KO insider ownership: who sold, why, and what they still hold

Who	Shares	Price	% of total stake	Total stake after	Trade date	Filed
Nancy Quan Executive Vice President	50,000	$90.39	17%	240K	Aug 19, 2026	Aug 21, 2026

What stands out

Four officers sold more than 25% of vested holdings: John Murphy (64% of holdings, $27.1M, none under a disclosed plan), Nancy Quan (57% of holdings, $11.2M, none under a disclosed plan) and Manuel Arroyo (71% of holdings, $9.9M, none under a disclosed plan), plus 1 more.John Murphy: largest sale, Jul 31, 2026 · Nancy Quan: largest sale, Aug 19, 2026 · Manuel Arroyo: largest sale, Nov 14, 2025

Max Levchin bought 14K shares for $999K, first on Oct 23, 2025. These are the first by current officers or directors since Oct 28, 2022.Purchase, Oct 24, 2025

Three officers sold $42.9M with no disclosed plan: James Quincey ($35.6M), Monica Douglas ($4.4M) and Henrique Braun ($2.9M). The filings don't state a reason.James Quincey: largest such sale, Mar 3, 2026 · Monica Douglas: largest such sale, Mar 9, 2026 · Henrique Braun: largest such sale, Nov 11, 2025

Percentages cover 17 of 22 officers and directors. 5 are left out

Left out: James Quincey, Jennifer Mann, Henrique Braun and Monica Douglas (most of their shares vested during the period, so a percentage would mislead); Max Levchin (held no vested shares at the start).

Disclosed company stock is not an insider's whole wealth.

Who sold, and how much of their stake

Officers and directors, past 12 months. Each bar is the insider's vested stake at the start of the period (Oct 8, 2025). The gold part is what they sold.

SoldRest of starting stakeAdded during the period

James Quincey

Chairman, Director

Sold 89% of the shares held or received (after tax withholding) during the period†. No bar against the starting stake: most of these shares arrived during the period.

$145M75% planned

John Murphy

President and CFO

64% · $27.1MNo plan disclosed

Jennifer Mann

Executive Vice President

Sold 65% of the shares held or received (after tax withholding) during the period†. No bar against the starting stake: most of these shares arrived during the period.

$26.0MDisclosed plan

Nancy Quan

Executive Vice President

Sold 57%, but 113K shares were added (mostly vesting), so the stake grew

57% · $11.2MNo plan disclosed

Manuel Arroyo

Executive Vice President

71% · $9.9MNo plan disclosed

All 8 sellers

Selling by month

Officers and directors, Oct 2025 to Oct 2026. Each sale is counted once: under a disclosed plan, else to cover taxes, else no plan disclosed.

Disclosed planTo cover taxesNo plan disclosed

Outside holders, reported separately

Sanket Ray sold $861K, Bruno Pietracci sold $19.2M and Luisa Ortega sold $4.8M in the past 12 months. Large shareholders and the funds or companies that board members represent are not part of management, so they are left out of the figures above.

Details

Common questions

Why are Coca-Cola Company insiders selling?

Filings rarely give a reason, and we don't guess at one. What they show is how the sales were made: 59% of sales by value ran under 10b5-1 trading plans disclosed in the filings and 41% had no disclosed plan. A trading plan schedules sales in advance.

Are any Coca-Cola Company insiders buying?

Yes. 1 officer or director reported 3 purchases in the past 12 months (Form 4 code P, which includes private purchases).

How much of their stake did Coca-Cola Company insiders sell?

About 7.4% overall. As a group they still hold 99% of their starting shares. The biggest seller whose stake can be measured, John Murphy, gave up 64% of starting holdings. That covers the 12 months to Oct 8, 2026 and counts vested shares reported on SEC Forms 3, 4 and 5, which is not an insider's whole wealth.

The evidence

Who sold8 officers and directors: amount, % of holdings, trading plan

Who sold	Amount	% of holdings	Trading plan
James Quincey Chairman, Director	$145M 1.76M shares	89%† i † Most of the shares James Quincey sold arrived during the period, so this is shares sold as a share of the 430K held at the start plus the 1.69M received, less 150K withheld by the company for taxes.	75% under a disclosed plan
John Murphy President and CFO	$27.1M 324K shares	64%	No plan disclosed
Jennifer Mann Executive Vice President	$26.0M 324K shares	65%† i † Most of the shares Jennifer Mann sold arrived during the period, so this is shares sold as a share of the 193K held at the start plus the 321K received, less 17K withheld by the company for taxes.	Disclosed plan
Nancy Quan Executive Vice President	$11.2M 137K shares	57%	No plan disclosed
Manuel Arroyo Executive Vice President	$9.9M 140K shares	71%	No plan disclosed
Beatriz Perez Executive Vice President	$4.7M 58K shares	32%	No plan disclosed
Monica Douglas Executive Vice President	$4.4M 57K shares	67%† i † Most of the shares Monica Douglas sold arrived during the period, so this is shares sold as a share of the 48K held at the start plus the 53K received, less 16K withheld by the company for taxes.	No plan disclosed
Henrique Braun EVP & Chief Operating Officer	$2.9M 40K shares	25%† i † Most of the shares Henrique Braun sold arrived during the period, so this is shares sold as a share of the 73K held at the start plus the 116K received, less 27K withheld by the company for taxes.	No plan disclosed

Outside holder, reported separately: Nikolaos Koumettis (a 10% owner, not part of management). No open-market sales reported in the period. Holds 210K shares. Latest filing

Outside holder, reported separately: Sanket Ray (a 10% owner, not part of management). Sold $861K (10K shares) from Aug 10, 2026 to Aug 10, 2026. Holds 62K shares. Latest filing

Outside holder, reported separately: Bruno Pietracci (a 10% owner, not part of management). Sold $19.2M (216K shares) from Mar 3, 2026 to Aug 20, 2026. Holds 45K shares. Latest filing

Outside holder, reported separately: Claudia Lorenzo (a 10% owner, not part of management). No open-market sales reported in the period. Holds 40K shares. Latest filing

Outside holder, reported separately: Sahin Salingan (a 10% owner, not part of management). No open-market sales reported in the period. Holds 26K shares. Latest filing

Outside holder, reported separately: Luisa Ortega (a 10% owner, not part of management). Sold $4.8M (56K shares) from Aug 6, 2026 to Aug 6, 2026. Holds 30K shares. Latest filing

The full ownership picture22 of 22 insiders fully reconciled · 22 officers and directors

Vested shares across all share classes, held directly and through trusts, LLCs and family members, as reported on SEC Forms 3, 4 and 5. Unvested awards and options are never counted as owned shares.

Insider

Held Oct 8, 2025

Sold

Held Oct 8, 2026

Still held

David Weinberg

Additional holdings last reported more than 3 years ago are shown separately and excluded from totals.

Director

7.27M

no sales

Vesting, gifts, unvested awards and holding lines for David Weinberg

0shares vested or exercised

0gifted (net of own trusts)

263K → 342Kunvested awards, start → end

Additional holdings last reported more than 3 years ago are shown separately and excluded from totals.

Held through	Share class	Oct 8, 2025	Oct 8, 2026
Direct	Common Stock, $.25 Par Value	727,902	727,902
Family Limited Partnerships	Common Stock, $.25 Par Value	3,540,000	3,540,000
Family Trusts	Common Stock, $.25 Par Value	3,000,000	3,000,000

Additional holdings last reported Apr 1, 2019, not confirmed since: 7,125,252 shares. Not included in any total or percentage on this page.

family trusts, Common Stock, $.24 Par Value: 3,000,000 shares, last reported Mar 10, 2017
Family Member's Marital Trust, Common Stock, $.25 Par Value: 2,466,558 shares, last reported Apr 1, 2019
Family Member's Estate Trust, Common Stock, $.25 Par Value: 1,152,930 shares, last reported Apr 1, 2019
family member's grantor retained annuity trust, Common Stock, $.25 Par Value: 505,764 shares, last reported Apr 1, 2016

John Murphy

Minor difference of 2,206 shares. Difference is under 0.5% of holdings.

President and CFO

508K

−324K

477K

94%

Vesting, gifts, unvested awards and holding lines for John Murphy

+252Kshares vested or exercised

−33Kgifted (net of own trusts)

−58Kwithheld by the company for taxes

none reportedunvested awards, start → end

Held through	Share class	Oct 8, 2025	Oct 8, 2026
Direct	Common Stock, $.25 Par Value	205,511	279,917
grantor retained annuity trust	Common Stock, $.25 Par Value	182,900	182,900
Trust	Common Stock, $.25 Par Value	107,400	0
Spouse	Common Stock, $.25 Par Value	2,407	2,407
401(k) Plan	Common Stock, $.25 Par Value	1,012	1,213
Supplemental 401(k) Plan	Hypothetical Shares	8,368	10,367

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
271,517	$60.27	Feb 28, 2034	$8.3M
261,466	$70.98	Feb 27, 2035	$5.2M
226,595	$80.45	Feb 26, 2036	$2.4M

Estimate: options held × ($90.93 − strike price), using the most recent insider trade price on Form 4 (Aug 20, 2026), not a market close.

Reconciliation: minor difference of 2,206 shares. Difference is under 0.5% of holdings.

James Quincey

Minor difference of 5,146 shares. Small increase from a 401(k) plan. Small increase from a 401(k) plan.

Chairman, Director

430K

−1.76M

170K

not meaningful

Vesting, gifts, unvested awards and holding lines for James Quincey

+1.31Mshares vested or exercised

0gifted (net of own trusts)

−150Kwithheld by the company for taxes

none reportedunvested awards, start → end

Small increase from a 401(k) plan. Filing 1 Filing 2 Filing 3

Held through	Share class	Oct 8, 2025	Oct 8, 2026
Direct	Common Stock, $.25 Par Value	342,546	122,833
Spouse	Common Stock, $.25 Par Value	44,678	0
401(k) Plan	Common Stock, $.25 Par Value	8,158	9,101
Supplemental 401(k) Plan	Hypothetical Shares	34,189	38,392

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
199,802	$43.52	Feb 17, 2026	$9.5M
835,436	$60.27	Feb 28, 2034	$25.6M
864,850	$70.98	Feb 27, 2035	$17.3M
522,910	$80.45	Feb 26, 2036	$5.5M

Estimate: options held × ($90.93 − strike price), using the most recent insider trade price on Form 4 (Aug 20, 2026), not a market close.

Reconciliation: minor difference of 5,146 shares. Small increase from a 401(k) plan.

Herbert Allen III

Director

262K

no sales

Vesting, gifts, unvested awards and holding lines for Herbert Allen III

0shares vested or exercised

0gifted (net of own trusts)

31K → 54Kunvested awards, start → end

Held through	Share class	Oct 8, 2025	Oct 8, 2026
Direct	Common Stock, $.25 Par Value	162,610	162,610
Allen & Company LLC	Common Stock, $.25 Par Value	99,054	99,054

Nancy Quan

Minor difference of 1,518 shares. Small increase from a 401(k) plan. Includes unvested RSUs, amount not disclosed. Small increase from a 401(k) plan.

Executive Vice President

240K

−137K

241K

+0.6%

Vesting, gifts, unvested awards and holding lines for Nancy Quan

+113Kshares vested or exercised

0gifted (net of own trusts)

−16Kwithheld by the company for taxes

none reportedunvested awards, start → end

Includes unvested RSUs, amount not disclosed.
Small increase from a 401(k) plan. Filing 1 Filing 2 Filing 3

Held through	Share class	Oct 8, 2025	Oct 8, 2026
Direct includes unvested RSUs, amount not disclosed	Common Stock, $.25 Par Value	223,330	223,330
401(k) Plan	Common Stock, $.25 Par Value	5,562	5,926
Supplemental 401(k) Plan	Hypothetical Shares	10,838	11,992

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
20,585	$50.44	Feb 18, 2031	$834K
96,075	$60.27	Feb 28, 2034	$2.9M
88,496	$70.98	Feb 27, 2035	$1.8M
76,694	$80.45	Feb 26, 2036	$803K

Estimate: options held × ($90.93 − strike price), using the most recent insider trade price on Form 4 (Aug 20, 2026), not a market close.

Reconciliation: minor difference of 1,518 shares. Small increase from a 401(k) plan.

Manuel Arroyo

Executive Vice President

198K

−140K

100K

50%

Vesting, gifts, unvested awards and holding lines for Manuel Arroyo

0shares vested or exercised

0gifted (net of own trusts)

−33Kwithheld by the company for taxes

none reportedunvested awards, start → end

Held through	Share class	Oct 8, 2025	Oct 8, 2026
Direct	Common Stock, $.25 Par Value	197,756	99,514

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
97,487	$60.27	Feb 28, 2034	$3.0M
93,878	$70.98	Feb 27, 2035	$1.9M
81,358	$80.45	Feb 26, 2036	$852K

Estimate: options held × ($90.93 − strike price), using the most recent insider trade price on Form 4 (Aug 20, 2026), not a market close.

Jennifer Mann

Minor difference of 2,320 shares. Small increase from a 401(k) plan. Includes unvested RSUs, amount not disclosed. Small increase from a 401(k) plan.

Executive Vice President

193K

−324K

175K

not meaningful

Vesting, gifts, unvested awards and holding lines for Jennifer Mann

+274Kshares vested or exercised

0gifted (net of own trusts)

−17Kwithheld by the company for taxes

none reportedunvested awards, start → end

Includes unvested RSUs, amount not disclosed.
Small increase from a 401(k) plan. Filing 1 Filing 2

Held through	Share class	Oct 8, 2025	Oct 8, 2026
Direct includes unvested RSUs, amount not disclosed	Common Stock, $.25 Par Value	177,264	157,400
401(k) Plan	Common Stock, $.25 Par Value	7,904	8,309
Supplemental 401(k) Plan	Hypothetical Shares	7,408	9,323

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
114,872	$60.27	Feb 28, 2034	$3.5M
201,128	$70.98	Feb 27, 2035	$4.0M
122,012	$80.45	Feb 26, 2036	$1.3M

Estimate: options held × ($90.93 − strike price), using the most recent insider trade price on Form 4 (Aug 20, 2026), not a market close.

Reconciliation: minor difference of 2,320 shares. Small increase from a 401(k) plan.

Beatriz Perez

Minor difference of 729 shares. Difference is under 0.5% of holdings. Includes unvested RSUs, amount not disclosed.

Executive Vice President

180K

−58K

197K

+9.6%

Vesting, gifts, unvested awards and holding lines for Beatriz Perez

+58Kshares vested or exercised

0gifted (net of own trusts)

−13Kwithheld by the company for taxes

none reportedunvested awards, start → end

Includes unvested RSUs, amount not disclosed.

Held through	Share class	Oct 8, 2025	Oct 8, 2026
Direct includes unvested RSUs, amount not disclosed	Common Stock, $.25 Par Value	143,869	160,428
401(k) Plan	Common Stock, $.25 Par Value	23,808	24,200
Supplemental 401(k) Plan	Hypothetical Shares	12,125	12,462

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
30,681	$45.44	Feb 21, 2029	$1.4M
71,012	$60.27	Feb 28, 2034	$2.2M
68,383	$70.98	Feb 27, 2035	$1.4M
39,517	$80.45	Feb 26, 2036	$414K

Estimate: options held × ($90.93 − strike price), using the most recent insider trade price on Form 4 (Aug 20, 2026), not a market close.

Reconciliation: minor difference of 729 shares. Difference is under 0.5% of holdings.

Lisa Chang

Minor difference of 1,765 shares. Small increase from a 401(k) plan. Small increase from a 401(k) plan. Additional holdings last reported more than 3 years ago are shown separately and excluded from totals.

Executive Vice President

107K

132K

no sales

Vesting, gifts, unvested awards and holding lines for Lisa Chang

0shares vested or exercised

0gifted (net of own trusts)

−16Kwithheld by the company for taxes

none reportedunvested awards, start → end

Small increase from a 401(k) plan. Filing
Additional holdings last reported more than 3 years ago are shown separately and excluded from totals.

Held through	Share class	Oct 8, 2025	Oct 8, 2026
Direct	Common Stock, $.25 Par Value	94,676	118,563
401(k) Plan	Common Stock, $.25 Par Value	4,628	5,394
Spouse	Common Stock, $.25 Par Value	3,215	3,215
Supplemental 401(k) Plan	Hypothetical Shares	4,127	5,126

Additional holdings last reported May 13, 2019, not confirmed since: 2,116 shares. Not included in any total or percentage on this page.

Husband's 401(k) Plan, Common Stock, $.25 Par Value: 2,116 shares, last reported May 13, 2019

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
47,351	$60.27	Feb 28, 2034	$1.5M
45,598	$70.98	Feb 27, 2035	$910K
39,517	$80.45	Feb 26, 2036	$414K

Estimate: options held × ($90.93 − strike price), using the most recent insider trade price on Form 4 (Aug 20, 2026), not a market close.

Reconciliation: minor difference of 1,765 shares. Small increase from a 401(k) plan.

Henrique Braun

Minor difference of 2,072 shares. Small increase from a 401(k) plan. Includes unvested RSUs, amount not disclosed. Small increase from a 401(k) plan.

EVP & Chief Operating Officer

73K

−40K

123K

not meaningful

Vesting, gifts, unvested awards and holding lines for Henrique Braun

+51Kshares vested or exercised

0gifted (net of own trusts)

−27Kwithheld by the company for taxes

none reportedunvested awards, start → end

Includes unvested RSUs, amount not disclosed.
Small increase from a 401(k) plan. Filing 1 Filing 2

Held through	Share class	Oct 8, 2025	Oct 8, 2026
Direct includes unvested RSUs, amount not disclosed	Common Stock, $.25 Par Value	52,466	100,704
401(k) Plan	Common Stock, $.25 Par Value	12,931	13,481
Supplemental 401(k) Plan	Hypothetical Shares	7,440	8,962

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
146,201	$60.27	Feb 28, 2034	$4.5M
261,466	$70.98	Feb 27, 2035	$5.2M
453,189	$80.45	Feb 26, 2036	$4.7M

Estimate: options held × ($90.93 − strike price), using the most recent insider trade price on Form 4 (Aug 20, 2026), not a market close.

Reconciliation: minor difference of 2,072 shares. Small increase from a 401(k) plan.

Monica Douglas

Minor difference of 1,417 shares. Small increase from a 401(k) plan. Includes unvested RSUs, amount not disclosed. Small increase from a 401(k) plan.

Executive Vice President

48K

−57K

29K

not meaningful

Vesting, gifts, unvested awards and holding lines for Monica Douglas

+14Kshares vested or exercised

0gifted (net of own trusts)

−16Kwithheld by the company for taxes

none reportedunvested awards, start → end

Includes unvested RSUs, amount not disclosed.
Small increase from a 401(k) plan. Filing 1 Filing 2 Filing 3

Held through	Share class	Oct 8, 2025	Oct 8, 2026
Direct includes unvested RSUs, amount not disclosed	Common Stock, $.25 Par Value	37,725	17,725
401(k) Plan	Common Stock, $.25 Par Value	6,619	7,133
Supplemental 401(k) Plan	Hypothetical Shares	3,688	4,591

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
47,351	$60.27	Feb 28, 2034	$1.5M
45,598	$70.98	Feb 27, 2035	$910K
39,517	$80.45	Feb 26, 2036	$414K

Estimate: options held × ($90.93 − strike price), using the most recent insider trade price on Form 4 (Aug 20, 2026), not a market close.

Reconciliation: minor difference of 1,417 shares. Small increase from a 401(k) plan.

Maria Lagomasino

New Form 3 filed 2008-10-17; earlier filings set aside.

Director

24K

no sales

Vesting, gifts, unvested awards and holding lines for Maria Lagomasino

0shares vested or exercised

0gifted (net of own trusts)

234K → 360Kunvested awards, start → end

New Form 3 filed 2008-10-17; earlier filings set aside.

Held through	Share class	Oct 8, 2025	Oct 8, 2026
Direct	Common Stock, $.25 Par Value	23,631	23,631

Erin May

Minor difference of 627 shares. Small increase from a 401(k) plan. Includes unvested RSUs, amount not disclosed. Small increase from a 401(k) plan.

SVP, Chief Accounting Officer

21K

40K

no sales

Vesting, gifts, unvested awards and holding lines for Erin May

0shares vested or exercised

0gifted (net of own trusts)

−5.3Kwithheld by the company for taxes

none reportedunvested awards, start → end

Includes unvested RSUs, amount not disclosed.
Small increase from a 401(k) plan. Filing

Held through	Share class	Oct 8, 2025	Oct 8, 2026
Direct includes unvested RSUs, amount not disclosed	Common Stock, $.25 Par Value	20,533	38,561
401(k) Plan	Common Stock, $.25 Par Value	395	586
Supplemental 401(k) Plan	Hypothetical Shares	302	738

Reconciliation: minor difference of 627 shares. Small increase from a 401(k) plan.

Christopher Davis

Director

20K

no sales

Vesting, gifts, unvested awards and holding lines for Christopher Davis

0shares vested or exercised

0gifted (net of own trusts)

84K → 134Kunvested awards, start → end

Held through	Share class	Oct 8, 2025	Oct 8, 2026
Direct	Common Stock, $.25 Par Value	20,000	20,000

Tapaswee Chandele

Unvested RSUs stated in footnotes are excluded from owned shares. Started reporting during the period; starting holdings are from the Form 3.

Executive Vice President

11K

no sales

Vesting, gifts, unvested awards and holding lines for Tapaswee Chandele

0shares vested or exercised

0gifted (net of own trusts)

none reportedunvested awards, start → end

Unvested RSUs stated in footnotes are excluded from owned shares.
Started reporting during the period; starting holdings are from the Form 3.

Held through	Share class	Oct 8, 2025	Oct 8, 2026
Direct	Common Stock, $.25 Par Value	7,596	7,596
401(k) Plan	Common Stock, $.25 Par Value	1,453	1,453
Supplemental 401(k) Plan	Hypothetical Shares	1,497	1,497

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
7,837	$44.48	Feb 15, 2028	$364K
7,163	$45.44	Feb 21, 2029	$326K
7,565	$59.48	Feb 20, 2030	$238K
13,230	$50.44	Feb 18, 2031	$536K
11,913	$61.34	Feb 17, 2032	$353K
19,758	$76.64	Apr 13, 2036	$282K

Estimate: options held × ($90.93 − strike price), using the most recent insider trade price on Form 4 (Aug 20, 2026), not a market close.

Thomas Gayner

Director

5.2K

no sales

Vesting, gifts, unvested awards and holding lines for Thomas Gayner

0shares vested or exercised

0gifted (net of own trusts)

18K → 33Kunvested awards, start → end

Held through	Share class	Oct 8, 2025	Oct 8, 2026
Direct	Common Stock, $.25 Par Value	5,200	5,200

Ana Botin

Director

2.5K

no sales

Vesting, gifts, unvested awards and holding lines for Ana Botin

0shares vested or exercised

0gifted (net of own trusts)

152K → 236Kunvested awards, start → end

Held through	Share class	Oct 8, 2025	Oct 8, 2026
Spanish limited company	Common Stock, $.25 Par Value	2,500	2,500

Bela Bajaria

Director

2.1K

no sales

Vesting, gifts, unvested awards and holding lines for Bela Bajaria

0shares vested or exercised

0gifted (net of own trusts)

5.6K → 13Kunvested awards, start → end

Held through	Share class	Oct 8, 2025	Oct 8, 2026
Family Trust	Common Stock, $.25 Par Value	2,100	2,100

Carolyn Everson

Director

1.6K

no sales

Vesting, gifts, unvested awards and holding lines for Carolyn Everson

0shares vested or exercised

0gifted (net of own trusts)

20K → 35Kunvested awards, start → end

Held through	Share class	Oct 8, 2025	Oct 8, 2026
Direct	Common Stock, $.25 Par Value	1,582	1,582

Caroline Tsay

Additional holdings last reported more than 3 years ago are shown separately and excluded from totals.

Director

1.1K

no sales

Vesting, gifts, unvested awards and holding lines for Caroline Tsay

0shares vested or exercised

0gifted (net of own trusts)

64K → 104Kunvested awards, start → end

Additional holdings last reported more than 3 years ago are shown separately and excluded from totals.

Held through	Share class	Oct 8, 2025	Oct 8, 2026
Living Trust	Common Stock, $.25 Par Value	1,104	1,104

Additional holdings last reported Mar 31, 2023, not confirmed since: 1,104 shares. Not included in any total or percentage on this page.

Direct, Common Stock, $.25 Par Value: 1,104 shares, last reported Mar 31, 2023

Amity Millhiser

Director

400

no sales

Vesting, gifts, unvested awards and holding lines for Amity Millhiser

0shares vested or exercised

0gifted (net of own trusts)

18K → 35Kunvested awards, start → end

Held through	Share class	Oct 8, 2025	Oct 8, 2026
Living Trust	Common Stock, $.25 Par Value	400	400

Max Levchin

Started reporting during the period; starting holdings are from the Form 3.

Director

14K

no sales

Vesting, gifts, unvested awards and holding lines for Max Levchin

0shares vested or exercised

0gifted (net of own trusts)

0 → 6.2Kunvested awards, start → end

Started reporting during the period; starting holdings are from the Form 3.

Held through	Share class	Oct 8, 2025	Oct 8, 2026
Direct	Common Stock, $.25 Par Value	0	14,267

22 of 22 insiders fully reconciled: starting holdings plus reported transactions match ending holdings (13 exactly, 9 with a minor or footnoted difference). Percentages cover 17 of 22 officers and directors. Left out: James Quincey, Jennifer Mann, Henrique Braun and Monica Douglas (most of their shares vested during the period, so a percentage would mislead); Max Levchin (held no vested shares at the start). "Still held" compares ending with starting vested shares; a plus sign means the holding grew.

What explains the selling$231M of sales by plan status, purpose, seller and month

Officer and director open-market sales: $231M across 2,840,213 shares. Plan status and stated purpose are separate questions, and a sale can have both.

By plan status

Disclosed plan · $135M · 59%

41%

The lighter segment is sales with no plan disclosed in the filing ($95.8M), including tax-related sales outside a plan.

No plan disclosed · $95.8M

Sales with no 10b5-1 plan and no tax reference in the filing. $35.6M of it is James Quincey. No plan disclosed is a statement about the filing, not about why the sale happened. Largest such sale: James Quincey, Mar 3, 2026

Taxes

350,801 shares ($28.2M) were withheld by the company for taxes, which isn't a market sale.

Purchases · 1 buyer (3 trades)

1 officer or director bought shares in this period, in 3 trades(Form 4 code P). Across all their filings on record there are 13 purchase trades.

Seller	Shares sold	Proceeds	Under a disclosed plan	Share of total	Sales dates
James Quincey Chairman, Director	1.76M	$145M	75%	63%	Feb 3, 2026 to Jul 29, 2026
John Murphy President and CFO	324K	$27.1M	0%	12%	Feb 25, 2026 to Jul 31, 2026
Jennifer Mann Executive Vice President	324K	$26.0M	100%	11%	Jun 5, 2026 to Jun 10, 2026
Nancy Quan Executive Vice President	137K	$11.2M	0%	5%	Nov 17, 2025 to Aug 19, 2026
Manuel Arroyo Executive Vice President	140K	$9.9M	0%	4%	Nov 14, 2025 to Nov 14, 2025
Beatriz Perez Executive Vice President	58K	$4.7M	0%	2%	Feb 25, 2026 to Feb 27, 2026
Monica Douglas Executive Vice President	57K	$4.4M	0%	2%	Oct 24, 2025 to Mar 9, 2026
Henrique Braun EVP & Chief Operating Officer	40K	$2.9M	0%	1%	Nov 11, 2025 to Nov 11, 2025

Sales by month

Month	Sale proceeds	Disclosed plan	To cover taxes	No plan disclosed
Oct 2025	$947K	$0	$0	$947K
Nov 2025	$15.0M	$0	$0	$15.0M
Dec 2025	$0	$0	$0	$0
Jan 2026	$0	$0	$0	$0
Feb 2026	$40.3M	$26.0M	$0	$14.3M
Mar 2026	$29.4M	$0	$0	$29.4M
Apr 2026	$0	$0	$0	$0
May 2026	$18.3M	$0	$0	$18.3M
Jun 2026	$61.6M	$61.6M	$0	$0
Jul 2026	$60.8M	$47.5M	$0	$13.3M
Aug 2026	$4.5M	$0	$0	$4.5M
Sep 2026	$0	$0	$0	$0
Oct 2026	$0	$0	$0	$0

Is this normal? Selling year by year5 earlier years to compare with

More than usual: about 2.7x the 5-year average. 8 insiders sold; the average is 9 a year.

12 months ending	Shares sold	Insiders who sold	Proceeds
Oct 8, 2026 Latest 12 months	2.84M	8	$231M
Oct 8, 2025 1 year earlier	800K	7	$56.5M
Oct 8, 2024 2 years earlier	1.52M	10	$95.6M
Oct 9, 2023 3 years earlier	1.02M	9	$63.2M
Oct 9, 2022 4 years earlier	1.01M	11	$62.7M
Oct 9, 2021 5 years earlier	855K	9	$43.9M

Open-market sales (Form 4 code S) by people who were officers or directors, in split-adjusted shares. Earlier years include people who have since left. A sale that an outside holder also reports (a family trust, a fund) is counted with outside holders in every year. Shares, not dollars, are compared, so a change in the stock price doesn't look like a change in selling. Years the filings don't fully cover are shown but left out of the average.

Known gaps and uncertaintyEvery officer and director reconciles

Every officer and director reconciles for this period.

John Murphy: minor difference of 2,206 shares. Difference is under 0.5% of holdings.

James Quincey: minor difference of 5,146 shares. Small increase from a 401(k) plan.

Nancy Quan: minor difference of 1,518 shares. Small increase from a 401(k) plan.

Jennifer Mann: minor difference of 2,320 shares. Small increase from a 401(k) plan.

Beatriz Perez: minor difference of 729 shares. Difference is under 0.5% of holdings.

Lisa Chang: minor difference of 1,765 shares. Small increase from a 401(k) plan.

Henrique Braun: minor difference of 2,072 shares. Small increase from a 401(k) plan.

Monica Douglas: minor difference of 1,417 shares. Small increase from a 401(k) plan.

Erin May: minor difference of 627 shares. Small increase from a 401(k) plan.

Inferred rename: "Spouse" is treated as the same holder as "family member", because the old name was never reported again and the new one opened with the same balance (37,531 shares). Old name, new name

Inferred rename: "Supplemental Benefit Plan" is treated as the same holder as "Supplemental 401(k) Plan", because the old name was never reported again and the new one opened with the same balance (72,968 shares). Old name, new name

Inferred rename: "LLCs" is treated as the same holder as "three limited liability companies", because the old name was never reported again and the new one opened with the same balance (2,932,800 shares). Old name, new name

Inferred rename: "401(k)" is treated as the same holder as "401(k) Plan", because the old name was never reported again and the new one opened with the same balance (9,961 shares). Old name, new name

Inferred rename: "Supplemental 401(k)" is treated as the same holder as "Supplemental 401(k) Plan", because the old name was never reported again and the new one opened with the same balance (8,745 shares). Old name, new name

Inferred rename: "Family Member's Living Trust" is treated as the same holder as "Family Member's Estate Trust", because the old name was never reported again and the new one opened with the same balance (1,152,930 shares). Old name, new name

Inferred rename: "Family Member's Marital Grantor Trust" is treated as the same holder as "Family Member's Marital Trust", because the old name was never reported again and the new one opened with the same balance (2,466,558 shares). Old name, new name

Inferred rename: "Family Member's Estate Trust" is treated as the same holder as "Estate Trust of Deceased Family Member", because the old name was never reported again and the new one opened with the same balance (1,152,930 shares). Old name, new name

Inferred rename: "Family Member's Marital Trust" is treated as the same holder as "Marital Trust of Deceased Family Member", because the old name was never reported again and the new one opened with the same balance (2,466,558 shares). Old name, new name

External context: we only cite outside events when a documented connection exists. None is shown for this period.

Sources and methodology2,116 filings from SEC EDGAR, and how we read them

All 2,116 Forms 3, 4 and 5 filed for Coca-Cola Company (SEC CIK 21344) from Oct 3, 2002 to Aug 24, 2026, retrieved from SEC EDGAR on Oct 8, 2026. Prices are the ones reported in each filing, often weighted averages. 8 filings were left out because Coca-Cola Company filed them as an owner of another company's stock. 54 older filings exist only on paper and could not be read.

Probable 2-for-1 stock split on or before Aug 10, 2012 (split date stated in a footnote). Splits aren't reported as transactions; 38 holding lines changed by exactly this ratio, so earlier share counts are restated.

Probable 4-for-1 stock split on or before Aug 10, 2012 (split date stated in a footnote). Splits aren't reported as transactions; 2 holding lines changed by exactly this ratio, so earlier share counts are restated.

Holdings. Each holding line (a share class plus an owner, such as a trust or LLC) carries its last reported balance forward. Entities first reported during the period start at zero, so transfers between an insider's own trusts don't count as selling. Lines not reported for three years or more are listed separately and left out of totals.

Sales. A sale counts as under a 10b5-1 plan if its footnote cites one or the filing's Rule 10b5-1 box is checked, and as tax-related if its footnote cites tax obligations or sell-to-cover. Shares withheld by the company for taxes are listed separately. Sales with neither attribute are labeled "no plan disclosed".

Full methodology

Former or inactive filers (74)No filing in 18 months; last reported balances, not in any total

Name	Last filed	Last reported balance
Mark Randazza	May 8, 2024	83,218 shares, last reported balance as of May 7, 2024
Barry Diller	Apr 3, 2024	21,888,000 shares, last reported balance as of Apr 1, 2024
Alexis Herman	Apr 3, 2024	2,000 shares, last reported balance as of Apr 1, 2024
Helene Gayle	Apr 3, 2024	3,000 shares, last reported balance as of Apr 1, 2024
Marc Bolland	Apr 3, 2024	10,000 shares, last reported balance as of Apr 1, 2024
Kathy Loveless	Feb 23, 2023	27,675 shares, last reported balance as of Feb 21, 2023
Brian Smith	Feb 21, 2023	284,557 shares, last reported balance as of Feb 16, 2023
Alfredo Rivera	Nov 9, 2022	63,453 shares, last reported balance as of Nov 7, 2022
Robert Kotick	Apr 5, 2022	70,018 shares, last reported balance as of Apr 1, 2022
Barry Simpson	Mar 4, 2022	30,356 shares, last reported balance as of Mar 2, 2022
Herbert Allen	Apr 5, 2021	20,361,195 shares, last reported balance as of Apr 1, 2021
Robert Long	Feb 23, 2021	55,262 shares, last reported balance as of Feb 20, 2021
Bradley Gayton	Feb 22, 2021	76,748 shares, last reported balance as of Feb 18, 2021
Ronald Allen	Apr 3, 2020	24,000 shares, last reported balance as of Apr 1, 2020
Larry Mark	Feb 25, 2020	86,692 shares, last reported balance as of Feb 21, 2020
James Dinkins	Feb 25, 2020	83,412 shares, last reported balance as of Feb 21, 2020
Bernhard Goepelt	Oct 25, 2019	146,662 shares, last reported balance as of Oct 23, 2019
Francisco Crespo	Sep 16, 2019	92,765 shares, last reported balance as of Sep 12, 2019
Samuel Nunn	Apr 3, 2019	2,000 shares, last reported balance as of Apr 1, 2019
Richard Daley	Apr 3, 2019	6,500 shares, last reported balance as of Apr 1, 2019
Ahmet Kent	Feb 25, 2019	2,829,966 shares, last reported balance as of Feb 21, 2019
Kathy Waller	Feb 25, 2019	263,188 shares, last reported balance as of Feb 21, 2019
Ed Hays	Nov 8, 2018	76,062 shares, last reported balance as of Nov 7, 2018
Alexander Douglas Jr.	Jan 3, 2018	316,730 shares, last reported balance as of Dec 29, 2017
Irial Finan	May 26, 2017	500,087 shares, last reported balance as of May 24, 2017
Howard Buffett	Apr 4, 2017	48,592 shares, last reported balance as of Mar 31, 2017
Clyde Tuggle	Feb 21, 2017	367,851 shares, last reported balance as of Feb 16, 2017
Ceree Eberly	Feb 21, 2017	101,531 shares, last reported balance as of Feb 16, 2017
Marcos De Quinto	Feb 21, 2017	150,411 shares, last reported balance as of Feb 16, 2017
Brent Hastie	Feb 21, 2017	66,543 shares, last reported balance as of Feb 16, 2017
Julie Hamilton	Feb 21, 2017	37,068 shares, last reported balance as of Feb 16, 2017
Evan Greenberg	Oct 4, 2016	28,058 shares, last reported balance as of Oct 1, 2016
Atul Singh	Apr 4, 2016	70,921 shares, last reported balance as of Mar 31, 2016
Alexander Cummings Jr.	Mar 8, 2016	291,477 shares, last reported balance as of Mar 4, 2016
Ed Steinike	Mar 8, 2016	54,106 shares, last reported balance as of Mar 4, 2016
Nathan Kalumbu	Feb 22, 2016	32,586 shares, last reported balance as of Feb 18, 2016
Ahmet Bozer	Oct 14, 2015	270,634 shares, last reported balance as of Oct 12, 2015
Peter Ueberroth	Apr 3, 2015	106,000 shares, last reported balance as of Apr 1, 2015
James Robinson III	Apr 3, 2015	1,190,110 shares, last reported balance as of Apr 1, 2015
Joseph Tripodi	Dec 10, 2014	131,908 shares, last reported balance as of Dec 9, 2014
Guy Wollaert	May 16, 2014	43,457 shares, last reported balance as of May 14, 2014
Donald McHenry	Apr 3, 2014	50,810 shares, last reported balance as of Apr 1, 2014
Jacob Wallenberg	Apr 3, 2014	2,000 shares, last reported balance as of Apr 1, 2014
Jose Reyes	Mar 4, 2014	454,824 shares, last reported balance as of Feb 28, 2014
Gary Fayard	Feb 20, 2014	657,017 shares, last reported balance as of Feb 18, 2014
Glenn Jordan	May 2, 2013	202,198 shares, last reported balance as of May 1, 2013
Steven Cahillane	May 2, 2013	227,696 shares, last reported balance as of Apr 30, 2013
James Williams	Apr 3, 2013	100,250 shares, last reported balance as of Apr 1, 2013
Donald Keough	Apr 3, 2013	14,913,680 shares, last reported balance as of Apr 1, 2013
Glen Walter	Feb 25, 2013	31,709 shares, last reported balance as of Feb 22, 2013
Harry Anderson	Jul 31, 2012	392,984 shares, last reported balance as of Jul 27, 2012
Dominique Reiniche	May 22, 2012	927,792 shares, last reported balance as of May 21, 2012
Jerry Wilson Jr.	May 2, 2012	541,232 shares, last reported balance as of May 1, 2012
Geoffrey Kelly	Feb 23, 2012	754,936 shares, last reported balance as of Feb 21, 2012
Cathleen Black	Dec 17, 2010	81,600 shares, last reported balance as of Dec 15, 2010
Cynthia McCague	Jan 29, 2010	884,440 shares, last reported balance as of Oct 29, 2009
Neville Isdell	Feb 23, 2009	6,462,392 shares, last reported balance as of Feb 19, 2009
Robert Leechman	Feb 23, 2009	253,064 shares, last reported balance as of Feb 19, 2009
Danny Strickland	Feb 25, 2008	325,592 shares, last reported balance as of Feb 21, 2008
Thomas Mattia	Feb 25, 2008	6,152 shares, last reported balance as of Feb 21, 2008
Mary Minnick	Feb 16, 2007	806,200 shares, last reported balance as of Feb 14, 2007
Connie McDaniel	Feb 16, 2007	203,680 shares, last reported balance as of Feb 15, 2007
Warren Buffett	Apr 5, 2006	1,600,000,000 shares, last reported balance as of Apr 3, 2006
Pedro Reinhard	Apr 5, 2006	9,600 shares, last reported balance as of Apr 3, 2006
Donald Knauss	Dec 16, 2005	393,472 shares, last reported balance as of Dec 14, 2005
Charles Fruit	Dec 16, 2005	865,536 shares, last reported balance as of Dec 14, 2005
Patrick Siewert	Dec 16, 2005	142,968 shares, last reported balance as of Dec 14, 2005
Robert Nardelli	Apr 5, 2005	8,000 shares, last reported balance as of Apr 1, 2005
Alexander Allan	Dec 20, 2004	80,000 shares, last reported balance as of Dec 16, 2004
Deval Patrick	Nov 23, 2004	338,664 shares, last reported balance as of Nov 19, 2004
Susan King	Jul 6, 2004	101,600 shares, last reported balance as of Jul 1, 2004
Steven Heyer	Feb 23, 2004	74,064 shares, last reported balance as of Feb 19, 2004
Daniel Palumbo	Dec 22, 2003	No balance on record
Douglas Daft	Dec 4, 2003	8,916,064 shares, last reported balance as of Nov 24, 2003

Coca-Cola Company insiders sold $231M in the past 12 months. How much of their stake is that?

What stands out

Who sold, and how much of their stake

Selling by month

Outside holders, reported separately

Common questions

Why are Coca-Cola Company insiders selling?

Are any Coca-Cola Company insiders buying?

How much of their stake did Coca-Cola Company insiders sell?

The evidence

No plan disclosed · $95.8M

Taxes

Purchases · 1 buyer (3 trades)

Sales by month