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PHMPulteGroup · Insider ownership research

PulteGroup insiders sold $26.4M in the past 12 months. How much of their stake is that?

About 15% overall. As a group they still hold 95% of their starting shares.

Updated Oct 8, 2026 from SEC filings · covers Oct 9, 2025 to Oct 8, 2026
How this comparesMore of their stake sold than at 255 of the 311 other companies we can measure (#57 of 312)See ranking
0
buyers among officers and directors, past 12 months
0%
of sales were under disclosed trading plans, past 12 months
7 of 18
officers and directors sold shares, past 12 months
Recent activity · past 30 days, Sep 9, 2026 to Oct 8, 2026

No officer or director trades were reported for the past 30 days. The most recent before that:

Jul 30, 2026Bryce Blair gave away 7.6K shares as a gift. That is 5.1% of the total stake held that day.
WhoSharesPrice% of total stakeTotal stake afterTrade dateFiled
Bryce Blair
Director
7,639n/a5.1%144KJul 30, 2026Sep 11, 2026

"% of total stake" is the shares in this event against all the vested shares the person held that day, across every share class and holding entity, after that day's vesting. "n/a" means the person's holdings don't reconcile, or the row is a purchase. "Holdings record incomplete" means more shares were sold than the filings show the person held that day, so a percentage would be wrong.

Is this normal? More than usual: about 2.1x the 5-year average. 7 insiders sold; the average is 4 a year. Year by year
Latest filing: Filed Sep 11 for a gift on Jul 30. Bryce Blair gave away 7.6K shares. Filing
36 SEC ownership filings in the period · See the evidence

What stands out

Two insiders sold more than 25% of vested holdings: Thomas Folliard (82% of holdings, $5.0M, none under a disclosed plan) and Matthew Koart (67% of holdings, $3.0M, none under a disclosed plan).Thomas Folliard: largest sale, Feb 5, 2026 · Matthew Koart: largest sale, Feb 6, 2026
Two officers sold $16.8M with no disclosed plan: Ryan Marshall ($14.9M, 16% of holdings) and Todd Sheldon ($1.9M). The filings don't state a reason.Ryan Marshall: largest such sale, Feb 5, 2026 · Todd Sheldon: largest such sale, Feb 6, 2026
Kevin Henry sold 5.2K shares (44% of starting holdings), but 12K more vested, so the stake grew (from 12K to 13K).Largest sale, Feb 24, 2026

Percentages cover 13 of 18 officers and directors. 5 are left out

i
Left out: Todd Sheldon (holdings couldn't be fully reconciled); John Peshkin (most holdings were last confirmed in 2017); Scott Powers (most holdings were last confirmed in 2023); Kristin Gannon and Benjamin Schall (held no vested shares at the start).
Disclosed company stock is not an insider's whole wealth.

Who sold, and how much of their stake

Officers and directors, past 12 months. Each bar is the insider's vested stake at the start of the period (Oct 8, 2025). The gold part is what they sold.

SoldRest of starting stakeAdded during the period
Ryan Marshall
Chief Exec Officer, President, Director
16% · $14.9MNo plan disclosed
Thomas Folliard
Director
82% · $5.0MNo plan disclosed
Matthew Koart
Exec. VP & COO
67% · $3.0MNo plan disclosed
Todd Sheldon
EVP, Gen Counsel, Corp Sec'y
No bar: holdings couldn't be fully reconciled.
$1.9MNo plan disclosed
Kevin Henry
EVP and Chief People Officer
44% · $730KNo plan disclosed
All 7 sellers

Selling by month

Officers and directors, Oct 2025 to Oct 2026. Each sale is counted once: under a disclosed plan, else to cover taxes, else no plan disclosed.

Disclosed planTo cover taxesNo plan disclosed
OctNovDecJanFeb 2026: $25.1M no plan disclosed$25.1MFebMarAprMay 2026: $1.3M no plan disclosedMayJunJulAugSepOct

Common questions

Why are PulteGroup insiders selling?

Filings rarely give a reason, and we don't guess at one. What they show is how the sales were made: 0% of sales by value ran under 10b5-1 trading plans disclosed in the filings and 100% had no disclosed plan. A trading plan schedules sales in advance.

Are any PulteGroup insiders buying?

No. Officers and directors reported no purchases in the past 12 months.

How much of their stake did PulteGroup insiders sell?

About 15% overall. As a group they still hold 95% of their starting shares. That covers the 12 months to Oct 8, 2026 and counts vested shares reported on SEC Forms 3, 4 and 5, which is not an insider's whole wealth.

The evidence

Who sold7 officers and directors: amount, % of holdings, trading plan
Who soldAmount% of holdingsTrading plan
Ryan Marshall
Chief Exec Officer, President, Director
$14.9M
111K shares
16%No plan disclosed
Thomas Folliard
Director
$5.0M
37K shares
82%No plan disclosed
Matthew Koart
Exec. VP & COO
$3.0M
23K shares
67%No plan disclosed
Todd Sheldon
EVP, Gen Counsel, Corp Sec'y
$1.9M
14K shares
i
No percentage: holdings couldn't be fully reconciled.
No plan disclosed
Kevin Henry
EVP and Chief People Officer
$730K
5.2K shares
44%No plan disclosed
Brien O'Meara
Vice President & Controller
$542K
4K shares
39%No plan disclosed
Lila Snyder
Director
$391K
3.3K shares
52%No plan disclosed
The full ownership picture17 of 18 insiders fully reconciled · 16 officers and directors

Vested shares across all share classes, held directly and through trusts, LLCs and family members, as reported on SEC Forms 3, 4 and 5. Unvested awards and options are never counted as owned shares.

InsiderHeld Oct 8, 2025SoldHeld Oct 8, 2026Still held
Ryan Marshall
Chief Exec Officer, President, Director
703K−111K657K93%
Vesting, gifts, unvested awards and holding lines for Ryan Marshall
0shares vested or exercised
−3.8Kgifted (net of own trusts)
−81Kwithheld by the company for taxes
none reportedunvested awards, start → end
Held throughShare classOct 8, 2025Oct 8, 2026
DirectCommon Stock702,065655,642
401(k) PlanUnits1,0791,079
Bryce Blair
i
Minor difference of 31 shares. Difference is under 0.5% of holdings.
Director
142K0144Kno sales
Vesting, gifts, unvested awards and holding lines for Bryce Blair
0shares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
Held throughShare classOct 8, 2025Oct 8, 2026
Bryce Blair 2007 Revocable TrustCommon Stock132,865126,733
Blair Charitable FoundationCommon Stock9,13016,800

Reconciliation: minor difference of 31 shares. Difference is under 0.5% of holdings.

Todd Sheldon
!
Holdings couldn't be fully reconciled. Balance changed without a matching transaction, and the footnote does not state the amount: -436 shares on Feb 4, 2026 (Direct). See the filing Sales and other transactions for Todd Sheldon are complete.
EVP, Gen Counsel, Corp Sec'y
n/a−14Kn/an/a
Vesting, gifts, unvested awards and holding lines for Todd Sheldon
0shares vested or exercised
−1Kgifted (net of own trusts)
−9.4Kwithheld by the company for taxes
none reportedunvested awards, start → end

Holdings couldn't be fully reconciled. Balance changed without a matching transaction, and the footnote does not state the amount: -436 shares on Feb 4, 2026 (Direct). The balances below are as reported, not verified totals.

Held throughShare classOct 8, 2025Oct 8, 2026
DirectCommon Stock74,75869,753
Andre Hawaux
Director
74K075Kno sales
Vesting, gifts, unvested awards and holding lines for Andre Hawaux
0shares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
Held throughShare classOct 8, 2025Oct 8, 2026
DirectCommon Stock73,81975,326
Robert OShaughnessy
Exec. VP
64K079Kno sales
Vesting, gifts, unvested awards and holding lines for Robert OShaughnessy
0shares vested or exercised
0gifted (net of own trusts)
−22Kwithheld by the company for taxes
none reportedunvested awards, start → end
Held throughShare classOct 8, 2025Oct 8, 2026
DirectCommon Stock64,26479,319
Brian Anderson
Director
58K058Kno sales
Vesting, gifts, unvested awards and holding lines for Brian Anderson
0shares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
Held throughShare classOct 8, 2025Oct 8, 2026
DirectCommon Stock58,44958,449
Thomas Folliard
Director
45K−37K8.2K18%
Vesting, gifts, unvested awards and holding lines for Thomas Folliard
0shares vested or exercised
0gifted (net of own trusts)
30K → 32Kunvested awards, start → end
Held throughShare classOct 8, 2025Oct 8, 2026
DirectCommon Stock45,2308,230
James Ossowski
i
New Form 3 filed 2025-02-07; earlier filings set aside.
Exec VP and CFO
43K052Kno sales
Vesting, gifts, unvested awards and holding lines for James Ossowski
0shares vested or exercised
0gifted (net of own trusts)
−5.5Kwithheld by the company for taxes
none reportedunvested awards, start → end
  • New Form 3 filed 2025-02-07; earlier filings set aside.
Held throughShare classOct 8, 2025Oct 8, 2026
DirectCommon Stock22,83522,681
Via Michelle L Ossowski Liv TrustCommon Stock19,85728,945
Matthew Koart
Exec. VP & COO
34K−23K28K82%
Vesting, gifts, unvested awards and holding lines for Matthew Koart
0shares vested or exercised
0gifted (net of own trusts)
−20Kwithheld by the company for taxes
none reportedunvested awards, start → end
Held throughShare classOct 8, 2025Oct 8, 2026
DirectCommon Stock34,14328,100
Kevin Henry
EVP and Chief People Officer
12K−5.2K13K+6.7%
Vesting, gifts, unvested awards and holding lines for Kevin Henry
0shares vested or exercised
0gifted (net of own trusts)
−6.3Kwithheld by the company for taxes
none reportedunvested awards, start → end
Held throughShare classOct 8, 2025Oct 8, 2026
DirectCommon Stock11,79312,580
Cheryl Grise
Director
11K012Kno sales
Vesting, gifts, unvested awards and holding lines for Cheryl Grise
0shares vested or exercised
0gifted (net of own trusts)
106K → 106Kunvested awards, start → end
Held throughShare classOct 8, 2025Oct 8, 2026
DirectCommon Stock10,90312,410
Brien O'Meara
Vice President & Controller
10K−4K8.6K85%
Vesting, gifts, unvested awards and holding lines for Brien O'Meara
0shares vested or exercised
0gifted (net of own trusts)
−3.1Kwithheld by the company for taxes
none reportedunvested awards, start → end
Held throughShare classOct 8, 2025Oct 8, 2026
DirectCommon Stock10,1588,601
Lila Snyder
Director
6.4K−3.3K3.5K56%
Vesting, gifts, unvested awards and holding lines for Lila Snyder
0shares vested or exercised
−1Kgifted (net of own trusts)
none reportedunvested awards, start → end
Held throughShare classOct 8, 2025Oct 8, 2026
DirectCommon Stock6,3723,540
Kristen Actis-Grande
Director
3.4K04.9Kno sales
Vesting, gifts, unvested awards and holding lines for Kristen Actis-Grande
0shares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
Held throughShare classOct 8, 2025Oct 8, 2026
DirectCommon Stock3,3604,867
Kristin Gannon
i
Started reporting during the period; starting holdings are from the Form 3.
Director
001.8Kno sales
Vesting, gifts, unvested awards and holding lines for Kristin Gannon
0shares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
  • Started reporting during the period; starting holdings are from the Form 3.
Held throughShare classOct 8, 2025Oct 8, 2026
DirectCommon Stock01,799
Benjamin Schall
i
Started reporting during the period; starting holdings are from the Form 3.
Director
001.5Kno sales
Vesting, gifts, unvested awards and holding lines for Benjamin Schall
0shares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
  • Started reporting during the period; starting holdings are from the Form 3.
Held throughShare classOct 8, 2025Oct 8, 2026
DirectCommon Stock01,507

17 of 18 insiders fully reconciled: starting holdings plus reported transactions match ending holdings (16 exactly, 1 with a minor or footnoted difference). For 1 we show sales but not holdings; the ! icon on that row explains why. Percentages cover 13 of 18 officers and directors. Left out: Todd Sheldon (holdings couldn't be fully reconciled); John Peshkin (most holdings were last confirmed in 2017); Scott Powers (most holdings were last confirmed in 2023); Kristin Gannon and Benjamin Schall (held no vested shares at the start). "Still held" compares ending with starting vested shares; a plus sign means the holding grew.

What explains the selling$26.4M of sales by plan status, purpose, seller and month

Officer and director open-market sales: $26.4M across 197,748 shares. Plan status and stated purpose are separate questions, and a sale can have both.

By plan status

No plan disclosed · $26.4M

Sales with no 10b5-1 plan and no tax reference in the filing. $14.9M of it is Ryan Marshall. No plan disclosed is a statement about the filing, not about why the sale happened. Largest such sale: Ryan Marshall, Feb 5, 2026

Taxes

147,719 shares ($19.0M) were withheld by the company for taxes, which isn't a market sale.

SellerShares soldProceedsUnder a disclosed planShare of totalSales dates
Ryan Marshall
Chief Exec Officer, President, Director
111K$14.9M0%56%Feb 5, 2026 to Feb 5, 2026
Thomas Folliard
Director
37K$5.0M0%19%Feb 5, 2026 to Feb 5, 2026
Matthew Koart
Exec. VP & COO
23K$3.0M0%11%Feb 6, 2026 to May 27, 2026
Todd Sheldon
EVP, Gen Counsel, Corp Sec'y
14K$1.9M0%7%Feb 6, 2026 to Feb 6, 2026
Kevin Henry
EVP and Chief People Officer
5.2K$730K0%3%Feb 24, 2026 to Feb 24, 2026
Brien O'Meara
Vice President & Controller
4K$542K0%2%Feb 6, 2026 to Feb 6, 2026
Lila Snyder
Director
3.3K$391K0%1%May 8, 2026 to May 8, 2026

Sales by month

MonthSale proceedsDisclosed planTo cover taxesNo plan disclosed
Oct 2025$0$0$0$0
Nov 2025$0$0$0$0
Dec 2025$0$0$0$0
Jan 2026$0$0$0$0
Feb 2026$25.1M$0$0$25.1M
Mar 2026$0$0$0$0
Apr 2026$0$0$0$0
May 2026$1.3M$0$0$1.3M
Jun 2026$0$0$0$0
Jul 2026$0$0$0$0
Aug 2026$0$0$0$0
Sep 2026$0$0$0$0
Oct 2026$0$0$0$0
Is this normal? Selling year by year5 earlier years to compare with

More than usual: about 2.1x the 5-year average. 7 insiders sold; the average is 4 a year.

12 months endingShares soldInsiders who soldProceeds
Oct 8, 2026
Latest 12 months
198K7$26.4M
Oct 8, 2025
1 year earlier
44K4$5.2M
Oct 8, 2024
2 years earlier
123K4$16.2M
Oct 9, 2023
3 years earlier
283K7$18.3M
Oct 9, 2022
4 years earlier
15K1$740K
Oct 9, 2021
5 years earlier
10K2$484K

Open-market sales (Form 4 code S) by people who were officers or directors, in split-adjusted shares. Earlier years include people who have since left. A sale that an outside holder also reports (a family trust, a fund) is counted with outside holders in every year. Shares, not dollars, are compared, so a change in the stock price doesn't look like a change in selling. Years the filings don't fully cover are shown but left out of the average.

Known gaps and uncertainty1 insider whose holdings couldn't be fully reconciled

Todd Sheldon: holdings couldn't be fully reconciled (difference of -436 shares). Balance changed without a matching transaction, and the footnote does not state the amount: -436 shares on Feb 4, 2026 (Direct). Filing, Feb 4, 2026

Footnote: "These shares are fully vested and exercisable. | These shares were granted to settle a stock-settled performance award under the PulteGroup, Inc. 2019 Senior Management Incentive Plan."

Bryce Blair: minor difference of 31 shares. Difference is under 0.5% of holdings.

Inferred rename: "via 401(k)" is treated as the same holder as "401(k) plan", because the old name was never reported again and the new one opened with the same balance (6,213 shares). Old name, new name

Inferred rename: "via 401(k) Plan" is treated as the same holder as "401(k) Plan", because the old name was never reported again and the new one opened with the same balance (1,311 shares). Old name, new name

External context: we only cite outside events when a documented connection exists. None is shown for this period.

Sources and methodology964 filings from SEC EDGAR, and how we read them

All 964 Forms 3, 4 and 5 filed for PulteGroup (SEC CIK 822416) from Jun 6, 2003 to Sep 11, 2026, retrieved from SEC EDGAR on Oct 8, 2026. Prices are the ones reported in each filing, often weighted averages.

Probable 2-for-1 stock split on or before Feb 12, 2004 (first filing that shows post-split balances). Splits aren't reported as transactions; 14 holding lines changed by exactly this ratio, so earlier share counts are restated.

Probable 2-for-1 stock split on or before Sep 13, 2005 (first filing that shows post-split balances). Splits aren't reported as transactions; 19 holding lines changed by exactly this ratio, so earlier share counts are restated.

Holdings. Each holding line (a share class plus an owner, such as a trust or LLC) carries its last reported balance forward. Entities first reported during the period start at zero, so transfers between an insider's own trusts don't count as selling. Lines not reported for three years or more are listed separately and left out of totals.

Sales. A sale counts as under a 10b5-1 plan if its footnote cites one or the filing's Rule 10b5-1 box is checked, and as tax-related if its footnote cites tax obligations or sell-to-cover. Shares withheld by the company for taxes are listed separately. Sales with neither attribute are labeled "no plan disclosed".

Full methodology

Former or inactive filers (43)No filing in 18 months; last reported balances, not in any total
NameLast filedLast reported balance
James HollomanMay 8, 20244,430 shares, last reported balance as of May 3, 2023
John ChadwickFeb 15, 202387,428 shares, last reported balance as of Feb 14, 2023
Michelle HairstonFeb 6, 202377,316 shares, last reported balance as of Feb 6, 2023
Richard DreilingMay 14, 202121 shares, last reported balance as of May 2, 2017
Stephen SchlageterApr 28, 202069,459 shares, last reported balance as of Apr 27, 2020
Bill PulteMar 3, 2020No balance on record
Harmon SmithFeb 13, 2019292,638 shares, last reported balance as of Feb 11, 2019
Patrick OlearyFeb 23, 201889,010 shares, last reported balance as of Feb 21, 2018
James EllinghausenFeb 14, 2018200,081 shares, last reported balance as of Feb 12, 2018
Joshua GotbaumMay 4, 20175,615 shares, last reported balance as of May 2, 2017
Richard Dugas Jr.Apr 19, 20171,099,105 shares, last reported balance as of Apr 17, 2017
Steven CookFeb 13, 2017263,495 shares, last reported balance as of Feb 9, 2017
Ennis KellyMay 6, 2016100,935 shares, last reported balance as of May 4, 2016
James PostlMay 6, 2016113,136 shares, last reported balance as of May 4, 2016
James GrosfeldDec 10, 20151,713,939 shares, last reported balance as of Dec 2, 2015
Patrick BeirneFeb 12, 2014158,878 shares, last reported balance as of Feb 10, 2014
Deborah MeyerMay 3, 201389,128 shares, last reported balance as of May 3, 2013
Michael SchweningerFeb 7, 201379,549 shares, last reported balance as of Feb 6, 2013
David McCammonJun 5, 2012211,787 shares, last reported balance as of Jun 1, 2012
Bernard ReznicekJun 5, 201289,259 shares, last reported balance as of Jun 1, 2012
William PulteApr 27, 201267,361,696 shares, last reported balance as of Apr 27, 2012
John Bertero IIIApr 2, 201288,594 shares, last reported balance as of Mar 30, 2012
Thomas SchoeweSep 13, 201167,263 shares, last reported balance as of Sep 13, 2011
Roger CreggJun 2, 2011654,154 shares, last reported balance as of Jun 2, 2011
Timothy EllerJun 2, 2011944,738 shares, last reported balance as of Jun 1, 2011
Clint Murchison IIIMay 12, 2011166,716 shares, last reported balance as of May 12, 2011
John KalmbachFeb 10, 201190,982 shares, last reported balance as of Feb 10, 2011
Steven PetruskaAug 18, 2010474,109 shares, last reported balance as of Aug 18, 2010
Gregory NelsonFeb 19, 2010143,180 shares, last reported balance as of Feb 19, 2010
Bruce RobinsonFeb 12, 201076,990 shares, last reported balance as of Feb 11, 2010
William SmithJun 2, 200932,400 shares, last reported balance as of Jun 1, 2009
Richard WolfordJun 2, 20097,200 shares, last reported balance as of Jun 1, 2009
Vincent FreesMar 2, 200978,287 shares, last reported balance as of Mar 2, 2009
Peter KeaneFeb 11, 2009144,786 shares, last reported balance as of Feb 10, 2009
Francis SehnNov 14, 2008152,400 shares, last reported balance as of Nov 13, 2008
Alan SchwartzJun 4, 200898,400 shares, last reported balance as of Jun 2, 2008
John SheaMar 25, 200841,600 shares, last reported balance as of Mar 24, 2008
Kent AndersonJun 4, 200745,200 shares, last reported balance as of Jun 1, 2007
David SherbinJan 13, 20058,000 shares, last reported balance as of Jan 7, 2005
John StollerDec 17, 200473,864 shares, last reported balance as of Dec 15, 2004
Michael RossiJun 2, 200414,400 shares, last reported balance as of Jun 1, 2004
Leo TaylorJan 29, 200475,197 shares, last reported balance as of Dec 11, 2003
PULTEGROUP INC/MI/No balance on record