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SYFSynchrony Financial · Insider ownership research

Synchrony Financial insiders sold $47.7M in the past 12 months. How much of their stake is that?

Insiders sold $47.7M, 100% under disclosed plans. Their starting stakes can't be measured from the filings because the sellers' holdings don't reconcile with their reported transactions. Why

Updated Oct 9, 2026 from SEC filings · covers Oct 10, 2025 to Oct 9, 2026
0
buyers among officers and directors, past 12 months
100%
of sales were under disclosed trading plans, past 12 months
10 of 21
officers and directors sold shares, past 12 months
Recent activity · past 30 days, Sep 10, 2026 to Oct 9, 2026

No officer or director trades were reported for the past 30 days. The most recent before that:

Aug 13, 2026Alberto Casellas sold 5.5K shares ($436K) under a disclosed trading plan. 5.5K shares came in from vesting or option exercises the same day, so the holding rose by 0 net.
WhoSharesPrice% of total stakeTotal stake afterTrade dateFiled
Alberto Casellas
EVP, CEO--Health & Wellness
5,456$80.00n/an/aAug 13, 2026Aug 17, 2026

"% of total stake" is the shares in this event against all the vested shares the person held that day, across every share class and holding entity, after that day's vesting. "n/a" means the person's holdings don't reconcile, or the row is a purchase. "Holdings record incomplete" means more shares were sold than the filings show the person held that day, so a percentage would be wrong.

Is this normal? In line with the past 5 years. 10 insiders sold; the average is 9 a year. Year by year
Latest filing: Filed Oct 2 for a stock award on Sep 30. Jeffrey Naylor received an award of 1.3K shares. Filing
160 SEC ownership filings in the period · See the evidence

What stands out

Brian Doubles, the biggest seller, had more shares withheld by the company for taxes ($18.9M) than sold on the open market ($14.9M).Largest withholding, Jan 21, 2026

Percentages cover 7 of 21 officers and directors. 14 are left out

i
Left out: Brian Doubles, Jonathan Mothner, Curtis Howse, Brian Wenzel Sr., Carol Juel, Alberto Casellas, Arthur Coviello Jr., Bart Schaller, Darrell Owens, Amy Tiliakos, Courtney Gentleman, Kamila Chytil, Daniel Colao and Deborah Ellinger (holdings couldn't be fully reconciled).
Disclosed company stock is not an insider's whole wealth.

Who sold, and how much of their stake

Officers and directors, past 12 months. Each bar is 100% of that person's own stake; not comparable between people. The stake is the vested shares held at the start of the period (Oct 9, 2025); the gold part is what they sold.

Brian Doubles
President and CEO, Director
Sold $14.9M (plan status beside the amount). Share of stake not shown: holdings couldn't be fully reconciled. Why
$14.9MDisclosed plan
Jonathan Mothner
EVP, Chief Risk and Legal Officer
Sold $6.0M (plan status beside the amount). Share of stake not shown: holdings couldn't be fully reconciled. Why
$6.0MDisclosed plan
Curtis Howse
EVP, CEO--Home & Auto
Sold $5.9M (plan status beside the amount). Share of stake not shown: holdings couldn't be fully reconciled. Why
$5.9MDisclosed plan
Alberto Casellas
EVP, CEO--Health & Wellness
Sold $4.8M (plan status beside the amount). Share of stake not shown: holdings couldn't be fully reconciled. Why
$4.8MDisclosed plan
Brian Wenzel Sr.
EVP, CFO
Sold $4.5M (plan status beside the amount). Share of stake not shown: holdings couldn't be fully reconciled. Why
$4.5MDisclosed plan
All 10 sellers

Selling by month

Officers and directors, Oct 2025 to Oct 2026. Each sale is counted once: under a disclosed plan, else to cover taxes, else no plan disclosed.

Disclosed planOne dollar scale for every month; the tallest bar is labeled
OctNov 2025: $4.0M under a disclosed planNovDecJanFeb 2026: $14.2M under a disclosed planFebMar 2026: $23.5M under a disclosed plan$23.5MMarAprMay 2026: $5.0M under a disclosed planMayJunJulAug 2026: $847K under a disclosed planAugSepOct

Common questions

Is the Synchrony Financial CEO selling stock?

Yes. Brian Doubles sold 218K shares ($14.9M) in the past 12 months, all of it under a trading plan disclosed in the filings.

Why are Synchrony Financial insiders selling?

Filings rarely give a reason, and we don't guess at one. What they show is how the sales were made: 100% of sales by value ran under 10b5-1 trading plans disclosed in the filings. A trading plan schedules sales in advance.

Are any Synchrony Financial insiders buying?

No. Officers and directors reported no purchases in the past 12 months.

The evidence

Who sold10 officers and directors: amount, % of holdings, trading plan
Who soldAmount% of holdingsTrading plan
Brian Doubles
President and CEO, Director
$14.9M
218K shares
i
No percentage: holdings couldn't be fully reconciled.
Disclosed plan
Jonathan Mothner
EVP, Chief Risk and Legal Officer
$6.0M
83K shares
i
No percentage: holdings couldn't be fully reconciled.
Disclosed plan
Curtis Howse
EVP, CEO--Home & Auto
$5.9M
81K shares
i
No percentage: holdings couldn't be fully reconciled.
Disclosed plan
Alberto Casellas
EVP, CEO--Health & Wellness
$4.8M
67K shares
i
No percentage: holdings couldn't be fully reconciled.
Disclosed plan
Brian Wenzel Sr.
EVP, CFO
$4.5M
67K shares
i
No percentage: holdings couldn't be fully reconciled.
Disclosed plan
Carol Juel
EVP, CEO--Digital
$4.3M
61K shares
i
No percentage: holdings couldn't be fully reconciled.
Disclosed plan
Bart Schaller
EVP, CEO--Digital
$3.4M
48K shares
i
No percentage: holdings couldn't be fully reconciled.
Disclosed plan
Arthur Coviello Jr.
Director
$1.5M
20K shares
i
No percentage: holdings couldn't be fully reconciled.
Disclosed plan
Darrell Owens
EVP & CEO--Lifestyle
$1.3M
18K shares
i
No percentage: holdings couldn't be fully reconciled.
Disclosed plan
Courtney Gentleman
EVP & CEO--Diversified & Value
$1.2M
17K shares
i
No percentage: holdings couldn't be fully reconciled.
Disclosed plan
The full ownership picture7 of 21 insiders fully reconciled · 21 officers and directors

Vested shares across all share classes, held directly and through trusts, LLCs and family members, as reported on SEC Forms 3, 4 and 5. Unvested awards and options are never counted as owned shares.

InsiderHeld Oct 9, 2025SoldHeld Oct 9, 2026Still held
Brian Doubles
!
Holdings couldn't be fully reconciled. Balance changed without a matching transaction, and the footnote does not state the amount: +209,619 shares on Feb 17, 2026 (Direct). See the filing Sales and other transactions for Brian Doubles are complete.
President and CEO, Director
n/a−218Kn/an/a
Vesting, gifts, unvested awards and holding lines for Brian Doubles
+68Kshares vested or exercised
0gifted (net of own trusts)
−252Kwithheld by the company for taxes
none reportedunvested awards, start → end
  • Includes unvested RSUs, amount not disclosed.

Holdings couldn't be fully reconciled. Balance changed without a matching transaction, and the footnote does not state the amount: +209,619 shares on Feb 17, 2026 (Direct). The balances below are as reported, not verified totals.

Held throughShare classOct 9, 2025Oct 9, 2026
Direct
includes unvested RSUs, amount not disclosed
Common Stock728,895827,886
DirectDividend Equivalent Unit730,070828,886
Jonathan Mothner
!
Holdings couldn't be fully reconciled. Balance changed without a matching transaction, and the footnote does not state the amount: -40,007 shares on Aug 17, 2026 (Direct). See the filing Sales and other transactions for Jonathan Mothner are complete.
EVP, Chief Risk and Legal Officer
n/a−83Kn/an/a
Vesting, gifts, unvested awards and holding lines for Jonathan Mothner
+23Kshares vested or exercised
0gifted (net of own trusts)
−42Kwithheld by the company for taxes
none reportedunvested awards, start → end
  • Includes unvested RSUs, amount not disclosed.

Holdings couldn't be fully reconciled. Balance changed without a matching transaction, and the footnote does not state the amount: -40,007 shares on Aug 17, 2026 (Direct). The balances below are as reported, not verified totals.

Held throughShare classOct 9, 2025Oct 9, 2026
Direct
includes unvested RSUs, amount not disclosed
Common Stock146,628132,664
DirectDividend Equivalent Unit146,862132,875
Curtis Howse
!
Holdings couldn't be fully reconciled. Balance changed without a matching transaction, and the footnote does not state the amount: -14,288 shares on Feb 17, 2026 (Direct). See the filing Sales and other transactions for Curtis Howse are complete.
EVP, CEO--Home & Auto
n/a−81Kn/an/a
Vesting, gifts, unvested awards and holding lines for Curtis Howse
+12Kshares vested or exercised
0gifted (net of own trusts)
−41Kwithheld by the company for taxes
none reportedunvested awards, start → end
  • Includes unvested RSUs, amount not disclosed.

Holdings couldn't be fully reconciled. Balance changed without a matching transaction, and the footnote does not state the amount: -14,288 shares on Feb 17, 2026 (Direct). The balances below are as reported, not verified totals.

Held throughShare classOct 9, 2025Oct 9, 2026
Direct
includes unvested RSUs, amount not disclosed
Common Stock108,06286,437
DirectDividend Equivalent Unit108,27186,796
Brian Wenzel Sr.
!
Holdings couldn't be fully reconciled. Balance changed without a matching transaction, and the footnote does not state the amount: -52,348 shares on May 15, 2026 (Direct). See the filing Sales and other transactions for Brian Wenzel Sr. are complete.
EVP, CFO
n/a−67Kn/an/a
Vesting, gifts, unvested awards and holding lines for Brian Wenzel Sr.
0shares vested or exercised
0gifted (net of own trusts)
−58Kwithheld by the company for taxes
none reportedunvested awards, start → end
  • Includes unvested RSUs, amount not disclosed.

Holdings couldn't be fully reconciled. Balance changed without a matching transaction, and the footnote does not state the amount: -52,348 shares on May 15, 2026 (Direct). The balances below are as reported, not verified totals.

Held throughShare classOct 9, 2025Oct 9, 2026
Direct
includes unvested RSUs, amount not disclosed
Common Stock68,58864,221
DirectDividend Equivalent Unit68,87664,763
Jeffrey Naylor
i
Minor difference of 5,567 shares. Unexplained small increases, consistent with stock unit vesting or reinvested dividends. Includes unvested RSUs, amount not disclosed. Unexplained small increases, consistent with stock unit vesting or reinvested dividends.
Director
121K0133Kno sales
Vesting, gifts, unvested awards and holding lines for Jeffrey Naylor
0shares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
  • Includes unvested RSUs, amount not disclosed.
  • Unexplained small increases, consistent with stock unit vesting or reinvested dividends.
Held throughShare classOct 9, 2025Oct 9, 2026
Direct
includes unvested RSUs, amount not disclosed
Common Stock61,26266,904
DirectDividend Equivalent Unit60,04765,617

Reconciliation: minor difference of 5,567 shares. Unexplained small increases, consistent with stock unit vesting or reinvested dividends.

Carol Juel
!
Holdings couldn't be fully reconciled. Balance changed without a matching transaction, and the footnote does not state the amount: -51,738 shares on May 15, 2026 (Direct). See the filing Sales and other transactions for Carol Juel are complete.
EVP, CEO--Digital
n/a−61Kn/an/a
Vesting, gifts, unvested awards and holding lines for Carol Juel
0shares vested or exercised
0gifted (net of own trusts)
−49Kwithheld by the company for taxes
23K → 23Kunvested awards, start → end
  • Includes unvested RSUs, amount not disclosed.

Holdings couldn't be fully reconciled. Balance changed without a matching transaction, and the footnote does not state the amount: -51,738 shares on May 15, 2026 (Direct). The balances below are as reported, not verified totals.

Held throughShare classOct 9, 2025Oct 9, 2026
Direct
includes unvested RSUs, amount not disclosed
Common Stock57,75051,446
DirectDividend Equivalent Unit58,28151,875
Alberto Casellas
!
Holdings couldn't be fully reconciled. Balance changed without a matching transaction, and the footnote does not state the amount: -42,727 shares on May 15, 2026 (Direct). See the filing Sales and other transactions for Alberto Casellas are complete.
EVP, CEO--Health & Wellness
n/a−67Kn/an/a
Vesting, gifts, unvested awards and holding lines for Alberto Casellas
+17Kshares vested or exercised
0gifted (net of own trusts)
−44Kwithheld by the company for taxes
183 → 12Kunvested awards, start → end
  • Includes unvested RSUs, amount not disclosed.

Holdings couldn't be fully reconciled. Balance changed without a matching transaction, and the footnote does not state the amount: -42,727 shares on May 15, 2026 (Direct). The balances below are as reported, not verified totals.

Held throughShare classOct 9, 2025Oct 9, 2026
Direct
includes unvested RSUs, amount not disclosed
Common Stock56,46250,512
DirectDividend Equivalent Unit56,91750,691

Stock options (not counted as shares):

Options heldStrike priceExpiresIntrinsic value (estimate)
5,455$33.53Apr 1, 2028$253K

Estimate: options held × ($80.00 − strike price), using the most recent insider trade price on Form 4 (Aug 13, 2026), not a market close.

Roy Guthrie
i
Minor difference of 3,699 shares. Unexplained small increases, consistent with stock unit vesting or reinvested dividends. Includes unvested RSUs, amount not disclosed. Unexplained small increases, consistent with stock unit vesting or reinvested dividends. Additional holdings last reported more than 3 years ago are shown separately and excluded from totals.
Director
109K0117Kno sales
Vesting, gifts, unvested awards and holding lines for Roy Guthrie
0shares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
  • Includes unvested RSUs, amount not disclosed.
  • Unexplained small increases, consistent with stock unit vesting or reinvested dividends.
  • Additional holdings last reported more than 3 years ago are shown separately and excluded from totals.
Held throughShare classOct 9, 2025Oct 9, 2026
Direct
includes unvested RSUs, amount not disclosed
Common Stock37,92641,701
Guthrie 2012 Investments LP, except to the extent of his direct pecuniary interest thereinCommon Stock34,10634,106
DirectDividend Equivalent Unit37,15140,855

Additional holdings last reported Feb 17, 2023, not confirmed since: 10,000 shares. Not included in any total or percentage on this page.

Reconciliation: minor difference of 3,699 shares. Unexplained small increases, consistent with stock unit vesting or reinvested dividends.

Arthur Coviello Jr.
!
Holdings couldn't be fully reconciled. Balance changed without a matching transaction, and the footnote does not state the amount: -13,625 shares on Nov 17, 2025 (Direct). See the filing Sales and other transactions for Arthur Coviello Jr. are complete.
Director
n/a−20Kn/an/a
Vesting, gifts, unvested awards and holding lines for Arthur Coviello Jr.
0shares vested or exercised
−6.4Kgifted (net of own trusts)
none reportedunvested awards, start → end
  • Includes unvested RSUs, amount not disclosed.

Holdings couldn't be fully reconciled. Balance changed without a matching transaction, and the footnote does not state the amount: -13,625 shares on Nov 17, 2025 (Direct). The balances below are as reported, not verified totals.

Held throughShare classOct 9, 2025Oct 9, 2026
Direct
includes unvested RSUs, amount not disclosed
Common Stock50,16927,012
DirectDividend Equivalent Unit49,39426,156
Paget Alves
i
Minor difference of 3,701 shares. Unexplained small increases, consistent with stock unit vesting or reinvested dividends. Includes unvested RSUs, amount not disclosed. Unexplained small increases, consistent with stock unit vesting or reinvested dividends.
Director
98K0106Kno sales
Vesting, gifts, unvested awards and holding lines for Paget Alves
0shares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
  • Includes unvested RSUs, amount not disclosed.
  • Unexplained small increases, consistent with stock unit vesting or reinvested dividends.
Held throughShare classOct 9, 2025Oct 9, 2026
Direct
includes unvested RSUs, amount not disclosed
Common Stock49,60253,380
DirectDividend Equivalent Unit48,82752,534

Reconciliation: minor difference of 3,701 shares. Unexplained small increases, consistent with stock unit vesting or reinvested dividends.

Laurel Richie
i
Minor difference of 3,629 shares. Unexplained small increases, consistent with stock unit vesting or reinvested dividends. Includes unvested RSUs, amount not disclosed. Unexplained small increases, consistent with stock unit vesting or reinvested dividends.
Director
97K0104Kno sales
Vesting, gifts, unvested awards and holding lines for Laurel Richie
0shares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
  • Includes unvested RSUs, amount not disclosed.
  • Unexplained small increases, consistent with stock unit vesting or reinvested dividends.
Held throughShare classOct 9, 2025Oct 9, 2026
Direct
includes unvested RSUs, amount not disclosed
Common Stock48,96552,670
DirectDividend Equivalent Unit48,19051,824

Reconciliation: minor difference of 3,629 shares. Unexplained small increases, consistent with stock unit vesting or reinvested dividends.

Bart Schaller
!
Holdings couldn't be fully reconciled. Balance changed without a matching transaction, and the footnote does not state the amount: -43,565 shares on May 15, 2026 (Direct). See the filing Sales and other transactions for Bart Schaller are complete.
EVP, CEO--Digital
n/a−48Kn/an/a
Vesting, gifts, unvested awards and holding lines for Bart Schaller
0shares vested or exercised
0gifted (net of own trusts)
−34Kwithheld by the company for taxes
none reportedunvested awards, start → end
  • Includes unvested RSUs, amount not disclosed.

Holdings couldn't be fully reconciled. Balance changed without a matching transaction, and the footnote does not state the amount: -43,565 shares on May 15, 2026 (Direct). The balances below are as reported, not verified totals.

Held throughShare classOct 9, 2025Oct 9, 2026
Direct
includes unvested RSUs, amount not disclosed
Common Stock41,56234,035
DirectDividend Equivalent Unit41,94534,178
Fernando Aguirre
i
Minor difference of 3,158 shares. Unexplained small increases, consistent with stock unit vesting or reinvested dividends. Includes unvested RSUs, amount not disclosed. Unexplained small increases, consistent with stock unit vesting or reinvested dividends.
Director
70K077Kno sales
Vesting, gifts, unvested awards and holding lines for Fernando Aguirre
0shares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
  • Includes unvested RSUs, amount not disclosed.
  • Unexplained small increases, consistent with stock unit vesting or reinvested dividends.
Held throughShare classOct 9, 2025Oct 9, 2026
Direct
includes unvested RSUs, amount not disclosed
Common Stock27,88731,119
Family TrustsCommon Stock15,30015,300
DirectDividend Equivalent Unit27,11230,273

Reconciliation: minor difference of 3,158 shares. Unexplained small increases, consistent with stock unit vesting or reinvested dividends.

P.W Parker
i
Minor difference of 3,160 shares. Unexplained small increases, consistent with stock unit vesting or reinvested dividends. Includes unvested RSUs, amount not disclosed. Unexplained small increases, consistent with stock unit vesting or reinvested dividends.
Director
63K070Kno sales
Vesting, gifts, unvested awards and holding lines for P.W Parker
0shares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
  • Includes unvested RSUs, amount not disclosed.
  • Unexplained small increases, consistent with stock unit vesting or reinvested dividends.
Held throughShare classOct 9, 2025Oct 9, 2026
Direct
includes unvested RSUs, amount not disclosed
Common Stock32,10035,333
DirectDividend Equivalent Unit31,32534,487

Reconciliation: minor difference of 3,160 shares. Unexplained small increases, consistent with stock unit vesting or reinvested dividends.

Ellen Zane
i
Minor difference of 3,160 shares. Unexplained small increases, consistent with stock unit vesting or reinvested dividends. Includes unvested RSUs, amount not disclosed. Unexplained small increases, consistent with stock unit vesting or reinvested dividends.
Director
59K065Kno sales
Vesting, gifts, unvested awards and holding lines for Ellen Zane
0shares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
  • Includes unvested RSUs, amount not disclosed.
  • Unexplained small increases, consistent with stock unit vesting or reinvested dividends.
Held throughShare classOct 9, 2025Oct 9, 2026
Direct
includes unvested RSUs, amount not disclosed
Common Stock29,85433,087
DirectDividend Equivalent Unit29,07932,241

Reconciliation: minor difference of 3,160 shares. Unexplained small increases, consistent with stock unit vesting or reinvested dividends.

Darrell Owens
!
Holdings couldn't be fully reconciled. Balance changed without a matching transaction, and the footnote does not state the amount: +10,304 shares on Feb 17, 2026 (Direct). See the filing Sales and other transactions for Darrell Owens are complete.
EVP & CEO--Lifestyle
n/a−18Kn/an/a
Vesting, gifts, unvested awards and holding lines for Darrell Owens
0shares vested or exercised
0gifted (net of own trusts)
−11Kwithheld by the company for taxes
none reportedunvested awards, start → end
  • Includes unvested RSUs, amount not disclosed.

Holdings couldn't be fully reconciled. Balance changed without a matching transaction, and the footnote does not state the amount: +10,304 shares on Feb 17, 2026 (Direct). The balances below are as reported, not verified totals.

Held throughShare classOct 9, 2025Oct 9, 2026
Direct
includes unvested RSUs, amount not disclosed
Common Stock21,37216,410
DirectDividend Equivalent Unit21,46216,480
Amy Tiliakos
!
Holdings couldn't be fully reconciled. Balance changed without a matching transaction, and the footnote does not state the amount: +3,572 shares on May 15, 2026 (Direct). See the filing Sales and other transactions for Amy Tiliakos are complete.
SVP, Chief Accounting Officer and Controller
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for Amy Tiliakos
0shares vested or exercised
0gifted (net of own trusts)
−2.1Kwithheld by the company for taxes
none reportedunvested awards, start → end
  • Includes unvested RSUs, amount not disclosed.

Holdings couldn't be fully reconciled. Balance changed without a matching transaction, and the footnote does not state the amount: +3,572 shares on May 15, 2026 (Direct). The balances below are as reported, not verified totals.

Held throughShare classOct 9, 2025Oct 9, 2026
Direct
includes unvested RSUs, amount not disclosed
Common Stock17,81419,900
DirectDividend Equivalent Unit17,87419,949
Courtney Gentleman
!
Holdings couldn't be fully reconciled. Balance changed without a matching transaction, and the footnote does not state the amount: +12,046 shares on Feb 17, 2026 (Direct). See the filing Sales and other transactions for Courtney Gentleman are complete.
EVP & CEO--Diversified & Value
n/a−17Kn/an/a
Vesting, gifts, unvested awards and holding lines for Courtney Gentleman
0shares vested or exercised
0gifted (net of own trusts)
−10Kwithheld by the company for taxes
none reportedunvested awards, start → end
  • Includes unvested RSUs, amount not disclosed.

Holdings couldn't be fully reconciled. Balance changed without a matching transaction, and the footnote does not state the amount: +12,046 shares on Feb 17, 2026 (Direct). The balances below are as reported, not verified totals.

Held throughShare classOct 9, 2025Oct 9, 2026
Direct
includes unvested RSUs, amount not disclosed
Common Stock17,62818,620
DirectDividend Equivalent Unit17,70218,697
Kamila Chytil
!
Holdings couldn't be fully reconciled. Balance changed without a matching transaction, and the footnote does not state the amount: +883 shares on May 15, 2026 (Direct). See the filing Sales and other transactions for Kamila Chytil are complete.
Director
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for Kamila Chytil
0shares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
  • Includes unvested RSUs, amount not disclosed.

Holdings couldn't be fully reconciled. Balance changed without a matching transaction, and the footnote does not state the amount: +883 shares on May 15, 2026 (Direct). The balances below are as reported, not verified totals.

Held throughShare classOct 9, 2025Oct 9, 2026
Direct
includes unvested RSUs, amount not disclosed
Common Stock15,54318,775
DirectDividend Equivalent Unit14,76817,929
Daniel Colao
!
Holdings couldn't be fully reconciled. Balance changed without a matching transaction, and the footnote does not state the amount: +883 shares on May 15, 2026 (Direct). See the filing Sales and other transactions for Daniel Colao are complete.
Director
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for Daniel Colao
0shares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
  • Includes unvested RSUs, amount not disclosed.
  • New Form 3 filed 2024-10-02; earlier filings set aside.

Holdings couldn't be fully reconciled. Balance changed without a matching transaction, and the footnote does not state the amount: +883 shares on May 15, 2026 (Direct). The balances below are as reported, not verified totals.

Held throughShare classOct 9, 2025Oct 9, 2026
Direct
includes unvested RSUs, amount not disclosed
Common Stock3,2976,528
DirectDividend Equivalent Unit2,5225,682
DirectSeries A Non-Cumulative Perpetual Preferred Stock3,2003,200
TrustSeries A Non-Cumulative Perpetual Preferred Stock5,0005,000
Deborah Ellinger
!
Holdings couldn't be fully reconciled. Balance changed without a matching transaction, and the footnote does not state the amount: +883 shares on May 15, 2026 (Direct). See the filing Sales and other transactions for Deborah Ellinger are complete.
Director
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for Deborah Ellinger
0shares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
  • Includes unvested RSUs, amount not disclosed.

Holdings couldn't be fully reconciled. Balance changed without a matching transaction, and the footnote does not state the amount: +883 shares on May 15, 2026 (Direct). The balances below are as reported, not verified totals.

Held throughShare classOct 9, 2025Oct 9, 2026
Direct
includes unvested RSUs, amount not disclosed
Common Stock03,198
DirectDividend Equivalent Unit02,352

7 of 21 insiders fully reconciled: starting holdings plus reported transactions match ending holdings (0 exactly, 7 with a minor or footnoted difference). For 14 we show sales but not holdings; the ! icon on their rows explains why. Percentages cover 7 of 21 officers and directors. Left out: Brian Doubles, Jonathan Mothner, Curtis Howse, Brian Wenzel Sr., Carol Juel, Alberto Casellas, Arthur Coviello Jr., Bart Schaller, Darrell Owens, Amy Tiliakos, Courtney Gentleman, Kamila Chytil, Daniel Colao and Deborah Ellinger (holdings couldn't be fully reconciled). "Still held" compares ending with starting vested shares; a plus sign means the holding grew.

What explains the selling$47.7M of sales by plan status, purpose, seller and month

Officer and director open-market sales: $47.7M across 680,049 shares. Plan status and stated purpose are separate questions, and a sale can have both.

By plan status

Taxes

542,543 shares ($40.6M) were withheld by the company for taxes, which isn't a market sale.

Charitable gifts · 6.4K shares

Gifts the filings describe as charitable. Gifts are not sales and are not included in the sale totals.

SellerShares soldProceedsUnder a disclosed planShare of totalSales dates
Brian Doubles
President and CEO, Director
218K$14.9M100%31%Mar 2, 2026 to Mar 2, 2026
Jonathan Mothner
EVP, Chief Risk and Legal Officer
83K$6.0M100%13%Nov 17, 2025 to May 15, 2026
Curtis Howse
EVP, CEO--Home & Auto
81K$5.9M100%12%Nov 3, 2025 to May 1, 2026
Alberto Casellas
EVP, CEO--Health & Wellness
67K$4.8M100%10%Feb 17, 2026 to Aug 13, 2026
Brian Wenzel Sr.
EVP, CFO
67K$4.5M100%9%Mar 2, 2026 to Mar 3, 2026
Carol Juel
EVP, CEO--Digital
61K$4.3M100%9%Feb 17, 2026 to Mar 2, 2026
Bart Schaller
EVP, CEO--Digital
48K$3.4M100%7%Feb 17, 2026 to Mar 2, 2026
Arthur Coviello Jr.
Director
20K$1.5M100%3%Nov 3, 2025 to Aug 3, 2026
Darrell Owens
EVP & CEO--Lifestyle
18K$1.3M100%3%Nov 3, 2025 to Aug 3, 2026
Courtney Gentleman
EVP & CEO--Diversified & Value
17K$1.2M100%3%Feb 17, 2026 to Aug 3, 2026

Sales by month

MonthSale proceedsDisclosed planTo cover taxesNo plan disclosed
Oct 2025$0$0$0$0
Nov 2025$4.0M$4.0M$0$0
Dec 2025$0$0$0$0
Jan 2026$0$0$0$0
Feb 2026$14.2M$14.2M$0$0
Mar 2026$23.5M$23.5M$0$0
Apr 2026$0$0$0$0
May 2026$5.0M$5.0M$0$0
Jun 2026$0$0$0$0
Jul 2026$0$0$0$0
Aug 2026$847K$847K$0$0
Sep 2026$0$0$0$0
Oct 2026$0$0$0$0
Is this normal? Selling year by year5 earlier years to compare with

In line with the past 5 years. 10 insiders sold; the average is 9 a year.

12 months endingShares soldInsiders who soldProceeds
Oct 9, 2026
Latest 12 months
680K10$47.7M
Oct 9, 2025
1 year earlier
639K10$38.7M
Oct 9, 2024
2 years earlier
529K9$22.2M
Oct 10, 2023
3 years earlier
364K9$13.2M
Oct 10, 2022
4 years earlier
111K4$3.8M
Oct 10, 2021
5 years earlier
1.12M11$47.1M

Open-market sales (Form 4 code S) by people who were officers or directors, in split-adjusted shares. Earlier years include people who have since left. A sale that an outside holder also reports (a family trust, a fund) is counted with outside holders in every year. Shares, not dollars, are compared, so a change in the stock price doesn't look like a change in selling. Years the filings don't fully cover are shown but left out of the average.

Known gaps and uncertainty14 insiders whose holdings couldn't be fully reconciled

Brian Doubles: holdings couldn't be fully reconciled (difference of 98,990 shares). Balance changed without a matching transaction, and the footnote does not state the amount: +209,619 shares on Feb 17, 2026 (Direct). Filing, Feb 17, 2026

Footnote: "Represents dividend equivalent units accrued on February 17, 2026 as dividends that were paid on the common shares underlying restricted stock units. The dividend equivalent units vest proportionately with and are subject to settlement and expiration upon the same terms as the restricted stock units to which they relate. Each dividend equivalent unit is the economic equivalent of one share of Synchrony Financial common stock."

Jonathan Mothner: holdings couldn't be fully reconciled (difference of -13,971 shares). Balance changed without a matching transaction, and the footnote does not state the amount: -40,007 shares on Aug 17, 2026 (Direct). Filing, Aug 17, 2026

Footnote: "Represents dividend equivalent units accrued on August 17, 2026 as dividends that were paid on the common shares underlying restricted stock units. The dividend equivalent units vest proportionately with and are subject to settlement and expiration upon the same terms as the restricted stock units to which they relate. Each dividend equivalent unit is the economic equivalent of one share of Synchrony Financial common stock. | Balance adjusted to account for rounding of fractional shares over time."

Curtis Howse: holdings couldn't be fully reconciled (difference of -21,629 shares). Balance changed without a matching transaction, and the footnote does not state the amount: -14,288 shares on Feb 17, 2026 (Direct). Filing, Feb 17, 2026

Footnote: "Represents dividend equivalent units accrued on February 17, 2026 as dividends that were paid on the common shares underlying restricted stock units. The dividend equivalent units vest proportionately with and are subject to settlement and expiration upon the same terms as the restricted stock units to which they relate. Each dividend equivalent unit is the economic equivalent of one share of Synchrony Financial common stock."

Brian Wenzel Sr.: holdings couldn't be fully reconciled (difference of -4,367 shares). Balance changed without a matching transaction, and the footnote does not state the amount: -52,348 shares on May 15, 2026 (Direct). Filing, May 15, 2026

Footnote: "Represents dividend equivalent units accrued on May 15, 2026 as dividends that were paid on the common shares underlying restricted stock units. The dividend equivalent units vest proportionately with and are subject to settlement and expiration upon the same terms as the restricted stock units to which they relate. Each dividend equivalent unit is the economic equivalent of one share of Synchrony Financial common stock."

Carol Juel: holdings couldn't be fully reconciled (difference of -6,310 shares). Balance changed without a matching transaction, and the footnote does not state the amount: -51,738 shares on May 15, 2026 (Direct). Filing, May 15, 2026

Footnote: "Represents dividend equivalent units accrued on May 15, 2026 as dividends that were paid on the common shares underlying restricted stock units. The dividend equivalent units vest proportionately with and are subject to settlement and expiration upon the same terms as the restricted stock units to which they relate. Each dividend equivalent unit is the economic equivalent of one share of Synchrony Financial common stock."

Alberto Casellas: holdings couldn't be fully reconciled (difference of -5,953 shares). Balance changed without a matching transaction, and the footnote does not state the amount: -42,727 shares on May 15, 2026 (Direct). Filing, May 15, 2026

Footnote: "Represents dividend equivalent units accrued on May 15, 2026 as dividends that were paid on the common shares underlying restricted stock units. The dividend equivalent units vest proportionately with and are subject to settlement and expiration upon the same terms as the restricted stock units to which they relate. Each dividend equivalent unit is the economic equivalent of one share of Synchrony Financial common stock."

Arthur Coviello Jr.: holdings couldn't be fully reconciled (difference of -23,241 shares). Balance changed without a matching transaction, and the footnote does not state the amount: -13,625 shares on Nov 17, 2025 (Direct). Filing, Nov 17, 2025

Footnote: "Represents dividend equivalent units accrued on November 17, 2025 as dividends that were paid on the common shares underlying restricted stock units. The dividend equivalent units vest proportionately with and are subject to settlement and expiration upon the same terms as the restricted stock units to which they relate. Each dividend equivalent unit is the economic equivalent of one share of Synchrony Financial common stock."

Bart Schaller: holdings couldn't be fully reconciled (difference of -7,527 shares). Balance changed without a matching transaction, and the footnote does not state the amount: -43,565 shares on May 15, 2026 (Direct). Filing, May 15, 2026

Footnote: "Represents dividend equivalent units accrued on May 15, 2026 as dividends that were paid on the common shares underlying restricted stock units. The dividend equivalent units vest proportionately with and are subject to settlement and expiration upon the same terms as the restricted stock units to which they relate. Each dividend equivalent unit is the economic equivalent of one share of Synchrony Financial common stock."

Darrell Owens: holdings couldn't be fully reconciled (difference of -4,962 shares). Balance changed without a matching transaction, and the footnote does not state the amount: +10,304 shares on Feb 17, 2026 (Direct). Filing, Feb 17, 2026

Footnote: "Represents dividend equivalent units accrued on February 17, 2026 as dividends that were paid on the common shares underlying restricted stock units. The dividend equivalent units vest proportionately with and are subject to settlement and expiration upon the same terms as the restricted stock units to which they relate. Each dividend equivalent unit is the economic equivalent of one share of Synchrony Financial common stock."

Amy Tiliakos: holdings couldn't be fully reconciled (difference of 2,086 shares). Balance changed without a matching transaction, and the footnote does not state the amount: +3,572 shares on May 15, 2026 (Direct). Filing, May 15, 2026

Footnote: "Represents dividend equivalent units accrued on May 15, 2026 as dividends that were paid on the common shares underlying restricted stock units. The dividend equivalent units vest proportionately with and are subject to settlement and expiration upon the same terms as the restricted stock units to which they relate. Each dividend equivalent unit is the economic equivalent of one share of Synchrony Financial common stock."

Courtney Gentleman: holdings couldn't be fully reconciled (difference of 990 shares). Balance changed without a matching transaction, and the footnote does not state the amount: +12,046 shares on Feb 17, 2026 (Direct). Filing, Feb 17, 2026

Footnote: "Represents dividend equivalent units accrued on February 17, 2026 as dividends that were paid on the common shares underlying restricted stock units. The dividend equivalent units vest proportionately with and are subject to settlement and expiration upon the same terms as the restricted stock units to which they relate. Each dividend equivalent unit is the economic equivalent of one share of Synchrony Financial common stock."

Kamila Chytil: holdings couldn't be fully reconciled (difference of 3,158 shares). Balance changed without a matching transaction, and the footnote does not state the amount: +883 shares on May 15, 2026 (Direct). Filing, May 15, 2026

Footnote: "Represents dividend equivalent units accrued on May 15, 2026 as dividends that were paid on the common shares underlying restricted stock units. The dividend equivalent units vest proportionately with and are subject to settlement and expiration upon the same terms as the restricted stock units to which they relate. Each dividend equivalent unit is the economic equivalent of one share of Synchrony Financial common stock."

Daniel Colao: holdings couldn't be fully reconciled (difference of 3,156 shares). Balance changed without a matching transaction, and the footnote does not state the amount: +883 shares on May 15, 2026 (Direct). Filing, May 15, 2026

Footnote: "Represents dividend equivalent units accrued on May 15, 2026 as dividends that were paid on the common shares underlying restricted stock units. The dividend equivalent units vest proportionately with and are subject to settlement and expiration upon the same terms as the restricted stock units to which they relate. Each dividend equivalent unit is the economic equivalent of one share of Synchrony Financial common stock."

Deborah Ellinger: holdings couldn't be fully reconciled (difference of 2,352 shares). Balance changed without a matching transaction, and the footnote does not state the amount: +883 shares on May 15, 2026 (Direct). Filing, May 15, 2026

Footnote: "Represents dividend equivalent units accrued on May 15, 2026 as dividends that were paid on the common shares underlying restricted stock units. The dividend equivalent units vest proportionately with and are subject to settlement and expiration upon the same terms as the restricted stock units to which they relate. Each dividend equivalent unit is the economic equivalent of one share of Synchrony Financial common stock."

Jeffrey Naylor: minor difference of 5,567 shares. Unexplained small increases, consistent with stock unit vesting or reinvested dividends.

Roy Guthrie: minor difference of 3,699 shares. Unexplained small increases, consistent with stock unit vesting or reinvested dividends.

Paget Alves: minor difference of 3,701 shares. Unexplained small increases, consistent with stock unit vesting or reinvested dividends.

Laurel Richie: minor difference of 3,629 shares. Unexplained small increases, consistent with stock unit vesting or reinvested dividends.

Fernando Aguirre: minor difference of 3,158 shares. Unexplained small increases, consistent with stock unit vesting or reinvested dividends.

P.W Parker: minor difference of 3,160 shares. Unexplained small increases, consistent with stock unit vesting or reinvested dividends.

Ellen Zane: minor difference of 3,160 shares. Unexplained small increases, consistent with stock unit vesting or reinvested dividends.

External context: we only cite outside events when a documented connection exists. None is shown for this period.

Sources and methodology1,645 filings from SEC EDGAR, and how we read them

All 1,645 Forms 3, 4 and 5 filed for Synchrony Financial (SEC CIK 1601712) from Jul 30, 2014 to Oct 2, 2026, retrieved from SEC EDGAR on Oct 9, 2026. Prices are the ones reported in each filing, often weighted averages.

Holdings. Each holding line (a share class plus an owner, such as a trust or LLC) carries its last reported balance forward. Entities first reported during the period start at zero, so transfers between an insider's own trusts don't count as selling. Lines not reported for three years or more are listed separately and left out of totals.

Sales. A sale counts as under a 10b5-1 plan if its footnote cites one or the filing's Rule 10b5-1 box is checked, and as tax-related if its footnote cites tax obligations or sell-to-cover. Shares withheld by the company for taxes are listed separately. Sales with neither attribute are labeled "no plan disclosed".

Full methodology

Former or inactive filers (18)No filing in 18 months; last reported balances, not in any total

Spotted something wrong on this page? Report an error. We check every report against the SEC filing and list what we fix in the corrections log.