FolioLanternBeta
KVYOKlaviyo, Inc. · Insider ownership research

Klaviyo, Inc. insiders sold $109M in the past 12 months. How much of their stake is that?

Insiders sold $109M in the past 12 months.100% was sold under disclosed trading plans. The largest seller, Andrew Bialecki (Co-Chief Executive Officer, Director), sold $92.6M.Share-of-stake figures for this company are being verified and will be added when that check is finished. Why

Updated Oct 13, 2026 from SEC filings · covers Oct 14, 2025 to Oct 13, 2026
1
buyer among officers and directors (1 trade), past 12 months
100%
of sales were under disclosed trading plans, past 12 months
7 of 12
officers and directors sold shares, past 12 months
Latest filing: Filed Oct 9 for a sale on Oct 7. Ed Hallen sold 97K shares ($1.7M) under a disclosed plan. Filing
SEC ownership filings: 81 filed in the 12 months to Oct 13, 2026; 243 on record since Sep 20, 2023 · See the evidence

What stands out

Jennifer Ceran bought 16K shares for $300K, first on Feb 12, 2026. These are the first purchases by current officers or directors in the filings on record.Purchase, Feb 12, 2026
Outside holder SUMMIT PARTNERS L P, a 10% owner and not part of management, sold $88.5M of stock.Largest sale, Aug 11, 2026

A share of stake is shown for 0 of the 7 officers and directors who sold. 12 are left out

i
Left out: Andrew Bialecki, Ed Hallen, Amanda Whalen, Stephen Rowland, Landon Edmond, Tony Weisman, Jennifer Ceran, Carmel Galvin, Gomez Fernandez, Susan St Ledger, Roxanne Oulman and Erica Smith (share of stake is being verified).
Disclosed company stock is not an insider's whole wealth.

Who sold, and how much of their stake

Officers and directors, past 12 months. Their share of stake is being verified and is not shown yet; amounts and trading plans are below.

Andrew Bialecki
Co-Chief Executive Officer, Director
Not confirmed
Share of stake not shown: share of stake is being verified. Why
$92.6MDisclosed plan
Ed Hallen
Director
Not confirmed
Share of stake not shown: share of stake is being verified. Why
$9.2MDisclosed plan
Landon Edmond
Chief Legal Officer
Not confirmed
Share of stake not shown: share of stake is being verified. Why
$3.1MDisclosed plan
Amanda Whalen
Chief Financial Officer
Not confirmed
Share of stake not shown: share of stake is being verified. Why
$2.9MDisclosed plan
Stephen Rowland
President
Not confirmed
Share of stake not shown: share of stake is being verified. Why
$577KDisclosed plan
All 7 sellers

Selling by month

Officers and directors, Oct 2025 to Oct 2026. Each sale is counted once: under a disclosed plan, else to cover taxes, else no plan disclosed.

Disclosed planOne dollar scale for every month; the tallest bar is labeled
Oct 2025: $4.2M under a disclosed planOctNov 2025: $15.4M under a disclosed planNovDec 2025: $26.0M under a disclosed plan$26.0MDecJan 2026: $16.9M under a disclosed planJanFeb 2026: $3.6M under a disclosed planFebMar 2026: $20.1M under a disclosed planMarApr 2026: $7.6M under a disclosed planAprMay 2026: $9.3M under a disclosed planMayJun 2026: $185K under a disclosed planJunJul 2026: $249K under a disclosed planJulAug 2026: $3.5M under a disclosed planAugSep 2026: $59K under a disclosed planSepOct 2026: $1.7M under a disclosed planOct

Recent activity

Past 30 days, Sep 14, 2026 to Oct 13, 2026
Oct 8, 2026Ed Hallen gave away 18K shares as a gift.
WhoSharesPrice% of total stakeTotal stake afterTrade dateFiled
Ed Hallen
Director
17,885n/an/an/aOct 8, 2026Oct 9, 2026
Oct 7, 2026Ed Hallen sold 97K shares ($1.7M) under a disclosed trading plan.
WhoSharesPrice% of total stakeTotal stake afterTrade dateFiled
Ed Hallen
Director
97,482$17.40n/an/aOct 7, 2026Oct 9, 2026
Sep 24, 2026Ed Hallen sold 1.3K shares ($22K) under a disclosed trading plan.
WhoSharesPrice% of total stakeTotal stake afterTrade dateFiled
Ed Hallen
Director
1,300$17.02n/an/aSep 24, 2026Sep 25, 2026

"% of total stake" is the shares in an event against all the vested shares the person held that day, across every share class and holding entity, after that day's vesting. "n/a" means the person's holdings are not confirmed, or the row is a purchase. "Holdings record incomplete" means more shares were sold than the filings show the person held that day, so a percentage would be wrong.

Outside holders, reported separately

SUMMIT PARTNERS L P sold $88.5M in the past 12 months. Large shareholders and the funds or companies that board members represent are not part of management, so they are left out of the figures above.

Details

Common questions

Is the Klaviyo, Inc. CEO selling stock?

Yes. Andrew Bialecki sold 4.15M shares ($92.6M) in the past 12 months, all of it under a trading plan disclosed in the filings.

Why are Klaviyo, Inc. insiders selling?

Filings rarely give a reason, and we don't guess at one. What they show is how the sales were made: 100% of sales by value ran under 10b5-1 trading plans disclosed in the filings. A trading plan schedules sales in advance.

Are any Klaviyo, Inc. insiders buying?

Yes. 1 officer or director reported 1 purchase in the past 12 months (Form 4 code P; rows the filings describe as reinvested dividends, plan purchases, private deals or moves into the person's own trust are not counted).

The evidence

Who sold7 officers and directors: amount, % of holdings, trading plan
Who soldAmount% of holdingsTrading plan
Andrew Bialecki
Co-Chief Executive Officer, Director
$92.6M
4.15M shares
Not confirmed
share of stake is being verified. Why
Disclosed plan
Ed Hallen
Director
$9.2M
378K shares
Not confirmed
share of stake is being verified. Why
Disclosed plan
Landon Edmond
Chief Legal Officer
$3.1M
139K shares
Not confirmed
share of stake is being verified. Why
Disclosed plan
Amanda Whalen
Chief Financial Officer
$2.9M
141K shares
Not confirmed
share of stake is being verified. Why
Disclosed plan
Stephen Rowland
President
$577K
21K shares
Not confirmed
share of stake is being verified. Why
Disclosed plan
Carmel Galvin
Chief People Officer
$307K
11K shares
Not confirmed
share of stake is being verified. Why
Disclosed plan
Susan St Ledger
Director
$170K
12K shares
Not confirmed
share of stake is being verified. Why
Disclosed plan

Outside holder, reported separately: SUMMIT PARTNERS L P (a 10% owner, not part of management). Sold $88.5M (5.00M shares) from Aug 11, 2026 to Aug 11, 2026. Latest filing

Outside holder, reported separately: Shopify Strategic Holdings 3 LLC (a 10% owner, not part of management). No open-market sales reported in the period. Latest filing

The full ownership picture0 of 12 officers and directors confirmed

Vested shares across all share classes, held directly and through trusts, LLCs and family members, as reported on SEC Forms 3, 4 and 5. Unvested awards and options are never counted as owned shares.

InsiderHeld Oct 13, 2025SoldHeld Oct 13, 2026Still held
Andrew Bialecki
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Andrew Bialecki are complete.
Co-Chief Executive Officer, Director
n/a−4.15Mn/an/a
Vesting, gifts, unvested awards and holding lines for Andrew Bialecki

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Andrew Bialecki are complete; balances and unit counts will be added when the check is finished.

−3.42Mgifted (net of own trusts)
Ed Hallen
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Ed Hallen are complete.
Director
n/a−378Kn/an/a
Vesting, gifts, unvested awards and holding lines for Ed Hallen

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Ed Hallen are complete; balances and unit counts will be added when the check is finished.

−76Kgifted (net of own trusts)
Amanda Whalen
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Amanda Whalen are complete.
Chief Financial Officer
n/a−141Kn/an/a
Vesting, gifts, unvested awards and holding lines for Amanda Whalen

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Amanda Whalen are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
−162Kwithheld by the company for taxes
Stephen Rowland
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Stephen Rowland are complete.
President
n/a−21Kn/an/a
Vesting, gifts, unvested awards and holding lines for Stephen Rowland

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Stephen Rowland are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
−34Kwithheld by the company for taxes
Landon Edmond
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Landon Edmond are complete.
Chief Legal Officer
n/a−139Kn/an/a
Vesting, gifts, unvested awards and holding lines for Landon Edmond

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Landon Edmond are complete; balances and unit counts will be added when the check is finished.

−8.4Kgifted (net of own trusts)
−93Kwithheld by the company for taxes
Tony Weisman
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Tony Weisman are complete.
Director
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for Tony Weisman

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Tony Weisman are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
Jennifer Ceran
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Jennifer Ceran are complete.
Director
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for Jennifer Ceran

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Jennifer Ceran are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
Carmel Galvin
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Carmel Galvin are complete.
Chief People Officer
n/a−11Kn/an/a
Vesting, gifts, unvested awards and holding lines for Carmel Galvin

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Carmel Galvin are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
−109Kwithheld by the company for taxes
Gomez Fernandez
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Gomez Fernandez are complete.
Co-Chief Executive Officer, Director
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for Gomez Fernandez

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Gomez Fernandez are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
−120Kwithheld by the company for taxes
Susan St Ledger
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Susan St Ledger are complete.
Director
n/a−12Kn/an/a
Vesting, gifts, unvested awards and holding lines for Susan St Ledger

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Susan St Ledger are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
Roxanne Oulman
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Roxanne Oulman are complete.
Director
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for Roxanne Oulman

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Roxanne Oulman are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
Erica Smith
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Erica Smith are complete.
Chief Financial Officer
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for Erica Smith

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Erica Smith are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

Holdings and share of stake for Klaviyo, Inc. are being verified, so no balances, unit counts or percentages are shown. Sales, proceeds, plan and tax status, titles and dates come straight from individual filings.

What explains the selling$109M of sales by plan status, purpose, seller and month

Officer and director open-market sales: $109M across 4,848,695 shares. Plan status and stated purpose are separate questions, and a sale can have both.

By plan status

Taxes

518,379 shares ($10.8M) were withheld by the company for taxes, which isn't a market sale.

Purchases · 1 buyer (1 trade)

1 officer or director bought shares in this period, in 1 trade(Form 4 code P, leaving out rows the filings describe as reinvested dividends, plan purchases, private deals or moves into the person's own trust). Across all their filings on record there is 1 purchase trade.

Charitable gifts · 3.50M shares

Gifts the filings describe as charitable. Gifts are not sales and are not included in the sale totals.

SellerShares soldProceedsUnder a disclosed planShare of totalSales dates
Andrew Bialecki
Co-Chief Executive Officer, Director
4.15M$92.6M100%85%Oct 14, 2025 to May 26, 2026
Ed Hallen
Director
378K$9.2M100%8%Nov 10, 2025 to Oct 7, 2026
Landon Edmond
Chief Legal Officer
139K$3.1M100%3%Nov 20, 2025 to Aug 31, 2026
Amanda Whalen
Chief Financial Officer
141K$2.9M100%3%Nov 14, 2025 to Aug 14, 2026
Stephen Rowland
President
21K$577K100%0.5%Oct 15, 2025 to Dec 15, 2025
Carmel Galvin
Chief People Officer
11K$307K100%0.3%Nov 17, 2025 to Nov 17, 2025
Susan St Ledger
Director
12K$170K100%0.2%May 18, 2026 to Sep 11, 2026

Sales by month

MonthSale proceedsDisclosed planTo cover taxesNo plan disclosed
Oct 2025$4.2M$4.2M$0$0
Nov 2025$15.4M$15.4M$0$0
Dec 2025$26.0M$26.0M$0$0
Jan 2026$16.9M$16.9M$0$0
Feb 2026$3.6M$3.6M$0$0
Mar 2026$20.1M$20.1M$0$0
Apr 2026$7.6M$7.6M$0$0
May 2026$9.3M$9.3M$0$0
Jun 2026$185K$185K$0$0
Jul 2026$249K$249K$0$0
Aug 2026$3.5M$3.5M$0$0
Sep 2026$59K$59K$0$0
Oct 2026$1.7M$1.7M$0$0
Known gaps and uncertainty12 officers and directors not confirmed

Holdings and share of stake are being verified. Balances, unit counts and every share-of-stake figure for Klaviyo, Inc. are held back until that check is finished. Sales, proceeds, plan and tax status, titles and dates come straight from individual filings and are complete.

External context: we only cite outside events when a documented connection exists. None is shown for this period.

Sources and methodology243 filings on record, 81 filed in the 12-month period, and how we read them

All 243 Forms 3, 4 and 5 on record for Klaviyo, Inc. (SEC CIK 1835830), filed from Sep 20, 2023 to Oct 9, 2026; 81 of them were filed in the 12 months this page covers, retrieved from SEC EDGAR on Oct 13, 2026. Prices are the ones reported in each filing, often weighted averages.

Holdings. Each holding line (a share class plus an owner, such as a trust or LLC) carries its last reported balance forward. Entities first reported during the period start at zero, so transfers between an insider's own trusts don't count as selling. Lines not reported for three years or more are listed separately and left out of totals.

Sales. A sale counts as under a 10b5-1 plan if its footnote cites one or the filing's Rule 10b5-1 box is checked, and as tax-related if its footnote cites tax obligations or sell-to-cover. Shares withheld by the company for taxes are listed separately. Sales with neither attribute are labeled "no plan disclosed".

Full methodology

Former or inactive filers (6)No filing in 18 months; last reported balances, not in any total
NameLast filedLast reported balance
Jeff FagnanApr 10, 202511,167,774 shares, last reported balance as of Apr 9, 2025
Allen ChavesSep 18, 2024178,203 shares, last reported balance as of Sep 17, 2024
Astral Capital ABEH, LLCFeb 15, 20245,129,342 shares, last reported balance as of Feb 13, 2024
Accel Growth Fund V L.P.Sep 20, 20236,619,435 shares, last reported balance as of Sep 20, 2023
Ping LiSep 20, 20236,619,435 shares, last reported balance as of Sep 20, 2023
Michael MediciNo balance on record

Spotted something wrong on this page? Report an error. We check every report against the SEC filing and list what we fix in the corrections log.