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SNSharkNinja, Inc. · Insider ownership research

SharkNinja, Inc. insiders sold $199M in the past 12 months. How much of their stake is that?

Insiders sold $199M in the past 12 months.80% was sold under disclosed trading plans, 20% with no plan disclosed. The largest seller, Mark Barrocas (Chief Executive Officer, Director), sold $162M.Share-of-stake figures for this company are being verified and will be added when that check is finished. Why

Updated Oct 13, 2026 from SEC filings · covers Oct 14, 2025 to Oct 13, 2026
$40.2M
sold with no plan disclosed, past 12 months
80%
of sales were under disclosed trading plans, past 12 months
5 of 13
officers and directors sold shares, past 12 months
Latest filing: Filed Oct 9 for a tax withholding on Oct 9. Mark Barrocas had 39K shares withheld by the company for taxes. Filing
SEC ownership filings: 54 filed in the 12 months to Oct 13, 2026; 54 on record since Jan 2, 2026 · See the evidence

What stands out

Three officers sold $39.0M with no disclosed plan: Neil Shah ($31.6M), Mark Barrocas ($6.0M) and Adam Quigley ($1.4M). The filings don't state a reason.Neil Shah: largest such sale, Feb 13, 2026 · Mark Barrocas: largest such sale, Feb 26, 2026 · Adam Quigley: largest such sale, May 8, 2026
Shareholders represented on the board by Xuning Wang, not part of management, sold $401M of stock.Largest sale, Jul 10, 2026
Selling picked up in the last 90 days: officers and directors sold 857K shares, against an average of 125K per 90 days earlier in the period. Most of it was Mark Barrocas (750K shares in the last 90 days) and Neil Shah (100K shares in the last 90 days); 87% of these sales were under disclosed plans.Mark Barrocas: largest recent sale, Aug 6, 2026 · Neil Shah: largest recent sale, Aug 26, 2026

A share of stake is shown for 0 of the 5 officers and directors who sold. 13 are left out

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Left out: Mark Barrocas, Xuning Wang, Neil Shah, Dennis Paul, Peter Feld, Timothy Warner, Barney Wang, Pedro Lopez-Baldrich, Kathryn Barton, Adam Quigley, Chi Hui, Jason Wortendyke and Kaitlin Folan (share of stake is being verified).
Disclosed company stock is not an insider's whole wealth.

Who sold, and how much of their stake

Officers and directors, past 12 months. Their share of stake is being verified and is not shown yet; amounts and trading plans are below.

Mark Barrocas
Chief Executive Officer, Director
Not confirmed
Share of stake not shown: share of stake is being verified. Why
$162M96% planned 4% no plan disclosed
Neil Shah
Chief Commercial Officer
Not confirmed
Share of stake not shown: share of stake is being verified. Why
$31.6MNo plan disclosed
Pedro Lopez-Baldrich
Chief Legal Officer
Not confirmed
Share of stake not shown: share of stake is being verified. Why
$3.0M91% planned 9% no plan disclosed
Adam Quigley
Chief Financial Officer
Not confirmed
Share of stake not shown: share of stake is being verified. Why
$1.4MNo plan disclosed
Peter Feld
Director
Not confirmed
Share of stake not shown: share of stake is being verified. Why
$900KNo plan disclosed
Amounts, filings and trading plans for each seller

Selling by month

Officers and directors, Oct 2025 to Oct 2026. Each sale is counted once: under a disclosed plan, else to cover taxes, else no plan disclosed.

Disclosed planNo plan disclosedOne dollar scale for every month; the tallest bar is labeled
OctNovDecJanFeb 2026: $19.0M no plan disclosedFebMar 2026: $2.8M under a disclosed planMar 2026: $300K no plan disclosedMarAprMay 2026: $782K no plan disclosedMayJun 2026: $28.5M under a disclosed planJun 2026: $270K no plan disclosedJunJul 2026: $38.8M under a disclosed planJulAug 2026: $88.8M under a disclosed planAug 2026: $19.8M no plan disclosed$109MAugSepOct

Recent activity

Past 30 days, Sep 14, 2026 to Oct 13, 2026
Oct 9, 20262 executives had 49K shares ($9.1M) withheld by the company for taxes (not a market sale). 120K shares came in from vesting or option exercises the same day, so their combined holdings rose by 71K net.
WhoSharesPrice% of total stakeTotal stake afterTrade dateFiled
Mark Barrocas
Chief Executive Officer, Director
39,350$184.98n/an/aOct 9, 2026Oct 9, 2026
Neil Shah
Chief Commercial Officer
9,670$184.98n/an/aOct 9, 2026Oct 9, 2026

"% of total stake" is the shares in an event against all the vested shares the person held that day, across every share class and holding entity, after that day's vesting. "n/a" means the person's holdings are not confirmed, or the row is a purchase. "Holdings record incomplete" means more shares were sold than the filings show the person held that day, so a percentage would be wrong.

Outside holders, reported separately

Xuning Wang (for the outside shareholder represented on the board) sold $401M in the past 12 months. Large shareholders and the funds or companies that board members represent are not part of management, so they are left out of the figures above.

Details

Common questions

Is the SharkNinja, Inc. CEO selling stock?

Yes. Mark Barrocas sold 997K shares ($162M) in the past 12 months, 96% of it under a trading plan disclosed in the filings.

Why are SharkNinja, Inc. insiders selling?

Filings rarely give a reason, and we don't guess at one. What they show is how the sales were made: 80% of sales by value ran under 10b5-1 trading plans disclosed in the filings and 20% had no disclosed plan. A trading plan schedules sales in advance.

Are any SharkNinja, Inc. insiders buying?

No. Officers and directors reported no purchases in the past 12 months.

The evidence

Who sold5 officers and directors: amount, % of holdings, trading plan
Who soldAmount% of holdingsTrading plan
Mark Barrocas
Chief Executive Officer, Director
$162M
997K shares
Not confirmed
share of stake is being verified. Why
96% under a disclosed plan 4% no plan disclosed
Neil Shah
Chief Commercial Officer
$31.6M
200K shares
Not confirmed
share of stake is being verified. Why
No plan disclosed
Pedro Lopez-Baldrich
Chief Legal Officer
$3.0M
26K shares
Not confirmed
share of stake is being verified. Why
91% under a disclosed plan 9% no plan disclosed
Adam Quigley
Chief Financial Officer
$1.4M
11K shares
Not confirmed
share of stake is being verified. Why
No plan disclosed
Peter Feld
Director
$900K
5K shares
Not confirmed
share of stake is being verified. Why
No plan disclosed

Board members representing outside shareholders, reported separately: Xuning Wang (the shareholder sold $401M). Details

The full ownership picture0 of 13 officers and directors confirmed

Vested shares across all share classes, held directly and through trusts, LLCs and family members, as reported on SEC Forms 3, 4 and 5. Unvested awards and options are never counted as owned shares.

InsiderHeld Oct 13, 2025SoldHeld Oct 13, 2026Still held
Mark Barrocas
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Mark Barrocas are complete.
Chief Executive Officer, Director
n/a−997Kn/an/a
Vesting, gifts, unvested awards and holding lines for Mark Barrocas

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Mark Barrocas are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
−301Kwithheld by the company for taxes
Xuning Wang
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. See the filing Sales and other transactions for Xuning Wang are complete.
Director
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for Xuning Wang

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Xuning Wang are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
Neil Shah
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. See the filing Sales and other transactions for Neil Shah are complete.
Chief Commercial Officer
n/a−200Kn/an/a
Vesting, gifts, unvested awards and holding lines for Neil Shah

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Neil Shah are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
−63Kwithheld by the company for taxes
Dennis Paul
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Dennis Paul are complete.
Director
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for Dennis Paul

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Dennis Paul are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
Peter Feld
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Peter Feld are complete.
Director
n/a−5Kn/an/a
Vesting, gifts, unvested awards and holding lines for Peter Feld

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Peter Feld are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
Timothy Warner
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Timothy Warner are complete.
Director
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for Timothy Warner

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Timothy Warner are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
Barney Wang
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Barney Wang are complete.
Director
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for Barney Wang

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Barney Wang are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
−4withheld by the company for taxes
Pedro Lopez-Baldrich
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Pedro Lopez-Baldrich are complete.
Chief Legal Officer
n/a−26Kn/an/a
Vesting, gifts, unvested awards and holding lines for Pedro Lopez-Baldrich

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Pedro Lopez-Baldrich are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
−20Kwithheld by the company for taxes
Kathryn Barton
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Kathryn Barton are complete.
Director
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for Kathryn Barton

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Kathryn Barton are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
Adam Quigley
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. See the filing Sales and other transactions for Adam Quigley are complete.
Chief Financial Officer
n/a−11Kn/an/a
Vesting, gifts, unvested awards and holding lines for Adam Quigley

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Adam Quigley are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
−3.6Kwithheld by the company for taxes
Chi Hui
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Chi Hui are complete.
Director
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for Chi Hui

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Chi Hui are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
Jason Wortendyke
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Jason Wortendyke are complete.
Director
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for Jason Wortendyke

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Jason Wortendyke are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
Kaitlin Folan
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Kaitlin Folan are complete.
Chief Accounting Officer
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for Kaitlin Folan

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Kaitlin Folan are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

Holdings and share of stake for SharkNinja, Inc. are being verified, so no balances, unit counts or percentages are shown. Sales, proceeds, plan and tax status, titles and dates come straight from individual filings.

What explains the selling$199M of sales by plan status, purpose, seller and month

Officer and director open-market sales: $199M across 1,239,103 shares. Plan status and stated purpose are separate questions, and a sale can have both.

By plan status

The lighter segment is sales with no plan disclosed in the filing ($40.2M), including tax-related sales outside a plan.

No plan disclosed · $40.2M

Sales with no 10b5-1 plan and no tax reference in the filing. $31.6M of it is Neil Shah. No plan disclosed is a statement about the filing, not about why the sale happened. Largest such sale: Neil Shah, Feb 13, 2026

Taxes

386,910 shares ($56.7M) were withheld by the company for taxes, which isn't a market sale.

SellerShares soldProceedsUnder a disclosed planShare of totalSales dates
Mark Barrocas
Chief Executive Officer, Director
997K$162M96%81%Feb 26, 2026 to Aug 6, 2026
Neil Shah
Chief Commercial Officer
200K$31.6M0%16%Feb 13, 2026 to Aug 26, 2026
Pedro Lopez-Baldrich
Chief Legal Officer
26K$3.0M91%2%Mar 3, 2026 to Jun 4, 2026
Adam Quigley
Chief Financial Officer
11K$1.4M0%0.7%Mar 4, 2026 to Aug 7, 2026
Peter Feld
Director
5K$900K0%0.5%Aug 20, 2026 to Aug 20, 2026

Sales by month

MonthSale proceedsDisclosed planTo cover taxesNo plan disclosed
Oct 2025$0$0$0$0
Nov 2025$0$0$0$0
Dec 2025$0$0$0$0
Jan 2026$0$0$0$0
Feb 2026$19.0M$0$0$19.0M
Mar 2026$3.1M$2.8M$0$300K
Apr 2026$0$0$0$0
May 2026$782K$0$0$782K
Jun 2026$28.8M$28.5M$0$270K
Jul 2026$38.8M$38.8M$0$0
Aug 2026$109M$88.8M$0$19.8M
Sep 2026$0$0$0$0
Oct 2026$0$0$0$0
Board members representing outside shareholders (1)Listed and sourced; not part of the management totals or the answer line

Directors whose reported holdings sit mostly in an investment fund or a corporate shareholder they represent, not in their own name, with beneficial ownership disclaimed except for their own financial interest. Listed and sourced here; not part of the management totals or the answer line. Shares a fund hands to its own investors are distributions, not sales.

Board memberHeld Oct 13, 2025SoldHeld Oct 13, 2026Still held
Xuning Wang
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Xuning Wang are complete.
Director
n/a−2.67Mn/an/a
Vesting, gifts, unvested awards and holding lines for Xuning Wang

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Xuning Wang are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
Known gaps and uncertainty13 officers and directors not confirmed

Holdings and share of stake are being verified. Balances, unit counts and every share-of-stake figure for SharkNinja, Inc. are held back until that check is finished. Sales, proceeds, plan and tax status, titles and dates come straight from individual filings and are complete.

External context: we only cite outside events when a documented connection exists. None is shown for this period.

Sources and methodology54 filings on record, 54 filed in the 12-month period, and how we read them

All 54 Forms 3, 4 and 5 on record for SharkNinja, Inc. (SEC CIK 1957132), filed from Jan 2, 2026 to Oct 9, 2026; 54 of them were filed in the 12 months this page covers, retrieved from SEC EDGAR on Oct 13, 2026. Prices are the ones reported in each filing, often weighted averages.

Holdings. Each holding line (a share class plus an owner, such as a trust or LLC) carries its last reported balance forward. Entities first reported during the period start at zero, so transfers between an insider's own trusts don't count as selling. Lines not reported for three years or more are listed separately and left out of totals.

Sales. A sale counts as under a 10b5-1 plan if its footnote cites one or the filing's Rule 10b5-1 box is checked, and as tax-related if its footnote cites tax obligations or sell-to-cover. Shares withheld by the company for taxes are listed separately. Sales with neither attribute are labeled "no plan disclosed".

Full methodology

Spotted something wrong on this page? Report an error. We check every report against the SEC filing and list what we fix in the corrections log.