FolioLantern
NFLXNetflix Inc · Insider ownership research

Netflix Inc insiders sold $402M in the past 12 months. How much of their stake is that?

About 15% overall. As a group they still hold 98% of their starting shares. These figures leave out Jay Hoag, the largest holder (most holdings were last confirmed in 2023).

Updated Oct 8, 2026 from SEC filings · covers Oct 9, 2025 to Oct 8, 2026
How this comparesMore of their stake sold than at 131 of the 156 other companies we can measure (#26 of 157)See ranking
0
buyers among officers and directors, past 12 months
95%
of sales were under disclosed trading plans, past 12 months
8 of 18
officers and directors sold shares, past 12 months
Recent activity · past 30 days, Sep 9, 2026 to Oct 8, 2026
Sep 10, 2026Richard Barton sold 720 shares ($54K) under a disclosed trading plan. That is 18% of the total stake held that day. 720 shares came in from vesting or option exercises the same day, so the holding rose by 0 net.
WhoSharesPrice% of total stakeTotal stake afterTrade dateFiled
Richard Barton
Director
720$75.2718%3.3KSep 10, 2026Sep 10, 2026

"% of total stake" is the shares in this event against all the vested shares the person held that day, across every share class and holding entity, after that day's vesting. "n/a" means the person's holdings don't reconcile, or the row is a purchase. "Holdings record incomplete" means more shares were sold than the filings show the person held that day, so a percentage would be wrong.

Sep 9, 2026Richard Barton sold 720 shares ($55K) under a disclosed trading plan. That is 18% of the total stake held that day. 720 shares came in from vesting or option exercises the same day, so the holding rose by 0 net.
WhoSharesPrice% of total stakeTotal stake afterTrade dateFiled
Richard Barton
Director
720$76.2618%3.3KSep 9, 2026Sep 10, 2026

"% of total stake" is the shares in this event against all the vested shares the person held that day, across every share class and holding entity, after that day's vesting. "n/a" means the person's holdings don't reconcile, or the row is a purchase. "Holdings record incomplete" means more shares were sold than the filings show the person held that day, so a percentage would be wrong.

Is this normal? In line with the past 5 years. 8 insiders sold; the average is 8 a year. Year by year
Latest filing: Filed Sep 10 for a sale from Sep 9 to Sep 10. Richard Barton sold 1.4K shares ($109K) under a disclosed plan. Filing
189 SEC ownership filings in the period · See the evidence

What stands out

Four officers sold $18.0M with no disclosed plan: Gregory Peters ($8.9M), Theodore Sarandos ($4.6M) and Spencer Neumann ($3.0M), plus 1 more. The filings don't state a reason.Gregory Peters: largest such sale, May 7, 2026 · Theodore Sarandos: largest such sale, Nov 4, 2025 · Spencer Neumann: largest such sale, May 7, 2026

Percentages cover 4 of 18 officers and directors. 14 are left out

i
Left out: Jay Hoag (most holdings were last confirmed in 2023); David Hyman, Theodore Sarandos, Gregory Peters, Brad Smith and Spencer Neumann (most of their shares vested during the period, so a percentage would mislead); Richard Barton (most holdings were last confirmed in 2021); Timothy Haley, Ann Mather, Anne Sweeney, Susan Rice, Strive Masiyiwa, Jeffrey Karbowski and Cletus Willems (held no vested shares at the start).
Disclosed company stock is not an insider's whole wealth.

Who sold, and how much of their stake

Officers and directors, past 12 months. Each bar is the insider's vested stake at the start of the period (Oct 8, 2025). The gold part is what they sold.

SoldRest of starting stakeAdded during the period
Reed Hastings
Director
15% · $309MDisclosed plan
David Hyman
Chief Legal Officer
No bar: most of their shares vested during the period, so a percentage would mislead.
$38.1M96% planned
Gregory Peters
Co-CEO, Director
No bar: most of their shares vested during the period, so a percentage would mislead.
$17.7M50% planned
Spencer Neumann
Chief Financial Officer
No bar: most of their shares vested during the period, so a percentage would mislead.
$16.9M82% planned
Theodore Sarandos
Co-CEO, Director
No bar: most of their shares vested during the period, so a percentage would mislead.
$14.3M68% planned
All 8 sellers

Selling by month

Officers and directors, Oct 2025 to Oct 2026. Each sale is counted once: under a disclosed plan, else to cover taxes, else no plan disclosed.

Disclosed planTo cover taxesNo plan disclosed
Oct 2025: $45.3M under a disclosed planOctNov 2025: $37.5M under a disclosed planNov 2025: $5.5M no plan disclosedNovDec 2025: $40.7M under a disclosed planDecJan 2026: $52.7M under a disclosed plan$52.7MJanFeb 2026: $38.2M under a disclosed planFeb 2026: $3.7M no plan disclosedFebMar 2026: $42.6M under a disclosed planMarApr 2026: $43.0M under a disclosed planAprMay 2026: $38.0M under a disclosed planMay 2026: $6.2M no plan disclosedMayJun 2026: $36.0M under a disclosed planJunJulAug 2026: $9.9M under a disclosed planAug 2026: $3.1M no plan disclosedAugSep 2026: $165K under a disclosed planSepOct

Outside holders, reported separately

Jay Hoag reported no open-market sales in the past 12 months. Large shareholders and the funds or companies that board members represent are not part of management, so they are left out of the figures above.

Details

Common questions

Is the Netflix Inc CEO selling stock?

Yes. Theodore Sarandos sold 181K shares ($14.3M) in the past 12 months, 68% of it under a trading plan disclosed in the filings.

Why are Netflix Inc insiders selling?

Filings rarely give a reason, and we don't guess at one. What they show is how the sales were made: 95% of sales by value ran under 10b5-1 trading plans disclosed in the filings and 5% had no disclosed plan. A trading plan schedules sales in advance.

Are any Netflix Inc insiders buying?

No. Officers and directors reported no purchases in the past 12 months.

How much of their stake did Netflix Inc insiders sell?

About 15% overall. As a group they still hold 98% of their starting shares. These figures leave out Jay Hoag, the largest holder (most holdings were last confirmed in 2023). That covers the 12 months to Oct 8, 2026 and counts vested shares reported on SEC Forms 3, 4 and 5, which is not an insider's whole wealth.

The evidence

Who sold8 officers and directors: amount, % of holdings, trading plan
Who soldAmount% of holdingsTrading plan
Reed Hastings
Director
$309M
3.22M shares
15%Disclosed plan
David Hyman
Chief Legal Officer
$38.1M
355K shares
i
No percentage: most of their shares vested during the period, so a percentage would mislead.
96% under a disclosed plan
Gregory Peters
Co-CEO, Director
$17.7M
208K shares
i
No percentage: most of their shares vested during the period, so a percentage would mislead.
50% under a disclosed plan
Spencer Neumann
Chief Financial Officer
$16.9M
175K shares
i
No percentage: most of their shares vested during the period, so a percentage would mislead.
82% under a disclosed plan
Theodore Sarandos
Co-CEO, Director
$14.3M
181K shares
i
No percentage: most of their shares vested during the period, so a percentage would mislead.
68% under a disclosed plan
Brad Smith
Director
$5.6M
68K shares
i
No percentage: most of their shares vested during the period, so a percentage would mislead.
Disclosed plan
Cletus Willems
Chief Global Affairs Officer
$521K
5.5K shares
i
No percentage: held no vested shares at the start.
No plan disclosed
Richard Barton
Director
$327K
4.3K shares
i
No percentage: most holdings were last confirmed in 2021.
Disclosed plan

Board members representing outside shareholders, reported separately: Jay Hoag. Details

The full ownership picture18 of 18 insiders fully reconciled · 12 officers and directors

Vested shares across all share classes, held directly and through trusts, LLCs and family members, as reported on SEC Forms 3, 4 and 5. Unvested awards and options are never counted as owned shares.

InsiderHeld Oct 8, 2025SoldHeld Oct 8, 2026Still held
Reed Hastings
i
Includes unvested RSUs, amount not disclosed. Starting holdings restated for a probable stock split.
Director
21.55M−3.22M21.16M98%
Vesting, gifts, unvested awards and holding lines for Reed Hastings
+3.22Mshares vested or exercised
−383Kgifted (net of own trusts)
7.7K → 7.7Kunvested awards, start → end
  • Includes unvested RSUs, amount not disclosed.
  • Starting holdings restated for a probable stock split.
Held throughShare classOct 8, 2025Oct 8, 2026
Direct
includes unvested RSUs, amount not disclosed
Common Stock3,9403,940
TrustCommon Stock21,542,41021,159,576

Stock options (not counted as shares):

Options heldStrike priceExpiresIntrinsic value (estimate)
12,390$42.02Nov 1, 2033$412K
11,180$46.57Dec 1, 2033$321K
11,120$46.85Jan 2, 2034$316K
550$113.35May 1, 2035$0
510$121.90Jun 2, 2035$0
480$129.36Jul 1, 2035$0
540$115.86Aug 1, 2035$0
520$121.41Sep 2, 2035$0
530$117.09Oct 1, 2035$0
570$110.01Nov 3, 2035$0
576$109.13Dec 1, 2035$0
687$90.99Jan 2, 2036$0
756$82.76Feb 2, 2036$0
643$97.09Mar 2, 2036$0
654$95.55Apr 1, 2036$0
679$92.06May 1, 2036$0
728$85.85Jun 1, 2036$0

Estimate: options held × ($75.27 − strike price), using the most recent insider trade price on Form 4 (Sep 10, 2026), not a market close.

Jay Hoag
!
Most of this insider's holdings were last confirmed in 2023. Confirmed in the last three years: 5,489,860 shares. Not confirmed since: 11,480,020 shares, left out of this row. "Still held" is not shown because it would cover only the smaller, confirmed part.
Director
5.49M05.49Msee note
Vesting, gifts, unvested awards and holding lines for Jay Hoag
0shares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
  • Starting holdings restated for a probable stock split.
  • Additional holdings last reported more than 3 years ago are shown separately and excluded from totals.
  • Held through Orange (A) Investor, L.P; the director disclaims ownership beyond their own interest.
  • Held through Orange (B) Investor, L.P; the director disclaims ownership beyond their own interest.
  • Held through Orange (MF) Investor, L.P; the director disclaims ownership beyond their own interest.
  • Held through Orange Investor, L.P; the director disclaims ownership beyond their own interest.
  • Shares held through Hamilton Investments II, Limited Partnership, Hamilton Investments Limited Partnership, TCV II (Q), L.P and others belong to an outside shareholder this director represents; they are listed under "Board members representing outside shareholders", not here.
Held throughShare classOct 8, 2025Oct 8, 2026
Orange Investor, L.PCommon Stock2,561,7202,561,720
Hoag Family Trust, dated August 2, 1994Common Stock1,889,8601,889,860
Orange (A) Investor, L.PCommon Stock690,810690,810
Orange (MF) Investor, L.PCommon Stock188,350188,350
Orange (B) Investor, L.PCommon Stock159,120159,120

Additional holdings last reported Jul 26, 2023, not confirmed since: 11,480,020 shares. Not included in any total or percentage on this page.

Stock options (not counted as shares):

Options heldStrike priceExpiresIntrinsic value (estimate)
1,010$61.93Mar 1, 2034$13K
1,020$61.43Apr 1, 2034$14K
1,130$55.18May 1, 2034$23K
980$63.38Jun 3, 2034$12K
930$67.36Jul 1, 2034$7K
1,000$62.48Aug 1, 2034$13K
930$67.53Sep 3, 2034$7K
880$70.61Oct 1, 2034$4K
830$75.61Nov 1, 2034$0
690$89.77Dec 2, 2034$0
710$88.67Jan 2, 2035$0
640$97.89Feb 3, 2035$0
640$97.37Mar 3, 2035$0
670$92.84Apr 1, 2035$0
550$113.35May 1, 2035$0
510$121.90Jun 2, 2035$0
490$129.36Jul 1, 2035$0
540$115.86Aug 1, 2035$0
510$121.41Sep 2, 2035$0
540$117.09Oct 1, 2035$0
560$110.01Nov 3, 2035$0
581$109.13Dec 1, 2035$0
687$90.99Jan 2, 2036$0
755$82.76Feb 2, 2036$0
644$97.09Mar 2, 2036$0
654$95.55Apr 1, 2036$0
679$92.06May 1, 2036$0
728$85.85Jun 1, 2036$0
842$74.19Jul 1, 2036$909
852$73.33Aug 3, 2036$2K
774$80.81Sep 1, 2036$0
921$67.85Oct 1, 2036$7K

Estimate: options held × ($75.27 − strike price), using the most recent insider trade price on Form 4 (Sep 10, 2026), not a market close.

Leslie Kilgore
i
Starting holdings restated for a probable stock split.
Director
354K0354Kno sales
Vesting, gifts, unvested awards and holding lines for Leslie Kilgore
0shares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
  • Starting holdings restated for a probable stock split.
Held throughShare classOct 8, 2025Oct 8, 2026
DirectCommon Stock353,960353,960

Stock options (not counted as shares):

Options heldStrike priceExpiresIntrinsic value (estimate)
1,480$42.02Nov 1, 2033$49K
1,340$46.57Dec 1, 2033$38K
1,340$46.85Jan 2, 2034$38K
1,100$56.75Feb 1, 2034$20K
1,010$61.93Mar 1, 2034$13K
1,020$61.43Apr 1, 2034$14K
1,130$55.18May 1, 2034$23K
980$63.38Jun 3, 2034$12K
930$67.36Jul 1, 2034$7K
1,000$62.48Aug 1, 2034$13K
930$67.53Sep 3, 2034$7K
880$70.61Oct 1, 2034$4K
830$75.61Nov 1, 2034$0
690$89.77Dec 2, 2034$0
710$88.67Jan 2, 2035$0
640$97.89Feb 3, 2035$0
640$97.37Mar 3, 2035$0
670$92.84Apr 1, 2035$0
550$113.35May 1, 2035$0
510$121.90Jun 2, 2035$0
490$129.36Jul 1, 2035$0
540$115.86Aug 1, 2035$0
510$121.41Sep 2, 2035$0
540$117.09Oct 1, 2035$0
560$110.01Nov 3, 2035$0
581$109.13Dec 1, 2035$0
687$90.99Jan 2, 2036$0
755$82.76Feb 2, 2036$0
644$97.09Mar 2, 2036$0
654$95.55Apr 1, 2036$0
679$92.06May 1, 2036$0
728$85.85Jun 1, 2036$0
842$74.19Jul 1, 2036$909
852$73.33Aug 3, 2036$2K
774$80.81Sep 1, 2036$0
921$67.85Oct 1, 2036$7K

Estimate: options held × ($75.27 − strike price), using the most recent insider trade price on Form 4 (Sep 10, 2026), not a market close.

David Hyman
i
Includes unvested RSUs, amount not disclosed. Starting holdings restated for a probable stock split.
Chief Legal Officer
316K−355K316Knot meaningful
Vesting, gifts, unvested awards and holding lines for David Hyman
+353Kshares vested or exercised
0gifted (net of own trusts)
−41Kwithheld by the company for taxes
54K → 47Kunvested awards, start → end
  • Includes unvested RSUs, amount not disclosed.
  • Starting holdings restated for a probable stock split.
Held throughShare classOct 8, 2025Oct 8, 2026
Direct
includes unvested RSUs, amount not disclosed
Common Stock316,100316,100
Theodore Sarandos
i
Includes unvested RSUs, amount not disclosed. Starting holdings restated for a probable stock split.
Co-CEO, Director
152K−181K179Knot meaningful
Vesting, gifts, unvested awards and holding lines for Theodore Sarandos
+204Kshares vested or exercised
0gifted (net of own trusts)
−203Kwithheld by the company for taxes
260K → 224Kunvested awards, start → end
  • Includes unvested RSUs, amount not disclosed.
  • Starting holdings restated for a probable stock split.
Held throughShare classOct 8, 2025Oct 8, 2026
Direct
includes unvested RSUs, amount not disclosed
Common Stock151,680178,954

Stock options (not counted as shares):

Options heldStrike priceExpiresIntrinsic value (estimate)
117,600$19.29Jun 1, 2032$6.6M
99,160$42.02Nov 1, 2033$3.3M
89,460$46.57Dec 1, 2033$2.6M
88,940$46.85Jan 2, 2034$2.5M

Estimate: options held × ($75.27 − strike price), using the most recent insider trade price on Form 4 (Sep 10, 2026), not a market close.

Gregory Peters
i
Includes unvested RSUs, amount not disclosed. Starting holdings restated for a probable stock split.
Co-CEO, Director
128K−208K121Knot meaningful
Vesting, gifts, unvested awards and holding lines for Gregory Peters
+204Kshares vested or exercised
−6.9Kgifted (net of own trusts)
−203Kwithheld by the company for taxes
260K → 224Kunvested awards, start → end
  • Includes unvested RSUs, amount not disclosed.
  • Starting holdings restated for a probable stock split.
Held throughShare classOct 8, 2025Oct 8, 2026
Direct
includes unvested RSUs, amount not disclosed
Common Stock127,810120,931

Stock options (not counted as shares):

Options heldStrike priceExpiresIntrinsic value (estimate)
2,570,510n/an/an/a

Estimate: options held × ($75.27 − strike price), using the most recent insider trade price on Form 4 (Sep 10, 2026), not a market close.

Brad Smith
i
Starting holdings restated for a probable stock split.
Director
80K−68K80Knot meaningful
Vesting, gifts, unvested awards and holding lines for Brad Smith

Name on SEC filings: Bradford Smith (SMITH BRADFORD L).

+68Kshares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
  • Starting holdings restated for a probable stock split.
Held throughShare classOct 8, 2025Oct 8, 2026
DirectCommon Stock79,69079,690

Stock options (not counted as shares):

Options heldStrike priceExpiresIntrinsic value (estimate)
1,480$42.02Nov 1, 2033$49K
1,340$46.57Dec 1, 2033$38K
1,340$46.85Jan 2, 2034$38K
1,100$56.75Feb 1, 2034$20K
1,010$61.93Mar 1, 2034$13K
1,020$61.43Apr 1, 2034$14K
1,130$55.18May 1, 2034$23K
980$63.38Jun 3, 2034$12K
930$67.36Jul 1, 2034$7K
1,000$62.48Aug 1, 2034$13K
930$67.53Sep 3, 2034$7K
880$70.61Oct 1, 2034$4K
830$75.61Nov 1, 2034$0
690$89.77Dec 2, 2034$0
710$88.67Jan 2, 2035$0
640$97.89Feb 3, 2035$0
640$97.37Mar 3, 2035$0
670$92.84Apr 1, 2035$0
550$113.35May 1, 2035$0
510$121.90Jun 2, 2035$0
490$129.36Jul 1, 2035$0
540$115.86Aug 1, 2035$0
510$121.41Sep 2, 2035$0
540$117.09Oct 1, 2035$0
560$110.01Nov 3, 2035$0
581$109.13Dec 1, 2035$0
687$90.99Jan 2, 2036$0
755$82.76Feb 2, 2036$0
644$97.09Mar 2, 2036$0
654$95.55Apr 1, 2036$0
679$92.06May 1, 2036$0
728$85.85Jun 1, 2036$0
842$74.19Jul 1, 2036$909
852$73.33Aug 3, 2036$2K
774$80.81Sep 1, 2036$0
921$67.85Oct 1, 2036$7K

Estimate: options held × ($75.27 − strike price), using the most recent insider trade price on Form 4 (Sep 10, 2026), not a market close.

Spencer Neumann
i
Minor difference of 100 shares. Difference is under 0.5% of holdings. Includes unvested RSUs, amount not disclosed. Starting holdings restated for a probable stock split.
Chief Financial Officer
37K−175K74Knot meaningful
Vesting, gifts, unvested awards and holding lines for Spencer Neumann
+209Kshares vested or exercised
0gifted (net of own trusts)
−68Kwithheld by the company for taxes
88K → 76Kunvested awards, start → end
  • Includes unvested RSUs, amount not disclosed.
  • Starting holdings restated for a probable stock split.
Held throughShare classOct 8, 2025Oct 8, 2026
Direct
includes unvested RSUs, amount not disclosed
Common Stock36,91073,787

Stock options (not counted as shares):

Options heldStrike priceExpiresIntrinsic value (estimate)
10,610$36.41Apr 1, 2030$412K
34,710$42.02Nov 1, 2033$1.2M
31,310$46.57Dec 1, 2033$898K
31,130$46.85Jan 2, 2034$885K

Estimate: options held × ($75.27 − strike price), using the most recent insider trade price on Form 4 (Sep 10, 2026), not a market close.

Reconciliation: minor difference of 100 shares. Difference is under 0.5% of holdings.

Elinor Mertz
i
Starting holdings restated for a probable stock split.
Director
25K025Kno sales
Vesting, gifts, unvested awards and holding lines for Elinor Mertz
0shares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
  • Starting holdings restated for a probable stock split.
Held throughShare classOct 8, 2025Oct 8, 2026
DirectCommon Stock24,50024,500

Stock options (not counted as shares):

Options heldStrike priceExpiresIntrinsic value (estimate)
480$129.36Jul 1, 2035$0
540$115.86Aug 1, 2035$0
510$121.41Sep 2, 2035$0
540$117.09Oct 1, 2035$0
560$110.01Nov 3, 2035$0
582$109.13Dec 1, 2035$0
687$90.99Jan 2, 2036$0
755$82.76Feb 2, 2036$0
644$97.09Mar 2, 2036$0
654$95.55Apr 1, 2036$0
679$92.06May 1, 2036$0
728$85.85Jun 1, 2036$0
843$74.19Jul 1, 2036$910
852$73.33Aug 3, 2036$2K
773$80.81Sep 1, 2036$0
922$67.85Oct 1, 2036$7K

Estimate: options held × ($75.27 − strike price), using the most recent insider trade price on Form 4 (Sep 10, 2026), not a market close.

Richard Barton
!
Most of this insider's holdings were last confirmed in 2021. Confirmed in the last three years: 3,260 shares. Not confirmed since: 100,000 shares, left out of this row. "Still held" is not shown because it would cover only the smaller, confirmed part.
Director
3.3K−4.3K3.3Ksee note
Vesting, gifts, unvested awards and holding lines for Richard Barton
+4.3Kshares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
  • Starting holdings restated for a probable stock split.
  • Additional holdings last reported more than 3 years ago are shown separately and excluded from totals.
Held throughShare classOct 8, 2025Oct 8, 2026
DirectCommon Stock2,4602,460
Barton Ventures II, LLCCommon Stock800800

Additional holdings last reported Oct 29, 2021, not confirmed since: 100,000 shares. Not included in any total or percentage on this page.

Stock options (not counted as shares):

Options heldStrike priceExpiresIntrinsic value (estimate)
1,480$42.02Nov 1, 2033$49K
1,340$46.57Dec 1, 2033$38K
1,340$46.85Jan 2, 2034$38K
1,100$56.75Feb 1, 2034$20K
1,010$61.93Mar 1, 2034$13K
1,020$61.43Apr 1, 2034$14K
1,130$55.18May 1, 2034$23K
980$63.38Jun 3, 2034$12K
930$67.36Jul 1, 2034$7K
1,000$62.48Aug 1, 2034$13K
930$67.53Sep 3, 2034$7K
880$70.61Oct 1, 2034$4K
830$75.61Nov 1, 2034$0
690$89.77Dec 2, 2034$0
710$88.67Jan 2, 2035$0
640$97.89Feb 3, 2035$0
640$97.37Mar 3, 2035$0
670$92.84Apr 1, 2035$0
550$113.35May 1, 2035$0
510$121.90Jun 2, 2035$0
490$129.36Jul 1, 2035$0
540$115.86Aug 1, 2035$0
510$121.41Sep 2, 2035$0
540$117.09Oct 1, 2035$0
560$110.01Nov 3, 2035$0
581$109.13Dec 1, 2035$0
687$90.99Jan 2, 2036$0
755$82.76Feb 2, 2036$0
644$97.09Mar 2, 2036$0
654$95.55Apr 1, 2036$0
679$92.06May 1, 2036$0
728$85.85Jun 1, 2036$0
842$74.19Jul 1, 2036$909
852$73.33Aug 3, 2036$2K
774$80.81Sep 1, 2036$0
1,150$26.51Feb 1, 2028$56K
921$67.85Oct 1, 2036$7K

Estimate: options held × ($75.27 − strike price), using the most recent insider trade price on Form 4 (Sep 10, 2026), not a market close.

Mathias Dopfner
i
Starting holdings restated for a probable stock split.
Director
2500250no sales
Vesting, gifts, unvested awards and holding lines for Mathias Dopfner
0shares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
  • Starting holdings restated for a probable stock split.
Held throughShare classOct 8, 2025Oct 8, 2026
DirectCommon Stock250250

Stock options (not counted as shares):

Options heldStrike priceExpiresIntrinsic value (estimate)
990$59.74Jan 3, 2032$15K
1,480$42.02Nov 1, 2033$49K
1,350$46.57Dec 1, 2033$39K
1,330$46.85Jan 2, 2034$38K
1,100$56.75Feb 1, 2034$20K
1,010$61.93Mar 1, 2034$13K
1,020$61.43Apr 1, 2034$14K
1,130$55.18May 1, 2034$23K
980$63.38Jun 3, 2034$12K
930$67.36Jul 1, 2034$7K
1,000$62.48Aug 1, 2034$13K
930$67.53Sep 3, 2034$7K
880$70.61Oct 1, 2034$4K
830$75.61Nov 1, 2034$0
690$89.77Dec 2, 2034$0
710$88.67Jan 2, 2035$0
640$97.89Feb 3, 2035$0
640$97.37Mar 3, 2035$0
670$92.84Apr 1, 2035$0
550$113.35May 1, 2035$0
510$121.90Jun 2, 2035$0
490$129.36Jul 1, 2035$0
540$115.86Aug 1, 2035$0
510$121.41Sep 2, 2035$0
540$117.09Oct 1, 2035$0
560$110.01Nov 3, 2035$0
581$109.13Dec 1, 2035$0
687$90.99Jan 2, 2036$0
756$82.76Feb 2, 2036$0
643$97.09Mar 2, 2036$0
654$95.55Apr 1, 2036$0
679$92.06May 1, 2036$0
729$85.85Jun 1, 2036$0
842$74.19Jul 1, 2036$909
852$73.33Aug 3, 2036$2K
774$80.81Sep 1, 2036$0
921$67.85Oct 1, 2036$7K

Estimate: options held × ($75.27 − strike price), using the most recent insider trade price on Form 4 (Sep 10, 2026), not a market close.

Cletus Willems
i
Starting holdings restated for a probable stock split.
Chief Global Affairs Officer
0−5.5K6.3Knot meaningful
Vesting, gifts, unvested awards and holding lines for Cletus Willems
+23Kshares vested or exercised
0gifted (net of own trusts)
−11Kwithheld by the company for taxes
45K → 40Kunvested awards, start → end
  • Starting holdings restated for a probable stock split.
Held throughShare classOct 8, 2025Oct 8, 2026
DirectCommon Stock06,277

18 of 18 insiders fully reconciled: starting holdings plus reported transactions match ending holdings (17 exactly, 1 with a minor or footnoted difference). Percentages cover 4 of 18 officers and directors. Left out: Jay Hoag (most holdings were last confirmed in 2023); David Hyman, Theodore Sarandos, Gregory Peters, Brad Smith and Spencer Neumann (most of their shares vested during the period, so a percentage would mislead); Richard Barton (most holdings were last confirmed in 2021); Timothy Haley, Ann Mather, Anne Sweeney, Susan Rice, Strive Masiyiwa, Jeffrey Karbowski and Cletus Willems (held no vested shares at the start). "Still held" compares ending with starting vested shares; a plus sign means the holding grew.

What explains the selling$402M of sales by plan status, purpose, seller and month

Officer and director open-market sales: $402M across 4,218,617 shares. Plan status and stated purpose are separate questions, and a sale can have both.

By plan status

The lighter segment is sales with no plan disclosed in the filing ($18.5M), including tax-related sales outside a plan.

No plan disclosed · $18.5M

Sales with no 10b5-1 plan and no tax reference in the filing. $8.9M of it is Gregory Peters. No plan disclosed is a statement about the filing, not about why the sale happened. Largest such sale: Gregory Peters, May 7, 2026

Taxes

526,257 shares ($47.0M) were withheld by the company for taxes, which isn't a market sale.

SellerShares soldProceedsUnder a disclosed planShare of totalSales dates
Reed Hastings
Director
3.22M$309M100%77%Oct 31, 2025 to Jun 1, 2026
David Hyman
Chief Legal Officer
355K$38.1M96%9%Nov 4, 2025 to Aug 4, 2026
Gregory Peters
Co-CEO, Director
208K$17.7M50%4%Nov 4, 2025 to Aug 6, 2026
Spencer Neumann
Chief Financial Officer
175K$16.9M82%4%Nov 3, 2025 to Aug 10, 2026
Theodore Sarandos
Co-CEO, Director
181K$14.3M68%4%Nov 4, 2025 to Aug 4, 2026
Brad Smith
Director
68K$5.6M100%1%Jan 15, 2026 to Jun 17, 2026
Cletus Willems
Chief Global Affairs Officer
5.5K$521K0%0.1%Nov 6, 2025 to Feb 10, 2026
Richard Barton
Director
4.3K$327K100%0.1%Aug 5, 2026 to Sep 10, 2026

Sales by month

MonthSale proceedsDisclosed planTo cover taxesNo plan disclosed
Oct 2025$45.3M$45.3M$0$0
Nov 2025$42.9M$37.5M$0$5.5M
Dec 2025$40.7M$40.7M$0$0
Jan 2026$52.7M$52.7M$0$0
Feb 2026$41.9M$38.2M$0$3.7M
Mar 2026$42.6M$42.6M$0$0
Apr 2026$43.0M$43.0M$0$0
May 2026$44.1M$38.0M$0$6.2M
Jun 2026$36.0M$36.0M$0$0
Jul 2026$0$0$0$0
Aug 2026$13.0M$9.9M$0$3.1M
Sep 2026$165K$165K$0$0
Oct 2026$0$0$0$0
Board members representing outside shareholders (1)Listed and sourced; not part of the management totals or the answer line

Directors whose reported holdings sit mostly in an investment fund or a corporate shareholder they represent, not in their own name, with beneficial ownership disclaimed except for their own financial interest. Listed and sourced here; not part of the management totals or the answer line. Shares a fund hands to its own investors are distributions, not sales.

Board memberHeld Oct 8, 2025SoldHeld Oct 8, 2026Still held
Jay Hoag
i
Starting holdings restated for a probable stock split. Additional holdings last reported more than 3 years ago are shown separately and excluded from totals.
Director
1.35M01.35Mno sales
Vesting, gifts, unvested awards and holding lines for Jay Hoag
0shares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
  • Starting holdings restated for a probable stock split.
  • Additional holdings last reported more than 3 years ago are shown separately and excluded from totals.
Held throughShare classOct 8, 2025Oct 8, 2026
Hamilton Investments Limited PartnershipCommon Stock630,400630,400
TCV VIII, L.PCommon Stock512,350512,350
TCV VIII (A) Mariner, LtdCommon Stock138,160138,160
TCV Member Fund, L.PCommon Stock37,67037,670
TCV VIII (B), L.PCommon Stock31,82031,820

Additional holdings last reported Jul 22, 2015, not confirmed since: 23,640 shares. Not included in any total or percentage on this page.

Is this normal? Selling year by year5 earlier years to compare with

In line with the past 5 years. 8 insiders sold; the average is 8 a year.

12 months endingShares soldInsiders who soldProceeds
Oct 8, 2026
Latest 12 months
4.22M8$402M
Oct 8, 2025
1 year earlier
10.44M16$1.07B
Oct 8, 2024
2 years earlier
7.66M10$444M
Oct 9, 2023
3 years earlier
2.57M5$107M
Oct 9, 2022
4 years earlier
308K2$20.7M
Oct 9, 2021
5 years earlier
10.05M8$531M

Open-market sales (Form 4 code S) by people who were officers or directors, in split-adjusted shares. Earlier years include people who have since left. A sale that an outside holder also reports (a family trust, a fund) is counted with outside holders in every year. Shares, not dollars, are compared, so a change in the stock price doesn't look like a change in selling. Years the filings don't fully cover are shown but left out of the average.

Known gaps and uncertaintyEvery officer and director reconciles

Every officer and director reconciles for this period.

Spencer Neumann: minor difference of 100 shares. Difference is under 0.5% of holdings.

Inferred rename: "Foundation Capital Equity Partner II, L.P" is treated as the same holder as "Foundation Capital Equity Partners II, L.P", because the old name was never reported again and the new one opened with the same balance (70,700 shares). Old name, new name

Inferred rename: "Michael N. and Mary G. Schuh 1990 Family Trust" is treated as the same holder as "Schuh 1990 Family Trust", because the old name was never reported again and the new one opened with the same balance (3,506,720 shares). Old name, new name

Inferred rename: "Foundation Capital, L.P" is treated as the same holder as "Foundation Capital, LP", because the old name was never reported again and the new one opened with the same balance (170,240 shares). Old name, new name

Inferred rename: "Foundation Capital Equity Partners II, L.P" is treated as the same holder as "Foundation Capital Equity Partners II, LP", because the old name was never reported again and the new one opened with the same balance (70,700 shares). Old name, new name

Inferred rename: "Foundation Capital Leadership Fund, L.P" is treated as the same holder as "Foundation Capital Leadership Fund, LP", because the old name was never reported again and the new one opened with the same balance (28,295,470 shares). Old name, new name

Inferred rename: "TCV VIII (A), L.P" is treated as the same holder as "TCV VIII (A) Mariner, Ltd", because the old name was never reported again and the new one opened with the same balance (138,160 shares). Old name, new name

External context: we only cite outside events when a documented connection exists. None is shown for this period.

Sources and methodology5,311 filings from SEC EDGAR, and how we read them

All 5,311 Forms 3, 4 and 5 filed for Netflix Inc (SEC CIK 1065280) from Mar 4, 2003 to Oct 2, 2026, retrieved from SEC EDGAR on Oct 8, 2026. Prices are the ones reported in each filing, often weighted averages. 16 older filings exist only on paper and could not be read.

Probable 2-for-1 stock split on or before Jan 28, 2004 (first filing that shows post-split balances). Splits aren't reported as transactions; 16 holding lines changed by exactly this ratio, so earlier share counts are restated.

Probable 7-for-1 stock split on or before Jul 15, 2015 (split date stated in a footnote). Splits aren't reported as transactions; 14 holding lines changed by exactly this ratio, so earlier share counts are restated.

Probable 10-for-1 stock split on or before Dec 1, 2025 (first filing that shows post-split balances). Splits aren't reported as transactions; 6 holding lines changed by exactly this ratio, so earlier share counts are restated.

Holdings. Each holding line (a share class plus an owner, such as a trust or LLC) carries its last reported balance forward. Entities first reported during the period start at zero, so transfers between an insider's own trusts don't count as selling. Lines not reported for three years or more are listed separately and left out of totals.

Sales. A sale counts as under a 10b5-1 plan if its footnote cites one or the filing's Rule 10b5-1 box is checked, and as tax-related if its footnote cites tax obligations or sell-to-cover. Shares withheld by the company for taxes are listed separately. Sales with neither attribute are labeled "no plan disclosed".

Full methodology

Former or inactive filers (24)No filing in 18 months; last reported balances, not in any total
NameLast filedLast reported balance
Rachel WhetstoneJan 4, 20231,530 shares, last reported balance as of Nov 1, 2021
Meabe EzamaJan 4, 20234,590 shares, last reported balance as of Nov 1, 2021
Dicus LeeJan 4, 2023No balance on record
Rodolphe BelmerOct 4, 2022920 shares, last reported balance as of Nov 1, 2021
Kenneth BarkerOct 4, 2022No balance on record
John SaintMar 2, 20221,300 shares, last reported balance as of Nov 1, 2021
Jessica NealMay 5, 2021No balance on record
Kelly BennettMar 4, 2019No balance on record
David WellsJan 3, 2019No balance on record
George BattleDec 4, 2018460,500 shares, last reported balance as of Nov 1, 2018
Jonathan FriedlandJun 4, 2018No balance on record
Neil HuntJun 2, 20174,599,520 shares, last reported balance as of Jun 1, 2017
Tawni CranzApr 4, 2017No balance on record
William HolmesJul 3, 2013No balance on record
PATRICIA McCORDOct 2, 2012299,810 shares, last reported balance as of Jul 11, 2011
Jessica BeckerJul 3, 20124,620 shares, last reported balance as of Jan 17, 2012
Charles GiancarloJun 4, 2012174,930 shares, last reported balance as of Sep 1, 2011
Andrew RendichJul 5, 2011No balance on record
BARRY McCARTHYDec 2, 20103,609,410 shares, last reported balance as of Nov 30, 2010
Gregory StangerJul 2, 2010No balance on record
Michael SchuhMay 4, 20103,200,820 shares, last reported balance as of Apr 27, 2010
Thomas DillonApr 4, 20061,934,870 shares, last reported balance as of Mar 29, 2006
Robert PisanoOct 4, 2005420,000 shares, last reported balance as of Jan 23, 2004
Michael RamsayOct 20, 2003No balance on record