Beta13% was sold under disclosed trading plans, 87% to cover taxes. The largest seller, Matt Ehrlichman (CEO, Chairman and Founder, Director), sold $14.3M.Share-of-stake figures for this company are being verified and will be added when that check is finished. Why
Routine activity: 13% of sales were under disclosed plans, and no insider sold more than 1% of vested holdings.
A share of stake is shown for 0 of the 4 officers and directors who sold. 10 are left out Disclosed company stock is not an insider's whole wealth.i
Left out: Matt Ehrlichman, Matthew Neagle, Sean Kell, Camilla Velasquez, Alan Pickerill, Regi Vengalil, Shawn Tabak, Amanda Reierson, Maurice Tulloch and Rachel Lam (share of stake is being verified).
Officers and directors, past 12 months. Their share of stake is being verified and is not shown yet; amounts and trading plans are below.
Officers and directors, Oct 2025 to Oct 2026. Each sale is counted once: under a disclosed plan, else to cover taxes, else no plan disclosed.
| Who | Shares | Price | % of total stake | Total stake after | Trade date | Filed |
|---|---|---|---|---|---|---|
| Matthew Neagle Chief Operating Officer | 27,881 | $17.35 | n/a | n/a | Oct 6, 2026 | Oct 7, 2026 |
| Matt Ehrlichman CEO, Chairman and Founder, Director | 26,135 | $17.35 | n/a | n/a | Oct 6, 2026 | Oct 7, 2026 |
| Amanda Reierson Director Also under a disclosed plan | 8,501 | $17.95 | n/a | n/a | Oct 6, 2026 | Oct 7, 2026 |
| Shawn Tabak Chief Financial Officer | 6,690 | $17.35 | n/a | n/a | Oct 6, 2026 | Oct 7, 2026 |
| Who | Shares | Price | % of total stake | Total stake after | Trade date | Filed |
|---|---|---|---|---|---|---|
| Matt Ehrlichman CEO, Chairman and Founder, Director | 14,946 | $16.84 | n/a | n/a | Oct 5, 2026 | Oct 7, 2026 |
| Matthew Neagle Chief Operating Officer | 7,318 | $16.83 | n/a | n/a | Oct 5, 2026 | Oct 7, 2026 |
| Shawn Tabak Chief Financial Officer | 2,746 | $16.83 | n/a | n/a | Oct 5, 2026 | Oct 7, 2026 |
| Who | Shares | Price | % of total stake | Total stake after | Trade date | Filed |
|---|---|---|---|---|---|---|
| Matthew Neagle Chief Operating Officer | 40,625 | $16.69 | n/a | n/a | Oct 1, 2026 | Oct 5, 2026 |
"% of total stake" is the shares in an event against all the vested shares the person held that day, across every share class and holding entity, after that day's vesting. "n/a" means the person's holdings are not confirmed, or the row is a purchase. "Holdings record incomplete" means more shares were sold than the filings show the person held that day, so a percentage would be wrong.
Yes. Matt Ehrlichman sold 1.58M shares ($14.3M) in the past 12 months, none of it under a trading plan disclosed in the filings.
Filings rarely give a reason, and we don't guess at one. What they show is how the sales were made: 13% of sales by value ran under 10b5-1 trading plans disclosed in the filings and 87% were to cover taxes. A trading plan schedules sales in advance.
No. Officers and directors reported no purchases in the past 12 months.
| Who sold | Amount | % of holdings | Trading plan |
|---|---|---|---|
| Matt Ehrlichman CEO, Chairman and Founder, Director | $14.3M 1.58M shares | Not confirmedshare of stake is being verified. Why | To cover taxes |
| Matthew Neagle Chief Operating Officer | $9.2M 926K shares | Not confirmedshare of stake is being verified. Why | 16% under a disclosed plan, 84% to cover taxes |
| Shawn Tabak Chief Financial Officer | $3.1M 285K shares | Not confirmedshare of stake is being verified. Why | 48% under a disclosed plan, 52% to cover taxes |
| Amanda Reierson Director | $698K 42K shares | Not confirmedshare of stake is being verified. Why | Disclosed plan |
Vested shares across all share classes, held directly and through trusts, LLCs and family members, as reported on SEC Forms 3, 4 and 5. Unvested awards and options are never counted as owned shares.
| Insider | Held Oct 16, 2025 | Sold | Held Oct 16, 2026 | Still held | ||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Matt Ehrlichman!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. See the filing Sales and other transactions for Matt Ehrlichman are complete. CEO, Chairman and Founder, Director | n/a | −1.58M | n/a | n/a | ||||||||||||||||
Vesting, gifts, unvested awards and holding lines for Matt EhrlichmanHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Matt Ehrlichman are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||||||||||||||||||
Matthew Neagle!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Matthew Neagle are complete. Chief Operating Officer | n/a | −926K | n/a | n/a | ||||||||||||||||
Vesting, gifts, unvested awards and holding lines for Matthew NeagleHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Matthew Neagle are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) Stock options (not counted as shares):
Estimate: options held × ($17.95 − strike price), using the most recent insider trade price on Form 4 (Oct 6, 2026), not a market close. | ||||||||||||||||||||
Sean Kell!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Sean Kell are complete. Director | n/a | 0 | n/a | n/a | ||||||||||||||||
Vesting, gifts, unvested awards and holding lines for Sean KellHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Sean Kell are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||||||||||||||||||
Camilla Velasquez!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Camilla Velasquez are complete. Director | n/a | 0 | n/a | n/a | ||||||||||||||||
Vesting, gifts, unvested awards and holding lines for Camilla VelasquezHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Camilla Velasquez are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||||||||||||||||||
Alan Pickerill!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Alan Pickerill are complete. Director | n/a | 0 | n/a | n/a | ||||||||||||||||
Vesting, gifts, unvested awards and holding lines for Alan PickerillHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Alan Pickerill are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||||||||||||||||||
Regi Vengalil!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Regi Vengalil are complete. Director | n/a | 0 | n/a | n/a | ||||||||||||||||
Vesting, gifts, unvested awards and holding lines for Regi VengalilHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Regi Vengalil are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||||||||||||||||||
Shawn Tabak!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Shawn Tabak are complete. Chief Financial Officer | n/a | −285K | n/a | n/a | ||||||||||||||||
Vesting, gifts, unvested awards and holding lines for Shawn TabakHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Shawn Tabak are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||||||||||||||||||
Amanda Reierson!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Amanda Reierson are complete. Director | n/a | −42K | n/a | n/a | ||||||||||||||||
Vesting, gifts, unvested awards and holding lines for Amanda ReiersonHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Amanda Reierson are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||||||||||||||||||
Maurice Tulloch!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Maurice Tulloch are complete. Director | n/a | 0 | n/a | n/a | ||||||||||||||||
Vesting, gifts, unvested awards and holding lines for Maurice TullochHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Maurice Tulloch are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||||||||||||||||||
Rachel Lam!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Rachel Lam are complete. Director | n/a | 0 | n/a | n/a | ||||||||||||||||
Vesting, gifts, unvested awards and holding lines for Rachel LamHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Rachel Lam are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||||||||||||||||||
Holdings and share of stake for Porch Group, Inc. are being verified, so no balances, unit counts or percentages are shown. Sales, proceeds, plan and tax status, titles and dates come straight from individual filings.
Officer and director open-market sales: $27.2M across 2,830,203 shares. Plan status and stated purpose are separate questions, and a sale can have both.
The lighter segment is sales with no plan disclosed in the filing ($23.6M), including tax-related sales outside a plan.
$25.7M of sales (94.5%) cite tax obligations in their footnotes, $2.2M of them also under a plan. Example: Amanda Reierson, Oct 6, 2026
| Seller | Shares sold | Proceeds | Under a disclosed plan | Share of total | Sales dates |
|---|---|---|---|---|---|
| Matt Ehrlichman CEO, Chairman and Founder, Director | 1.58M | $14.3M | 0% | 53% | Apr 2, 2026 to Oct 6, 2026 |
| Matthew Neagle Chief Operating Officer | 926K | $9.2M | 16% | 34% | Apr 2, 2026 to Oct 6, 2026 |
| Shawn Tabak Chief Financial Officer | 285K | $3.1M | 48% | 11% | Dec 4, 2025 to Oct 6, 2026 |
| Amanda Reierson Director | 42K | $698K | 100% | 3% | Sep 14, 2026 to Oct 6, 2026 |
| Month | Sale proceeds | Disclosed plan | To cover taxes | No plan disclosed |
|---|---|---|---|---|
| Oct 2025 | $0 | $0 | $0 | $0 |
| Nov 2025 | $0 | $0 | $0 | $0 |
| Dec 2025 | $553K | $342K | $211K | $0 |
| Jan 2026 | $0 | $0 | $0 | $0 |
| Feb 2026 | $0 | $0 | $0 | $0 |
| Mar 2026 | $0 | $0 | $0 | $0 |
| Apr 2026 | $9.9M | $0 | $9.9M | $0 |
| May 2026 | $12.2M | $303K | $11.9M | $0 |
| Jun 2026 | $43K | $0 | $43K | $0 |
| Jul 2026 | $403K | $403K | $0 | $0 |
| Aug 2026 | $405K | $405K | $0 | $0 |
| Sep 2026 | $1.4M | $1.4M | $0 | $0 |
| Oct 2026 | $2.3M | $831K | $1.5M | $0 |
More than usual: $27.2M sold, after almost none in the past 5 years. 4 insiders sold; the average is 2 a year.
| 12 months ending | Shares sold | Insiders who sold | Proceeds |
|---|---|---|---|
| Oct 16, 2026 Latest 12 months | 2.83M | 4 | $27.2M |
| Oct 16, 2025 1 year earlier | 962K | 7 | $10.2M |
| Oct 16, 2024 2 years earlier | 90K | 1 | $327K |
| Oct 17, 2023 3 years earlier | 0 | 0 | $0 |
| Oct 17, 2022 4 years earlier | 166K | 2 | $3.7M |
| Oct 17, 2021 5 years earlier | 564K | 2 | $10.2M |
Open-market sales (Form 4 code S) by people who were officers or directors, in split-adjusted shares. Earlier years include people who have since left. A sale that an outside holder also reports (a family trust, a fund) is counted with outside holders in every year. Shares, not dollars, are compared, so a change in the stock price doesn't look like a change in selling. Years the filings don't fully cover are shown but left out of the average.
Holdings and share of stake are being verified. Balances, unit counts and every share-of-stake figure for Porch Group, Inc. are held back until that check is finished. Sales, proceeds, plan and tax status, titles and dates come straight from individual filings and are complete.
External context: we only cite outside events when a documented connection exists. None is shown for this period.
All 312 Forms 3, 4 and 5 on record for Porch Group, Inc. (SEC CIK 1784535), filed from Nov 21, 2019 to Oct 7, 2026; 65 of them were filed in the 12 months this page covers, retrieved from SEC EDGAR on Oct 16, 2026. Prices are the ones reported in each filing, often weighted averages.
Holdings. Each holding line (a share class plus an owner, such as a trust or LLC) carries its last reported balance forward. Entities first reported during the period start at zero, so transfers between an insider's own trusts don't count as selling. Lines not reported for three years or more are listed separately and left out of totals.
Sales. A sale counts as under a 10b5-1 plan if its footnote cites one or the filing's Rule 10b5-1 box is checked, and as tax-related if its footnote cites tax obligations or sell-to-cover. Shares withheld by the company for taxes are listed separately. Sales with neither attribute are labeled "no plan disclosed".
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