MNST insider ownership: who sold, why, and what they still hold

Who	Shares	Price	% of total stake	Total stake after	Trade date	Filed
Hilton Schlosberg Vice Chairman and CEO, Director	1,690	n/a	under 0.1%	142.43M	Sep 14, 2026	Sep 16, 2026

What stands out

Five insiders sold $36.2M with no disclosed plan: Rodney Sacks ($15.2M), Emelie Tirre ($10.7M) and Mark Hall ($4.6M), plus 2 more. The filings don't state a reason.Rodney Sacks: largest such sale, Dec 12, 2025 · Emelie Tirre: largest such sale, May 13, 2026 · Mark Hall: largest such sale, May 14, 2026

Tax withholding outweighed market sales: the company withheld $89.4M of officers' and directors' shares for taxes, against $36.2M sold on the open market. The largest was Rodney Sacks ($42.8M withheld).Largest withholding, Nov 26, 2025

Percentages cover 8 of 17 officers and directors. 9 are left out

Left out: Hilton Schlosberg and Rodney Sacks (most holdings were last confirmed in 2017); Mark Hall (most holdings were last confirmed in 2003); Emelie Tirre (holdings couldn't be fully reconciled); Guy Carling (most of their shares vested during the period, so a percentage would mislead); Jeanne Jackson, Steven Pizula, Tiffany Hall and Ana Demel (held no vested shares at the start).

Disclosed company stock is not an insider's whole wealth.

Who sold, and how much of their stake

Officers and directors, past 12 months. Each bar is 100% of that person's own stake; not comparable between people. The stake is the vested shares held at the start of the period (Oct 9, 2025); the gold part is what they sold.

SoldRest of starting stake

Rodney Sacks

Director

Sold $15.2M (plan status beside the amount). Share of stake not shown: most holdings were last confirmed in 2017. Why

$15.2MNo plan disclosed

Emelie Tirre

Chief Strategy Officer

Sold $10.7M (plan status beside the amount). Share of stake not shown: holdings couldn't be fully reconciled. Why

$10.7MNo plan disclosed

Mark Hall

Director

Sold $4.6M (plan status beside the amount). Share of stake not shown: most holdings were last confirmed in 2003. Why

$4.6MNo plan disclosed

Guy Carling

CEO, EMEA and OSP

Sold $4.5M (plan status beside the amount). That is 72% of the shares held or received (after tax withholding) during the period†. A share of the starting stake is not shown: most of these shares arrived during the period. Why

$4.5MNo plan disclosed

Thomas Kelly

Chief Financial Officer

22% · $1.2MNo plan disclosed

Amounts, filings and trading plans for each seller

Selling by month

Officers and directors, Oct 2025 to Oct 2026. Each sale is counted once: under a disclosed plan, else to cover taxes, else no plan disclosed.

No plan disclosedOne dollar scale for every month; the tallest bar is labeled

Common questions

Is the Monster Beverage CEO selling stock?

No. Hilton Schlosberg reported no open-market sales in the past 12 months.

Why are Monster Beverage insiders selling?

Filings rarely give a reason, and we don't guess at one. What they show is how the sales were made: 0% of sales by value ran under 10b5-1 trading plans disclosed in the filings and 100% had no disclosed plan. A trading plan schedules sales in advance.

Are any Monster Beverage insiders buying?

No. Officers and directors reported no purchases in the past 12 months.

How much of their stake did Monster Beverage insiders sell?

About 9.0% overall. As a group they ended with more shares than they started with. These figures leave out Hilton Schlosberg, the largest holder (most holdings were last confirmed in 2017). That covers the 12 months to Oct 9, 2026 and counts vested shares reported on SEC Forms 3, 4 and 5, which is not an insider's whole wealth.

The evidence

Who sold5 officers and directors: amount, % of holdings, trading plan

Who sold	Amount	% of holdings	Trading plan
Rodney Sacks Director	$15.2M 413K shares	i No percentage: most holdings were last confirmed in 2017.	No plan disclosed
Emelie Tirre Chief Strategy Officer	$10.7M 257K shares	i No percentage: holdings couldn't be fully reconciled.	No plan disclosed
Mark Hall Director	$4.6M 108K shares	i No percentage: most holdings were last confirmed in 2003.	No plan disclosed
Guy Carling CEO, EMEA and OSP	$4.5M 115K shares	72%† i † Most of the shares Guy Carling sold arrived during the period, so this is shares sold as a share of the 44K held at the start plus the 149K received, less 35K withheld by the company for taxes.	No plan disclosed
Thomas Kelly Chief Financial Officer	$1.2M 30K shares	22%	No plan disclosed

The full ownership picture16 of 17 insiders fully reconciled · 13 officers and directors

Vested shares across all share classes, held directly and through trusts, LLCs and family members, as reported on SEC Forms 3, 4 and 5. Unvested awards and options are never counted as owned shares.

Insider

Held Oct 9, 2025

Sold

Held Oct 9, 2026

Still held

Hilton Schlosberg

Most of this insider's holdings were last confirmed in 2017. Confirmed in the last three years: 142,835,894 shares. Not confirmed since: 436,453,608 shares, left out of this row. "Still held" is not shown because it would cover only the smaller, confirmed part.

Vice Chairman and CEO, Director

145.83M

142.84M

see note

Vesting, gifts, unvested awards and holding lines for Hilton Schlosberg

+1.39Mshares vested or exercised

−13Kgifted (net of own trusts)

−1.16Mwithheld by the company for taxes

252K → 223Kunvested awards, start → end

Starting holdings restated for a probable stock split.
Additional holdings last reported more than 3 years ago are shown separately and excluded from totals.

Held through	Share class	Oct 9, 2025	Oct 9, 2026
Direct	Common Stock	4,685,734	2,705,846
Brandon Limited Partnership No. 2	Common Stock	117,547,776	117,547,776
Brandon Limited Partnership No. 1	Common Stock	22,582,272	22,582,272
Hilrod Holdings XV, L.P	Common Stock	552,218	0
Hilrod Holdings XVIII, L.P	Common Stock	463,508	0
Hilrod Holdings XXIII, L.P	Common Stock	0	0
Hilrod Holdings XXVI, L.P	Common Stock	0	0

Additional holdings last reported Mar 14, 2017, not confirmed since: 436,453,608 shares. Not included in any total or percentage on this page.

Brandon Limited Partneship No. 2, Common Stock: 192,320,064 shares, last reported Mar 9, 2009
Hilrod Holdings LP, Common Stock: 102,720,000 shares, last reported Jun 2, 2008
HRS Holdings, Common Stock: 29,670,624 shares, last reported Jan 9, 2006
Hilrod Holding XIV, L.P, Common Stock: 24,000,000 shares, last reported Oct 3, 2014
Hilrod Holdings III, LP, Common Stock: 20,160,000 shares, last reported Apr 18, 2008
HRS Holdings LP, Common Stock: 19,200,000 shares, last reported Apr 18, 2008
Hilrod Holdings II, LP, Common Stock: 10,981,248 shares, last reported Apr 18, 2008
Hilrod Holding XIII, L.P, Common Stock: 9,600,000 shares, last reported Oct 3, 2014
Hilrod Holding XVI, L.P, Common Stock: 8,996,760 shares, last reported Mar 14, 2017
Hilrod Holding IX, L.P, Common Stock: 4,813,776 shares, last reported Oct 3, 2014
Hilrod Holding VI, L.P, Common Stock: 3,094,800 shares, last reported Oct 3, 2014
Hilrod Holding VIII, L.P, Common Stock: 2,274,336 shares, last reported Oct 3, 2014
Hilrod Holding IV, L.P, Common Stock: 2,219,088 shares, last reported Oct 3, 2014
Hilrod Holding XII, L.P, Common Stock: 2,044,272 shares, last reported Oct 3, 2014
Hilrod Holding XI, L.P, Common Stock: 2,020,968 shares, last reported Oct 3, 2014
Hilrod Holding X, L.P, Common Stock: 999,672 shares, last reported Oct 3, 2014
Hilrod Holding V, L.P, Common Stock: 857,136 shares, last reported Oct 3, 2014
Hilrod Holding VII, L.P, Common Stock: 480,864 shares, last reported Oct 3, 2014

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
519,600	$22.23	Mar 12, 2031	$12.1M
366,000	$25.41	Mar 14, 2033	$7.3M
8,652	$11.57	Mar 14, 2027	$293K
6,808	$14.69	Mar 14, 2028	$209K
388,800	$14.92	Mar 14, 2029	$11.9M
425,336	$15.60	Mar 13, 2030	$12.7M
582,800	$18.31	Mar 14, 2032	$15.8M
307,000	$30.15	Mar 14, 2034	$4.7M
346,800	$27.55	Mar 14, 2035	$6.2M
275,000	$38.55	Mar 13, 2036	$1.9M
6,808	$14.68	Mar 14, 2028	$209K
519,600	$22.24	Mar 12, 2031	$12.1M
346,800	$27.55	Mar 14, 2035	$6.2M
275,000	$38.56	Mar 13, 2036	$1.9M
99,852	$11.57	Mar 14, 2027	$3.4M
307,484	$11.57	Mar 14, 2027	$10.4M
345,192	$14.69	Mar 14, 2028	$10.6M
388,800	$14.92	Mar 14, 2029	$11.9M
340,264	$15.60	Mar 13, 2030	$10.2M
345,192	$14.68	Mar 14, 2028	$10.6M
806,012	$11.57	Mar 14, 2027	$27.3M
704,000	$14.69	Mar 14, 2028	$21.7M
388,800	$14.92	Mar 14, 2029	$11.9M
704,000	$14.68	Mar 14, 2028	$21.7M

Estimate: options held × ($45.45 − strike price), using the most recent insider trade price on Form 4 (Jun 10, 2026), not a market close.

Reconciliation: minor difference of 403,444 shares. Difference is under 0.5% of holdings.

Rodney Sacks

Most of this insider's holdings were last confirmed in 2017. Confirmed in the last three years: 140,741,492 shares. Not confirmed since: 264,413,580 shares, left out of this row. "Still held" is not shown because it would cover only the smaller, confirmed part.

Director

143.22M

−413K

140.74M

see note

Vesting, gifts, unvested awards and holding lines for Rodney Sacks

+1.37Mshares vested or exercised

−34Kgifted (net of own trusts)

−1.13Mwithheld by the company for taxes

208K → 126Kunvested awards, start → end

Starting holdings restated for a probable stock split.
Additional holdings last reported more than 3 years ago are shown separately and excluded from totals.

Held through	Share class	Oct 9, 2025	Oct 9, 2026
Direct	Common Stock	1,475,764	411,444
Brandon Limited Partnership No. 2	Common Stock	117,547,776	117,547,776
Brandon Limited Partnership No. 1	Common Stock	22,582,272	22,582,272
Hilrod Holdings XVIII, L.P	Common Stock	588,980	0
Hilrod Holdings XV, L.P	Common Stock	552,218	0
Hilrod Holdings XXVI, L.P	Common Stock	277,982	0
RCS1, LLC	Common Stock	200,000	200,000
Hilrod Holdings XXIII, L.P	Common Stock	0	0

Additional holdings last reported Mar 14, 2017, not confirmed since: 264,413,580 shares. Not included in any total or percentage on this page.

Hilrod Holdings LP, Common Stock: 102,720,000 shares, last reported Apr 18, 2008
Brandon Limited Patnership No. 1, Common Stock: 31,366,080 shares, last reported Jan 6, 2006
HRS Holdings, Common Stock: 29,670,624 shares, last reported Jan 9, 2006
Hilrod Holding XIV, L.P, Common Stock: 24,000,000 shares, last reported Oct 3, 2014
Hilrod Holdings III, LP, Common Stock: 20,160,000 shares, last reported Apr 18, 2008
HRS Holdings LP, Common Stock: 19,200,000 shares, last reported Apr 18, 2008
Hilrod Holding XIII, L.P, Common Stock: 9,600,000 shares, last reported Oct 3, 2014
Hildrod Holdings II, L.P, Common Stock: 7,260,480 shares, last reported Aug 15, 2008
Hilrod Holding IX, L.P, Common Stock: 4,813,776 shares, last reported Oct 3, 2014
Hilrod Holding VI, L.P, Common Stock: 3,094,800 shares, last reported Oct 3, 2014
Hilrod Holding VIII, L.P, Common Stock: 2,274,336 shares, last reported Oct 3, 2014
Hilrod Holding, IV L.P, Common Stock: 2,219,088 shares, last reported Oct 3, 2014
Hilrod Holding XII, L.P, Common Stock: 2,044,272 shares, last reported Oct 3, 2014
Hilrod Holding XI, L.P, Common Stock: 2,020,968 shares, last reported Oct 3, 2014
Hilrod Holding X, L.P, Common Stock: 999,672 shares, last reported Oct 3, 2014
RCS 2009 GRAT #2, Common Stock: 925,452 shares, last reported Mar 14, 2017
Hilrod Holding V, L.P, Common Stock: 857,136 shares, last reported Oct 3, 2014
Hilrod Holding VII, L.P, Common Stock: 480,864 shares, last reported Oct 3, 2014
RCS 2008 GRAT, Common Stock: 360,816 shares, last reported Dec 13, 2011
RCS 2007 GRAT, Common Stock: 345,120 shares, last reported Jul 9, 2010
Hilrod Holding, L.P, Common Stock: 96 shares, last reported Sep 1, 2014

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
515,104	$22.23	Mar 12, 2031	$12.0M
362,066	$25.41	Mar 14, 2033	$7.3M
382,100	$14.92	Mar 14, 2029	$11.7M
418,928	$15.60	Mar 13, 2030	$12.5M
577,340	$18.31	Mar 14, 2032	$15.7M
307,000	$30.15	Mar 14, 2034	$4.7M
230,600	$27.55	Mar 14, 2035	$4.1M
85,600	$38.55	Mar 13, 2036	$590K
345,192	$14.69	Mar 14, 2028	$10.6M
388,800	$14.92	Mar 14, 2029	$11.9M
340,264	$15.60	Mar 13, 2030	$10.2M
704,000	$14.69	Mar 14, 2028	$21.7M
388,800	$14.92	Mar 14, 2029	$11.9M

Estimate: options held × ($45.45 − strike price), using the most recent insider trade price on Form 4 (Jun 10, 2026), not a market close.

Reconciliation: minor difference of 427,390 shares. Difference is under 0.5% of holdings.

Mark Hall

Most of this insider's holdings were last confirmed in 2003. Confirmed in the last three years: 1,196,984 shares. Not confirmed since: 4,800,000 shares, left out of this row. "Still held" is not shown because it would cover only the smaller, confirmed part.

Director

1.20M

−108K

1.20M

see note

Vesting, gifts, unvested awards and holding lines for Mark Hall

+108Kshares vested or exercised

0gifted (net of own trusts)

none reportedunvested awards, start → end

Starting holdings restated for a probable stock split.
Additional holdings last reported more than 3 years ago are shown separately and excluded from totals.

Held through	Share class	Oct 9, 2025	Oct 9, 2026
Direct	Common Stock	598,492	598,492
MJCF Hall Family Trust	Common Stock	598,492	598,492

Additional holdings last reported Mar 28, 2003, not confirmed since: 4,800,000 shares. Not included in any total or percentage on this page.

Spouse, Common Stock: 4,800,000 shares, last reported Mar 28, 2003

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
66,000	$25.41	Mar 14, 2033	$1.3M
36,000	$18.31	Mar 14, 2032	$977K
90,000	$30.15	Mar 14, 2034	$1.4M

Estimate: options held × ($45.45 − strike price), using the most recent insider trade price on Form 4 (Jun 10, 2026), not a market close.

Emelie Tirre

Holdings couldn't be fully reconciled. Balance changed without a matching transaction, and the footnote does not state the amount: +2,464 shares on Dec 12, 2025 (Direct). See the filing Sales and other transactions for Emelie Tirre are complete.

Chief Strategy Officer

n/a

−257K

n/a

Vesting, gifts, unvested awards and holding lines for Emelie Tirre

+200Kshares vested or exercised

0gifted (net of own trusts)

−37Kwithheld by the company for taxes

53K → 43Kunvested awards, start → end

Starting holdings restated for a probable stock split.
Additional holdings last reported more than 3 years ago are shown separately and excluded from totals.

Holdings couldn't be fully reconciled. Balance changed without a matching transaction, and the footnote does not state the amount: +2,464 shares on Dec 12, 2025 (Direct). The balances below are as reported, not verified totals.

Held through	Share class	Oct 9, 2025	Oct 9, 2026
Direct	Common Stock	185,414	148,022

Additional holdings last reported Mar 13, 2023, not confirmed since: 96,468 shares. Not included in any total or percentage on this page.

Through trust, Common Stock: 96,468 shares, last reported Mar 13, 2023

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
22,000	$25.41	Mar 14, 2033	$441K
27,600	$18.31	Mar 14, 2032	$749K
27,000	$30.15	Mar 14, 2034	$413K
31,500	$27.55	Mar 14, 2035	$564K
23,400	$38.55	Mar 13, 2036	$161K

Estimate: options held × ($45.45 − strike price), using the most recent insider trade price on Form 4 (Jun 10, 2026), not a market close.

Thomas Kelly

Starting holdings restated for a probable stock split.

Chief Financial Officer

139K

−30K

125K

90%

Vesting, gifts, unvested awards and holding lines for Thomas Kelly

+6.5Kshares vested or exercised

0gifted (net of own trusts)

−17Kwithheld by the company for taxes

21K → 22Kunvested awards, start → end

Starting holdings restated for a probable stock split.

Held through	Share class	Oct 9, 2025	Oct 9, 2026
Direct	Common Stock	138,546	125,106

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
6,668	$25.41	Mar 14, 2033	$134K
6,668	$25.41	Mar 14, 2033	$134K
12,732	$30.15	Mar 14, 2034	$195K
28,000	$27.55	Mar 14, 2035	$501K
21,600	$38.55	Mar 13, 2036	$149K

Estimate: options held × ($45.45 − strike price), using the most recent insider trade price on Form 4 (Jun 10, 2026), not a market close.

Mark Vidergauz

Starting holdings restated for a probable stock split.

Director

102K

108K

no sales

Vesting, gifts, unvested awards and holding lines for Mark Vidergauz

+5.5Kshares vested or exercised

0gifted (net of own trusts)

5.5K → 4.1Kunvested awards, start → end

Starting holdings restated for a probable stock split.

Held through	Share class	Oct 9, 2025	Oct 9, 2026
Direct	Common Stock	102,382	107,878

Guy Carling

Starting holdings restated for a probable stock split.

CEO, EMEA and OSP

44K

−115K

44K

not meaningful

Vesting, gifts, unvested awards and holding lines for Guy Carling

+95Kshares vested or exercised

0gifted (net of own trusts)

−35Kwithheld by the company for taxes

53K → 47Kunvested awards, start → end

Starting holdings restated for a probable stock split.

Held through	Share class	Oct 9, 2025	Oct 9, 2026
Direct	Common Stock	43,986	43,726

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
12,000	$22.23	Mar 12, 2031	$279K
13,336	$25.41	Mar 14, 2033	$267K
40,000	$25.41	Mar 14, 2033	$802K
50,600	$18.31	Mar 14, 2032	$1.4M
36,000	$30.15	Mar 14, 2034	$551K
42,000	$27.55	Mar 14, 2035	$752K
35,400	$38.55	Mar 13, 2036	$244K

Estimate: options held × ($45.45 − strike price), using the most recent insider trade price on Form 4 (Jun 10, 2026), not a market close.

James Dinkins

Starting holdings restated for a probable stock split.

Director

28K

34K

no sales

Vesting, gifts, unvested awards and holding lines for James Dinkins

+5.5Kshares vested or exercised

0gifted (net of own trusts)

5.5K → 4.1Kunvested awards, start → end

Starting holdings restated for a probable stock split.

Held through	Share class	Oct 9, 2025	Oct 9, 2026
Direct	Common Stock	28,156	33,652

Gary Fayard

Starting holdings restated for a probable stock split.

Director

25K

no sales

Vesting, gifts, unvested awards and holding lines for Gary Fayard

0shares vested or exercised

0gifted (net of own trusts)

106K → 106Kunvested awards, start → end

Starting holdings restated for a probable stock split.

Held through	Share class	Oct 9, 2025	Oct 9, 2026
Direct	Common Stock	24,612	24,612

William Douglas III

Starting holdings restated for a probable stock split.

Director

20K

no sales

Vesting, gifts, unvested awards and holding lines for William Douglas III

0shares vested or exercised

0gifted (net of own trusts)

5.5K → 9.6Kunvested awards, start → end

Starting holdings restated for a probable stock split.

Held through	Share class	Oct 9, 2025	Oct 9, 2026
Direct	Common Stock	20,000	20,000

Rob Gehring

Starting holdings restated for a probable stock split.

CEO, Americas

12K

25K

no sales

Vesting, gifts, unvested awards and holding lines for Rob Gehring

+22Kshares vested or exercised

0gifted (net of own trusts)

−9.7Kwithheld by the company for taxes

49K → 39Kunvested awards, start → end

Starting holdings restated for a probable stock split.

Held through	Share class	Oct 9, 2025	Oct 9, 2026
Direct	Common Stock	12,012	24,514

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
28,000	$27.55	Mar 14, 2035	$501K
35,400	$38.55	Mar 13, 2036	$244K
28,000	$27.55	Mar 14, 2035	$501K
35,400	$38.56	Mar 13, 2036	$244K

Estimate: options held × ($45.45 − strike price), using the most recent insider trade price on Form 4 (Jun 10, 2026), not a market close.

Michael Rodriguez

Started reporting during the period; starting holdings are from the Form 3.

Chief Operating Officer

6.8K

no sales

Vesting, gifts, unvested awards and holding lines for Michael Rodriguez

0shares vested or exercised

0gifted (net of own trusts)

20K → 20Kunvested awards, start → end

Started reporting during the period; starting holdings are from the Form 3.

Held through	Share class	Oct 9, 2025	Oct 9, 2026
Direct	Common Stock	6,808	6,808

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
12,000	$18.31	Mar 14, 2032	$326K
37,500	$22.27	Oct 3, 2032	$869K
22,500	$25.41	Mar 14, 2033	$451K
20,000	$29.68	Jun 1, 2033	$315K
60,000	$30.15	Mar 14, 2034	$918K
60,000	$24.15	Sep 3, 2034	$1.3M
50,000	$27.55	Mar 14, 2035	$895K
19,800	$38.56	Mar 13, 2036	$136K

Estimate: options held × ($45.45 − strike price), using the most recent insider trade price on Form 4 (Jun 10, 2026), not a market close.

Matthew Burroughs

Started reporting during the period; starting holdings are from the Form 3.

CAO & Deputy CFO

no sales

Vesting, gifts, unvested awards and holding lines for Matthew Burroughs

0shares vested or exercised

0gifted (net of own trusts)

9.8K → 9.8Kunvested awards, start → end

Started reporting during the period; starting holdings are from the Form 3.

Held through	Share class	Oct 9, 2025	Oct 9, 2026
Direct	Common Stock	1,998	1,998

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
6	$14.68	Mar 14, 2028	$185
6,700	$14.92	Mar 14, 2029	$205K
4,800	$15.60	Mar 13, 2030	$143K
18,000	$22.24	Mar 12, 2031	$418K
36,000	$18.31	Mar 14, 2032	$977K
30,000	$25.41	Mar 14, 2033	$601K
40,000	$30.15	Mar 14, 2034	$612K
12,000	$24.15	Sep 3, 2034	$256K
18,000	$27.55	Mar 14, 2035	$322K
12,600	$38.56	Mar 13, 2036	$87K

Estimate: options held × ($45.45 − strike price), using the most recent insider trade price on Form 4 (Jun 10, 2026), not a market close.

16 of 17 insiders fully reconciled: starting holdings plus reported transactions match ending holdings (14 exactly, 2 with a minor or footnoted difference). For 1 we show sales but not holdings; the ! icon on that row explains why. Percentages cover 8 of 17 officers and directors. Left out: Hilton Schlosberg and Rodney Sacks (most holdings were last confirmed in 2017); Mark Hall (most holdings were last confirmed in 2003); Emelie Tirre (holdings couldn't be fully reconciled); Guy Carling (most of their shares vested during the period, so a percentage would mislead); Jeanne Jackson, Steven Pizula, Tiffany Hall and Ana Demel (held no vested shares at the start). "Still held" compares ending with starting vested shares; a plus sign means the holding grew.

What explains the selling$36.2M of sales by plan status, purpose, seller and month

Officer and director open-market sales: $36.2M across 923,362 shares. Plan status and stated purpose are separate questions, and a sale can have both.

By plan status

No plan disclosed · $36.2M

Sales with no 10b5-1 plan and no tax reference in the filing. $15.2M of it is Rodney Sacks. No plan disclosed is a statement about the filing, not about why the sale happened. Largest such sale: Rodney Sacks, Dec 12, 2025

Taxes

2,393,486 shares ($89.4M) were withheld by the company for taxes, which isn't a market sale.

Seller	Shares sold	Proceeds	Under a disclosed plan	Share of total	Sales dates
Rodney Sacks Director	413K	$15.2M	0%	42%	Dec 12, 2025 to Dec 12, 2025
Emelie Tirre Chief Strategy Officer	257K	$10.7M	0%	29%	Dec 12, 2025 to May 14, 2026
Mark Hall Director	108K	$4.6M	0%	13%	May 14, 2026 to May 14, 2026
Guy Carling CEO, EMEA and OSP	115K	$4.5M	0%	12%	Nov 13, 2025 to Jun 10, 2026
Thomas Kelly Chief Financial Officer	30K	$1.2M	0%	3%	Mar 13, 2026 to May 13, 2026

Sales by month

Month	Sale proceeds	Disclosed plan	To cover taxes	No plan disclosed
Oct 2025	$0	$0	$0	$0
Nov 2025	$2.7M	$0	$0	$2.7M
Dec 2025	$17.4M	$0	$0	$17.4M
Jan 2026	$0	$0	$0	$0
Feb 2026	$0	$0	$0	$0
Mar 2026	$618K	$0	$0	$618K
Apr 2026	$0	$0	$0	$0
May 2026	$13.7M	$0	$0	$13.7M
Jun 2026	$1.7M	$0	$0	$1.7M
Jul 2026	$0	$0	$0	$0
Aug 2026	$0	$0	$0	$0
Sep 2026	$0	$0	$0	$0
Oct 2026	$0	$0	$0	$0

Is this normal? Selling year by year5 earlier years to compare with

Less than usual: about two-thirds of the 5-year average. 5 insiders sold; the average is 5 a year.

12 months ending	Shares sold	Insiders who sold	Proceeds
Oct 9, 2026 Latest 12 months	923K	5	$36.2M
Oct 9, 2025 1 year earlier	617K	5	$17.4M
Oct 9, 2024 2 years earlier	3.47M	6	$95.5M
Oct 10, 2023 3 years earlier	1.73M	6	$47.9M
Oct 10, 2022 4 years earlier	863K	4	$19.5M
Oct 10, 2021 5 years earlier	537K	2	$12.7M

Open-market sales (Form 4 code S) by people who were officers or directors, in split-adjusted shares. Earlier years include people who have since left. A sale that an outside holder also reports (a family trust, a fund) is counted with outside holders in every year. Shares, not dollars, are compared, so a change in the stock price doesn't look like a change in selling. Years the filings don't fully cover are shown but left out of the average.

Known gaps and uncertainty1 insider whose holdings couldn't be fully reconciled

Emelie Tirre: holdings couldn't be fully reconciled (difference of 2,464 shares). Balance changed without a matching transaction, and the footnote does not state the amount: +2,464 shares on Dec 12, 2025 (Direct). Filing, Dec 12, 2025

Footnote: "This transaction was executed in multiple trades at prices ranging from $73.29 to $73.37. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected. | This amount reflects the reported transaction and 1,232 additional shares that were inadvertently omitted from the reporting person's most recently filed Form 4 due to an administrative error."

Hilton Schlosberg: minor difference of 403,444 shares. Difference is under 0.5% of holdings.

Rodney Sacks: minor difference of 427,390 shares. Difference is under 0.5% of holdings.

Inferred rename: "HRS Holidngs, LP" is treated as the same holder as "HRS Holdings, L.P", because the old name was never reported again and the new one opened with the same balance (24,000,000 shares). Old name, new name

Inferred rename: "Hilrod Holdings II, LP" is treated as the same holder as "Hildrod Holdings II, L.P", because the old name was never reported again and the new one opened with the same balance (10,981,248 shares). Old name, new name

Inferred rename: "Hilrod Holdings II, L.P" is treated as the same holder as "Hilrod Holdings XI, L.P", because the old name was never reported again and the new one opened with the same balance (2,925,456 shares). Old name, new name

Inferred rename: "RCS 2009 GRAT" is treated as the same holder as "RCS 2009 GRAT #2", because the old name was never reported again and the new one opened with the same balance (1,299,696 shares). Old name, new name

Inferred rename: "RCS Direct GRAT" is treated as the same holder as "RCS Direct 2010 GRAT", because the old name was never reported again and the new one opened with the same balance (672,240 shares). Old name, new name

Inferred rename: "RCS Direct GRAT #2" is treated as the same holder as "RCS Direct 2010 GRAT #2", because the old name was never reported again and the new one opened with the same balance (193,920 shares). Old name, new name

Inferred rename: "HRS Holding, L.P" is treated as the same holder as "Hilrod Holding, L.P", because the old name was never reported again and the new one opened with the same balance (48 shares). Old name, new name

Inferred rename: "Hilrod Holding XVI, L.P" is treated as the same holder as "Hilrod Holdings XVI, L.P", because the old name was never reported again and the new one opened with the same balance (8,996,760 shares). Old name, new name

Inferred rename: "RCS 2008 GRAT" is treated as the same holder as "RCS 2008 GRAT #2", because the old name was never reported again and the new one opened with the same balance (360,816 shares). Old name, new name

Inferred rename: "Shoreland Investment Limited" is treated as the same holder as "Shoreland Investments Limited", because the old name was never reported again and the new one opened with the same balance (192,000 shares). Old name, new name

External context: we only cite outside events when a documented connection exists. None is shown for this period.

Sources and methodology942 filings from SEC EDGAR, and how we read them

All 942 Forms 3, 4 and 5 filed for Monster Beverage (SEC CIK 865752) from Nov 19, 2003 to Sep 16, 2026, retrieved from SEC EDGAR on Oct 9, 2026. Prices are the ones reported in each filing, often weighted averages.

Probable 2-for-1 stock split on or before Aug 8, 2005 (split date stated in a footnote). Splits aren't reported as transactions; 10 holding lines changed by exactly this ratio, so earlier share counts are restated.

Probable 4-for-1 stock split on or before Jul 7, 2006 (split date stated in a footnote). Splits aren't reported as transactions; 14 holding lines changed by exactly this ratio, so earlier share counts are restated.

Probable 2-for-1 stock split on or before Feb 15, 2012 (split date stated in a footnote). Splits aren't reported as transactions; 36 holding lines changed by exactly this ratio, so earlier share counts are restated.

Probable 3-for-1 stock split on or before Nov 9, 2016 (split date stated in a footnote). Splits aren't reported as transactions; 38 holding lines changed by exactly this ratio, so earlier share counts are restated.

Probable 2-for-1 stock split on or before Mar 27, 2023 (split date stated in a footnote). Splits aren't reported as transactions; 49 holding lines changed by exactly this ratio, so earlier share counts are restated.

Probable 2-for-1 stock split on or before Aug 10, 2026 (split date stated in a footnote). Splits aren't reported as transactions; 4 holding lines changed by exactly this ratio, so earlier share counts are restated.

Holdings. Each holding line (a share class plus an owner, such as a trust or LLC) carries its last reported balance forward. Entities first reported during the period start at zero, so transfers between an insider's own trusts don't count as selling. Lines not reported for three years or more are listed separately and left out of totals.

Sales. A sale counts as under a 10b5-1 plan if its footnote cites one or the filing's Rule 10b5-1 box is checked, and as tax-related if its footnote cites tax obligations or sell-to-cover. Shares withheld by the company for taxes are listed separately. Sales with neither attribute are labeled "no plan disclosed".

Full methodology

Former or inactive filers (11)No filing in 18 months; last reported balances, not in any total

Name	Last filed	Last reported balance
Benjamin Polk	Jun 15, 2022	182,800 shares, last reported balance as of Jun 13, 2022
Sydney Selati	Jun 4, 2020	148,800 shares, last reported balance as of Jun 2, 2020
Kathleen Ciaramello	Jun 4, 2020	10,340 shares, last reported balance as of Jun 2, 2020
Harold Taber Jr.	Jun 7, 2019	273,086 shares, last reported balance as of Jun 5, 2019
Norman Epstein	Jun 7, 2019	57,120 shares, last reported balance as of Jun 5, 2019
Kathy Waller	Jun 7, 2019	24,612 shares, last reported balance as of Jun 5, 2019
COCA COLA CO	Jun 22, 2015	408,486,408 shares, last reported balance as of Jun 12, 2015
Nick Gagliardi	Dec 2, 2009	No balance on record
Kirk Blower	Feb 6, 2008	1,036,800 shares, last reported balance as of Jan 16, 2008
Michael Schott	Nov 29, 2007	No balance on record
Kevin Douglas	Jan 9, 2004	202,283,712 shares, last reported balance as of Jan 7, 2004

Spotted something wrong on this page? Report an error. We check every report against the SEC filing and list what we fix in the corrections log.

Monster Beverage insiders sold $36.2M in the past 12 months. How much of their stake is that?

What stands out

Who sold, and how much of their stake

Selling by month

Common questions

Is the Monster Beverage CEO selling stock?

Why are Monster Beverage insiders selling?

Are any Monster Beverage insiders buying?

How much of their stake did Monster Beverage insiders sell?

The evidence

No plan disclosed · $36.2M

Taxes

Sales by month