BetaInsiders sold $497M in the past 12 months.0% was sold under disclosed trading plans, 100% with no plan disclosed. The largest seller, Tony Lee (Director), sold $497M.Share-of-stake figures for this company are being verified and will be added when that check is finished. Why
A share of stake is shown for 0 of the 1 officer or director who sold. 18 are left out Disclosed company stock is not an insider's whole wealth.i
Left out: Tony Lee, Jeremy Fowden, Billy Prim, Robbert Rietbroek, David Hass, Steven Stanbrook, Susan Cates, Britta Bomhard, Jason Ausher, Eric Foss, Dean Metropoulos, Hih Kim, Michael Cramer, Robert Austin, Kurtis Barker, Minsok Pak, Andrea Brimmer and Priyadarshi Sudhanshu (share of stake is being verified).
Officers and directors, past 12 months. Their share of stake is being verified and is not shown yet; amounts and trading plans are below.
Officers and directors, Oct 2025 to Oct 2026. Each sale is counted once: under a disclosed plan, else to cover taxes, else no plan disclosed.
No officer or director trades were reported for the past 30 days. The most recent before that:
| Who | Shares | Price | % of total stake | Total stake after | Trade date | Filed |
|---|---|---|---|---|---|---|
| Eric Foss Exec. Chair and CEO, Director | 84,000 | $23.80 | n/a | n/a | Aug 10, 2026 | Aug 12, 2026 |
ORCP III DE TopCo GP, LLC sold $497M in the past 12 months. Large shareholders and the funds or companies that board members represent are not part of management, so they are left out of the figures above.
No. Robbert Rietbroek reported no open-market sales in the past 12 months.
Filings rarely give a reason, and we don't guess at one. What they show is how the sales were made: 0% of sales by value ran under 10b5-1 trading plans disclosed in the filings and 100% had no disclosed plan. A trading plan schedules sales in advance.
Yes. 3 officers or directors reported 6 purchases in the past 12 months (Form 4 code P; rows the filings describe as reinvested dividends, plan purchases, private deals or moves into the person's own trust are not counted).
| Who sold | Amount | % of holdings | Trading plan |
|---|---|---|---|
| Tony Lee Director | $497M 20.41M shares | Not confirmedshare of stake is being verified. Why | No plan disclosed |
Outside holder, reported separately: ORCP III DE TopCo GP, LLC (a 10% owner, not part of management). Sold $497M (20.41M shares) from Aug 7, 2026 to Aug 7, 2026. Latest filing
Vested shares across all share classes, held directly and through trusts, LLCs and family members, as reported on SEC Forms 3, 4 and 5. Unvested awards and options are never counted as owned shares.
| Insider | Held Oct 13, 2025 | Sold | Held Oct 13, 2026 | Still held | ||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Tony Lee!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Tony Lee are complete. Director | n/a | −20.41M | n/a | n/a | ||||||||||||||||||||
Vesting, gifts, unvested awards and holding lines for Tony LeeHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Tony Lee are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts)
| ||||||||||||||||||||||||
Jeremy Fowden!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Jeremy Fowden are complete. Director | n/a | 0 | n/a | n/a | ||||||||||||||||||||
Vesting, gifts, unvested awards and holding lines for Jeremy FowdenHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Jeremy Fowden are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||||||||||||||||||||||
Billy Prim!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Billy Prim are complete. Director | n/a | 0 | n/a | n/a | ||||||||||||||||||||
Vesting, gifts, unvested awards and holding lines for Billy PrimHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Billy Prim are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||||||||||||||||||||||
Robbert Rietbroek!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Robbert Rietbroek are complete. Chief Executive Officer, Director | n/a | 0 | n/a | n/a | ||||||||||||||||||||
Vesting, gifts, unvested awards and holding lines for Robbert RietbroekHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Robbert Rietbroek are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||||||||||||||||||||||
David Hass!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for David Hass are complete. Chief Financial Officer | n/a | 0 | n/a | n/a | ||||||||||||||||||||
Vesting, gifts, unvested awards and holding lines for David HassHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for David Hass are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) −27Kwithheld by the company for taxes Stock options (not counted as shares):
Estimate: options held × ($24.30 − strike price), using the most recent insider trade price on Form 4 (Aug 10, 2026), not a market close. | ||||||||||||||||||||||||
Steven Stanbrook!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Steven Stanbrook are complete. Director | n/a | 0 | n/a | n/a | ||||||||||||||||||||
Vesting, gifts, unvested awards and holding lines for Steven StanbrookHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Steven Stanbrook are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||||||||||||||||||||||
Susan Cates!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Susan Cates are complete. Director | n/a | 0 | n/a | n/a | ||||||||||||||||||||
Vesting, gifts, unvested awards and holding lines for Susan CatesHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Susan Cates are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||||||||||||||||||||||
Britta Bomhard!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Britta Bomhard are complete. Director | n/a | 0 | n/a | n/a | ||||||||||||||||||||
Vesting, gifts, unvested awards and holding lines for Britta BomhardHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Britta Bomhard are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||||||||||||||||||||||
Jason Ausher!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Jason Ausher are complete. Chief Accounting Officer | n/a | 0 | n/a | n/a | ||||||||||||||||||||
Vesting, gifts, unvested awards and holding lines for Jason AusherHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Jason Ausher are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) −4.9Kwithheld by the company for taxes Stock options (not counted as shares):
Estimate: options held × ($24.30 − strike price), using the most recent insider trade price on Form 4 (Aug 10, 2026), not a market close. | ||||||||||||||||||||||||
Eric Foss!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Eric Foss are complete. Exec. Chair and CEO, Director | n/a | 0 | n/a | n/a | ||||||||||||||||||||
Vesting, gifts, unvested awards and holding lines for Eric FossHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Eric Foss are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||||||||||||||||||||||
Dean Metropoulos!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Dean Metropoulos are complete. Director | n/a | 0 | n/a | n/a | ||||||||||||||||||||
Vesting, gifts, unvested awards and holding lines for Dean MetropoulosHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Dean Metropoulos are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||||||||||||||||||||||
Hih Kim!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Hih Kim are complete. Chief Administrative Officer | n/a | 0 | n/a | n/a | ||||||||||||||||||||
Vesting, gifts, unvested awards and holding lines for Hih KimHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Hih Kim are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) −1.6Kwithheld by the company for taxes | ||||||||||||||||||||||||
Michael Cramer!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Michael Cramer are complete. Director | n/a | 0 | n/a | n/a | ||||||||||||||||||||
Vesting, gifts, unvested awards and holding lines for Michael CramerHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Michael Cramer are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||||||||||||||||||||||
Robert Austin!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Robert Austin are complete. Chief Operating Officer | n/a | 0 | n/a | n/a | ||||||||||||||||||||
Vesting, gifts, unvested awards and holding lines for Robert AustinHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Robert Austin are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) −2Kwithheld by the company for taxes | ||||||||||||||||||||||||
Kurtis Barker!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Kurtis Barker are complete. Director | n/a | 0 | n/a | n/a | ||||||||||||||||||||
Vesting, gifts, unvested awards and holding lines for Kurtis BarkerHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Kurtis Barker are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||||||||||||||||||||||
Minsok Pak!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Minsok Pak are complete. Director | n/a | 0 | n/a | n/a | ||||||||||||||||||||
Vesting, gifts, unvested awards and holding lines for Minsok PakHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Minsok Pak are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||||||||||||||||||||||
Andrea Brimmer!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Andrea Brimmer are complete. Director | n/a | 0 | n/a | n/a | ||||||||||||||||||||
Vesting, gifts, unvested awards and holding lines for Andrea BrimmerHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Andrea Brimmer are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||||||||||||||||||||||
Priyadarshi Sudhanshu!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Priyadarshi Sudhanshu are complete. Director | n/a | 0 | n/a | n/a | ||||||||||||||||||||
Vesting, gifts, unvested awards and holding lines for Priyadarshi SudhanshuHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Priyadarshi Sudhanshu are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||||||||||||||||||||||
Holdings and share of stake for Primo Brands Corp are being verified, so no balances, unit counts or percentages are shown. Sales, proceeds, plan and tax status, titles and dates come straight from individual filings.
Officer and director open-market sales: $497M across 20,410,340 shares. Plan status and stated purpose are separate questions, and a sale can have both.
Sales with no 10b5-1 plan and no tax reference in the filing. $497M of it is Tony Lee. No plan disclosed is a statement about the filing, not about why the sale happened. Largest such sale: Tony Lee, Aug 7, 2026
35,819 shares ($585K) were withheld by the company for taxes, which isn't a market sale.
3 officers and directors bought shares in this period, in 6 trades(Form 4 code P, leaving out rows the filings describe as reinvested dividends, plan purchases, private deals or moves into the person's own trust). Across all their filings on record there are 9 purchase trades.
| Seller | Shares sold | Proceeds | Under a disclosed plan | Share of total | Sales dates |
|---|---|---|---|---|---|
| Tony Lee Director | 20.41M | $497M | 0% | 100% | Aug 7, 2026 to Aug 7, 2026 |
| Month | Sale proceeds | Disclosed plan | To cover taxes | No plan disclosed |
|---|---|---|---|---|
| Oct 2025 | $0 | $0 | $0 | $0 |
| Nov 2025 | $0 | $0 | $0 | $0 |
| Dec 2025 | $0 | $0 | $0 | $0 |
| Jan 2026 | $0 | $0 | $0 | $0 |
| Feb 2026 | $0 | $0 | $0 | $0 |
| Mar 2026 | $0 | $0 | $0 | $0 |
| Apr 2026 | $0 | $0 | $0 | $0 |
| May 2026 | $0 | $0 | $0 | $0 |
| Jun 2026 | $0 | $0 | $0 | $0 |
| Jul 2026 | $0 | $0 | $0 | $0 |
| Aug 2026 | $497M | $0 | $0 | $497M |
| Sep 2026 | $0 | $0 | $0 | $0 |
| Oct 2026 | $0 | $0 | $0 | $0 |
Holdings and share of stake are being verified. Balances, unit counts and every share-of-stake figure for Primo Brands Corp are held back until that check is finished. Sales, proceeds, plan and tax status, titles and dates come straight from individual filings and are complete.
External context: we only cite outside events when a documented connection exists. None is shown for this period.
All 114 Forms 3, 4 and 5 on record for Primo Brands Corp (SEC CIK 2042694), filed from Nov 13, 2024 to Oct 2, 2026; 40 of them were filed in the 12 months this page covers, retrieved from SEC EDGAR on Oct 13, 2026. Prices are the ones reported in each filing, often weighted averages.
Holdings. Each holding line (a share class plus an owner, such as a trust or LLC) carries its last reported balance forward. Entities first reported during the period start at zero, so transfers between an insider's own trusts don't count as selling. Lines not reported for three years or more are listed separately and left out of totals.
Sales. A sale counts as under a 10b5-1 plan if its footnote cites one or the filing's Rule 10b5-1 box is checked, and as tax-related if its footnote cites tax obligations or sell-to-cover. Shares withheld by the company for taxes are listed separately. Sales with neither attribute are labeled "no plan disclosed".
| Name | Last filed | Last reported balance |
|---|---|---|
| Marni Poe | Feb 21, 2025 | 545,626 shares, last reported balance as of Feb 21, 2025 |
| Kimberly Reed | No balance on record | |
| Joseph Rosenberg | No balance on record | |
| Allison Spector | No balance on record |
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