LIFE insider ownership: who sold, why, and what they still hold

What stands out

Roelof Botha bought 261K shares for $4.9M, first on Jan 29, 2026. These are the first purchases by current officers or directors in the filings on record.Purchase, Jan 29, 2026

Two officers sold $6.5M with no disclosed plan: Vipul Sharma ($3.6M) and Erin Lantz ($2.9M). The filings don't state a reason.Vipul Sharma: largest such sale, Jan 30, 2026 · Erin Lantz: largest such sale, Jan 30, 2026

Outside holder GV 2019 GP, L.L.C., a 10% owner and not part of management, sold $50.2M of stock.Largest sale, Jan 30, 2026

A share of stake is shown for 0 of the 6 officers and directors who sold. 13 are left out

Left out: Peter Colis, Lingke Wang, Vipul Sharma, Erin Lantz, Christopher Capozzi, Brandt Kucharski, John Kunze, Priscilla Hung, Mark Mullin, William Wheeler, Khozema Shipchandler, Roelof Botha and Nathan Niparko (share of stake is being verified).

Disclosed company stock is not an insider's whole wealth.

Who sold, and how much of their stake

Officers and directors, past 12 months. Their share of stake is being verified and is not shown yet; amounts and trading plans are below.

Lingke Wang

President, Director

Not confirmed

Share of stake not shown: share of stake is being verified. Why

$10.4M83% planned, 17% to cover taxes

Peter Colis

CEO and Secretary, Director

Not confirmed

Share of stake not shown: share of stake is being verified. Why

$7.8M70% planned, 30% to cover taxes

Vipul Sharma

Chief Technology Officer

Not confirmed

Share of stake not shown: share of stake is being verified. Why

$3.6MNo plan disclosed

Brandt Kucharski

Chief Accounting Officer

Not confirmed

Share of stake not shown: share of stake is being verified. Why

$3.5M90% planned, 4% to cover taxes 6% no plan disclosed

Erin Lantz

Chief Revenue Officer

Not confirmed

Share of stake not shown: share of stake is being verified. Why

$2.9MNo plan disclosed

All 6 sellers

Selling by month

Officers and directors, Oct 2025 to Oct 2026. Each sale is counted once: under a disclosed plan, else to cover taxes, else no plan disclosed.

Disclosed planTo cover taxesNo plan disclosedOne dollar scale for every month; the tallest bar is labeled

Recent activity

Past 30 days, Sep 17, 2026 to Oct 16, 2026

Sep 18, 2026Peter Colis sold 23K shares ($860K) under a disclosed trading plan.

Who	Shares	Price	% of total stake	Total stake after	Trade date	Filed
Peter Colis CEO and Secretary, Director	23,333	$36.85	n/a	n/a	Sep 18, 2026	Sep 18, 2026

Sep 17, 20262 executives sold 142K shares ($5.5M) under a disclosed trading plan.

Who	Shares	Price	% of total stake	Total stake after	Trade date	Filed
Lingke Wang President, Director	118,333	$38.96	n/a	n/a	Sep 17, 2026	Sep 18, 2026
Peter Colis CEO and Secretary, Director	23,333	$38.85	n/a	n/a	Sep 17, 2026	Sep 18, 2026

Share-class conversions: 2 conversions, 164,999 shares Class B → Class A. A conversion is not a sale; the combined stake does not change.

"% of total stake" is the shares in an event against all the vested shares the person held that day, across every share class and holding entity, after that day's vesting. "n/a" means the person's holdings are not confirmed, or the row is a purchase. "Holdings record incomplete" means more shares were sold than the filings show the person held that day, so a percentage would be wrong.

Outside holders, reported separately

SC US (TTGP), LTD. sold $9.4M and GV 2019 GP, L.L.C. sold $50.2M in the past 12 months. Large shareholders and the funds or companies that board members represent are not part of management, so they are left out of the figures above.

Details

Common questions

Is the Ethos Technologies Inc. CEO selling stock?

Yes. Peter Colis sold 244K shares ($7.8M) in the past 12 months, 70% of it under a trading plan disclosed in the filings.

Why are Ethos Technologies Inc. insiders selling?

Filings rarely give a reason, and we don't guess at one. What they show is how the sales were made: 56% of sales by value ran under 10b5-1 trading plans disclosed in the filings, 22% were to cover taxes and 22% had no disclosed plan. A trading plan schedules sales in advance.

Are any Ethos Technologies Inc. insiders buying?

Yes. 1 officer or director reported 1 purchase in the past 12 months (Form 4 code P; rows the filings describe as reinvested dividends, plan purchases, private deals or moves into the person's own trust are not counted).

The evidence

Who sold6 officers and directors: amount, % of holdings, trading plan

Who sold	Amount	% of holdings	Trading plan
Lingke Wang President, Director	$10.4M 306K shares	Not confirmed share of stake is being verified. Why	83% under a disclosed plan, 17% to cover taxes
Peter Colis CEO and Secretary, Director	$7.8M 244K shares	Not confirmed share of stake is being verified. Why	70% under a disclosed plan, 30% to cover taxes
Vipul Sharma Chief Technology Officer	$3.6M 200K shares	Not confirmed share of stake is being verified. Why	No plan disclosed
Brandt Kucharski Chief Accounting Officer	$3.5M 110K shares	Not confirmed share of stake is being verified. Why	90% under a disclosed plan, 4% to cover taxes 6% no plan disclosed
Erin Lantz Chief Revenue Officer	$2.9M 163K shares	Not confirmed share of stake is being verified. Why	No plan disclosed
Christopher Capozzi Chief Financial Officer	$2.7M 107K shares	Not confirmed share of stake is being verified. Why	To cover taxes

Board members representing outside shareholders, reported separately: Roelof Botha. Details

Outside holder, reported separately: SOFTBANK GROUP CORP. (a 10% owner, not part of management). No open-market sales reported in the period. Latest filing

Outside holder, reported separately: SC US (TTGP), LTD. (a 10% owner, not part of management). Sold $9.4M (285K shares) from Aug 19, 2026 to Aug 20, 2026. Latest filing

Outside holder, reported separately: Accel Growth Fund IV L.P. (a 10% owner, not part of management). No open-market sales reported in the period. Latest filing

Outside holder, reported separately: GV 2019 GP, L.L.C. (a 10% owner, not part of management). Sold $50.2M (2.60M shares) from Jan 30, 2026 to Jul 28, 2026. Latest filing

The full ownership picture0 of 13 officers and directors confirmed

Vested shares across all share classes, held directly and through trusts, LLCs and family members, as reported on SEC Forms 3, 4 and 5. Unvested awards and options are never counted as owned shares.

Insider

Held Oct 16, 2025

Sold

Held Oct 16, 2026

Still held

Peter Colis

Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Peter Colis are complete.

CEO and Secretary, Director

n/a

−244K

n/a

Vesting, gifts, unvested awards and holding lines for Peter Colis

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Peter Colis are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

−563Kwithheld by the company for taxes

Lingke Wang

President, Director

n/a

−306K

n/a

Vesting, gifts, unvested awards and holding lines for Lingke Wang

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Lingke Wang are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

−411Kwithheld by the company for taxes

Vipul Sharma

Chief Technology Officer

n/a

−200K

n/a

Vesting, gifts, unvested awards and holding lines for Vipul Sharma

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Vipul Sharma are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

−212Kwithheld by the company for taxes

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
131,377	$0.84	Feb 14, 2030	$4.8M
17,871	$2.98	Jul 5, 2030	$617K

Estimate: options held × ($37.52 − strike price), using the most recent insider trade price on Form 4 (Sep 18, 2026), not a market close.

Erin Lantz

Chief Revenue Officer

n/a

−163K

n/a

Vesting, gifts, unvested awards and holding lines for Erin Lantz

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Erin Lantz are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

−65Kwithheld by the company for taxes

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
252,310	$2.98	Jul 5, 2030	$8.7M

Estimate: options held × ($37.52 − strike price), using the most recent insider trade price on Form 4 (Sep 18, 2026), not a market close.

Christopher Capozzi

Chief Financial Officer

n/a

−107K

n/a

Vesting, gifts, unvested awards and holding lines for Christopher Capozzi

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Christopher Capozzi are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

Brandt Kucharski

Chief Accounting Officer

n/a

−110K

n/a

Vesting, gifts, unvested awards and holding lines for Brandt Kucharski

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Brandt Kucharski are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

−53Kwithheld by the company for taxes

John Kunze

Director

n/a

Vesting, gifts, unvested awards and holding lines for John Kunze

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for John Kunze are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
32,879	$2.98	Oct 30, 2029	$1.1M
16,439	$3.06	Feb 25, 2031	$566K

Estimate: options held × ($37.52 − strike price), using the most recent insider trade price on Form 4 (Sep 18, 2026), not a market close.

Priscilla Hung

Director

n/a

Vesting, gifts, unvested awards and holding lines for Priscilla Hung

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Priscilla Hung are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
32,879	$3.06	Oct 16, 2030	$1.1M

Estimate: options held × ($37.52 − strike price), using the most recent insider trade price on Form 4 (Sep 18, 2026), not a market close.

Mark Mullin

Director

n/a

Vesting, gifts, unvested awards and holding lines for Mark Mullin

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Mark Mullin are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

William Wheeler

Director

n/a

Vesting, gifts, unvested awards and holding lines for William Wheeler

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for William Wheeler are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

Khozema Shipchandler

Director

n/a

Vesting, gifts, unvested awards and holding lines for Khozema Shipchandler

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Khozema Shipchandler are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
9,566	$19.33	Oct 5, 2031	$174K

Estimate: options held × ($37.52 − strike price), using the most recent insider trade price on Form 4 (Sep 18, 2026), not a market close.

Roelof Botha

Director

n/a

Vesting, gifts, unvested awards and holding lines for Roelof Botha

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Roelof Botha are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

Nathan Niparko

Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. See the filing Sales and other transactions for Nathan Niparko are complete.

Director

n/a

Vesting, gifts, unvested awards and holding lines for Nathan Niparko

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Nathan Niparko are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

Holdings and share of stake for Ethos Technologies Inc. are being verified, so no balances, unit counts or percentages are shown. Sales, proceeds, plan and tax status, titles and dates come straight from individual filings.

What explains the selling$30.9M of sales by plan status, purpose, seller and month

Officer and director open-market sales: $30.9M across 1,128,943 shares. Plan status and stated purpose are separate questions, and a sale can have both.

By plan status

Disclosed plan · $17.2M · 56%

44%

The lighter segment is sales with no plan disclosed in the filing ($13.6M), including tax-related sales outside a plan.

No plan disclosed · $6.7M

Sales with no 10b5-1 plan and no tax reference in the filing. $3.6M of it is Vipul Sharma. No plan disclosed is a statement about the filing, not about why the sale happened. Largest such sale: Vipul Sharma, Jan 30, 2026

Taxes

$7.1M of sales (23.1%) cite tax obligations in their footnotes, $192K of them also under a plan. Separately, 1,303,875 shares ($0) were withheld by the company for taxes, which isn't a market sale. Example: Brandt Kucharski, Aug 17, 2026

Purchases · 1 buyer (1 trade)

1 officer or director bought shares in this period, in 1 trade(Form 4 code P, leaving out rows the filings describe as reinvested dividends, plan purchases, private deals or moves into the person's own trust). Across all their filings on record there is 1 purchase trade.

Seller	Shares sold	Proceeds	Under a disclosed plan	Share of total	Sales dates
Lingke Wang President, Director	306K	$10.4M	83%	34%	May 15, 2026 to Sep 17, 2026
Peter Colis CEO and Secretary, Director	244K	$7.8M	70%	25%	May 15, 2026 to Sep 18, 2026
Vipul Sharma Chief Technology Officer	200K	$3.6M	0%	12%	Jan 30, 2026 to Jan 30, 2026
Brandt Kucharski Chief Accounting Officer	110K	$3.5M	90%	11%	Jan 30, 2026 to Aug 20, 2026
Erin Lantz Chief Revenue Officer	163K	$2.9M	0%	9%	Jan 30, 2026 to Jan 30, 2026
Christopher Capozzi Chief Financial Officer	107K	$2.7M	0%	9%	May 15, 2026 to Aug 17, 2026

Sales by month

Month	Sale proceeds	Disclosed plan	To cover taxes	No plan disclosed
Oct 2025	$0	$0	$0	$0
Nov 2025	$0	$0	$0	$0
Dec 2025	$0	$0	$0	$0
Jan 2026	$6.7M	$0	$0	$6.7M
Feb 2026	$0	$0	$0	$0
Mar 2026	$0	$0	$0	$0
Apr 2026	$0	$0	$0	$0
May 2026	$4.3M	$0	$4.3M	$0
Jun 2026	$0	$0	$0	$0
Jul 2026	$0	$0	$0	$0
Aug 2026	$12.6M	$9.9M	$2.7M	$0
Sep 2026	$7.3M	$7.3M	$0	$0
Oct 2026	$0	$0	$0	$0

Board members representing outside shareholders (1)Listed and sourced; not part of the management totals or the answer line

Directors whose reported holdings sit mostly in an investment fund or a corporate shareholder they represent, not in their own name, with beneficial ownership disclaimed except for their own financial interest. Listed and sourced here; not part of the management totals or the answer line. Shares a fund hands to its own investors are distributions, not sales.

Board member	Held Oct 16, 2025	Sold	Held Oct 16, 2026	Still held
Roelof Botha ! Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Roelof Botha are complete. Director	n/a	0	n/a	n/a
Vesting, gifts, unvested awards and holding lines for Roelof Botha Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Roelof Botha are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts)

Known gaps and uncertainty13 officers and directors not confirmed

Holdings and share of stake are being verified. Balances, unit counts and every share-of-stake figure for Ethos Technologies Inc. are held back until that check is finished. Sales, proceeds, plan and tax status, titles and dates come straight from individual filings and are complete.

External context: we only cite outside events when a documented connection exists. None is shown for this period.

Sources and methodology69 filings on record, 69 filed in the 12-month period, and how we read them

All 69 Forms 3, 4 and 5 on record for Ethos Technologies Inc. (SEC CIK 1788451), filed from Jan 28, 2026 to Sep 18, 2026; 69 of them were filed in the 12 months this page covers, retrieved from SEC EDGAR on Oct 16, 2026. Prices are the ones reported in each filing, often weighted averages.

Holdings. Each holding line (a share class plus an owner, such as a trust or LLC) carries its last reported balance forward. Entities first reported during the period start at zero, so transfers between an insider's own trusts don't count as selling. Lines not reported for three years or more are listed separately and left out of totals.

Sales. A sale counts as under a 10b5-1 plan if its footnote cites one or the filing's Rule 10b5-1 box is checked, and as tax-related if its footnote cites tax obligations or sell-to-cover. Shares withheld by the company for taxes are listed separately. Sales with neither attribute are labeled "no plan disclosed".

Full methodology

Spotted something wrong on this page? Report an error. We check every report against the SEC filing and list what we fix in the corrections log.

Ethos Technologies Inc. insiders sold $30.9M in the past 12 months. How much of their stake is that?

What stands out

Who sold, and how much of their stake

Selling by month

Recent activity

Outside holders, reported separately

Common questions

Is the Ethos Technologies Inc. CEO selling stock?

Why are Ethos Technologies Inc. insiders selling?

Are any Ethos Technologies Inc. insiders buying?

The evidence

No plan disclosed · $6.7M

Taxes

Purchases · 1 buyer (1 trade)

Sales by month