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MASMasco · Insider ownership research

Masco insiders sold $5.1M in the past 12 months. How much of their stake is that?

About 5.2% overall. As a group they ended with more shares than they started with. The biggest seller whose stake can be measured, Lisa Payne, gave up 51% of starting holdings.

Updated Oct 8, 2026 from SEC filings · covers Oct 9, 2025 to Oct 8, 2026
How this comparesMore of their stake sold than at 178 of the 311 other companies we can measure (#134 of 312)See ranking
0
buyers among officers and directors, past 12 months
0%
of sales were under disclosed trading plans, past 12 months
3 of 16
officers and directors sold shares, past 12 months
Recent activity · past 30 days, Sep 9, 2026 to Oct 8, 2026

No officer or director trades were reported for the past 30 days. The most recent before that:

Mar 7, 2026Lisa Payne sold 17K shares ($1.1M) with no plan disclosed. That is 51% of the total stake held that day.
WhoSharesPrice% of total stakeTotal stake afterTrade dateFiled
Lisa Payne
Director
16,735$63.6651%16KMar 7, 2026Mar 10, 2026

"% of total stake" is the shares in this event against all the vested shares the person held that day, across every share class and holding entity, after that day's vesting. "n/a" means the person's holdings don't reconcile, or the row is a purchase. "Holdings record incomplete" means more shares were sold than the filings show the person held that day, so a percentage would be wrong.

Is this normal? Less than usual: about one-eighth of the 5-year average. 3 insiders sold; the average is 6 a year. Year by year
Latest filing: Filed May 12 for a stock award on May 8. Christopher O'Herlihy received an award of 2.6K shares. Filing
30 SEC ownership filings in the period · See the evidence

What stands out

Lisa Payne sold 51% of vested holdings: 17K shares for $1.1M, none under a disclosed plan.Largest sale, Mar 7, 2026
Kenneth Cole sold $4.0M of stock with no disclosed trading plan. The filings don't state a reason.Largest such sale, Feb 12, 2026
Heath Eisman sold 747 shares (6.2% of starting holdings), but 1.6K more vested, so the stake grew (from 12K to 13K).Largest sale, Feb 26, 2026

Percentages cover 13 of 16 officers and directors. Left out: Kenneth Cole (most of their shares vested during the period, so a percentage would mislead); Gary Coombe and Jennifer Stone (held no vested shares at the start). Disclosed company stock is not an insider's whole wealth.

Who sold, and how much of their stake

Officers and directors, past 12 months. Each bar is the insider's vested stake at the start of the period (Oct 8, 2025). The gold part is what they sold.

SoldRest of starting stakeAdded during the period
Kenneth Cole
VP, General Counsel and Sec.
Sold 47% of the shares held or received (after tax withholding) during the period†. No bar against the starting stake: most of these shares arrived during the period.
$4.0MNo plan disclosed
Lisa Payne
Director
51% · $1.1MNo plan disclosed
Heath Eisman
VP, Controller and CAO
6.2% · $54KNo plan disclosed
Amounts, filings and trading plans for each seller

Selling by month

Officers and directors, Oct 2025 to Oct 2026. Each sale is counted once: under a disclosed plan, else to cover taxes, else no plan disclosed.

Disclosed planTo cover taxesNo plan disclosed
OctNovDecJanFeb 2026: $4.1M no plan disclosed$4.1MFebMar 2026: $1.1M no plan disclosedMarAprMayJunJulAugSepOct

Common questions

Is the Masco CEO selling stock?

No. Jonathon Nudi reported no open-market sales in the past 12 months.

Why are Masco insiders selling?

Filings rarely give a reason, and we don't guess at one. What they show is how the sales were made: 0% of sales by value ran under 10b5-1 trading plans disclosed in the filings and 100% had no disclosed plan. A trading plan schedules sales in advance.

Are any Masco insiders buying?

No. Officers and directors reported no purchases in the past 12 months.

How much of their stake did Masco insiders sell?

About 5.2% overall. As a group they ended with more shares than they started with. The biggest seller whose stake can be measured, Lisa Payne, gave up 51% of starting holdings. That covers the 12 months to Oct 8, 2026 and counts vested shares reported on SEC Forms 3, 4 and 5, which is not an insider's whole wealth.

The evidence

Who sold3 officers and directors: amount, % of holdings, trading plan
Who soldAmount% of holdingsTrading plan
Kenneth Cole
VP, General Counsel and Sec.
$4.0M
52K shares
47%†
i
† Most of the shares Kenneth Cole sold arrived during the period, so this is shares sold as a share of the 40K held at the start plus the 75K received, less 4.3K withheld by the company for taxes.
No plan disclosed
Lisa Payne
Director
$1.1M
17K shares
51%No plan disclosed
Heath Eisman
VP, Controller and CAO
$54K
747 shares
6.2%No plan disclosed
The full ownership picture16 of 16 insiders fully reconciled · 16 officers and directors

Vested shares across all share classes, held directly and through trusts, LLCs and family members, as reported on SEC Forms 3, 4 and 5. Unvested awards and options are never counted as owned shares.

InsiderHeld Oct 8, 2025SoldHeld Oct 8, 2026Still held
Christopher O'Herlihy
Director
49K052Kno sales
Vesting, gifts, unvested awards and holding lines for Christopher O'Herlihy
0shares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
Held throughShare classOct 8, 2025Oct 8, 2026
DirectCommon Stock49,11651,766
John Plant
Director
48K051Kno sales
Vesting, gifts, unvested awards and holding lines for John Plant
0shares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
Held throughShare classOct 8, 2025Oct 8, 2026
DirectCommon Stock47,92450,574
Kenneth Cole
VP, General Counsel and Sec.
40K−52K50Knot meaningful
Vesting, gifts, unvested awards and holding lines for Kenneth Cole
+52Kshares vested or exercised
0gifted (net of own trusts)
−4.3Kwithheld by the company for taxes
none reportedunvested awards, start → end
Held throughShare classOct 8, 2025Oct 8, 2026
DirectCommon Stock30,36539,700
TrustCommon Stock10,0000
2025 TrustCommon Stock010,000

Stock options (not counted as shares):

Options heldStrike priceExpiresIntrinsic value (estimate)
17,210$73.16Feb 16, 2034$0
17,220$77.62Feb 13, 2035$0
13,520$77.54Feb 12, 2036$0

Estimate: options held × ($63.66 − strike price), using the most recent insider trade price on Form 4 (Mar 7, 2026), not a market close.

Richard Westenberg
VP, CFO & Treasurer
40K041Kno sales
Vesting, gifts, unvested awards and holding lines for Richard Westenberg
0shares vested or exercised
0gifted (net of own trusts)
−6.6Kwithheld by the company for taxes
none reportedunvested awards, start → end
Held throughShare classOct 8, 2025Oct 8, 2026
DirectCommon Stock40,25140,576

Stock options (not counted as shares):

Options heldStrike priceExpiresIntrinsic value (estimate)
24,470$73.16Feb 16, 2034$0
24,020$77.62Feb 13, 2035$0
21,610$77.54Feb 12, 2036$0

Estimate: options held × ($63.66 − strike price), using the most recent insider trade price on Form 4 (Mar 7, 2026), not a market close.

Jai Shah
i
New Form 3 filed 2018-11-01; earlier filings set aside.
Group President
40K046Kno sales
Vesting, gifts, unvested awards and holding lines for Jai Shah
0shares vested or exercised
0gifted (net of own trusts)
−9.6Kwithheld by the company for taxes
none reportedunvested awards, start → end
  • New Form 3 filed 2018-11-01; earlier filings set aside.
Held throughShare classOct 8, 2025Oct 8, 2026
DirectCommon Stock39,63845,966

Stock options (not counted as shares):

Options heldStrike priceExpiresIntrinsic value (estimate)
19,470$73.16Feb 16, 2034$0
19,300$77.62Feb 13, 2035$0
15,150$77.54Feb 12, 2036$0

Estimate: options held × ($63.66 − strike price), using the most recent insider trade price on Form 4 (Mar 7, 2026), not a market close.

Lisa Payne
Director
33K−17K18K57%
Vesting, gifts, unvested awards and holding lines for Lisa Payne
0shares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
Held throughShare classOct 8, 2025Oct 8, 2026
DirectCommon Stock28,56616,487
TrustCommon Stock3,9351,929
Jonathon Nudi
President and CEO, Director
23K043Kno sales
Vesting, gifts, unvested awards and holding lines for Jonathon Nudi
0shares vested or exercised
0gifted (net of own trusts)
−2.5Kwithheld by the company for taxes
none reportedunvested awards, start → end
Held throughShare classOct 8, 2025Oct 8, 2026
DirectCommon Stock22,75042,809

Stock options (not counted as shares):

Options heldStrike priceExpiresIntrinsic value (estimate)
54,260$65.30Feb 13, 2035$0
70,780$77.54Feb 12, 2036$0

Estimate: options held × ($63.66 − strike price), using the most recent insider trade price on Form 4 (Mar 7, 2026), not a market close.

Marie Ffolkes
Director
22K025Kno sales
Vesting, gifts, unvested awards and holding lines for Marie Ffolkes
0shares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
Held throughShare classOct 8, 2025Oct 8, 2026
DirectCommon Stock21,86724,517
Mark Alexander
Director
21K023Kno sales
Vesting, gifts, unvested awards and holding lines for Mark Alexander
0shares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
Held throughShare classOct 8, 2025Oct 8, 2026
DirectCommon Stock20,81923,469
Charles Stevens III
Director
15K018Kno sales
Vesting, gifts, unvested awards and holding lines for Charles Stevens III
0shares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
Held throughShare classOct 8, 2025Oct 8, 2026
DirectCommon Stock15,44018,090
Heath Eisman
VP, Controller and CAO
12K−74713K+3.9%
Vesting, gifts, unvested awards and holding lines for Heath Eisman
0shares vested or exercised
0gifted (net of own trusts)
−379withheld by the company for taxes
none reportedunvested awards, start → end
Held throughShare classOct 8, 2025Oct 8, 2026
DirectCommon Stock12,03612,510
Richard Marshall
VP - Masco Operating Sys.
12K017Kno sales
Vesting, gifts, unvested awards and holding lines for Richard Marshall
0shares vested or exercised
0gifted (net of own trusts)
−1.9Kwithheld by the company for taxes
none reportedunvested awards, start → end
Held throughShare classOct 8, 2025Oct 8, 2026
DirectCommon Stock11,95417,496

Stock options (not counted as shares):

Options heldStrike priceExpiresIntrinsic value (estimate)
8,150$73.16Feb 16, 2034$0
8,000$77.62Feb 13, 2035$0
8,800$77.54Feb 12, 2036$0

Estimate: options held × ($63.66 − strike price), using the most recent insider trade price on Form 4 (Mar 7, 2026), not a market close.

Aine Denari
Director
11K014Kno sales
Vesting, gifts, unvested awards and holding lines for Aine Denari
0shares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
Held throughShare classOct 8, 2025Oct 8, 2026
DirectCommon Stock11,32013,970
Reddy Sandeep
Director
7.8K010Kno sales
Vesting, gifts, unvested awards and holding lines for Reddy Sandeep
0shares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
Held throughShare classOct 8, 2025Oct 8, 2026
DirectCommon Stock7,81010,460
Gary Coombe
Director
003.6Kno sales
Vesting, gifts, unvested awards and holding lines for Gary Coombe
0shares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
Held throughShare classOct 8, 2025Oct 8, 2026
DirectCommon Stock03,630
Jennifer Stone
VP, Chief HR Officer
0025Kno sales
Vesting, gifts, unvested awards and holding lines for Jennifer Stone
0shares vested or exercised
0gifted (net of own trusts)
−4.8Kwithheld by the company for taxes
none reportedunvested awards, start → end
Held throughShare classOct 8, 2025Oct 8, 2026
DirectCommon Stock025,433

Stock options (not counted as shares):

Options heldStrike priceExpiresIntrinsic value (estimate)
12,750$77.54Feb 12, 2036$0

Estimate: options held × ($63.66 − strike price), using the most recent insider trade price on Form 4 (Mar 7, 2026), not a market close.

16 of 16 insiders fully reconciled: starting holdings plus reported transactions match ending holdings (16 exactly, 0 with a minor or footnoted difference). Percentages cover 13 of 16 officers and directors. Left out: Kenneth Cole (most of their shares vested during the period, so a percentage would mislead); Gary Coombe and Jennifer Stone (held no vested shares at the start). "Still held" compares ending with starting vested shares; a plus sign means the holding grew.

What explains the selling$5.1M of sales by plan status, purpose, seller and month

Officer and director open-market sales: $5.1M across 69,382 shares. Plan status and stated purpose are separate questions, and a sale can have both.

By plan status

No plan disclosed · $5.1M

Sales with no 10b5-1 plan and no tax reference in the filing. $4.0M of it is Kenneth Cole. No plan disclosed is a statement about the filing, not about why the sale happened. Largest such sale: Kenneth Cole, Feb 12, 2026

Taxes

30,017 shares ($2.2M) were withheld by the company for taxes, which isn't a market sale.

SellerShares soldProceedsUnder a disclosed planShare of totalSales dates
Kenneth Cole
VP, General Counsel and Sec.
52K$4.0M0%78%Feb 12, 2026 to Feb 12, 2026
Lisa Payne
Director
17K$1.1M0%21%Mar 7, 2026 to Mar 7, 2026
Heath Eisman
VP, Controller and CAO
747$54K0%1%Feb 26, 2026 to Feb 26, 2026

Sales by month

MonthSale proceedsDisclosed planTo cover taxesNo plan disclosed
Oct 2025$0$0$0$0
Nov 2025$0$0$0$0
Dec 2025$0$0$0$0
Jan 2026$0$0$0$0
Feb 2026$4.1M$0$0$4.1M
Mar 2026$1.1M$0$0$1.1M
Apr 2026$0$0$0$0
May 2026$0$0$0$0
Jun 2026$0$0$0$0
Jul 2026$0$0$0$0
Aug 2026$0$0$0$0
Sep 2026$0$0$0$0
Oct 2026$0$0$0$0
Is this normal? Selling year by year5 earlier years to compare with

Less than usual: about one-eighth of the 5-year average. 3 insiders sold; the average is 6 a year.

12 months endingShares soldInsiders who soldProceeds
Oct 8, 2026
Latest 12 months
69K3$5.1M
Oct 8, 2025
1 year earlier
176K6$13.5M
Oct 8, 2024
2 years earlier
1.49M5$112M
Oct 9, 2023
3 years earlier
777K5$43.6M
Oct 9, 2022
4 years earlier
273K5$17.0M
Oct 9, 2021
5 years earlier
211K8$12.6M

Open-market sales (Form 4 code S) by people who were officers or directors, in split-adjusted shares. Earlier years include people who have since left. A sale that an outside holder also reports (a family trust, a fund) is counted with outside holders in every year. Shares, not dollars, are compared, so a change in the stock price doesn't look like a change in selling. Years the filings don't fully cover are shown but left out of the average.

Known gaps and uncertaintyEvery officer and director reconciles

Every officer and director reconciles for this period.

Inferred typo: the share class "Common Stocl" is treated as the same class as "Common Stock" on 1 holding line, because the two spellings are nearly identical and each balance carried over exactly. Example (Richard Manoogian, 6,429,442 shares): old title, new title

Inferred typo: the share class "Common Stocck" is treated as the same class as "Common Stock" on 1 holding line, because the two spellings are nearly identical and each balance carried over exactly. Example (Timothy Wadhams, 520,069 shares): old title, new title

External context: we only cite outside events when a documented connection exists. None is shown for this period.

Sources and methodology1,078 filings from SEC EDGAR, and how we read them

All 1,078 Forms 3, 4 and 5 filed for Masco (SEC CIK 62996) from Jul 2, 2003 to May 12, 2026, retrieved from SEC EDGAR on Oct 8, 2026. Prices are the ones reported in each filing, often weighted averages. 3 filings were left out because Masco filed them as an owner of another company's stock.

Holdings. Each holding line (a share class plus an owner, such as a trust or LLC) carries its last reported balance forward. Entities first reported during the period start at zero, so transfers between an insider's own trusts don't count as selling. Lines not reported for three years or more are listed separately and left out of totals.

Sales. A sale counts as under a 10b5-1 plan if its footnote cites one or the filing's Rule 10b5-1 box is checked, and as tax-related if its footnote cites tax obligations or sell-to-cover. Shares withheld by the company for taxes are listed separately. Sales with neither attribute are labeled "no plan disclosed".

Full methodology

Former or inactive filers (39)No filing in 18 months; last reported balances, not in any total
NameLast filedLast reported balance
Renee StraberMar 13, 202533,027 shares, last reported balance as of Mar 11, 2025
Keith AllmanFeb 27, 2025160,854 shares, last reported balance as of Feb 26, 2025
Imran AhmadFeb 27, 202510,991 shares, last reported balance as of Feb 25, 2025
Donald ParfetAug 5, 202472,214 shares, last reported balance as of Aug 1, 2024
Bonnie Van EttenJul 19, 202413,620 shares, last reported balance as of Jul 18, 2024
Robin ZondervanFeb 27, 20246,203 shares, last reported balance as of Feb 25, 2024
David ChaikaJun 8, 202312,279 shares, last reported balance as of Jun 1, 2023
John SznewajsMay 12, 2023187,784 shares, last reported balance as of May 10, 2023
Reginald Turner Jr.Dec 12, 202218,866 shares, last reported balance as of Dec 8, 2022
Richard O'ReaganMar 1, 202274,894 shares, last reported balance as of Feb 25, 2022
John LindowFeb 10, 202228,415 shares, last reported balance as of Feb 8, 2022
Scott McDowellNov 12, 202014,026 shares, last reported balance as of Nov 11, 2020
Michael LoshAug 5, 2020100,133 shares, last reported balance as of Aug 3, 2020
Richard ManoogianMay 15, 2020210,843 shares, last reported balance as of May 13, 2020
Joseph GrossFeb 13, 202041,828 shares, last reported balance as of Feb 12, 2020
Amit BhargavaFeb 11, 201945,692 shares, last reported balance as of Feb 7, 2019
Mary Van LokerenMar 13, 201847,909 shares, last reported balance as of Mar 12, 2018
Christopher KastnerFeb 13, 201838,536 shares, last reported balance as of Feb 9, 2018
Dennis ArcherMay 5, 201646,759 shares, last reported balance as of May 3, 2016
Gerald VolasJun 11, 2015222,816 shares, last reported balance as of Jun 10, 2015
Verne IstockMay 7, 201465,050 shares, last reported balance as of May 6, 2014
Timothy WadhamsMar 7, 2014693,239 shares, last reported balance as of Mar 6, 2014
Gregory WittrockJul 3, 201381,565 shares, last reported balance as of Jul 1, 2013
Thomas DenommeMay 9, 201255,440 shares, last reported balance as of May 8, 2012
Anthony Earley Jr.May 9, 201235,720 shares, last reported balance as of May 7, 2012
Charles GreenwoodFeb 16, 201279,342 shares, last reported balance as of Jan 14, 2012
Donald DeMarie Jr.Jul 6, 2011394,316 shares, last reported balance as of Jul 1, 2011
William AndersonFeb 18, 2011141,713 shares, last reported balance as of Feb 16, 2011
David JohnstonJul 29, 201020,870 shares, last reported balance as of Jul 28, 2010
Barry SilvermanJul 6, 2009175,484 shares, last reported balance as of Jul 1, 2009
Eugene Gargaro Jr.Jul 3, 2008104,786 shares, last reported balance as of Jul 1, 2008
John LeekleyJul 3, 2008322,817 shares, last reported balance as of Jul 1, 2008
Daniel FoleyDec 6, 2007133,766 shares, last reported balance as of Jul 1, 2007
Alan BarryJul 3, 2007329,435 shares, last reported balance as of Jul 1, 2007
Peter DowMay 10, 200728,555 shares, last reported balance as of May 8, 2007
David DoranFeb 14, 200688,860 shares, last reported balance as of Feb 12, 2006
Robert RosowskiJul 6, 2005124,019 shares, last reported balance as of Jul 1, 2005
Wayne LyonFeb 17, 200558,193 shares, last reported balance as of Sep 30, 2004
Lillian BauderOct 4, 2004101,032 shares, last reported balance as of Sep 30, 2004