BetaInsiders sold $42.5M in the past 12 months.70% was sold under disclosed trading plans, 30% with no plan disclosed. The largest seller, William Marshall (Co-Founder and CEO, Director), sold $16.1M.Share-of-stake figures for this company are being verified and will be added when that check is finished. Why
A share of stake is shown for 0 of the 8 officers and directors who sold. 11 are left out Disclosed company stock is not an insider's whole wealth.i
Left out: William Marshall, Robert Schingler, Niccolo de Masi, Ashley Johnson, Carl Bass, Kristen Robinson, Ita Brennan, Vijaya Gadde, John Raymond, Gary Smith and Scott Reese (share of stake is being verified).
Officers and directors, past 12 months. Their share of stake is being verified and is not shown yet; amounts and trading plans are below.
Officers and directors, Oct 2025 to Oct 2026. Each sale is counted once: under a disclosed plan, else to cover taxes, else no plan disclosed.
| Who | Shares | Price | % of total stake | Total stake after | Trade date | Filed |
|---|---|---|---|---|---|---|
| Ita Brennan Director | 11,500 | $16.30 | n/a | n/a | Oct 1, 2026 | Oct 2, 2026 |
| Who | Shares | Price | % of total stake | Total stake after | Trade date | Filed |
|---|---|---|---|---|---|---|
| William Marshall Co-Founder and CEO, Director | 80,000 | n/a | n/a | n/a | Sep 18, 2026 | Sep 18, 2026 |
| Who | Shares | Price | % of total stake | Total stake after | Trade date | Filed |
|---|---|---|---|---|---|---|
| Ashley Johnson President & CFO | 55,663 | $16.96 | n/a | n/a | Sep 17, 2026 | Sep 17, 2026 |
| Robert Schingler Co-Founder Chief Strategy Off., Director | 52,240 | $16.96 | n/a | n/a | Sep 17, 2026 | Sep 17, 2026 |
| Who | Shares | Price | % of total stake | Total stake after | Trade date | Filed |
|---|---|---|---|---|---|---|
| William Marshall Co-Founder and CEO, Director | 134,642 | $16.02 | n/a | n/a | Sep 15, 2026 | Sep 17, 2026 |
| Ashley Johnson President & CFO | 87,944 | $16.02 | n/a | n/a | Sep 15, 2026 | Sep 17, 2026 |
| Robert Schingler Co-Founder Chief Strategy Off., Director | 54,117 | $16.02 | n/a | n/a | Sep 15, 2026 | Sep 17, 2026 |
"% of total stake" is the shares in an event against all the vested shares the person held that day, across every share class and holding entity, after that day's vesting. "n/a" means the person's holdings are not confirmed, or the row is a purchase. "Holdings record incomplete" means more shares were sold than the filings show the person held that day, so a percentage would be wrong.
Yes. William Marshall sold 600K shares ($16.1M) in the past 12 months, all of it under a trading plan disclosed in the filings.
Filings rarely give a reason, and we don't guess at one. What they show is how the sales were made: 70% of sales by value ran under 10b5-1 trading plans disclosed in the filings and 30% had no disclosed plan. A trading plan schedules sales in advance.
No. Officers and directors reported no purchases in the past 12 months.
| Who sold | Amount | % of holdings | Trading plan |
|---|---|---|---|
| William Marshall Co-Founder and CEO, Director | $16.1M 600K shares | Not confirmedshare of stake is being verified. Why | Disclosed plan |
| Ashley Johnson President & CFO | $14.5M 516K shares | Not confirmedshare of stake is being verified. Why | 23% under a disclosed plan 77% no plan disclosed |
| Robert Schingler Co-Founder Chief Strategy Off., Director | $7.2M 289K shares | Not confirmedshare of stake is being verified. Why | Disclosed plan |
| Kristen Robinson Director | $2.2M 85K shares | Not confirmedshare of stake is being verified. Why | 42% under a disclosed plan 58% no plan disclosed |
| Ita Brennan Director | $1.8M 60K shares | Not confirmedshare of stake is being verified. Why | Disclosed plan |
| Vijaya Gadde Director | $535K 20K shares | Not confirmedshare of stake is being verified. Why | No plan disclosed |
| John Raymond Director | $170K 6.5K shares | Not confirmedshare of stake is being verified. Why | Disclosed plan |
| Gary Smith Director | $254 20 shares | Not confirmedshare of stake is being verified. Why | No plan disclosed |
Vested shares across all share classes, held directly and through trusts, LLCs and family members, as reported on SEC Forms 3, 4 and 5. Unvested awards and options are never counted as owned shares.
| Insider | Held Oct 13, 2025 | Sold | Held Oct 13, 2026 | Still held | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
William Marshall!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for William Marshall are complete. Co-Founder and CEO, Director | n/a | −600K | n/a | n/a | ||||||||
Vesting, gifts, unvested awards and holding lines for William MarshallHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for William Marshall are complete; balances and unit counts will be added when the check is finished. −235Kgifted (net of own trusts) −800Kwithheld by the company for taxes | ||||||||||||
Robert Schingler!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Robert Schingler are complete. Co-Founder Chief Strategy Off., Director | n/a | −289K | n/a | n/a | ||||||||
Vesting, gifts, unvested awards and holding lines for Robert SchinglerHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Robert Schingler are complete; balances and unit counts will be added when the check is finished. −110Kgifted (net of own trusts) −294Kwithheld by the company for taxes | ||||||||||||
Niccolo de Masi!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Niccolo de Masi are complete. Director | n/a | 0 | n/a | n/a | ||||||||
Vesting, gifts, unvested awards and holding lines for Niccolo de MasiHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Niccolo de Masi are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||||||||||
Ashley Johnson!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. See the filing Sales and other transactions for Ashley Johnson are complete. President & CFO | n/a | −516K | n/a | n/a | ||||||||
Vesting, gifts, unvested awards and holding lines for Ashley JohnsonHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Ashley Johnson are complete; balances and unit counts will be added when the check is finished. −5Kgifted (net of own trusts) −514Kwithheld by the company for taxes | ||||||||||||
Carl Bass!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. See the filing Sales and other transactions for Carl Bass are complete. Director | n/a | 0 | n/a | n/a | ||||||||
Vesting, gifts, unvested awards and holding lines for Carl BassHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Carl Bass are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) Stock options (not counted as shares):
Estimate: options held × ($16.30 − strike price), using the most recent insider trade price on Form 4 (Oct 1, 2026), not a market close. | ||||||||||||
Kristen Robinson!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Kristen Robinson are complete. Director | n/a | −85K | n/a | n/a | ||||||||
Vesting, gifts, unvested awards and holding lines for Kristen RobinsonHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Kristen Robinson are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||||||||||
Ita Brennan!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Ita Brennan are complete. Director | n/a | −60K | n/a | n/a | ||||||||
Vesting, gifts, unvested awards and holding lines for Ita BrennanHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Ita Brennan are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||||||||||
Vijaya Gadde!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Vijaya Gadde are complete. Director | n/a | −20K | n/a | n/a | ||||||||
Vesting, gifts, unvested awards and holding lines for Vijaya GaddeHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Vijaya Gadde are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||||||||||
John Raymond!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for John Raymond are complete. Director | n/a | −6.5K | n/a | n/a | ||||||||
Vesting, gifts, unvested awards and holding lines for John RaymondHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for John Raymond are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||||||||||
Gary Smith!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Gary Smith are complete. Director | n/a | −20 | n/a | n/a | ||||||||
Vesting, gifts, unvested awards and holding lines for Gary SmithHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Gary Smith are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||||||||||
Scott Reese!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Scott Reese are complete. Director | n/a | 0 | n/a | n/a | ||||||||
Vesting, gifts, unvested awards and holding lines for Scott ReeseHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Scott Reese are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||||||||||
Holdings and share of stake for Planet Labs PBC are being verified, so no balances, unit counts or percentages are shown. Sales, proceeds, plan and tax status, titles and dates come straight from individual filings.
Officer and director open-market sales: $42.5M across 1,576,676 shares. Plan status and stated purpose are separate questions, and a sale can have both.
The lighter segment is sales with no plan disclosed in the filing ($12.9M), including tax-related sales outside a plan.
Sales with no 10b5-1 plan and no tax reference in the filing. $11.1M of it is Ashley Johnson. No plan disclosed is a statement about the filing, not about why the sale happened. Largest such sale: Ashley Johnson, Apr 2, 2026
1,607,253 shares ($37.7M) were withheld by the company for taxes, which isn't a market sale.
| Seller | Shares sold | Proceeds | Under a disclosed plan | Share of total | Sales dates |
|---|---|---|---|---|---|
| William Marshall Co-Founder and CEO, Director | 600K | $16.1M | 100% | 38% | Dec 26, 2025 to Jul 10, 2026 |
| Ashley Johnson President & CFO | 516K | $14.5M | 23% | 34% | Jan 21, 2026 to Sep 17, 2026 |
| Robert Schingler Co-Founder Chief Strategy Off., Director | 289K | $7.2M | 100% | 17% | Dec 26, 2025 to Sep 17, 2026 |
| Kristen Robinson Director | 85K | $2.2M | 42% | 5% | Jan 21, 2026 to Jul 15, 2026 |
| Ita Brennan Director | 60K | $1.8M | 100% | 4% | Apr 15, 2026 to Oct 1, 2026 |
| Vijaya Gadde Director | 20K | $535K | 0% | 1% | Jan 22, 2026 to Jan 22, 2026 |
| John Raymond Director | 6.5K | $170K | 100% | 0.4% | Jul 13, 2026 to Jul 13, 2026 |
| Gary Smith Director | 20 | $254 | 0% | 0.0% | Nov 11, 2025 to Nov 11, 2025 |
| Month | Sale proceeds | Disclosed plan | To cover taxes | No plan disclosed |
|---|---|---|---|---|
| Oct 2025 | $0 | $0 | $0 | $0 |
| Nov 2025 | $254 | $0 | $0 | $254 |
| Dec 2025 | $5.3M | $5.3M | $0 | $0 |
| Jan 2026 | $5.9M | $0 | $0 | $5.9M |
| Feb 2026 | $0 | $0 | $0 | $0 |
| Mar 2026 | $0 | $0 | $0 | $0 |
| Apr 2026 | $17.9M | $10.8M | $0 | $7.0M |
| May 2026 | $0 | $0 | $0 | $0 |
| Jun 2026 | $0 | $0 | $0 | $0 |
| Jul 2026 | $11.4M | $11.4M | $0 | $0 |
| Aug 2026 | $0 | $0 | $0 | $0 |
| Sep 2026 | $1.8M | $1.8M | $0 | $0 |
| Oct 2026 | $187K | $187K | $0 | $0 |
More than usual: $42.5M sold, after almost none in the past 4 years. 8 insiders sold; the average is 1 a year.
| 12 months ending | Shares sold | Insiders who sold | Proceeds |
|---|---|---|---|
| Oct 13, 2026 Latest 12 months | 1.58M | 8 | $42.5M |
| Oct 13, 2025 1 year earlier | 658K | 3 | $10.3M |
| Oct 13, 2024 2 years earlier | 6K | 1 | $14K |
| Oct 14, 2023 3 years earlier | 7.5K | 1 | $28K |
| Oct 14, 2022 4 years earlier | 0 | 0 | $0 |
| Oct 14, 2021 5 years earlier · filings don't cover the whole year | n/a | n/a | n/a |
Open-market sales (Form 4 code S) by people who were officers or directors, in split-adjusted shares. Earlier years include people who have since left. A sale that an outside holder also reports (a family trust, a fund) is counted with outside holders in every year. Shares, not dollars, are compared, so a change in the stock price doesn't look like a change in selling. Years the filings don't fully cover are shown but left out of the average.
Holdings and share of stake are being verified. Balances, unit counts and every share-of-stake figure for Planet Labs PBC are held back until that check is finished. Sales, proceeds, plan and tax status, titles and dates come straight from individual filings and are complete.
External context: we only cite outside events when a documented connection exists. None is shown for this period.
All 218 Forms 3, 4 and 5 on record for Planet Labs PBC (SEC CIK 1836833), filed from Mar 5, 2021 to Oct 2, 2026; 61 of them were filed in the 12 months this page covers, retrieved from SEC EDGAR on Oct 13, 2026. Prices are the ones reported in each filing, often weighted averages.
Holdings. Each holding line (a share class plus an owner, such as a trust or LLC) carries its last reported balance forward. Entities first reported during the period start at zero, so transfers between an insider's own trusts don't count as selling. Lines not reported for three years or more are listed separately and left out of totals.
Sales. A sale counts as under a 10b5-1 plan if its footnote cites one or the filing's Rule 10b5-1 box is checked, and as tax-related if its footnote cites tax obligations or sell-to-cover. Shares withheld by the company for taxes are listed separately. Sales with neither attribute are labeled "no plan disclosed".
| Name | Last filed | Last reported balance |
|---|---|---|
| Jo Roizen | Jul 11, 2024 | 103,577 shares, last reported balance as of Jul 11, 2024 |
| Susan Wojcicki | Jul 11, 2024 | 93,583 shares, last reported balance as of Jul 11, 2024 |
| Kevin Weil | Mar 18, 2024 | 1,279,933 shares, last reported balance as of Mar 15, 2024 |
| Google LLC | Dec 17, 2021 | 31,942,641 shares, last reported balance as of Dec 7, 2021 |
| Darla Anderson | Mar 5, 2021 | 25,000 shares, last reported balance as of Mar 4, 2021 |
| Harry You | Mar 5, 2021 | 8,550,000 shares, last reported balance as of Mar 4, 2021 |
| Francesca Luthi | Mar 5, 2021 | 25,000 shares, last reported balance as of Mar 4, 2021 |
| Charles Wert | Mar 5, 2021 | 25,000 shares, last reported balance as of Mar 4, 2021 |
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