GSHD insider ownership: who sold, why, and what they still hold

What stands out

Two insiders sold $33.2M with no disclosed plan: Mark Jones ($28.1M) and Thomas McConnon ($5.1M). The filings don't state a reason.Mark Jones: largest such sale, Aug 3, 2026 · Thomas McConnon: largest such sale, Dec 1, 2025

Eight insiders bought shares: Mark Miller (10K shares, $546K), Louis Goldberg (5.6K shares, $250K) and Martin Thornthwaite (5K shares, $208K), plus 5 more.Mark Miller: purchase, Nov 28, 2025 · Louis Goldberg: purchase, Feb 20, 2026 · Martin Thornthwaite: purchase, May 18, 2026

Selling rose in the last 90 days but the year remains well below the 5-year average: officers and directors sold 280K shares, against an average of 95K per 90 days earlier in the period. Most of it was Mark Jones (280K shares in the last 90 days); 0% of these sales were under disclosed plans.Mark Jones: largest recent sale, Aug 3, 2026

A share of stake is shown for 0 of the 2 officers and directors who sold. 14 are left out

Left out: Robyn Jones, Mark Jones, Thomas McConnon, Mark Miller, Louis Goldberg, Patrick Langston, Mark Jones Jr., John O'Connor, Waded Cruzado, Peter Lane, James Reid, William Wade Jr., Martin Thornthwaite and John Martin (share of stake is being verified).

Disclosed company stock is not an insider's whole wealth.

Who sold, and how much of their stake

Officers and directors, past 12 months. Their share of stake is being verified and is not shown yet; amounts and trading plans are below.

Mark Jones

Executive Chairman, Director

Not confirmed

Share of stake not shown: share of stake is being verified. Why

$28.1MNo plan disclosed

Thomas McConnon

Director

Not confirmed

Share of stake not shown: share of stake is being verified. Why

$5.1MNo plan disclosed

Amounts, filings and trading plans for each seller

Selling by month

Officers and directors, Oct 2025 to Oct 2026. Each sale is counted once: under a disclosed plan, else to cover taxes, else no plan disclosed.

No plan disclosedOne dollar scale for every month; the tallest bar is labeled

Recent activity

Past 30 days, Sep 14, 2026 to Oct 13, 2026

No officer or director trades were reported for the past 30 days. The most recent before that:

Aug 27, 2026Mark Jones gave away 400K shares as a gift.

Who	Shares	Price	% of total stake	Total stake after	Trade date	Filed
Mark Jones Executive Chairman, Director	400,000	n/a	n/a	n/a	Aug 27, 2026	Aug 31, 2026 +1 more

Outside holders, reported separately

Adrienne Kebodeaux sold $1.1M in the past 12 months. Large shareholders and the funds or companies that board members represent are not part of management, so they are left out of the figures above.

Details

Common questions

Is the Goosehead Insurance, Inc. CEO selling stock?

No. Mark Miller reported no open-market sales in the past 12 months.

Why are Goosehead Insurance, Inc. insiders selling?

Filings rarely give a reason, and we don't guess at one. What they show is how the sales were made: 0% of sales by value ran under 10b5-1 trading plans disclosed in the filings and 100% had no disclosed plan. A trading plan schedules sales in advance.

Are any Goosehead Insurance, Inc. insiders buying?

Yes. 8 officers or directors reported 11 purchases in the past 12 months (Form 4 code P; rows the filings describe as reinvested dividends, plan purchases, private deals or moves into the person's own trust are not counted).

The evidence

Who sold2 officers and directors: amount, % of holdings, trading plan

Who sold	Amount	% of holdings	Trading plan
Mark Jones Executive Chairman, Director	$28.1M 499K shares	Not confirmed share of stake is being verified. Why	No plan disclosed
Thomas McConnon Director	$5.1M 70K shares	Not confirmed share of stake is being verified. Why	No plan disclosed

Outside holder, reported separately: Durable Capital Partners LP (a 10% owner, not part of management). No open-market sales reported in the period. Latest filing

Outside holder, reported separately: Adrienne Kebodeaux (a 10% owner, not part of management). Sold $1.1M (17K shares) from Jul 28, 2026 to Aug 20, 2026. Latest filing

Outside holder, reported separately: Lindy Langston (a 10% owner, not part of management). No open-market sales reported in the period. Latest filing

The full ownership picture0 of 14 officers and directors confirmed

Vested shares across all share classes, held directly and through trusts, LLCs and family members, as reported on SEC Forms 3, 4 and 5. Unvested awards and options are never counted as owned shares.

Insider

Held Oct 13, 2025

Sold

Held Oct 13, 2026

Still held

Robyn Jones

Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Robyn Jones are complete.

Director

n/a

Vesting, gifts, unvested awards and holding lines for Robyn Jones

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Robyn Jones are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
10,000	$61.01	May 7, 2034	$0
6,586	$102.70	May 6, 2035	$0
13,979	$42.46	May 5, 2036	$68K

Estimate: options held × ($47.32 − strike price), using the most recent insider trade price on Form 4 (Sep 22, 2026), not a market close.

Mark Jones

Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. See the filing Sales and other transactions for Mark Jones are complete.

Executive Chairman, Director

n/a

−499K

n/a

Vesting, gifts, unvested awards and holding lines for Mark Jones

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Mark Jones are complete; balances and unit counts will be added when the check is finished.

−200Kgifted (net of own trusts)

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
194,000	$40.88	Apr 1, 2030	$1.2M
130,000	$80.97	Jan 2, 2034	$0
80,000	$115.72	Jan 2, 2035	$0
100,000	$77.18	Jan 2, 2036	$0

Estimate: options held × ($47.32 − strike price), using the most recent insider trade price on Form 4 (Sep 22, 2026), not a market close.

Thomas McConnon

Director

n/a

−70K

n/a

Vesting, gifts, unvested awards and holding lines for Thomas McConnon

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Thomas McConnon are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
10,000	$61.01	May 7, 2034	$0
6,586	$102.70	May 6, 2035	$0
6,000	$92.08	Feb 2, 2032	$0

Estimate: options held × ($47.32 − strike price), using the most recent insider trade price on Form 4 (Sep 22, 2026), not a market close.

Mark Miller

President and CEO, Director

n/a

Vesting, gifts, unvested awards and holding lines for Mark Miller

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Mark Miller are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
80,000	$80.97	Jan 2, 2034	$0
50,000	$61.35	Jul 1, 2034	$0
80,000	$115.72	Jan 2, 2035	$0
110,000	$77.18	Jan 2, 2036	$0

Estimate: options held × ($47.32 − strike price), using the most recent insider trade price on Form 4 (Sep 22, 2026), not a market close.

Louis Goldberg

Director

n/a

Vesting, gifts, unvested awards and holding lines for Louis Goldberg

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Louis Goldberg are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
13,979	$42.46	May 5, 2036	$68K

Estimate: options held × ($47.32 − strike price), using the most recent insider trade price on Form 4 (Sep 22, 2026), not a market close.

Patrick Langston

10% owner

n/a

Vesting, gifts, unvested awards and holding lines for Patrick Langston

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Patrick Langston are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
51,000	$40.88	Apr 1, 2030	$328K
5,000	$61.01	May 7, 2034	$0
3,293	$102.70	May 6, 2035	$0
6,989	$42.46	May 5, 2036	$34K

Estimate: options held × ($47.32 − strike price), using the most recent insider trade price on Form 4 (Sep 22, 2026), not a market close.

Mark Jones Jr.

President & COO

n/a

Vesting, gifts, unvested awards and holding lines for Mark Jones Jr.

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Mark Jones Jr. are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
65,000	$80.97	Jan 2, 2034	$0
45,000	$115.72	Jan 2, 2035	$0
20,000	$95.27	Aug 26, 2035	$0
90,000	$77.18	Jan 2, 2036	$0
50,000	$49.12	Apr 20, 2036	$0

Estimate: options held × ($47.32 − strike price), using the most recent insider trade price on Form 4 (Sep 22, 2026), not a market close.

John O'Connor

General Counsel

n/a

Vesting, gifts, unvested awards and holding lines for John O'Connor

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for John O'Connor are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
17,500	$35.25	Jan 3, 2033	$211K
25,000	$80.97	Jan 2, 2034	$0
17,000	$115.72	Jan 2, 2035	$0
15,000	$77.18	Jan 2, 2036	$0

Estimate: options held × ($47.32 − strike price), using the most recent insider trade price on Form 4 (Sep 22, 2026), not a market close.

Waded Cruzado

Director

n/a

Vesting, gifts, unvested awards and holding lines for Waded Cruzado

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Waded Cruzado are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
6,250	$58.00	May 2, 2033	$0
10,000	$61.01	May 7, 2034	$0
6,586	$102.70	May 6, 2035	$0
6,000	$92.08	Feb 2, 2032	$0
13,979	$42.46	May 5, 2036	$68K

Estimate: options held × ($47.32 − strike price), using the most recent insider trade price on Form 4 (Sep 22, 2026), not a market close.

Peter Lane

Director

n/a

Vesting, gifts, unvested awards and holding lines for Peter Lane

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Peter Lane are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
10,000	$61.01	May 7, 2034	$0
6,586	$102.70	May 6, 2035	$0
13,979	$42.46	May 5, 2036	$68K

Estimate: options held × ($47.32 − strike price), using the most recent insider trade price on Form 4 (Sep 22, 2026), not a market close.

James Reid

Director

n/a

Vesting, gifts, unvested awards and holding lines for James Reid

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for James Reid are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
10,000	$61.01	May 7, 2034	$0
6,586	$102.70	May 6, 2035	$0
13,979	$42.46	May 5, 2036	$68K

Estimate: options held × ($47.32 − strike price), using the most recent insider trade price on Form 4 (Sep 22, 2026), not a market close.

William Wade Jr.

Director

n/a

Vesting, gifts, unvested awards and holding lines for William Wade Jr.

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for William Wade Jr. are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
6,586	$102.70	May 6, 2035	$0
13,979	$42.46	May 5, 2036	$68K

Estimate: options held × ($47.32 − strike price), using the most recent insider trade price on Form 4 (Sep 22, 2026), not a market close.

Martin Thornthwaite

General Counsel

n/a

Vesting, gifts, unvested awards and holding lines for Martin Thornthwaite

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Martin Thornthwaite are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
30,000	$46.68	Apr 3, 2036	$19K

Estimate: options held × ($47.32 − strike price), using the most recent insider trade price on Form 4 (Sep 22, 2026), not a market close.

John Martin

Chief Financial Officer

n/a

Vesting, gifts, unvested awards and holding lines for John Martin

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for John Martin are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
40,000	$49.12	Apr 20, 2036	$0

Estimate: options held × ($47.32 − strike price), using the most recent insider trade price on Form 4 (Sep 22, 2026), not a market close.

Holdings and share of stake for Goosehead Insurance, Inc. are being verified, so no balances, unit counts or percentages are shown. Sales, proceeds, plan and tax status, titles and dates come straight from individual filings.

What explains the selling$33.2M of sales by plan status, purpose, seller and month

Officer and director open-market sales: $33.2M across 568,878 shares. Plan status and stated purpose are separate questions, and a sale can have both.

By plan status

No plan disclosed · $33.2M

Sales with no 10b5-1 plan and no tax reference in the filing. $28.1M of it is Mark Jones. No plan disclosed is a statement about the filing, not about why the sale happened. Largest such sale: Mark Jones, Aug 3, 2026

Purchases · 8 buyers (11 trades)

8 officers and directors bought shares in this period, in 11 trades(Form 4 code P, leaving out rows the filings describe as reinvested dividends, plan purchases, private deals or moves into the person's own trust). Across all their filings on record there are 33 purchase trades.

Seller	Shares sold	Proceeds	Under a disclosed plan	Share of total	Sales dates
Mark Jones Executive Chairman, Director	499K	$28.1M	0%	85%	Apr 28, 2026 to Aug 20, 2026
Thomas McConnon Director	70K	$5.1M	0%	15%	Dec 1, 2025 to Dec 1, 2025

Sales by month

Month	Sale proceeds	Disclosed plan	To cover taxes	No plan disclosed
Oct 2025	$0	$0	$0	$0
Nov 2025	$0	$0	$0	$0
Dec 2025	$5.1M	$0	$0	$5.1M
Jan 2026	$0	$0	$0	$0
Feb 2026	$0	$0	$0	$0
Mar 2026	$0	$0	$0	$0
Apr 2026	$264K	$0	$0	$264K
May 2026	$8.8M	$0	$0	$8.8M
Jun 2026	$0	$0	$0	$0
Jul 2026	$8.9M	$0	$0	$8.9M
Aug 2026	$10.1M	$0	$0	$10.1M
Sep 2026	$0	$0	$0	$0
Oct 2026	$0	$0	$0	$0

Is this normal? Selling year by year5 earlier years to compare with

Less than usual: about half of the 5-year average. 2 insiders sold; the average is 6 a year.

12 months ending	Shares sold	Insiders who sold	Proceeds
Oct 13, 2026 Latest 12 months	569K	2	$33.2M
Oct 13, 2025 1 year earlier	919K	6	$98.1M
Oct 13, 2024 2 years earlier	543K	2	$40.6M
Oct 14, 2023 3 years earlier	1.49M	3	$77.7M
Oct 14, 2022 4 years earlier	1.02M	4	$89.6M
Oct 14, 2021 5 years earlier	2.52M	13	$282M

Open-market sales (Form 4 code S) by people who were officers or directors, in split-adjusted shares. Earlier years include people who have since left. A sale that an outside holder also reports (a family trust, a fund) is counted with outside holders in every year. Shares, not dollars, are compared, so a change in the stock price doesn't look like a change in selling. Years the filings don't fully cover are shown but left out of the average.

Known gaps and uncertainty14 officers and directors not confirmed

Holdings and share of stake are being verified. Balances, unit counts and every share-of-stake figure for Goosehead Insurance, Inc. are held back until that check is finished. Sales, proceeds, plan and tax status, titles and dates come straight from individual filings and are complete.

External context: we only cite outside events when a documented connection exists. None is shown for this period.

Sources and methodology1,236 filings on record, 48 filed in the 12-month period, and how we read them

All 1,236 Forms 3, 4 and 5 on record for Goosehead Insurance, Inc. (SEC CIK 1726978), filed from Apr 26, 2018 to Sep 24, 2026; 48 of them were filed in the 12 months this page covers, retrieved from SEC EDGAR on Oct 13, 2026. Prices are the ones reported in each filing, often weighted averages.

Holdings. Each holding line (a share class plus an owner, such as a trust or LLC) carries its last reported balance forward. Entities first reported during the period start at zero, so transfers between an insider's own trusts don't count as selling. Lines not reported for three years or more are listed separately and left out of totals.

Sales. A sale counts as under a 10b5-1 plan if its footnote cites one or the filing's Rule 10b5-1 box is checked, and as tax-related if its footnote cites tax obligations or sell-to-cover. Shares withheld by the company for taxes are listed separately. Sales with neither attribute are labeled "no plan disclosed".

Full methodology

Former or inactive filers (16)No filing in 18 months; last reported balances, not in any total

Name	Last filed	Last reported balance
Brian Pattillo	Jul 11, 2024	No balance on record
Desiree Coleman	Feb 12, 2024	400,000 shares, last reported balance as of Feb 9, 2024
Lanni Romney	Nov 27, 2023	755,500 shares, last reported balance as of Nov 22, 2023
Camille Peterson	Nov 16, 2023	510,038 shares, last reported balance as of Nov 15, 2023
Michael Colby	Mar 18, 2022	3,520,610 shares, last reported balance as of Mar 1, 2022
Mark Colby	Feb 14, 2022	91,550 shares, last reported balance as of Dec 1, 2021
Michael Moxley	Jun 1, 2021	146,879 shares, last reported balance as of May 28, 2021
Drew Burks	Jun 1, 2021	39 shares, last reported balance as of May 28, 2021
Colby 2014 Family Trust	May 26, 2021	1,426,866 shares, last reported balance as of May 21, 2021
Amber Burbank-Ach	May 12, 2021	9,712 shares, last reported balance as of May 10, 2021
Gary Delavan	Apr 5, 2021	921 shares, last reported balance as of Nov 16, 2018
CP Descendants' Trust	Mar 8, 2021	202,702 shares, last reported balance as of Mar 8, 2021
Nathan Romney	Mar 8, 2021	10 shares, last reported balance as of Mar 8, 2021
Ted Olsen	Jan 6, 2021	100,090 shares, last reported balance as of Nov 3, 2020
Matthew Colby	Nov 5, 2020	160,000 shares, last reported balance as of Nov 3, 2020
Megan Bailey	Apr 30, 2018	No balance on record

Spotted something wrong on this page? Report an error. We check every report against the SEC filing and list what we fix in the corrections log.

Goosehead Insurance, Inc. insiders sold $33.2M in the past 12 months. How much of their stake is that?

What stands out

Who sold, and how much of their stake

Selling by month

Recent activity

Outside holders, reported separately

Common questions

Is the Goosehead Insurance, Inc. CEO selling stock?

Why are Goosehead Insurance, Inc. insiders selling?

Are any Goosehead Insurance, Inc. insiders buying?

The evidence

No plan disclosed · $33.2M

Purchases · 8 buyers (11 trades)

Sales by month