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TBLATaboola.com Ltd. · Insider ownership research

Taboola.com Ltd. insiders sold $2.1M in the past 12 months. How much of their stake is that?

85% was sold under disclosed trading plans, 15% to cover taxes. The largest seller, Eldad Maniv (President and COO), sold $1.6M.Share-of-stake figures for this company are being verified and will be added when that check is finished. Why

Updated Oct 16, 2026 from SEC filings · covers Oct 17, 2025 to Oct 16, 2026
$1.6M
largest seller, Eldad Maniv, past 12 months
85%
of sales were under disclosed trading plans, past 12 months
3 of 10
officers and directors sold shares, past 12 months
Latest filing: Filed Aug 18 for a tax withholding on Aug 16. Adam Singolda had 251K shares withheld by the company for taxes. Filing
SEC ownership filings: 30 filed in the 12 months to Oct 16, 2026; 266 on record since Jan 3, 2023 · See the evidence

What stands out

Outside holder Apollo Management Holdings GP, LLC, a 10% owner and not part of management, sold $106M of stock.Largest sale, May 28, 2026
Tax withholding outweighed market sales: the company withheld $6.8M of officers' and directors' shares for taxes, against $2.1M sold on the open market. The largest was Adam Singolda ($3.8M withheld).Largest withholding, May 16, 2026

A share of stake is shown for 0 of the 3 officers and directors who sold. 10 are left out

i
Left out: Adam Singolda, Eldad Maniv, Zvi Limon, Stephen Walker, Richard Scanlon, Kristy Sundjaja, Gilad Shany, Erez Shachar, Monica Mijaleski and Nechemia Peres (share of stake is being verified).
Disclosed company stock is not an insider's whole wealth.

Who sold, and how much of their stake

Officers and directors, past 12 months. Their share of stake is being verified and is not shown yet; amounts and trading plans are below.

Eldad Maniv
President and COO
Not confirmed
Share of stake not shown: share of stake is being verified. Why
$1.6MDisclosed plan
Monica Mijaleski
Director
Not confirmed
Share of stake not shown: share of stake is being verified. Why
$307KTo cover taxes
Kristy Sundjaja
Chief People Officer
Not confirmed
Share of stake not shown: share of stake is being verified. Why
$204KDisclosed plan
Amounts, filings and trading plans for each seller

Selling by month

Officers and directors, Oct 2025 to Oct 2026. Each sale is counted once: under a disclosed plan, else to cover taxes, else no plan disclosed.

Disclosed planTo cover taxesOne dollar scale for every month; the tallest bar is labeled
OctNov 2025: $1.6M under a disclosed plan$1.6MNovDecJanFebMarAprMay 2026: $204K under a disclosed planMay 2026: $307K to cover taxesMayJunJulAugSepOct

Recent activity

Past 30 days, Sep 17, 2026 to Oct 16, 2026

No officer or director trades were reported for the past 30 days. The most recent before that:

Aug 17, 2026Kristy Sundjaja gave away 3K shares as a gift.
WhoSharesPrice% of total stakeTotal stake afterTrade dateFiled
Kristy Sundjaja
Chief People Officer
3,000n/an/an/aAug 17, 2026Aug 18, 2026

Outside holders, reported separately

Apollo Management Holdings GP, LLC sold $106M and Nechemia Peres (for the outside shareholder represented on the board) sold $23.4M in the past 12 months. Large shareholders and the funds or companies that board members represent are not part of management, so they are left out of the figures above.

Details

Common questions

Is the Taboola.com Ltd. CEO selling stock?

No. Adam Singolda reported no open-market sales in the past 12 months.

Why are Taboola.com Ltd. insiders selling?

Filings rarely give a reason, and we don't guess at one. What they show is how the sales were made: 85% of sales by value ran under 10b5-1 trading plans disclosed in the filings and 15% were to cover taxes. A trading plan schedules sales in advance.

Are any Taboola.com Ltd. insiders buying?

No. Officers and directors reported no purchases in the past 12 months.

The evidence

Who sold3 officers and directors: amount, % of holdings, trading plan
Who soldAmount% of holdingsTrading plan
Eldad Maniv
President and COO
$1.6M
425K shares
Not confirmed
share of stake is being verified. Why
Disclosed plan
Monica Mijaleski
Director
$307K
61K shares
Not confirmed
share of stake is being verified. Why
To cover taxes
Kristy Sundjaja
Chief People Officer
$204K
41K shares
Not confirmed
share of stake is being verified. Why
Disclosed plan

Board members representing outside shareholders, reported separately: Erez Shachar, Nechemia Peres (the shareholder sold $23.4M), Richard Scanlon. Details

Outside holder, reported separately: Apollo Management Holdings GP, LLC (a 10% owner, not part of management). Sold $106M (24.00M shares) from May 28, 2026 to May 28, 2026. Latest filing

The full ownership picture0 of 10 officers and directors confirmed

Vested shares across all share classes, held directly and through trusts, LLCs and family members, as reported on SEC Forms 3, 4 and 5. Unvested awards and options are never counted as owned shares.

InsiderHeld Oct 16, 2025SoldHeld Oct 16, 2026Still held
Adam Singolda
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Adam Singolda are complete.
Founder and CEO, Director
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for Adam Singolda

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Adam Singolda are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
−892Kwithheld by the company for taxes
Eldad Maniv
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Eldad Maniv are complete.
President and COO
n/a−425Kn/an/a
Vesting, gifts, unvested awards and holding lines for Eldad Maniv

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Eldad Maniv are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
Zvi Limon
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Zvi Limon are complete.
Director
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for Zvi Limon

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Zvi Limon are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
Stephen Walker
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Stephen Walker are complete.
Chief Financial Officer
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for Stephen Walker

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Stephen Walker are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
−531Kwithheld by the company for taxes
Richard Scanlon
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Richard Scanlon are complete.
Director
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for Richard Scanlon

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Richard Scanlon are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
Kristy Sundjaja
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Kristy Sundjaja are complete.
Chief People Officer
n/a−41Kn/an/a
Vesting, gifts, unvested awards and holding lines for Kristy Sundjaja

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Kristy Sundjaja are complete; balances and unit counts will be added when the check is finished.

−6.7Kgifted (net of own trusts)
−183Kwithheld by the company for taxes
Gilad Shany
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Gilad Shany are complete.
Director
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for Gilad Shany

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Gilad Shany are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
Erez Shachar
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Erez Shachar are complete.
Director
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for Erez Shachar

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Erez Shachar are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
Monica Mijaleski
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Monica Mijaleski are complete.
Director
n/a−61Kn/an/a
Vesting, gifts, unvested awards and holding lines for Monica Mijaleski

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Monica Mijaleski are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
Nechemia Peres
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Nechemia Peres are complete.
Director
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for Nechemia Peres

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Nechemia Peres are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

Holdings and share of stake for Taboola.com Ltd. are being verified, so no balances, unit counts or percentages are shown. Sales, proceeds, plan and tax status, titles and dates come straight from individual filings.

What explains the selling$2.1M of sales by plan status, purpose, seller and month

Officer and director open-market sales: $2.1M across 526,739 shares. Plan status and stated purpose are separate questions, and a sale can have both.

By plan status

The lighter segment is sales with no plan disclosed in the filing ($307K), including tax-related sales outside a plan.

Taxes

$1.9M of sales (90.3%) cite tax obligations in their footnotes, $1.6M of them also under a plan. Separately, 1,605,931 shares ($6.8M) were withheld by the company for taxes, which isn't a market sale. Example: Monica Mijaleski, May 8, 2026

Charitable gifts · 6.7K shares

Gifts the filings describe as charitable. Gifts are not sales and are not included in the sale totals.

SellerShares soldProceedsUnder a disclosed planShare of totalSales dates
Eldad Maniv
President and COO
425K$1.6M100%76%Nov 5, 2025 to Nov 6, 2025
Monica Mijaleski
Director
61K$307K0%15%May 8, 2026 to May 8, 2026
Kristy Sundjaja
Chief People Officer
41K$204K100%10%May 7, 2026 to May 7, 2026

Sales by month

MonthSale proceedsDisclosed planTo cover taxesNo plan disclosed
Oct 2025$0$0$0$0
Nov 2025$1.6M$1.6M$0$0
Dec 2025$0$0$0$0
Jan 2026$0$0$0$0
Feb 2026$0$0$0$0
Mar 2026$0$0$0$0
Apr 2026$0$0$0$0
May 2026$512K$204K$307K$0
Jun 2026$0$0$0$0
Jul 2026$0$0$0$0
Aug 2026$0$0$0$0
Sep 2026$0$0$0$0
Oct 2026$0$0$0$0
Board members representing outside shareholders (3)Listed and sourced; not part of the management totals or the answer line

Directors whose reported holdings sit mostly in an investment fund or a corporate shareholder they represent, not in their own name, with beneficial ownership disclaimed except for their own financial interest. Listed and sourced here; not part of the management totals or the answer line. Shares a fund hands to its own investors are distributions, not sales.

Board memberHeld Oct 16, 2025SoldHeld Oct 16, 2026Still held
Erez Shachar
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. See the filing Sales and other transactions for Erez Shachar are complete.
Director
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for Erez Shachar

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Erez Shachar are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
Nechemia Peres
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Nechemia Peres are complete.
Director
n/a−6.39Mn/an/a
Vesting, gifts, unvested awards and holding lines for Nechemia Peres

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Nechemia Peres are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
Richard Scanlon
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Richard Scanlon are complete.
Director
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for Richard Scanlon

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Richard Scanlon are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
Known gaps and uncertainty10 officers and directors not confirmed

Holdings and share of stake are being verified. Balances, unit counts and every share-of-stake figure for Taboola.com Ltd. are held back until that check is finished. Sales, proceeds, plan and tax status, titles and dates come straight from individual filings and are complete.

External context: we only cite outside events when a documented connection exists. None is shown for this period.

Sources and methodology266 filings on record, 30 filed in the 12-month period, and how we read them

All 266 Forms 3, 4 and 5 on record for Taboola.com Ltd. (SEC CIK 1840502), filed from Jan 3, 2023 to Aug 18, 2026; 30 of them were filed in the 12 months this page covers, retrieved from SEC EDGAR on Oct 16, 2026. Prices are the ones reported in each filing, often weighted averages.

Holdings. Each holding line (a share class plus an owner, such as a trust or LLC) carries its last reported balance forward. Entities first reported during the period start at zero, so transfers between an insider's own trusts don't count as selling. Lines not reported for three years or more are listed separately and left out of totals.

Sales. A sale counts as under a 10b5-1 plan if its footnote cites one or the filing's Rule 10b5-1 box is checked, and as tax-related if its footnote cites tax obligations or sell-to-cover. Shares withheld by the company for taxes are listed separately. Sales with neither attribute are labeled "no plan disclosed".

Full methodology

Former or inactive filers (3)No filing in 18 months; last reported balances, not in any total

Spotted something wrong on this page? Report an error. We check every report against the SEC filing and list what we fix in the corrections log.