LIF insider ownership: who sold, why, and what they still hold

What stands out

Four directors sold $55.9M with no disclosed plan: Chris Hulls ($45.3M), Alex Haro ($7.8M) and James Synge ($1.7M), plus 1 more. The filings don't state a reason.Chris Hulls: largest such sale, Nov 25, 2025 · Alex Haro: largest such sale, Dec 1, 2025 · James Synge: largest such sale, Aug 26, 2026

A share of stake is shown for 0 of the 9 officers and directors who sold. 12 are left out

Left out: Chris Hulls, Alex Haro, Lauren Antonoff, James Synge, Russell Burke, Charles Prober, Susan Stick, Mark Goines, John Coghlan, Brit Morin, Randi Zuckerberg and David Wiadrowski (share of stake is being verified).

Disclosed company stock is not an insider's whole wealth.

Who sold, and how much of their stake

Officers and directors, past 12 months. Their share of stake is being verified and is not shown yet; amounts and trading plans are below.

Chris Hulls

Director

Not confirmed

Share of stake not shown: share of stake is being verified. Why

$50.6M10% planned 90% no plan disclosed

Alex Haro

Director

Not confirmed

Share of stake not shown: share of stake is being verified. Why

$11.9M35% planned 65% no plan disclosed

Charles Prober

Director

Not confirmed

Share of stake not shown: share of stake is being verified. Why

$4.5MDisclosed plan

Lauren Antonoff

Chief Executive Officer, Director

Not confirmed

Share of stake not shown: share of stake is being verified. Why

$3.1M24% planned, 76% to cover taxes

John Coghlan

Director

Not confirmed

Share of stake not shown: share of stake is being verified. Why

$2.0MDisclosed plan

All 9 sellers

Selling by month

Officers and directors, Oct 2025 to Oct 2026. Each sale is counted once: under a disclosed plan, else to cover taxes, else no plan disclosed.

Disclosed planTo cover taxesNo plan disclosedOne dollar scale for every month; the tallest bar is labeled

Recent activity

Past 30 days, Sep 14, 2026 to Oct 13, 2026

Oct 6, 2026Alex Haro sold 50K shares ($2.1M) under a disclosed trading plan. 50K shares came in from vesting or option exercises the same day, so the holding rose by 0 net.

Who	Shares	Price	% of total stake	Total stake after	Trade date	Filed
Alex Haro Director	50,000	$41.44	n/a	n/a	Oct 6, 2026	Oct 8, 2026

Oct 1, 2026John Coghlan sold 4K shares ($161K) under a disclosed trading plan.

Who	Shares	Price	% of total stake	Total stake after	Trade date	Filed
John Coghlan Director	4,000	$40.37	n/a	n/a	Oct 1, 2026	Oct 5, 2026

Sep 21, 2026Alex Haro sold 50K shares ($2.0M) under a disclosed trading plan. 50K shares came in from vesting or option exercises the same day, so the holding rose by 0 net.

Who	Shares	Price	% of total stake	Total stake after	Trade date	Filed
Alex Haro Director	50,000	$40.88	n/a	n/a	Sep 21, 2026	Sep 23, 2026

Sep 14, 2026Charles Prober sold 7.9K shares ($334K) under a disclosed trading plan. 7.9K shares came in from vesting or option exercises the same day, so the holding rose by 0 net.

Who	Shares	Price	% of total stake	Total stake after	Trade date	Filed
Charles Prober Director	7,930	$42.12	n/a	n/a	Sep 14, 2026	Sep 16, 2026

"% of total stake" is the shares in an event against all the vested shares the person held that day, across every share class and holding entity, after that day's vesting. "n/a" means the person's holdings are not confirmed, or the row is a purchase. "Holdings record incomplete" means more shares were sold than the filings show the person held that day, so a percentage would be wrong.

Common questions

Is the Life360, Inc. CEO selling stock?

Yes. Lauren Antonoff sold 48K shares ($3.1M) in the past 12 months, 24% of it under a trading plan disclosed in the filings.

Why are Life360, Inc. insiders selling?

Filings rarely give a reason, and we don't guess at one. What they show is how the sales were made: 24% of sales by value ran under 10b5-1 trading plans disclosed in the filings, 3% were to cover taxes and 73% had no disclosed plan. A trading plan schedules sales in advance.

Are any Life360, Inc. insiders buying?

No. Officers and directors reported no purchases in the past 12 months.

The evidence

Who sold9 officers and directors: amount, % of holdings, trading plan

Who sold	Amount	% of holdings	Trading plan
Chris Hulls Director	$50.6M 789K shares	Not confirmed share of stake is being verified. Why	10% under a disclosed plan 90% no plan disclosed
Alex Haro Director	$11.9M 202K shares	Not confirmed share of stake is being verified. Why	35% under a disclosed plan 65% no plan disclosed
Charles Prober Director	$4.5M 87K shares	Not confirmed share of stake is being verified. Why	Disclosed plan
Lauren Antonoff Chief Executive Officer, Director	$3.1M 48K shares	Not confirmed share of stake is being verified. Why	24% under a disclosed plan, 76% to cover taxes
John Coghlan Director	$2.0M 38K shares	Not confirmed share of stake is being verified. Why	Disclosed plan
Brit Morin Director	$1.9M 31K shares	Not confirmed share of stake is being verified. Why	Disclosed plan
James Synge Director	$1.7M 37K shares	Not confirmed share of stake is being verified. Why	No plan disclosed
Mark Goines Director	$1.1M 15K shares	Not confirmed share of stake is being verified. Why	No plan disclosed
David Wiadrowski Director	$246K 6K shares	Not confirmed share of stake is being verified. Why	No plan disclosed

The full ownership picture0 of 12 officers and directors confirmed

Vested shares across all share classes, held directly and through trusts, LLCs and family members, as reported on SEC Forms 3, 4 and 5. Unvested awards and options are never counted as owned shares.

Insider

Held Oct 13, 2025

Sold

Held Oct 13, 2026

Still held

Chris Hulls

Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Chris Hulls are complete.

Director

n/a

−789K

n/a

Vesting, gifts, unvested awards and holding lines for Chris Hulls

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Chris Hulls are complete; balances and unit counts will be added when the check is finished.

−63Kgifted (net of own trusts)

−35Kwithheld by the company for taxes

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
1,167,393	$2.53	Jul 16, 2028	$46.5M
180,000	$7.28	Jul 30, 2030	$6.3M
4,167	$13.35	Feb 1, 2031	$121K
11,292	$8.19	May 20, 2028	$386K

Estimate: options held × ($42.36 − strike price), using the most recent insider trade price on Form 4 (Oct 6, 2026), not a market close.

Alex Haro

Director

n/a

−202K

n/a

Vesting, gifts, unvested awards and holding lines for Alex Haro

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Alex Haro are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
145,565	$2.53	Jul 16, 2028	$5.8M
17,729	$8.19	May 20, 2028	$606K

Estimate: options held × ($42.36 − strike price), using the most recent insider trade price on Form 4 (Oct 6, 2026), not a market close.

Lauren Antonoff

Chief Executive Officer, Director

n/a

−48K

n/a

Vesting, gifts, unvested awards and holding lines for Lauren Antonoff

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Lauren Antonoff are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

−27Kwithheld by the company for taxes

James Synge

Director

n/a

−37K

n/a

Vesting, gifts, unvested awards and holding lines for James Synge

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for James Synge are complete; balances and unit counts will be added when the check is finished.

−8.3Kgifted (net of own trusts)

Russell Burke

Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. See the filing Sales and other transactions for Russell Burke are complete.

Chief Financial Officer

n/a

Vesting, gifts, unvested awards and holding lines for Russell Burke

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Russell Burke are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

−29Kwithheld by the company for taxes

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
419,087	$3.58	May 19, 2030	$16.3M

Estimate: options held × ($42.36 − strike price), using the most recent insider trade price on Form 4 (Oct 6, 2026), not a market close.

Charles Prober

Director

n/a

−87K

n/a

Vesting, gifts, unvested awards and holding lines for Charles Prober

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Charles Prober are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
15,860	$11.18	Apr 12, 2032	$495K

Estimate: options held × ($42.36 − strike price), using the most recent insider trade price on Form 4 (Oct 6, 2026), not a market close.

Susan Stick

General Counsel

n/a

Vesting, gifts, unvested awards and holding lines for Susan Stick

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Susan Stick are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

Mark Goines

Director

n/a

−15K

n/a

Vesting, gifts, unvested awards and holding lines for Mark Goines

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Mark Goines are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

John Coghlan

Director

n/a

−38K

n/a

Vesting, gifts, unvested awards and holding lines for John Coghlan

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for John Coghlan are complete; balances and unit counts will be added when the check is finished.

−3Kgifted (net of own trusts)

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
142,306	$2.15	Oct 24, 2027	$5.7M

Estimate: options held × ($42.36 − strike price), using the most recent insider trade price on Form 4 (Oct 6, 2026), not a market close.

Brit Morin

Director

n/a

−31K

n/a

Vesting, gifts, unvested awards and holding lines for Brit Morin

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Brit Morin are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
68,173	$2.15	Jan 24, 2028	$2.7M
6,103	$8.19	May 20, 2028	$209K

Estimate: options held × ($42.36 − strike price), using the most recent insider trade price on Form 4 (Oct 6, 2026), not a market close.

Randi Zuckerberg

Director

n/a

Vesting, gifts, unvested awards and holding lines for Randi Zuckerberg

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Randi Zuckerberg are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

David Wiadrowski

Director

n/a

−6K

n/a

Vesting, gifts, unvested awards and holding lines for David Wiadrowski

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for David Wiadrowski are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
16,051	$8.19	May 20, 2028	$548K

Estimate: options held × ($42.36 − strike price), using the most recent insider trade price on Form 4 (Oct 6, 2026), not a market close.

Holdings and share of stake for Life360, Inc. are being verified, so no balances, unit counts or percentages are shown. Sales, proceeds, plan and tax status, titles and dates come straight from individual filings.

What explains the selling$77.1M of sales by plan status, purpose, seller and month

Officer and director open-market sales: $77.1M across 1,253,529 shares. Plan status and stated purpose are separate questions, and a sale can have both.

By plan status

Disclosed plan · $18.6M · 24%

76%

The lighter segment is sales with no plan disclosed in the filing ($58.5M), including tax-related sales outside a plan.

No plan disclosed · $56.2M

Sales with no 10b5-1 plan and no tax reference in the filing. $45.3M of it is Chris Hulls. No plan disclosed is a statement about the filing, not about why the sale happened. Largest such sale: Chris Hulls, Nov 25, 2025

Taxes

$2.4M of sales (3.1%) cite tax obligations in their footnotes. Separately, 91,788 shares ($4.6M) were withheld by the company for taxes, which isn't a market sale. Example: Lauren Antonoff, Apr 16, 2026

Charitable gifts · 74K shares

Gifts the filings describe as charitable. Gifts are not sales and are not included in the sale totals.

Seller	Shares sold	Proceeds	Under a disclosed plan	Share of total	Sales dates
Chris Hulls Director	789K	$50.6M	10%	66%	Nov 25, 2025 to Aug 18, 2026
Alex Haro Director	202K	$11.9M	35%	15%	Dec 1, 2025 to Oct 6, 2026
Charles Prober Director	87K	$4.5M	100%	6%	Nov 13, 2025 to Sep 14, 2026
Lauren Antonoff Chief Executive Officer, Director	48K	$3.1M	24%	4%	Oct 24, 2025 to Apr 16, 2026
John Coghlan Director	38K	$2.0M	100%	3%	Nov 3, 2025 to Oct 1, 2026
Brit Morin Director	31K	$1.9M	100%	2%	Jun 29, 2026 to Aug 10, 2026
James Synge Director	37K	$1.7M	0%	2%	Dec 16, 2025 to Aug 26, 2026
Mark Goines Director	15K	$1.1M	0%	1%	Dec 3, 2025 to Dec 3, 2025
David Wiadrowski Director	6K	$246K	0%	0.3%	Mar 13, 2026 to Mar 13, 2026

Sales by month

Month	Sale proceeds	Disclosed plan	To cover taxes	No plan disclosed
Oct 2025	$423K	$423K	$0	$0
Nov 2025	$34.7M	$1.3M	$0	$33.5M
Dec 2025	$11.5M	$783K	$1.5M	$9.2M
Jan 2026	$492K	$492K	$0	$0
Feb 2026	$389K	$389K	$0	$0
Mar 2026	$2.1M	$1.1M	$769K	$246K
Apr 2026	$1.3M	$1.2M	$123K	$0
May 2026	$1.2M	$1.2M	$0	$0
Jun 2026	$1.6M	$1.6M	$0	$0
Jul 2026	$1.4M	$1.4M	$0	$0
Aug 2026	$17.2M	$4.0M	$0	$13.2M
Sep 2026	$2.5M	$2.5M	$0	$0
Oct 2026	$2.2M	$2.2M	$0	$0

Is this normal? Selling year by year3 earlier years to compare with

In line with the past 3 years. 9 insiders sold; the average is 6 a year.

12 months ending	Shares sold	Insiders who sold	Proceeds
Oct 13, 2026 Latest 12 months	1.25M	9	$77.1M
Oct 13, 2025 1 year earlier	1.35M	9	$66.1M
Oct 13, 2024 2 years earlier	2.85M	7	$74.5M
Oct 14, 2023 3 years earlier	34K	1	$469K
Oct 14, 2022 4 years earlier · filings don't cover the whole year	31K	2	$336K
Oct 14, 2021 5 years earlier · filings don't cover the whole year	n/a	n/a	n/a

Open-market sales (Form 4 code S) by people who were officers or directors, in split-adjusted shares. Earlier years include people who have since left. A sale that an outside holder also reports (a family trust, a fund) is counted with outside holders in every year. Shares, not dollars, are compared, so a change in the stock price doesn't look like a change in selling. Years the filings don't fully cover are shown but left out of the average.

Known gaps and uncertainty12 officers and directors not confirmed

Holdings and share of stake are being verified. Balances, unit counts and every share-of-stake figure for Life360, Inc. are held back until that check is finished. Sales, proceeds, plan and tax status, titles and dates come straight from individual filings and are complete.

External context: we only cite outside events when a documented connection exists. None is shown for this period.

Sources and methodology308 filings on record, 79 filed in the 12-month period, and how we read them

All 308 Forms 3, 4 and 5 on record for Life360, Inc. (SEC CIK 1581760), filed from Jun 27, 2022 to Oct 8, 2026; 79 of them were filed in the 12 months this page covers, retrieved from SEC EDGAR on Oct 13, 2026. Prices are the ones reported in each filing, often weighted averages.

Holdings. Each holding line (a share class plus an owner, such as a trust or LLC) carries its last reported balance forward. Entities first reported during the period start at zero, so transfers between an insider's own trusts don't count as selling. Lines not reported for three years or more are listed separately and left out of totals.

Sales. A sale counts as under a 10b5-1 plan if its footnote cites one or the filing's Rule 10b5-1 box is checked, and as tax-related if its footnote cites tax obligations or sell-to-cover. Shares withheld by the company for taxes are listed separately. Sales with neither attribute are labeled "no plan disclosed".

Full methodology

Former or inactive filers (4)No filing in 18 months; last reported balances, not in any total

Name	Last filed	Last reported balance
Samir Kapoor	Jun 7, 2023	107,108 shares, last reported balance as of Jun 5, 2023
Carrie Cronkey	Feb 13, 2023	56,104 shares, last reported balance as of Feb 9, 2023
David Rice	Feb 13, 2023	365,395 shares, last reported balance as of Feb 9, 2023
Kirsten Daru	Jun 29, 2022	87,138 shares, last reported balance as of Jun 27, 2022

Spotted something wrong on this page? Report an error. We check every report against the SEC filing and list what we fix in the corrections log.

Life360, Inc. insiders sold $77.1M in the past 12 months. How much of their stake is that?

What stands out

Who sold, and how much of their stake

Selling by month

Recent activity

Common questions

Is the Life360, Inc. CEO selling stock?

Why are Life360, Inc. insiders selling?

Are any Life360, Inc. insiders buying?

The evidence

No plan disclosed · $56.2M

Taxes

Charitable gifts · 74K shares

Sales by month