred rename: "Trust" is treated as the same holder as "Green Irrevocable Trust of 2015", because the old name was never reported again and the new one opened with the same balance (12,666,670 shares). Old name, new name

Inferred rename: "Green Irrevocable Trust of 2015" is treated as the same holder as "various family trusts", because the old name was never reported again and the new one opened with the same balance (12,666,670 shares). Old name, new name

Inferred rename: "of IA Venture Strategies Fund I, LP" is treated as the same holder as "IAVS Fund I. The reporting person may be deemed to indirectly beneficially own the securities held by IAVS Fund I, but disclaims such ownership except to the extent of his pecuniary interest therein", because the old name was never reported again and the new one opened with the same balance (65,752,720 shares). Old name, new name

Inferred typo: the share class "Class B Comon Stock" is treated as the same class as "Class B Common Stock" on 1 holding line, because the two spellings are nearly identical and each balance carried over exactly. Example (Paul Ross, 13,720 shares): old title, new title

External context: we only cite outside events when a documented connection exists. None is shown for this period.

Sources and methodology742 filings from SEC EDGAR, and how we read them

All 742 Forms 3, 4 and 5 filed for Trade Desk, Inc. (SEC CIK 1671933) from Sep 20, 2016 to Sep 16, 2026, retrieved from SEC EDGAR on Oct 8, 2026. Prices are the ones reported in each filing, often weighted averages.

Probable 3-for-1 stock split on or before Sep 23, 2016 (first filing that shows post-split balances). Splits aren't reported as transactions; 28 holding lines changed by exactly this ratio, so earlier share counts are restated.

Probable 10-for-1 stock split on or before Jun 16, 2021 (split date stated in a footnote). Splits aren't reported as transactions; 6 holding lines changed by exactly this ratio, so earlier share counts are restated.

Holdings. Each holding line (a share class plus an owner, such as a trust or LLC) carries its last reported balance forward. Entities first reported during the period start at zero, so transfers between an insider's own trusts don't count as selling. Lines not reported for three years or more are listed separately and left out of totals.

Sales. A sale counts as under a 10b5-1 plan if its footnote cites one or the filing's Rule 10b5-1 box is checked, and as tax-related if its footnote cites tax obligations or sell-to-cover. Shares withheld by the company for taxes are listed separately. Sales with neither attribute are labeled "no plan disclosed".

Full methodology

Former or inactive filers (17)No filing in 18 months; last reported balances, not in any total
NameLast filedLast reported balance
David PicklesOct 3, 20231,390,532 shares, last reported balance as of Sep 30, 2023
Blake GraysonJun 1, 202352,996 shares, last reported balance as of May 31, 2023
Michelle HulstAug 2, 202240,759 shares, last reported balance as of Jul 29, 2022
Eric PaleyMay 31, 2022429,474 shares, last reported balance as of May 26, 2022
Eric PaleyMay 31, 2022No balance on record
Susan VobejdaJun 8, 2021106,380 shares, last reported balance as of Jun 4, 2021
Brian StempeckJan 6, 2021270,440 shares, last reported balance as of Jan 4, 2021
Vivian YangJun 17, 2020290,450 shares, last reported balance as of Jun 15, 2020
Thomas FalkMay 28, 20205,428,440 shares, last reported balance as of May 26, 2020
Paul RossDec 31, 2019231,650 shares, last reported balance as of Dec 9, 2019
Robert PerdueDec 4, 20181,543,890 shares, last reported balance as of Dec 3, 2018
S.a.r.l HighwindDec 8, 201793,240,000 shares, last reported balance as of Nov 23, 2017
Juan VillalongaJul 24, 2017No balance on record
Roger EhrenbergJun 6, 20174,979,470 shares, last reported balance as of Jun 2, 2017
IA Venture Partners, LLCJun 1, 201774,645,270 shares, last reported balance as of May 30, 2017
Founder Collective GP, LLCMay 31, 201711,029,180 shares, last reported balance as of May 30, 2017
Hadley Harbor Master Investors (Cayman) L.P.May 1, 201745,952,340 shares, last reported balance as of May 1, 2017