ROKU insider ownership: who sold, why, and what they still hold

What stands out

Routine activity: 99.9% of sales were under disclosed plans, and no insider sold more than 1% of vested holdings.

A share of stake is shown for 0 of the 9 officers and directors who sold. 15 are left out

Left out: Anthony Wood, Dan Jedda, Gilbert Fuchsberg, Ray Rothrock, Jeffrey Blackburn, Ravi Ahuja, Jeff Hastings, Neil Hunt, Gina Luna, Laurie Hodrick, Matthew Banks, Mai Fyfield, Charles Collier, Mustafa Ozgen and Christopher Handman (share of stake is being verified).

Disclosed company stock is not an insider's whole wealth.

Who sold, and how much of their stake

Officers and directors, past 12 months. Their share of stake is being verified and is not shown yet; amounts and trading plans are below.

Charles Collier

President, Roku Media

Not confirmed

Share of stake not shown: share of stake is being verified. Why

$81.9MDisclosed plan

Anthony Wood

CEO and Chairman BOD, Director

Not confirmed

Share of stake not shown: share of stake is being verified. Why

$56.3MDisclosed plan

Dan Jedda

CFO & COO

Not confirmed

Share of stake not shown: share of stake is being verified. Why

$8.7MDisclosed plan

Gilbert Fuchsberg

President, Subscriptions

Not confirmed

Share of stake not shown: share of stake is being verified. Why

$4.8MDisclosed plan

Neil Hunt

Director

Not confirmed

Share of stake not shown: share of stake is being verified. Why

$2.9MDisclosed plan

All 9 sellers

Selling by month

Officers and directors, Oct 2025 to Oct 2026. Each sale is counted once: under a disclosed plan, else to cover taxes, else no plan disclosed.

Disclosed planTo cover taxesOne dollar scale for every month; the tallest bar is labeled

Recent activity

Past 30 days, Sep 14, 2026 to Oct 13, 2026

Oct 5, 2026Charles Collier sold 21K shares ($3.1M) under a disclosed trading plan. 21K shares came in from vesting or option exercises the same day, so the holding rose by 0 net.

Who	Shares	Price	% of total stake	Total stake after	Trade date	Filed
Charles Collier President, Roku Media	20,538	$151.63	n/a	n/a	Oct 5, 2026	Oct 7, 2026

Oct 1, 20262 insiders sold 2.6K shares ($387K) under a disclosed trading plan. 4K shares came in from vesting or option exercises the same day, so their combined holdings rose by 1.4K net.

Who	Shares	Price	% of total stake	Total stake after	Trade date	Filed
Neil Hunt Director	2,000	$151.09	n/a	n/a	Oct 1, 2026	Oct 5, 2026
Matthew Banks VP, CAO	554	$152.21	n/a	n/a	Oct 1, 2026	Oct 5, 2026

Sep 15, 2026Dan Jedda sold 7K shares ($1.1M) under a disclosed trading plan.

Who	Shares	Price	% of total stake	Total stake after	Trade date	Filed
Dan Jedda CFO & COO	7,000	$156.81	n/a	n/a	Sep 15, 2026	Sep 16, 2026

Share-class conversions: 1 conversion, 2,000 shares Class B → Class A. A conversion is not a sale; the combined stake does not change.

"% of total stake" is the shares in an event against all the vested shares the person held that day, across every share class and holding entity, after that day's vesting. "n/a" means the person's holdings are not confirmed, or the row is a purchase. "Holdings record incomplete" means more shares were sold than the filings show the person held that day, so a percentage would be wrong.

Common questions

Is the Roku, Inc CEO selling stock?

Yes. Anthony Wood sold 518K shares ($56.3M) in the past 12 months, all of it under a trading plan disclosed in the filings.

Why are Roku, Inc insiders selling?

Filings rarely give a reason, and we don't guess at one. What they show is how the sales were made: 99.9% of sales by value ran under 10b5-1 trading plans disclosed in the filings and 0.1% were to cover taxes. A trading plan schedules sales in advance.

Are any Roku, Inc insiders buying?

No. Officers and directors reported no purchases in the past 12 months.

The evidence

Who sold9 officers and directors: amount, % of holdings, trading plan

Who sold	Amount	% of holdings	Trading plan
Charles Collier President, Roku Media	$81.9M 704K shares	Not confirmed share of stake is being verified. Why	Disclosed plan
Anthony Wood CEO and Chairman BOD, Director	$56.3M 518K shares	Not confirmed share of stake is being verified. Why	Disclosed plan
Dan Jedda CFO & COO	$8.7M 72K shares	Not confirmed share of stake is being verified. Why	Disclosed plan
Gilbert Fuchsberg President, Subscriptions	$4.8M 36K shares	Not confirmed share of stake is being verified. Why	Disclosed plan
Neil Hunt Director	$2.9M 24K shares	Not confirmed share of stake is being verified. Why	Disclosed plan
Mustafa Ozgen Pres, Devices, Prod, and Tech	$2.0M 14K shares	Not confirmed share of stake is being verified. Why	Disclosed plan
Christopher Handman SVP & General Counsel	$1.1M 9K shares	Not confirmed share of stake is being verified. Why	Disclosed plan
Matthew Banks VP, CAO	$844K 7.1K shares	Not confirmed share of stake is being verified. Why	Disclosed plan
Mai Fyfield Director	$100K 832 shares	Not confirmed share of stake is being verified. Why	To cover taxes

The full ownership picture0 of 15 officers and directors confirmed

Vested shares across all share classes, held directly and through trusts, LLCs and family members, as reported on SEC Forms 3, 4 and 5. Unvested awards and options are never counted as owned shares.

Insider

Held Oct 13, 2025

Sold

Held Oct 13, 2026

Still held

Anthony Wood

Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Anthony Wood are complete.

CEO and Chairman BOD, Director

n/a

−518K

n/a

Vesting, gifts, unvested awards and holding lines for Anthony Wood

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Anthony Wood are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

−31Kwithheld by the company for taxes

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
1,759	$59.70	Oct 31, 2033	$162K
5,042	$83.30	Nov 5, 2033	$347K
1,014	$103.54	Nov 30, 2033	$49K
4,056	$103.54	Nov 30, 2033	$197K
1,180	$89.00	Jan 1, 2034	$74K
4,719	$89.00	Jan 1, 2034	$298K
507	$88.65	Jan 31, 2034	$32K
4,737	$88.65	Jan 31, 2034	$300K
711	$63.35	Feb 28, 2034	$63K
6,629	$63.35	Feb 28, 2034	$588K
701	$64.19	Mar 31, 2034	$62K
6,543	$64.19	Mar 31, 2034	$575K
761	$59.13	Apr 30, 2034	$71K
6,983	$60.14	May 6, 2034	$642K
776	$57.94	Jun 2, 2034	$73K
7,248	$57.94	Jun 2, 2034	$682K
721	$62.47	Jun 30, 2034	$65K
6,723	$62.47	Jun 30, 2034	$602K
7,920	$53.03	Aug 5, 2034	$784K
848	$53.03	Aug 5, 2034	$84K
710,882	$58.58	Aug 15, 2034	$66.5M
575	$65.22	Sep 2, 2034	$50K
505	$74.34	Sep 30, 2034	$39K
558	$67.18	Nov 3, 2034	$47K
486	$77.05	Dec 1, 2034	$36K
504	$74.49	Jan 1, 2035	$39K
9,567	$90.29	Aug 14, 2035	$591K
229,607	$90.29	Aug 14, 2035	$14.2M

Estimate: options held × ($152.07 − strike price), using the most recent insider trade price on Form 4 (Oct 5, 2026), not a market close.

Dan Jedda

CFO & COO

n/a

−72K

n/a

Vesting, gifts, unvested awards and holding lines for Dan Jedda

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Dan Jedda are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

−41Kwithheld by the company for taxes

Gilbert Fuchsberg

President, Subscriptions

n/a

−36K

n/a

Vesting, gifts, unvested awards and holding lines for Gilbert Fuchsberg

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Gilbert Fuchsberg are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

−23Kwithheld by the company for taxes

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
11,050	$58.58	Aug 15, 2034	$1.0M

Estimate: options held × ($152.07 − strike price), using the most recent insider trade price on Form 4 (Oct 5, 2026), not a market close.

Ray Rothrock

Director

n/a

Vesting, gifts, unvested awards and holding lines for Ray Rothrock

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Ray Rothrock are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
3,652	$57.97	Jun 5, 2034	$344K
3,140	$80.48	Jun 10, 2035	$225K
1,745	$119.64	Jun 10, 2036	$57K

Estimate: options held × ($152.07 − strike price), using the most recent insider trade price on Form 4 (Oct 5, 2026), not a market close.

Jeffrey Blackburn

Director

n/a

Vesting, gifts, unvested awards and holding lines for Jeffrey Blackburn

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Jeffrey Blackburn are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
3,652	$57.97	Jun 5, 2034	$344K
3,140	$80.48	Jun 10, 2035	$225K
1,745	$119.64	Jun 10, 2036	$57K

Estimate: options held × ($152.07 − strike price), using the most recent insider trade price on Form 4 (Oct 5, 2026), not a market close.

Ravi Ahuja

Director

n/a

Vesting, gifts, unvested awards and holding lines for Ravi Ahuja

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Ravi Ahuja are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
3,652	$57.97	Jun 5, 2034	$344K

Estimate: options held × ($152.07 − strike price), using the most recent insider trade price on Form 4 (Oct 5, 2026), not a market close.

Jeff Hastings

Director

n/a

Vesting, gifts, unvested awards and holding lines for Jeff Hastings

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Jeff Hastings are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
3,652	$57.97	Jun 5, 2034	$344K
3,140	$80.48	Jun 10, 2035	$225K
1,745	$119.64	Jun 10, 2036	$57K

Estimate: options held × ($152.07 − strike price), using the most recent insider trade price on Form 4 (Oct 5, 2026), not a market close.

Neil Hunt

Director

n/a

−24K

n/a

Vesting, gifts, unvested awards and holding lines for Neil Hunt

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Neil Hunt are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
3,652	$57.97	Jun 5, 2034	$344K
3,140	$80.48	Jun 10, 2035	$225K
35,333	$8.82	Aug 8, 2027	$5.1M
1,745	$119.64	Jun 10, 2036	$57K

Estimate: options held × ($152.07 − strike price), using the most recent insider trade price on Form 4 (Oct 5, 2026), not a market close.

Gina Luna

Director

n/a

Vesting, gifts, unvested awards and holding lines for Gina Luna

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Gina Luna are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
3,652	$57.97	Jun 5, 2034	$344K
3,140	$80.48	Jun 10, 2035	$225K
1,745	$119.64	Jun 10, 2036	$57K

Estimate: options held × ($152.07 − strike price), using the most recent insider trade price on Form 4 (Oct 5, 2026), not a market close.

Laurie Hodrick

Director

n/a

Vesting, gifts, unvested awards and holding lines for Laurie Hodrick

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Laurie Hodrick are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
3,652	$57.97	Jun 5, 2034	$344K
3,140	$80.48	Jun 10, 2035	$225K
1,745	$119.64	Jun 10, 2036	$57K

Estimate: options held × ($152.07 − strike price), using the most recent insider trade price on Form 4 (Oct 5, 2026), not a market close.

Matthew Banks

VP, CAO

n/a

−7.1K

n/a

Vesting, gifts, unvested awards and holding lines for Matthew Banks

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Matthew Banks are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

−9.2Kwithheld by the company for taxes

Mai Fyfield

Director

n/a

−832

n/a

Vesting, gifts, unvested awards and holding lines for Mai Fyfield

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Mai Fyfield are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
3,652	$57.97	Jun 5, 2034	$344K
3,140	$80.48	Jun 10, 2035	$225K
1,745	$119.64	Jun 10, 2036	$57K

Estimate: options held × ($152.07 − strike price), using the most recent insider trade price on Form 4 (Oct 5, 2026), not a market close.

Charles Collier

President, Roku Media

n/a

−704K

n/a

Vesting, gifts, unvested awards and holding lines for Charles Collier

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Charles Collier are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

−60Kwithheld by the company for taxes

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
112,958	$49.59	Nov 3, 2032	$11.6M
102,689	$49.59	Nov 3, 2032	$10.5M
20,538	$49.59	Nov 3, 2032	$2.1M

Estimate: options held × ($152.07 − strike price), using the most recent insider trade price on Form 4 (Oct 5, 2026), not a market close.

Mustafa Ozgen

Pres, Devices, Prod, and Tech

n/a

−14K

n/a

Vesting, gifts, unvested awards and holding lines for Mustafa Ozgen

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Mustafa Ozgen are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

−25Kwithheld by the company for taxes

Christopher Handman

SVP & General Counsel

n/a

−9K

n/a

Vesting, gifts, unvested awards and holding lines for Christopher Handman

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Christopher Handman are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

−18Kwithheld by the company for taxes

Holdings and share of stake for Roku, Inc are being verified, so no balances, unit counts or percentages are shown. Sales, proceeds, plan and tax status, titles and dates come straight from individual filings.

What explains the selling$159M of sales by plan status, purpose, seller and month

Officer and director open-market sales: $159M across 1,384,248 shares. Plan status and stated purpose are separate questions, and a sale can have both.

By plan status

Disclosed plan · $159M · 99.9%

0.1%

The lighter segment is sales with no plan disclosed in the filing ($100K), including tax-related sales outside a plan.

Taxes

$100K of sales (0.1%) cite tax obligations in their footnotes. Separately, 207,238 shares ($25.0M) were withheld by the company for taxes, which isn't a market sale. Example: Mai Fyfield, Jun 11, 2026

Seller	Shares sold	Proceeds	Under a disclosed plan	Share of total	Sales dates
Charles Collier President, Roku Media	704K	$81.9M	100%	52%	Oct 31, 2025 to Oct 5, 2026
Anthony Wood CEO and Chairman BOD, Director	518K	$56.3M	100%	35%	Oct 24, 2025 to Jun 12, 2026
Dan Jedda CFO & COO	72K	$8.7M	100%	5%	Oct 15, 2025 to Sep 15, 2026
Gilbert Fuchsberg President, Subscriptions	36K	$4.8M	100%	3%	Dec 12, 2025 to Sep 2, 2026
Neil Hunt Director	24K	$2.9M	100%	2%	Nov 5, 2025 to Oct 1, 2026
Mustafa Ozgen Pres, Devices, Prod, and Tech	14K	$2.0M	100%	1%	Jun 12, 2026 to Sep 2, 2026
Christopher Handman SVP & General Counsel	9K	$1.1M	100%	0.7%	Mar 3, 2026 to Sep 2, 2026
Matthew Banks VP, CAO	7.1K	$844K	100%	0.5%	Nov 18, 2025 to Oct 1, 2026
Mai Fyfield Director	832	$100K	0%	0.1%	Jun 11, 2026 to Jun 11, 2026

Sales by month

Month	Sale proceeds	Disclosed plan	To cover taxes	No plan disclosed
Oct 2025	$16.4M	$16.4M	$0	$0
Nov 2025	$8.7M	$8.7M	$0	$0
Dec 2025	$8.9M	$8.9M	$0	$0
Jan 2026	$8.8M	$8.8M	$0	$0
Feb 2026	$5.0M	$5.0M	$0	$0
Mar 2026	$7.6M	$7.6M	$0	$0
Apr 2026	$54.5M	$54.5M	$0	$0
May 2026	$14.6M	$14.6M	$0	$0
Jun 2026	$12.7M	$12.6M	$100K	$0
Jul 2026	$4.3M	$4.3M	$0	$0
Aug 2026	$6.1M	$6.1M	$0	$0
Sep 2026	$7.6M	$7.6M	$0	$0
Oct 2026	$3.5M	$3.5M	$0	$0

Is this normal? Selling year by year5 earlier years to compare with

More than usual: about 1.6x the 5-year average. 9 insiders sold; the average is 8 a year.

12 months ending	Shares sold	Insiders who sold	Proceeds
Oct 13, 2026 Latest 12 months	1.38M	9	$159M
Oct 13, 2025 1 year earlier	857K	8	$79.0M
Oct 13, 2024 2 years earlier	334K	9	$27.9M
Oct 14, 2023 3 years earlier	173K	8	$12.2M
Oct 14, 2022 4 years earlier	883K	6	$190M
Oct 14, 2021 5 years earlier	2.11M	7	$765M

Open-market sales (Form 4 code S) by people who were officers or directors, in split-adjusted shares. Earlier years include people who have since left. A sale that an outside holder also reports (a family trust, a fund) is counted with outside holders in every year. Shares, not dollars, are compared, so a change in the stock price doesn't look like a change in selling. Years the filings don't fully cover are shown but left out of the average.

Known gaps and uncertainty15 officers and directors not confirmed

Holdings and share of stake are being verified. Balances, unit counts and every share-of-stake figure for Roku, Inc are held back until that check is finished. Sales, proceeds, plan and tax status, titles and dates come straight from individual filings and are complete.

External context: we only cite outside events when a documented connection exists. None is shown for this period.

Sources and methodology726 filings on record, 102 filed in the 12-month period, and how we read them

All 726 Forms 3, 4 and 5 on record for Roku, Inc (SEC CIK 1428439), filed from Sep 27, 2017 to Oct 7, 2026; 102 of them were filed in the 12 months this page covers, retrieved from SEC EDGAR on Oct 13, 2026. Prices are the ones reported in each filing, often weighted averages.

Holdings. Each holding line (a share class plus an owner, such as a trust or LLC) carries its last reported balance forward. Entities first reported during the period start at zero, so transfers between an insider's own trusts don't count as selling. Lines not reported for three years or more are listed separately and left out of totals.

Sales. A sale counts as under a 10b5-1 plan if its footnote cites one or the filing's Rule 10b5-1 box is checked, and as tax-related if its footnote cites tax obligations or sell-to-cover. Shares withheld by the company for taxes are listed separately. Sales with neither attribute are labeled "no plan disclosed".

Full methodology

Former or inactive filers (13)No filing in 18 months; last reported balances, not in any total

Name	Last filed	Last reported balance
Adele Pentland	Mar 5, 2025	25,441 shares, last reported balance as of Mar 3, 2025
Stephen Kay	Jun 17, 2024	91,905 shares, last reported balance as of Jun 13, 2024
Gidon Katz	Mar 5, 2024	19,757 shares, last reported balance as of Mar 1, 2024
Steve Louden	Aug 23, 2022	No balance on record
Scott Rosenberg	Jun 3, 2022	103,740 shares, last reported balance as of Jun 3, 2022
Alan Henricks	May 24, 2021	4,287 shares, last reported balance as of May 24, 2021
Chas Smith	Apr 2, 2019	No balance on record
MV Management X, L.L.C.	Jun 19, 2018	5,188,668 shares, last reported balance as of Jun 15, 2018
Shawn Carolan	May 31, 2018	208,835 shares, last reported balance as of May 29, 2018
Shawn Carolan	May 31, 2018	23,388,668 shares, last reported balance as of Oct 2, 2017
Globespan Capital Partners V LP	Mar 29, 2018	3,630,450 shares, last reported balance as of Mar 29, 2018
Daniel Leff	Mar 28, 2018	1,468,602 shares, last reported balance as of Sep 27, 2017
Steve Shannon	Sep 27, 2017	No balance on record

Spotted something wrong on this page? Report an error. We check every report against the SEC filing and list what we fix in the corrections log.

Roku, Inc insiders sold $159M in the past 12 months. How much of their stake is that?

What stands out

Who sold, and how much of their stake

Selling by month

Recent activity

Common questions

Is the Roku, Inc CEO selling stock?

Why are Roku, Inc insiders selling?

Are any Roku, Inc insiders buying?

The evidence

Taxes

Sales by month