HSY insider ownership: who sold, why, and what they still hold

Who	Shares	Price	% of total stake	Total stake after	Trade date	Filed
Kirk Tanner President and CEO, Director	6,649	$169.79	9.9%	60K	Sep 18, 2026	Sep 22, 2026
Natalie Schechtman SVP and CHRO	102	$169.79	2.4%	4.2K	Sep 18, 2026	Sep 22, 2026

What stands out

Three officers bought shares: Kirk Tanner (2K shares, $371K), Natalie Schechtman (200 shares, $37K) and Stacy Taffet (200 shares, $37K). These are the first by current officers or directors since May 31, 2019.Kirk Tanner: purchase, Nov 21, 2025 · Natalie Schechtman: purchase, Nov 24, 2025 · Stacy Taffet: purchase, Nov 21, 2025

Steven Voskuil sold 27% of vested holdings: 16K shares for $3.0M, all under a disclosed plan.Largest sale, Feb 18, 2026

Four insiders sold shares but ended with larger stakes, because more shares came in than were sold: Rohit Grover (sold 3.5K, 9.2% of starting holdings; 6.1K added), Jason Reiman (sold 2K, 4.6% of starting holdings; 7.8K added) and Jennifer McCalman (sold 710, 24% of starting holdings; 1.6K added), plus 1 more.Rohit Grover: largest sale, Feb 24, 2026 · Jason Reiman: largest sale, Feb 24, 2026 · Jennifer McCalman: largest sale, Aug 6, 2026

Percentages cover 25 of 29 officers and directors. 4 are left out

Left out: Guy Persaud, Mitchell Arends, Joseph Park and Heather Hoytink (held no vested shares at the start).

Disclosed company stock is not an insider's whole wealth.

Who sold, and how much of their stake

Officers and directors, past 12 months. Each bar is 100% of that person's own stake; not comparable between people. The stake is the vested shares held at the start of the period (Oct 9, 2025); the gold part is what they sold.

SoldRest of starting stake

Steven Voskuil

SVP, Chief Financial Officer

27% · $3.0MDisclosed plan

Rohit Grover

President, International

9.2% · $791KDisclosed plan

Jason Reiman

SVP Chief Supply Chain Officer

4.6% · $452KDisclosed plan

Jennifer McCalman

VP, Chief Accounting Officer

24% · $128KDisclosed plan

Cordel Robbin-Coker

Director

43% · $123KDisclosed plan

Amounts, filings and trading plans for each seller

Selling by month

Officers and directors, Oct 2025 to Oct 2026. Each sale is counted once: under a disclosed plan, else to cover taxes, else no plan disclosed.

Disclosed planOne dollar scale for every month; the tallest bar is labeled

Outside holders, reported separately

HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL sold $263M in the past 12 months. Large shareholders and the funds or companies that board members represent are not part of management, so they are left out of the figures above.

Details

Common questions

Is the Hershey Company CEO selling stock?

No. Michele Buck reported no open-market sales in the past 12 months.

Why are Hershey Company insiders selling?

Filings rarely give a reason, and we don't guess at one. What they show is how the sales were made: 100% of sales by value ran under 10b5-1 trading plans disclosed in the filings. A trading plan schedules sales in advance.

Are any Hershey Company insiders buying?

Yes. 3 officers or directors reported 3 purchases in the past 12 months (Form 4 code P, which includes private purchases).

How much of their stake did Hershey Company insiders sell?

About 3.8% overall. As a group they ended with more shares than they started with. The biggest individual seller, Steven Voskuil, gave up 27% of starting holdings. That covers the 12 months to Oct 9, 2026 and counts vested shares reported on SEC Forms 3, 4 and 5, which is not an insider's whole wealth.

The evidence

Who sold5 officers and directors: amount, % of holdings, trading plan

Who sold	Amount	% of holdings	Trading plan
Steven Voskuil SVP, Chief Financial Officer	$3.0M 16K shares	27%	Disclosed plan
Rohit Grover President, International	$791K 3.5K shares	9.2%	Disclosed plan
Jason Reiman SVP Chief Supply Chain Officer	$452K 2K shares	4.6%	Disclosed plan
Jennifer McCalman VP, Chief Accounting Officer	$128K 710 shares	24%	Disclosed plan
Cordel Robbin-Coker Director	$123K 686 shares	43%	Disclosed plan

Outside holder, reported separately: HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL (a 10% owner, not part of management). Sold $263M (1.43M shares) from Mar 16, 2026 to Oct 7, 2026. Holds 55.29M shares. Latest filing

The full ownership picture29 of 29 insiders fully reconciled · 29 officers and directors

Vested shares across all share classes, held directly and through trusts, LLCs and family members, as reported on SEC Forms 3, 4 and 5. Unvested awards and options are never counted as owned shares.

Insider

Held Oct 9, 2025

Sold

Held Oct 9, 2026

Still held

Michele Buck

New Form 3 filed 2007-12-19; earlier filings set aside.

Chairman, President and CEO, Director

194K

no sales

Vesting, gifts, unvested awards and holding lines for Michele Buck

0shares vested or exercised

0gifted (net of own trusts)

none reportedunvested awards, start → end

New Form 3 filed 2007-12-19; earlier filings set aside.

Held through	Share class	Oct 9, 2025	Oct 9, 2026
Direct	Common Stock	193,624	193,624

Steven Voskuil

SVP, Chief Financial Officer

58K

−16K

52K

90%

Vesting, gifts, unvested awards and holding lines for Steven Voskuil

0shares vested or exercised

0gifted (net of own trusts)

−1.4Kwithheld by the company for taxes

none reportedunvested awards, start → end

Held through	Share class	Oct 9, 2025	Oct 9, 2026
Direct	Common Stock	58,319	52,245

Deepak Bhatia

SVP, Chief Technology Officer

48K

50K

no sales

Vesting, gifts, unvested awards and holding lines for Deepak Bhatia

0shares vested or exercised

0gifted (net of own trusts)

−8.3Kwithheld by the company for taxes

none reportedunvested awards, start → end

Held through	Share class	Oct 9, 2025	Oct 9, 2026
Direct	Common Stock	47,671	49,645

Kirk Tanner

Minor difference of 46 shares. Difference is under 0.5% of holdings.

President and CEO, Director

46K

60K

no sales

Vesting, gifts, unvested awards and holding lines for Kirk Tanner

0shares vested or exercised

0gifted (net of own trusts)

−6.6Kwithheld by the company for taxes

none reportedunvested awards, start → end

Held through	Share class	Oct 9, 2025	Oct 9, 2026
Direct	Common Stock	45,860	60,245

Reconciliation: minor difference of 46 shares. Difference is under 0.5% of holdings.

Matthew Archambault

President, U.S. Confection

44K

48K

no sales

Vesting, gifts, unvested awards and holding lines for Matthew Archambault

0shares vested or exercised

0gifted (net of own trusts)

−3.3Kwithheld by the company for taxes

none reportedunvested awards, start → end

Held through	Share class	Oct 9, 2025	Oct 9, 2026
Direct	Common Stock	44,357	48,132

Jason Reiman

SVP Chief Supply Chain Officer

44K

−2K

48K

+9.3%

Vesting, gifts, unvested awards and holding lines for Jason Reiman

0shares vested or exercised

0gifted (net of own trusts)

−1.8Kwithheld by the company for taxes

none reportedunvested awards, start → end

Held through	Share class	Oct 9, 2025	Oct 9, 2026
Direct	Common Stock	43,532	47,567

Rohit Grover

President, International

38K

−3.5K

41K

+6.9%

Vesting, gifts, unvested awards and holding lines for Rohit Grover

0shares vested or exercised

0gifted (net of own trusts)

none reportedunvested awards, start → end

Held through	Share class	Oct 9, 2025	Oct 9, 2026
Direct	Common Stock	38,068	40,696

James Turoff

SVP, GC & Secretary

25K

31K

no sales

Vesting, gifts, unvested awards and holding lines for James Turoff

0shares vested or exercised

0gifted (net of own trusts)

−1.4Kwithheld by the company for taxes

none reportedunvested awards, start → end

Held through	Share class	Oct 9, 2025	Oct 9, 2026
Direct	Common Stock	25,321	30,520

David Hulays

Started reporting during the period; starting holdings are from the Form 3.

Chief Financial Officer

24K

no sales

Vesting, gifts, unvested awards and holding lines for David Hulays

0shares vested or exercised

0gifted (net of own trusts)

none reportedunvested awards, start → end

Started reporting during the period; starting holdings are from the Form 3.

Held through	Share class	Oct 9, 2025	Oct 9, 2026
Direct	Common Stock	23,974	23,974

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
4,665	$147.98	Feb 22, 2031	$66K
2,635	$99.90	Feb 19, 2028	$164K

Estimate: options held × ($162.09 − strike price), using the most recent insider trade price on Form 4 (Oct 7, 2026), not a market close.

Vero Villasenor

Minor difference of -40 shares. Difference is stated in footnotes (unreported vesting, exempt acquisition or transfer).

President, Salty Snacks

20K

21K

no sales

Vesting, gifts, unvested awards and holding lines for Vero Villasenor

0shares vested or exercised

0gifted (net of own trusts)

−878withheld by the company for taxes

none reportedunvested awards, start → end

Held through	Share class	Oct 9, 2025	Oct 9, 2026
Direct	Common Stock	19,731	21,418

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
689	$107.95	Feb 21, 2027	$37K

Estimate: options held × ($162.09 − strike price), using the most recent insider trade price on Form 4 (Oct 7, 2026), not a market close.

Reconciliation: minor difference of -40 shares. Difference is stated in footnotes (unreported vesting, exempt acquisition or transfer).

Mary Haben

Minor difference of 238 shares. Unexplained small increases, consistent with stock unit vesting or reinvested dividends. Unexplained small increases, consistent with stock unit vesting or reinvested dividends.

Director

17K

18K

no sales

Vesting, gifts, unvested awards and holding lines for Mary Haben

0shares vested or exercised

0gifted (net of own trusts)

none reportedunvested awards, start → end

Unexplained small increases, consistent with stock unit vesting or reinvested dividends.

Held through	Share class	Oct 9, 2025	Oct 9, 2026
Direct	Common Stock	16,946	17,516

Reconciliation: minor difference of 238 shares. Unexplained small increases, consistent with stock unit vesting or reinvested dividends.

Robert Malcolm

Director

9.3K

no sales

Vesting, gifts, unvested awards and holding lines for Robert Malcolm

0shares vested or exercised

0gifted (net of own trusts)

none reportedunvested awards, start → end

Held through	Share class	Oct 9, 2025	Oct 9, 2026
Direct	Common Stock	9,323	9,323

Stacy Taffet

Chief Growth and Mktg Officer

9.2K

12K

no sales

Vesting, gifts, unvested awards and holding lines for Stacy Taffet

0shares vested or exercised

0gifted (net of own trusts)

−1.9Kwithheld by the company for taxes

none reportedunvested awards, start → end

Held through	Share class	Oct 9, 2025	Oct 9, 2026
Direct	Common Stock	9,171	11,510

Juan Perez

Director

6.7K

no sales

Vesting, gifts, unvested awards and holding lines for Juan Perez

0shares vested or exercised

0gifted (net of own trusts)

none reportedunvested awards, start → end

Held through	Share class	Oct 9, 2025	Oct 9, 2026
Direct	Common Stock	6,691	6,691

Jennifer McCalman

VP, Chief Accounting Officer

−710

3.6K

+20%

Vesting, gifts, unvested awards and holding lines for Jennifer McCalman

0shares vested or exercised

0gifted (net of own trusts)

−324withheld by the company for taxes

none reportedunvested awards, start → end

Held through	Share class	Oct 9, 2025	Oct 9, 2026
Direct	Common Stock	2,994	3,586

Maria Kraus

Minor difference of 29 shares. Unexplained small increases, consistent with stock unit vesting or reinvested dividends. Unexplained small increases, consistent with stock unit vesting or reinvested dividends.

Director

2.4K

3.4K

no sales

Vesting, gifts, unvested awards and holding lines for Maria Kraus

0shares vested or exercised

0gifted (net of own trusts)

none reportedunvested awards, start → end

Unexplained small increases, consistent with stock unit vesting or reinvested dividends.

Held through	Share class	Oct 9, 2025	Oct 9, 2026
Direct	Common Stock	2,394	3,427

Reconciliation: minor difference of 29 shares. Unexplained small increases, consistent with stock unit vesting or reinvested dividends.

Kevin Ozan

Minor difference of 61 shares. Unexplained small increases, consistent with stock unit vesting or reinvested dividends. Unexplained small increases, consistent with stock unit vesting or reinvested dividends.

Director

1.6K

2.7K

no sales

Vesting, gifts, unvested awards and holding lines for Kevin Ozan

0shares vested or exercised

0gifted (net of own trusts)

none reportedunvested awards, start → end

Unexplained small increases, consistent with stock unit vesting or reinvested dividends.

Held through	Share class	Oct 9, 2025	Oct 9, 2026
Direct	Common Stock	1,590	2,654

Reconciliation: minor difference of 61 shares. Unexplained small increases, consistent with stock unit vesting or reinvested dividends.

Cordel Robbin-Coker

Director

1.6K

−686

1.9K

+22%

Vesting, gifts, unvested awards and holding lines for Cordel Robbin-Coker

0shares vested or exercised

0gifted (net of own trusts)

none reportedunvested awards, start → end

Unexplained small increases, consistent with stock unit vesting or reinvested dividends.

Held through	Share class	Oct 9, 2025	Oct 9, 2026
Direct	Common Stock	1,588	1,934

Reconciliation: minor difference of 29 shares. Unexplained small increases, consistent with stock unit vesting or reinvested dividends.

Natalie Schechtman

SVP and CHRO

1.1K

4.2K

no sales

Vesting, gifts, unvested awards and holding lines for Natalie Schechtman

0shares vested or exercised

0gifted (net of own trusts)

−102withheld by the company for taxes

none reportedunvested awards, start → end

Held through	Share class	Oct 9, 2025	Oct 9, 2026
Direct	Common Stock	1,067	4,224

Timothy Curoe

Minor difference of 40 shares. Unexplained small increases, consistent with stock unit vesting or reinvested dividends. Unexplained small increases, consistent with stock unit vesting or reinvested dividends.

Director

860

2.5K

no sales

Vesting, gifts, unvested awards and holding lines for Timothy Curoe

0shares vested or exercised

0gifted (net of own trusts)

none reportedunvested awards, start → end

Unexplained small increases, consistent with stock unit vesting or reinvested dividends.

Held through	Share class	Oct 9, 2025	Oct 9, 2026
Direct	Common Stock	860	2,520

Reconciliation: minor difference of 40 shares. Unexplained small increases, consistent with stock unit vesting or reinvested dividends.

Barry Nalebuff

Director

860

2.5K

no sales

Vesting, gifts, unvested awards and holding lines for Barry Nalebuff

0shares vested or exercised

0gifted (net of own trusts)

none reportedunvested awards, start → end

Unexplained small increases, consistent with stock unit vesting or reinvested dividends.

Held through	Share class	Oct 9, 2025	Oct 9, 2026
Direct	Common Stock	860	2,461

Reconciliation: minor difference of 40 shares. Unexplained small increases, consistent with stock unit vesting or reinvested dividends.

Deirdre Mahlan

Director

624

1.7K

no sales

Vesting, gifts, unvested awards and holding lines for Deirdre Mahlan

0shares vested or exercised

0gifted (net of own trusts)

none reportedunvested awards, start → end

Unexplained small increases, consistent with stock unit vesting or reinvested dividends.

Held through	Share class	Oct 9, 2025	Oct 9, 2026
Direct	Common Stock	624	1,656

Reconciliation: minor difference of 29 shares. Unexplained small increases, consistent with stock unit vesting or reinvested dividends.

Harold Singleton III

Director

624

1.7K

no sales

Vesting, gifts, unvested awards and holding lines for Harold Singleton III

0shares vested or exercised

0gifted (net of own trusts)

none reportedunvested awards, start → end

Unexplained small increases, consistent with stock unit vesting or reinvested dividends.

Held through	Share class	Oct 9, 2025	Oct 9, 2026
Direct	Common Stock	624	1,656

Reconciliation: minor difference of 29 shares. Unexplained small increases, consistent with stock unit vesting or reinvested dividends.

Marie Quintero-Johnson

Minor difference of 27 shares. Unexplained small increases, consistent with stock unit vesting or reinvested dividends. Unexplained small increases, consistent with stock unit vesting or reinvested dividends.

Director

624

1.7K

no sales

Vesting, gifts, unvested awards and holding lines for Marie Quintero-Johnson

0shares vested or exercised

0gifted (net of own trusts)

none reportedunvested awards, start → end

Unexplained small increases, consistent with stock unit vesting or reinvested dividends.

Held through	Share class	Oct 9, 2025	Oct 9, 2026
Direct	Common Stock	624	1,654

Reconciliation: minor difference of 27 shares. Unexplained small increases, consistent with stock unit vesting or reinvested dividends.

Christopher Brandt

Minor difference of 24 shares. Unexplained small increases, consistent with stock unit vesting or reinvested dividends. Unexplained small increases, consistent with stock unit vesting or reinvested dividends.

Director

366

1.6K

no sales

Vesting, gifts, unvested awards and holding lines for Christopher Brandt

0shares vested or exercised

0gifted (net of own trusts)

none reportedunvested awards, start → end

Unexplained small increases, consistent with stock unit vesting or reinvested dividends.

Held through	Share class	Oct 9, 2025	Oct 9, 2026
Direct	Common Stock	366	1,602

Reconciliation: minor difference of 24 shares. Unexplained small increases, consistent with stock unit vesting or reinvested dividends.

Guy Persaud

Minor difference of 3 shares. Difference is under 0.5% of holdings. Started reporting during the period; starting holdings are from the Form 3.

Director

677

no sales

Vesting, gifts, unvested awards and holding lines for Guy Persaud

0shares vested or exercised

0gifted (net of own trusts)

none reportedunvested awards, start → end

Started reporting during the period; starting holdings are from the Form 3.

Held through	Share class	Oct 9, 2025	Oct 9, 2026
Direct	Common Stock	0	677

Reconciliation: minor difference of 3 shares. Difference is under 0.5% of holdings.

Mitchell Arends

Started reporting during the period; starting holdings are from the Form 3.

SVP Chief Supply Chain Officer

3.8K

no sales

Vesting, gifts, unvested awards and holding lines for Mitchell Arends

0shares vested or exercised

0gifted (net of own trusts)

none reportedunvested awards, start → end

Started reporting during the period; starting holdings are from the Form 3.

Held through	Share class	Oct 9, 2025	Oct 9, 2026
Direct	Common Stock	0	3,843

Joseph Park

Minor difference of 2 shares. Difference is under 0.5% of holdings. Started reporting during the period; starting holdings are from the Form 3.

Director

541

no sales

Vesting, gifts, unvested awards and holding lines for Joseph Park

0shares vested or exercised

0gifted (net of own trusts)

none reportedunvested awards, start → end

Started reporting during the period; starting holdings are from the Form 3.

Held through	Share class	Oct 9, 2025	Oct 9, 2026
Direct	Common Stock	0	541

Reconciliation: minor difference of 2 shares. Difference is under 0.5% of holdings.

Heather Hoytink

Started reporting during the period; starting holdings are from the Form 3.

President US

12K

no sales

Vesting, gifts, unvested awards and holding lines for Heather Hoytink

0shares vested or exercised

0gifted (net of own trusts)

none reportedunvested awards, start → end

Started reporting during the period; starting holdings are from the Form 3.

Held through	Share class	Oct 9, 2025	Oct 9, 2026
Direct	Common Stock	0	12,024

29 of 29 insiders fully reconciled: starting holdings plus reported transactions match ending holdings (15 exactly, 14 with a minor or footnoted difference). Percentages cover 25 of 29 officers and directors. Left out: Guy Persaud, Mitchell Arends, Joseph Park and Heather Hoytink (held no vested shares at the start). "Still held" compares ending with starting vested shares; a plus sign means the holding grew.

What explains the selling$4.5M of sales by plan status, purpose, seller and month

Officer and director open-market sales: $4.5M across 22,846 shares. Plan status and stated purpose are separate questions, and a sale can have both.

By plan status

Disclosed plan · $4.5M · 100%

Taxes

26,114 shares ($5.0M) were withheld by the company for taxes, which isn't a market sale.

Purchases · 3 buyers (3 trades)

3 officers and directors bought shares in this period, in 3 trades(Form 4 code P). Across all their filings on record there are 4 purchase trades.

Seller	Shares sold	Proceeds	Under a disclosed plan	Share of total	Sales dates
Steven Voskuil SVP, Chief Financial Officer	16K	$3.0M	100%	67%	Oct 20, 2025 to Aug 5, 2026
Rohit Grover President, International	3.5K	$791K	100%	17%	Feb 24, 2026 to Feb 24, 2026
Jason Reiman SVP Chief Supply Chain Officer	2K	$452K	100%	10%	Feb 24, 2026 to Feb 24, 2026
Jennifer McCalman VP, Chief Accounting Officer	710	$128K	100%	3%	Aug 6, 2026 to Aug 6, 2026
Cordel Robbin-Coker Director	686	$123K	100%	3%	Nov 3, 2025 to Jul 2, 2026

Sales by month

Month	Sale proceeds	Disclosed plan	To cover taxes	No plan disclosed
Oct 2025	$281K	$281K	$0	$0
Nov 2025	$320K	$320K	$0	$0
Dec 2025	$283K	$283K	$0	$0
Jan 2026	$322K	$322K	$0	$0
Feb 2026	$1.6M	$1.6M	$0	$0
Mar 2026	$325K	$325K	$0	$0
Apr 2026	$317K	$317K	$0	$0
May 2026	$279K	$279K	$0	$0
Jun 2026	$260K	$260K	$0	$0
Jul 2026	$277K	$277K	$0	$0
Aug 2026	$299K	$299K	$0	$0
Sep 2026	$0	$0	$0	$0
Oct 2026	$0	$0	$0	$0

Is this normal? Selling year by year5 earlier years to compare with

Less than usual: about one-fifth of the 5-year average. 5 insiders sold; the average is 8 a year.

12 months ending	Shares sold	Insiders who sold	Proceeds
Oct 9, 2026 Latest 12 months	23K	5	$4.5M
Oct 9, 2025 1 year earlier	136K	6	$24.0M
Oct 9, 2024 2 years earlier	71K	6	$13.9M
Oct 10, 2023 3 years earlier	174K	11	$41.9M
Oct 10, 2022 4 years earlier	83K	8	$17.3M
Oct 10, 2021 5 years earlier	56K	7	$9.1M

Open-market sales (Form 4 code S) by people who were officers or directors, in split-adjusted shares. Earlier years include people who have since left. A sale that an outside holder also reports (a family trust, a fund) is counted with outside holders in every year. Shares, not dollars, are compared, so a change in the stock price doesn't look like a change in selling. Years the filings don't fully cover are shown but left out of the average.

Known gaps and uncertaintyEvery officer and director reconciles

Every officer and director reconciles for this period.

Kirk Tanner: minor difference of 46 shares. Difference is under 0.5% of holdings.

Vero Villasenor: minor difference of -40 shares. Difference is stated in footnotes (unreported vesting, exempt acquisition or transfer).

Mary Haben: minor difference of 238 shares. Unexplained small increases, consistent with stock unit vesting or reinvested dividends.

Maria Kraus: minor difference of 29 shares. Unexplained small increases, consistent with stock unit vesting or reinvested dividends.

Kevin Ozan: minor difference of 61 shares. Unexplained small increases, consistent with stock unit vesting or reinvested dividends.

Cordel Robbin-Coker: minor difference of 29 shares. Unexplained small increases, consistent with stock unit vesting or reinvested dividends.

Timothy Curoe: minor difference of 40 shares. Unexplained small increases, consistent with stock unit vesting or reinvested dividends.

Barry Nalebuff: minor difference of 40 shares. Unexplained small increases, consistent with stock unit vesting or reinvested dividends.

Deirdre Mahlan: minor difference of 29 shares. Unexplained small increases, consistent with stock unit vesting or reinvested dividends.

Harold Singleton III: minor difference of 29 shares. Unexplained small increases, consistent with stock unit vesting or reinvested dividends.

Marie Quintero-Johnson: minor difference of 27 shares. Unexplained small increases, consistent with stock unit vesting or reinvested dividends.

Christopher Brandt: minor difference of 24 shares. Unexplained small increases, consistent with stock unit vesting or reinvested dividends.

Guy Persaud: minor difference of 3 shares. Difference is under 0.5% of holdings.

Joseph Park: minor difference of 2 shares. Difference is under 0.5% of holdings.

Inferred rename: the share class "Class B Common Stock, $1.00 par value" is treated as the same class as "Common Stock, $1.00 par value" on 1 holding line, because the old title was never reported again on those lines and each balance carried over exactly. Example (HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL, 39,630 shares): old title, new title

External context: we only cite outside events when a documented connection exists. None is shown for this period.

Sources and methodology2,775 filings from SEC EDGAR, and how we read them

All 2,775 Forms 3, 4 and 5 filed for Hershey Company (SEC CIK 47111) from Dec 9, 1997 to Oct 7, 2026, retrieved from SEC EDGAR on Oct 9, 2026. Prices are the ones reported in each filing, often weighted averages. 2 filings were left out because Hershey Company filed them as an owner of another company's stock. 247 older filings exist only on paper and could not be read.

Probable 2-for-1 stock split on or before Jun 15, 2004 (split date stated in a footnote). Splits aren't reported as transactions; 9 holding lines changed by exactly this ratio, so earlier share counts are restated.

Holdings. Each holding line (a share class plus an owner, such as a trust or LLC) carries its last reported balance forward. Entities first reported during the period start at zero, so transfers between an insider's own trusts don't count as selling. Lines not reported for three years or more are listed separately and left out of totals.

Sales. A sale counts as under a 10b5-1 plan if its footnote cites one or the filing's Rule 10b5-1 box is checked, and as tax-related if its footnote cites tax obligations or sell-to-cover. Shares withheld by the company for taxes are listed separately. Sales with neither attribute are labeled "no plan disclosed".

Full methodology

Former or inactive filers (63)No filing in 18 months; last reported balances, not in any total

Name	Last filed	Last reported balance
Anthony Palmer	Apr 3, 2025	17,677 shares, last reported balance as of Apr 1, 2025
Mary Koken	Apr 3, 2025	10,129 shares, last reported balance as of Apr 1, 2025
Victor Crawford	Apr 3, 2025	4,886 shares, last reported balance as of Apr 1, 2025
Christopher Scalia	Mar 24, 2025	35,410 shares, last reported balance as of Mar 21, 2025
HERSHEY TRUST CO	Feb 14, 2025	56,718,039 shares, last reported balance as of Dec 27, 2024
Michael Del Pozzo	Oct 10, 2024	15,231 shares, last reported balance as of Oct 9, 2024
Charles Raup	Aug 20, 2024	22,245 shares, last reported balance as of Aug 19, 2024
James Katzman	Jun 21, 2024	10,899 shares, last reported balance as of Apr 1, 2024
Pamela Arway	Jun 17, 2024	15,888 shares, last reported balance as of Apr 1, 2024
Robert Dutkowsky	Apr 3, 2024	3,363 shares, last reported balance as of Apr 1, 2024
Kristen Riggs	Mar 22, 2024	24,391 shares, last reported balance as of Mar 21, 2024
James Brown	Apr 4, 2023	7,362 shares, last reported balance as of Apr 1, 2023
Wendy Schoppert	Apr 4, 2023	6,435 shares, last reported balance as of Apr 1, 2023
Charles Davis	Apr 5, 2021	25,654 shares, last reported balance as of Apr 1, 2021
David Shedlarz	Apr 5, 2021	16,342 shares, last reported balance as of Apr 1, 2021
Damien Atkins	Oct 13, 2020	6,330 shares, last reported balance as of Oct 12, 2020
Terence O'Day	Mar 27, 2020	32,274 shares, last reported balance as of Mar 26, 2020
Todd Tillemans	Dec 20, 2019	17,793 shares, last reported balance as of Dec 19, 2019
Kevin Walling	Dec 5, 2019	31,957 shares, last reported balance as of Dec 4, 2019
West Stone	Dec 4, 2019	36,976 shares, last reported balance as of Dec 2, 2019
Javier Idrovo	Sep 24, 2019	25,290 shares, last reported balance as of Sep 23, 2019
Patricia Little	Apr 16, 2019	49,158 shares, last reported balance as of Apr 15, 2019
John Bilbrey	Apr 3, 2018	162,491 shares, last reported balance as of Apr 1, 2018
Thomas Ridge	Apr 3, 2018	35,884 shares, last reported balance as of Apr 1, 2018
James Mead	Apr 3, 2018	12,449 shares, last reported balance as of Apr 1, 2018
Leslie Turner	Mar 16, 2018	78,171 shares, last reported balance as of Feb 20, 2018
Michael Wege	Nov 14, 2017	18,066 shares, last reported balance as of Nov 13, 2017
Robert Cavanaugh	Apr 4, 2017	46,920 shares, last reported balance as of Apr 1, 2017
James Nevels	Apr 4, 2017	8,080 shares, last reported balance as of Apr 1, 2017
Waheed Zaman	Mar 20, 2017	6,490 shares, last reported balance as of Mar 16, 2017
Richard McConville	Jun 10, 2015	2,364 shares, last reported balance as of Jun 8, 2015
Humberto Alfonso	Mar 19, 2015	70,197 shares, last reported balance as of Mar 18, 2015
David Tacka	Nov 5, 2014	26,305 shares, last reported balance as of Nov 4, 2014
Daniel Vucovich Jr.	Jun 11, 2013	69,136 shares, last reported balance as of Jun 7, 2013
Burton Snyder	May 2, 2012	12,192 shares, last reported balance as of May 1, 2012
Daniel Azzara	Aug 17, 2011	35,287 shares, last reported balance as of Aug 15, 2011
David West	May 31, 2011	926 shares, last reported balance as of May 27, 2011
Leroy Zimmerman	Apr 4, 2011	17,714 shares, last reported balance as of Apr 1, 2011
George Davis	Jan 4, 2011	23,889 shares, last reported balance as of Dec 31, 2010
Thaddeus Jastrzebski	Nov 4, 2010	12,011 shares, last reported balance as of Nov 2, 2010
Charlene Binder	Mar 26, 2010	9,498 shares, last reported balance as of Mar 24, 2010
Arnold Langbo	Jul 2, 2009	11,254 shares, last reported balance as of Jul 1, 2009
Charles Strauss	Jul 2, 2009	6,441 shares, last reported balance as of Jul 1, 2009
Kenneth Wolfe	Jan 5, 2009	21,434 shares, last reported balance as of Jan 1, 2009
Richard Lenny	Feb 1, 2008	251,546 shares, last reported balance as of Dec 17, 2007
Edward Kelly III	Jan 2, 2008	937 shares, last reported balance as of Jan 1, 2008
Thomas Hernquist	Nov 1, 2007	38,186 shares, last reported balance as of Oct 30, 2007
Jon Boscia	Oct 2, 2007	12,368 shares, last reported balance as of Oct 1, 2007
Mackey McDonald	Oct 2, 2007	17,097 shares, last reported balance as of Oct 1, 2007
Bonnie Hill	Oct 2, 2007	12,924 shares, last reported balance as of Oct 1, 2007
Robert Campbell	Oct 2, 2007	17,360 shares, last reported balance as of Oct 1, 2007
Harriet Edelman	Oct 2, 2007	8,097 shares, last reported balance as of Oct 1, 2007
Marie Toulantis	Oct 2, 2007	9,697 shares, last reported balance as of Oct 1, 2007
Alfred Kelly Jr.	Oct 2, 2007	7,960 shares, last reported balance as of Oct 1, 2007
Gary Coughlan	Oct 2, 2007	16,275 shares, last reported balance as of Oct 1, 2007
Marcella Arline	Aug 9, 2007	36,179 shares, last reported balance as of Aug 8, 2007
Gregg Tanner	Aug 9, 2007	8,979 shares, last reported balance as of Aug 8, 2007
Christopher Baldwin	Jun 7, 2007	15,729 shares, last reported balance as of Jun 6, 2007
Gary Coughlan	Oct 3, 2006	13,337 shares, last reported balance as of Oct 1, 2006
Raymond Brace	Jun 19, 2006	29,275 shares, last reported balance as of Jun 18, 2006
Dennis Eshleman	Feb 17, 2005	8,465 shares, last reported balance as of Feb 14, 2005
Frank Cerminara	Feb 8, 2005	27,801 shares, last reported balance as of Nov 29, 2004
John Jamison	Apr 1, 2004	23,782 shares, last reported balance as of Apr 1, 2004

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Hershey Company insiders sold $4.5M in the past 12 months. How much of their stake is that?

What stands out

Who sold, and how much of their stake

Selling by month

Outside holders, reported separately

Common questions

Is the Hershey Company CEO selling stock?

Why are Hershey Company insiders selling?

Are any Hershey Company insiders buying?

How much of their stake did Hershey Company insiders sell?

The evidence

Taxes

Purchases · 3 buyers (3 trades)

Sales by month