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SNAPSnap Inc · Insider ownership research

Snap Inc insiders sold $111M in the past 12 months. How much of their stake is that?

About 4.3% overall. As a group they ended with more shares than they started with. These figures leave out Robert Murphy, the largest holder (holdings couldn't be fully reconciled).

Updated Oct 8, 2026 from SEC filings · covers Oct 9, 2025 to Oct 8, 2026
How this comparesMore of their stake sold than at 166 of the 311 other companies we can measure (#146 of 312)See ranking
0
buyers among officers and directors, past 12 months
95%
of sales were under disclosed trading plans, past 12 months
8 of 21
officers and directors sold shares, past 12 months
Recent activity · past 30 days, Sep 9, 2026 to Oct 8, 2026
Sep 16, 2026Ajit Mohan sold 6.8K shares ($40K) to cover taxes on vesting stock. That is 0.1% of the total stake held that day.
WhoSharesPrice% of total stakeTotal stake afterTrade dateFiled
Ajit Mohan
Chief Business Officer
6,797$5.820.1%4.97MSep 16, 2026Sep 18, 2026

"% of total stake" is the shares in this event against all the vested shares the person held that day, across every share class and holding entity, after that day's vesting. "n/a" means the person's holdings don't reconcile, or the row is a purchase. "Holdings record incomplete" means more shares were sold than the filings show the person held that day, so a percentage would be wrong.

Sep 9, 2026Rebecca Morrow sold 20K shares ($107K) under a disclosed trading plan. That is 3.3% of the total stake held that day.
WhoSharesPrice% of total stakeTotal stake afterTrade dateFiled
Rebecca Morrow
Chief Accounting Officer
20,000$5.353.3%578KSep 9, 2026Sep 11, 2026

"% of total stake" is the shares in this event against all the vested shares the person held that day, across every share class and holding entity, after that day's vesting. "n/a" means the person's holdings don't reconcile, or the row is a purchase. "Holdings record incomplete" means more shares were sold than the filings show the person held that day, so a percentage would be wrong.

Is this normal? More than usual: about 2.1x the 5-year average. 8 insiders sold; the average is 9 a year. Year by year
Latest filing: Filed Sep 22 for a stock award on Sep 18. Ronan Harris received an award of 3.35M shares. Filing
67 SEC ownership filings in the period · See the evidence

What stands out

Two officers sold shares but ended with larger stakes, because more shares came in than were sold: Derek Andersen (sold 294K, 9.4% of starting holdings; 984K added) and Rebecca Morrow (sold 104K, 22% of starting holdings; 203K added).Derek Andersen: largest sale, Nov 17, 2025 · Rebecca Morrow: largest sale, Sep 9, 2026

Percentages cover 14 of 21 officers and directors. 7 are left out

i
Left out: Robert Murphy (holdings couldn't be fully reconciled); Evan Spiegel (most holdings were last confirmed in 2020); Michael Lynton (most holdings were last confirmed in 2017); Douglas Hott (most of their shares vested during the period, so a percentage would mislead); Zachary Briers, Matthew McRae and Luke Wood (held no vested shares at the start).
Disclosed company stock is not an insider's whole wealth.

Who sold, and how much of their stake

Officers and directors, past 12 months. Each bar is the insider's vested stake at the start of the period (Oct 8, 2025). The gold part is what they sold.

SoldRest of starting stakeAdded during the period
Robert Murphy
Chief Technology Officer, Director
No bar: holdings couldn't be fully reconciled.
$63.7MDisclosed plan
Evan Spiegel
Chief Executive Officer, Director
No bar: most holdings were last confirmed in 2020.
$35.3MDisclosed plan
Zachary Briers
General Counsel
Sold 22% of the shares held or received (after tax withholding) during the period†. No bar against the starting stake: most of these shares arrived during the period.
$3.4MDisclosed plan
Ajit Mohan
Chief Business Officer
9.1% · $3.1MNo plan disclosed
Douglas Hott
Chief Financial Officer
Sold 14% of the shares held or received (after tax withholding) during the period†. No bar against the starting stake: most of these shares arrived during the period.
$2.0M66% planned
All 8 sellers

Selling by month

Officers and directors, Oct 2025 to Oct 2026. Each sale is counted once: under a disclosed plan, else to cover taxes, else no plan disclosed.

Disclosed planTo cover taxesNo plan disclosed
Oct 2025: $186K under a disclosed planOct 2025: $221K to cover taxesOctNov 2025: $8.7M under a disclosed planNov 2025: $1.6M to cover taxesNovDec 2025: $20.3M under a disclosed planDec 2025: $452K to cover taxesDecJan 2026: $10.3M under a disclosed planJan 2026: $159K to cover taxesJanFeb 2026: $11.7M under a disclosed planFeb 2026: $857K to cover taxesFebMar 2026: $555K to cover taxesMarApr 2026: $5.1M under a disclosed planApr 2026: $169K to cover taxesAprMay 2026: $26.1M under a disclosed planMay 2026: $251K to cover taxes$26.3MMayJun 2026: $72K under a disclosed planJun 2026: $39K to cover taxesJunJul 2026: $114K to cover taxesJulAug 2026: $22.7M under a disclosed planAug 2026: $1.1M to cover taxesAugSep 2026: $175K under a disclosed planSep 2026: $40K to cover taxesSepOct

Common questions

Is the Snap Inc CEO selling stock?

Yes. Evan Spiegel sold 4.74M shares ($35.3M) in the past 12 months, all of it under a trading plan disclosed in the filings.

Why are Snap Inc insiders selling?

Filings rarely give a reason, and we don't guess at one. What they show is how the sales were made: 95% of sales by value ran under 10b5-1 trading plans disclosed in the filings and 5% were to cover taxes. A trading plan schedules sales in advance.

Are any Snap Inc insiders buying?

No. Officers and directors reported no purchases in the past 12 months.

How much of their stake did Snap Inc insiders sell?

About 4.3% overall. As a group they ended with more shares than they started with. These figures leave out Robert Murphy, the largest holder (holdings couldn't be fully reconciled). That covers the 12 months to Oct 8, 2026 and counts vested shares reported on SEC Forms 3, 4 and 5, which is not an insider's whole wealth.

The evidence

Who sold8 officers and directors: amount, % of holdings, trading plan
Who soldAmount% of holdingsTrading plan
Robert Murphy
Chief Technology Officer, Director
$63.7M
11.34M shares
i
No percentage: holdings couldn't be fully reconciled.
Disclosed plan
Evan Spiegel
Chief Executive Officer, Director
$35.3M
4.74M shares
i
No percentage: most holdings were last confirmed in 2020.
Disclosed plan
Zachary Briers
General Counsel
$3.4M
643K shares
22%†
i
† Most of the shares Zachary Briers sold arrived during the period, so this is shares sold as a share of the 0 held at the start plus the 2.99M received, less 0 withheld by the company for taxes.
Disclosed plan
Ajit Mohan
Chief Business Officer
$3.1M
499K shares
9.1%No plan disclosed
Douglas Hott
Chief Financial Officer
$2.0M
371K shares
14%†
i
† Most of the shares Douglas Hott sold arrived during the period, so this is shares sold as a share of the 245K held at the start plus the 2.45M received, less 0 withheld by the company for taxes.
66% under a disclosed plan
Derek Andersen
Chief Financial Officer
$1.8M
294K shares
9.4%47% under a disclosed plan
Michael O'Sullivan
General Counsel
$777K
95K shares
3.9%24% under a disclosed plan
Rebecca Morrow
Chief Accounting Officer
$611K
104K shares
22%68% under a disclosed plan
The full ownership picture20 of 21 insiders fully reconciled · 21 officers and directors

Vested shares across all share classes, held directly and through trusts, LLCs and family members, as reported on SEC Forms 3, 4 and 5. Unvested awards and options are never counted as owned shares.

InsiderHeld Oct 8, 2025SoldHeld Oct 8, 2026Still held
Robert Murphy
!
Holdings couldn't be fully reconciled. Balance changed without a matching transaction, and the footnote does not state the amount: +3,851,050 shares on Feb 10, 2026 (an entity or entities). See the filing Sales and other transactions for Robert Murphy are complete.
Chief Technology Officer, Director
n/a−11.34Mn/an/a
Vesting, gifts, unvested awards and holding lines for Robert Murphy
0shares vested or exercised
−3.32Mgifted (net of own trusts)
none reportedunvested awards, start → end
  • Additional holdings last reported more than 3 years ago are shown separately and excluded from totals.

Holdings couldn't be fully reconciled. Balance changed without a matching transaction, and the footnote does not state the amount: +3,851,050 shares on Feb 10, 2026 (an entity or entities). The balances below are as reported, not verified totals.

Held throughShare classOct 8, 2025Oct 8, 2026
DirectClass A Common Stock52,911,12638,586,451
an irrevocable trustClass A Common Stock5,307,5264,963,581
an entity or entitiesClass A Common Stock1,148,9502,866,669

Additional holdings last reported Dec 11, 2017, not confirmed since: 113,806,334 shares. Not included in any total or percentage on this page.

Evan Spiegel
!
Most of this insider's holdings were last confirmed in 2020. Confirmed in the last three years: 27,515,118 shares. Not confirmed since: 129,545,429 shares, left out of this row. "Still held" is not shown because it would cover only the smaller, confirmed part.
Chief Executive Officer, Director
33.37M−4.74M27.52Msee note
Vesting, gifts, unvested awards and holding lines for Evan Spiegel
0shares vested or exercised
−1.12Mgifted (net of own trusts)
none reportedunvested awards, start → end
  • Additional holdings last reported more than 3 years ago are shown separately and excluded from totals.
Held throughShare classOct 8, 2025Oct 8, 2026
DirectClass A Common Stock30,343,09025,487,274
TrustClass A Common Stock3,027,8442,027,844

Additional holdings last reported Sep 2, 2020, not confirmed since: 129,545,429 shares. Not included in any total or percentage on this page.

Ronan Harris
i
Started reporting during the period; starting holdings are from the Form 3.
Chief Commercial Officer
6.97M010.32Mno sales
Vesting, gifts, unvested awards and holding lines for Ronan Harris
0shares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
  • Started reporting during the period; starting holdings are from the Form 3.
Held throughShare classOct 8, 2025Oct 8, 2026
DirectClass A Common Stock6,966,97510,320,125
Ajit Mohan
Chief Business Officer
5.46M−499K4.97M91%
Vesting, gifts, unvested awards and holding lines for Ajit Mohan
0shares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
Held throughShare classOct 8, 2025Oct 8, 2026
DirectClass A Common Stock5,464,4114,965,300
Eric Young
SVP of Engineering
4.13M04.13Mno sales
Vesting, gifts, unvested awards and holding lines for Eric Young
0shares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
Held throughShare classOct 8, 2025Oct 8, 2026
DirectClass A Common Stock3,193,2913,193,291
TrustClass A Common Stock933,967933,967
Derek Andersen
i
Includes unvested RSUs, amount not disclosed.
Chief Financial Officer
3.11M−294K3.80M+22%
Vesting, gifts, unvested awards and holding lines for Derek Andersen
0shares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
  • Includes unvested RSUs, amount not disclosed.
Held throughShare classOct 8, 2025Oct 8, 2026
Direct
includes unvested RSUs, amount not disclosed
Class A Common Stock3,109,5813,799,661
Michael O'Sullivan
General Counsel
2.44M−95K2.35M96%
Vesting, gifts, unvested awards and holding lines for Michael O'Sullivan
0shares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
Held throughShare classOct 8, 2025Oct 8, 2026
DirectClass A Common Stock1,925,8641,794,888
TrustClass A Common Stock514,454550,548
Michael Lynton
!
Most of this insider's holdings were last confirmed in 2017. Confirmed in the last three years: 617,856 shares. Not confirmed since: 2,726,300 shares, left out of this row. "Still held" is not shown because it would cover only the smaller, confirmed part.
Director
571K0618Ksee note
Vesting, gifts, unvested awards and holding lines for Michael Lynton
0shares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
  • Additional holdings last reported more than 3 years ago are shown separately and excluded from totals.
Held throughShare classOct 8, 2025Oct 8, 2026
DirectClass A Common Stock150,157197,062
TrustClass A Common Stock320,794320,794
Lynton FoundationClass A Common Stock100,000100,000

Additional holdings last reported Jul 19, 2017, not confirmed since: 2,726,300 shares. Not included in any total or percentage on this page.

Rebecca Morrow
Chief Accounting Officer
479K−104K578K+21%
Vesting, gifts, unvested awards and holding lines for Rebecca Morrow
0shares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
Held throughShare classOct 8, 2025Oct 8, 2026
DirectClass A Common Stock479,302578,105
Douglas Hott
i
Started reporting during the period; starting holdings are from the Form 3.
Chief Financial Officer
245K−371K2.32Mnot meaningful
Vesting, gifts, unvested awards and holding lines for Douglas Hott
0shares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
  • Started reporting during the period; starting holdings are from the Form 3.
Held throughShare classOct 8, 2025Oct 8, 2026
DirectClass A Common Stock244,6992,324,563
Scott Miller
Director
173K0220Kno sales
Vesting, gifts, unvested awards and holding lines for Scott Miller
0shares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
Held throughShare classOct 8, 2025Oct 8, 2026
DirectClass A Common Stock172,852219,757
Poppy Thorpe
Director
95K0142Kno sales
Vesting, gifts, unvested awards and holding lines for Poppy Thorpe
0shares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
Held throughShare classOct 8, 2025Oct 8, 2026
DirectClass A Common Stock95,312142,217
Kelly Coffey
Director
91K0138Kno sales
Vesting, gifts, unvested awards and holding lines for Kelly Coffey
0shares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
Held throughShare classOct 8, 2025Oct 8, 2026
DirectClass A Common Stock90,813137,718
Joanna Coles
i
Includes unvested RSUs, amount not disclosed.
Director
86K0133Kno sales
Vesting, gifts, unvested awards and holding lines for Joanna Coles
0shares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
  • Includes unvested RSUs, amount not disclosed.
Held throughShare classOct 8, 2025Oct 8, 2026
Direct
includes unvested RSUs, amount not disclosed
Class A Common Stock85,949132,854
Fidel Vargas
Director
84K0131Kno sales
Vesting, gifts, unvested awards and holding lines for Fidel Vargas
0shares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
Held throughShare classOct 8, 2025Oct 8, 2026
DirectClass A Common Stock83,708130,613
Patrick Spence
Director
72K0119Kno sales
Vesting, gifts, unvested awards and holding lines for Patrick Spence
0shares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
Held throughShare classOct 8, 2025Oct 8, 2026
DirectClass A Common Stock71,766118,671
Elizabeth Jenkins
Director
66K0113Kno sales
Vesting, gifts, unvested awards and holding lines for Elizabeth Jenkins
0shares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
Held throughShare classOct 8, 2025Oct 8, 2026
DirectClass A Common Stock65,663112,568
James Lanzone
Director
55K0102Kno sales
Vesting, gifts, unvested awards and holding lines for James Lanzone
0shares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
Held throughShare classOct 8, 2025Oct 8, 2026
DirectClass A Common Stock55,472102,377
Zachary Briers
General Counsel
0−643K2.35Mnot meaningful
Vesting, gifts, unvested awards and holding lines for Zachary Briers
0shares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
Held throughShare classOct 8, 2025Oct 8, 2026
DirectClass A Common Stock02,345,534
Matthew McRae
Director
0068Kno sales
Vesting, gifts, unvested awards and holding lines for Matthew McRae
0shares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
Held throughShare classOct 8, 2025Oct 8, 2026
DirectClass A Common Stock067,558
Luke Wood
Director
0060Kno sales
Vesting, gifts, unvested awards and holding lines for Luke Wood
0shares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
Held throughShare classOct 8, 2025Oct 8, 2026
DirectClass A Common Stock060,091

20 of 21 insiders fully reconciled: starting holdings plus reported transactions match ending holdings (20 exactly, 0 with a minor or footnoted difference). For 1 we show sales but not holdings; the ! icon on that row explains why. Percentages cover 14 of 21 officers and directors. Left out: Robert Murphy (holdings couldn't be fully reconciled); Evan Spiegel (most holdings were last confirmed in 2020); Michael Lynton (most holdings were last confirmed in 2017); Douglas Hott (most of their shares vested during the period, so a percentage would mislead); Zachary Briers, Matthew McRae and Luke Wood (held no vested shares at the start). "Still held" compares ending with starting vested shares; a plus sign means the holding grew.

What explains the selling$111M of sales by plan status, purpose, seller and month

Officer and director open-market sales: $111M across 18,088,315 shares. Plan status and stated purpose are separate questions, and a sale can have both.

By plan status

The lighter segment is sales with no plan disclosed in the filing ($5.5M), including tax-related sales outside a plan.

Taxes

$9.0M of sales (8.1%) cite tax obligations in their footnotes, $3.5M of them also under a plan. Example: Ajit Mohan, Sep 16, 2026

Charitable gifts · 4.44M shares

Gifts the filings describe as charitable. Gifts are not sales and are not included in the sale totals.

SellerShares soldProceedsUnder a disclosed planShare of totalSales dates
Robert Murphy
Chief Technology Officer, Director
11.34M$63.7M100%58%Nov 7, 2025 to Aug 6, 2026
Evan Spiegel
Chief Executive Officer, Director
4.74M$35.3M100%32%Dec 5, 2025 to Apr 8, 2026
Zachary Briers
General Counsel
643K$3.4M100%3%Feb 17, 2026 to Sep 3, 2026
Ajit Mohan
Chief Business Officer
499K$3.1M0%3%Oct 16, 2025 to Sep 16, 2026
Douglas Hott
Chief Financial Officer
371K$2.0M66%2%May 18, 2026 to Aug 17, 2026
Derek Andersen
Chief Financial Officer
294K$1.8M47%2%Nov 14, 2025 to Mar 16, 2026
Michael O'Sullivan
General Counsel
95K$777K24%0.7%Oct 31, 2025 to Nov 17, 2025
Rebecca Morrow
Chief Accounting Officer
104K$611K68%0.6%Nov 17, 2025 to Sep 9, 2026

Sales by month

MonthSale proceedsDisclosed planTo cover taxesNo plan disclosed
Oct 2025$407K$186K$221K$0
Nov 2025$10.3M$8.7M$1.6M$0
Dec 2025$20.7M$20.3M$452K$0
Jan 2026$10.4M$10.3M$159K$0
Feb 2026$12.5M$11.7M$857K$0
Mar 2026$555K$0$555K$0
Apr 2026$5.3M$5.1M$169K$0
May 2026$26.3M$26.1M$251K$0
Jun 2026$110K$72K$39K$0
Jul 2026$114K$0$114K$0
Aug 2026$23.7M$22.7M$1.1M$0
Sep 2026$214K$175K$40K$0
Oct 2026$0$0$0$0
Is this normal? Selling year by year5 earlier years to compare with

More than usual: about 2.1x the 5-year average. 8 insiders sold; the average is 9 a year.

12 months endingShares soldInsiders who soldProceeds
Oct 8, 2026
Latest 12 months
18.09M8$111M
Oct 8, 2025
1 year earlier
10.46M9$89.8M
Oct 8, 2024
2 years earlier
5.04M9$56.5M
Oct 9, 2023
3 years earlier
5.78M8$56.2M
Oct 9, 2022
4 years earlier
5.80M9$197M
Oct 9, 2021
5 years earlier
15.97M11$1.01B

Open-market sales (Form 4 code S) by people who were officers or directors, in split-adjusted shares. Earlier years include people who have since left. A sale that an outside holder also reports (a family trust, a fund) is counted with outside holders in every year. Shares, not dollars, are compared, so a change in the stock price doesn't look like a change in selling. Years the filings don't fully cover are shown but left out of the average.

Known gaps and uncertainty1 insider whose holdings couldn't be fully reconciled

Robert Murphy: holdings couldn't be fully reconciled (difference of 1,717,719 shares). Balance changed without a matching transaction, and the footnote does not state the amount: +3,851,050 shares on Feb 10, 2026 (an entity or entities). Filing, Feb 10, 2026

Footnote: "Shares held by an entity or entities in which the reporting person retains investment power over such shares."

Inferred rename: "Alter Grandchildren Trust" is treated as the same holder as "Trust", because the old name was never reported again and the new one opened with the same balance (20,661 shares). Old name, new name

Inferred typo: the share class "Class A Common Stick" is treated as the same class as "Class A Common Stock" on 1 holding line, because the two spellings are nearly identical and each balance carried over exactly. Example (Jerry Hunter, 887,131 shares): old title, new title

Inferred typo: the share class "Class A Common Sock" is treated as the same class as "Class A Common Stock" on 1 holding line, because the two spellings are nearly identical and each balance carried over exactly. Example (Derek Andersen, 1,560,175 shares): old title, new title

External context: we only cite outside events when a documented connection exists. None is shown for this period.

Sources and methodology800 filings from SEC EDGAR, and how we read them

All 800 Forms 3, 4 and 5 filed for Snap Inc (SEC CIK 1564408) from Mar 1, 2017 to Sep 22, 2026, retrieved from SEC EDGAR on Oct 8, 2026. Prices are the ones reported in each filing, often weighted averages.

Holdings. Each holding line (a share class plus an owner, such as a trust or LLC) carries its last reported balance forward. Entities first reported during the period start at zero, so transfers between an insider's own trusts don't count as selling. Lines not reported for three years or more are listed separately and left out of totals.

Sales. A sale counts as under a 10b5-1 plan if its footnote cites one or the filing's Rule 10b5-1 box is checked, and as tax-related if its footnote cites tax obligations or sell-to-cover. Shares withheld by the company for taxes are listed separately. Sales with neither attribute are labeled "no plan disclosed".

Full methodology

Former or inactive filers (15)No filing in 18 months; last reported balances, not in any total