BetaInsiders sold $84.3M in the past 12 months.21% was sold under disclosed trading plans, 79% with no plan disclosed. The largest seller, William Fisher (Director), sold $37.1M.Share-of-stake figures for this company are being verified and will be added when that check is finished. Why
A share of stake is shown for 0 of the 11 officers and directors who sold. 21 are left out Disclosed company stock is not an insider's whole wealth.i
Left out: William Fisher, Robert Fisher, John Fisher, Kathryn Hall, Richard Dickson, Mayo Shattuck III, Mark Breitbard, Julie Gruber, Chris O'Neill, Salaam Coleman, Amanda Thompson, Eric Chan, Elisabeth Donohue, Katrina O'Connell, Horacio Barbeito, Amy Miles, Sarah Gilligan, Tariq Shaukat, Brady Brewer, Jody Gerson and Kristen Green (share of stake is being verified).
Officers and directors, past 12 months. Their share of stake is being verified and is not shown yet; amounts and trading plans are below.
Officers and directors, Oct 2025 to Oct 2026. Each sale is counted once: under a disclosed plan, else to cover taxes, else no plan disclosed.
| Who | Shares | Price | % of total stake | Total stake after | Trade date | Filed |
|---|---|---|---|---|---|---|
| William Fisher Director | 500,000 | $23.89 | n/a | n/a | Oct 6, 2026 | Oct 7, 2026 |
| Who | Shares | Price | % of total stake | Total stake after | Trade date | Filed |
|---|---|---|---|---|---|---|
| Julie Gruber Chief Legal&Compliance Officer | 27,538 | $23.56 | n/a | n/a | Oct 6, 2026 | Oct 7, 2026 |
| Who | Shares | Price | % of total stake | Total stake after | Trade date | Filed |
|---|---|---|---|---|---|---|
| William Fisher Director | 433,656 | $23.35 | n/a | n/a | Oct 5, 2026 | Oct 7, 2026 |
| Who | Shares | Price | % of total stake | Total stake after | Trade date | Filed |
|---|---|---|---|---|---|---|
| William Fisher Director | 66,344 | $23.06 | n/a | n/a | Sep 30, 2026 | Oct 1, 2026 |
| Who | Shares | Price | % of total stake | Total stake after | Trade date | Filed |
|---|---|---|---|---|---|---|
| Robert Fisher Director | 43,250 | n/a | n/a | n/a | Sep 29, 2026 | Oct 1, 2026 |
| William Fisher Director | 21,625 | n/a | n/a | n/a | Sep 29, 2026 | Oct 1, 2026 |
"% of total stake" is the shares in an event against all the vested shares the person held that day, across every share class and holding entity, after that day's vesting. "n/a" means the person's holdings are not confirmed, or the row is a purchase. "Holdings record incomplete" means more shares were sold than the filings show the person held that day, so a percentage would be wrong.
No. Richard Dickson reported no open-market sales in the past 12 months.
Filings rarely give a reason, and we don't guess at one. What they show is how the sales were made: 21% of sales by value ran under 10b5-1 trading plans disclosed in the filings and 79% had no disclosed plan. A trading plan schedules sales in advance.
No. Officers and directors reported no purchases in the past 12 months.
| Who sold | Amount | % of holdings | Trading plan |
|---|---|---|---|
| William Fisher Director | $37.1M 1.50M shares | Not confirmedshare of stake is being verified. Why | No plan disclosed |
| John Fisher 10% owner | $14.7M 554K shares | Not confirmedshare of stake is being verified. Why | No plan disclosed |
| Robert Fisher Director | $13.7M 500K shares | Not confirmedshare of stake is being verified. Why | No plan disclosed |
| Julie Gruber Chief Legal&Compliance Officer | $5.1M 199K shares | Not confirmedshare of stake is being verified. Why | Disclosed plan |
| Katrina O'Connell Chief Financial Officer | $4.5M 189K shares | Not confirmedshare of stake is being verified. Why | Disclosed plan |
| Mark Breitbard President & CEO, Gap Brand | $3.7M 156K shares | Not confirmedshare of stake is being verified. Why | Disclosed plan |
| Horacio Barbeito President & CEO, Old Navy | $2.7M 114K shares | Not confirmedshare of stake is being verified. Why | Disclosed plan |
| Sarah Gilligan Chief Sup Chn & Transform Ofcr | $1.7M 70K shares | Not confirmedshare of stake is being verified. Why | Disclosed plan |
| Amanda Thompson Chief People Officer | $628K 25K shares | Not confirmedshare of stake is being verified. Why | No plan disclosed |
| Eric Chan Chief Business & Strat Officer | $350K 13K shares | Not confirmedshare of stake is being verified. Why | No plan disclosed |
| Elisabeth Donohue Director | $81K 3K shares | Not confirmedshare of stake is being verified. Why | No plan disclosed |
Vested shares across all share classes, held directly and through trusts, LLCs and family members, as reported on SEC Forms 3, 4 and 5. Unvested awards and options are never counted as owned shares.
| Insider | Held Oct 13, 2025 | Sold | Held Oct 13, 2026 | Still held | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
William Fisher!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for William Fisher are complete. Director | n/a | −1.50M | n/a | n/a | ||||||||||||
Vesting, gifts, unvested awards and holding lines for William FisherHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for William Fisher are complete; balances and unit counts will be added when the check is finished. −59Kgifted (net of own trusts) | ||||||||||||||||
Robert Fisher!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Robert Fisher are complete. Director | n/a | −500K | n/a | n/a | ||||||||||||
Vesting, gifts, unvested awards and holding lines for Robert FisherHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Robert Fisher are complete; balances and unit counts will be added when the check is finished. −233Kgifted (net of own trusts) | ||||||||||||||||
John Fisher!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. See the filing Sales and other transactions for John Fisher are complete. 10% owner | n/a | −554K | n/a | n/a | ||||||||||||
Vesting, gifts, unvested awards and holding lines for John FisherHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for John Fisher are complete; balances and unit counts will be added when the check is finished. −1.40Mgifted (net of own trusts) | ||||||||||||||||
Kathryn Hall!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Kathryn Hall are complete. Director | n/a | 0 | n/a | n/a | ||||||||||||
Vesting, gifts, unvested awards and holding lines for Kathryn HallHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Kathryn Hall are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||||||||||||||
Richard Dickson!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Richard Dickson are complete. President & CEO, Gap Inc., Director | n/a | 0 | n/a | n/a | ||||||||||||
Vesting, gifts, unvested awards and holding lines for Richard DicksonHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Richard Dickson are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) −554Kwithheld by the company for taxes | ||||||||||||||||
Mayo Shattuck III!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Mayo Shattuck III are complete. Director | n/a | 0 | n/a | n/a | ||||||||||||
Vesting, gifts, unvested awards and holding lines for Mayo Shattuck IIIHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Mayo Shattuck III are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||||||||||||||
Mark Breitbard!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. See the filing Sales and other transactions for Mark Breitbard are complete. President & CEO, Gap Brand | n/a | −156K | n/a | n/a | ||||||||||||
Vesting, gifts, unvested awards and holding lines for Mark BreitbardHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Mark Breitbard are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) −148Kwithheld by the company for taxes Stock options (not counted as shares):
Estimate: options held × ($23.89 − strike price), using the most recent insider trade price on Form 4 (Oct 6, 2026), not a market close. | ||||||||||||||||
Julie Gruber!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Julie Gruber are complete. Chief Legal&Compliance Officer | n/a | −199K | n/a | n/a | ||||||||||||
Vesting, gifts, unvested awards and holding lines for Julie GruberHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Julie Gruber are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) −89Kwithheld by the company for taxes Stock options (not counted as shares):
Estimate: options held × ($23.89 − strike price), using the most recent insider trade price on Form 4 (Oct 6, 2026), not a market close. | ||||||||||||||||
Chris O'Neill!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Chris O'Neill are complete. Director | n/a | 0 | n/a | n/a | ||||||||||||
Vesting, gifts, unvested awards and holding lines for Chris O'NeillHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Chris O'Neill are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||||||||||||||
Salaam Coleman!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Salaam Coleman are complete. Director | n/a | 0 | n/a | n/a | ||||||||||||
Vesting, gifts, unvested awards and holding lines for Salaam ColemanHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Salaam Coleman are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||||||||||||||
Amanda Thompson!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Amanda Thompson are complete. Chief People Officer | n/a | −25K | n/a | n/a | ||||||||||||
Vesting, gifts, unvested awards and holding lines for Amanda ThompsonHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Amanda Thompson are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) −75Kwithheld by the company for taxes | ||||||||||||||||
Eric Chan!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. See the filing Sales and other transactions for Eric Chan are complete. Chief Business & Strat Officer | n/a | −13K | n/a | n/a | ||||||||||||
Vesting, gifts, unvested awards and holding lines for Eric ChanHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Eric Chan are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) −13Kwithheld by the company for taxes | ||||||||||||||||
Elisabeth Donohue!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Elisabeth Donohue are complete. Director | n/a | −3K | n/a | n/a | ||||||||||||
Vesting, gifts, unvested awards and holding lines for Elisabeth DonohueHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Elisabeth Donohue are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||||||||||||||
Katrina O'Connell!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. See the filing Sales and other transactions for Katrina O'Connell are complete. Chief Financial Officer | n/a | −189K | n/a | n/a | ||||||||||||
Vesting, gifts, unvested awards and holding lines for Katrina O'ConnellHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Katrina O'Connell are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) −148Kwithheld by the company for taxes | ||||||||||||||||
Horacio Barbeito!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Horacio Barbeito are complete. President & CEO, Old Navy | n/a | −114K | n/a | n/a | ||||||||||||
Vesting, gifts, unvested awards and holding lines for Horacio BarbeitoHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Horacio Barbeito are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) −157Kwithheld by the company for taxes | ||||||||||||||||
Amy Miles!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Amy Miles are complete. Director | n/a | 0 | n/a | n/a | ||||||||||||
Vesting, gifts, unvested awards and holding lines for Amy MilesHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Amy Miles are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||||||||||||||
Sarah Gilligan!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Sarah Gilligan are complete. Chief Sup Chn & Transform Ofcr | n/a | −70K | n/a | n/a | ||||||||||||
Vesting, gifts, unvested awards and holding lines for Sarah GilliganHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Sarah Gilligan are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) −59Kwithheld by the company for taxes Stock options (not counted as shares):
Estimate: options held × ($23.89 − strike price), using the most recent insider trade price on Form 4 (Oct 6, 2026), not a market close. | ||||||||||||||||
Tariq Shaukat!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Tariq Shaukat are complete. Director | n/a | 0 | n/a | n/a | ||||||||||||
Vesting, gifts, unvested awards and holding lines for Tariq ShaukatHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Tariq Shaukat are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||||||||||||||
Brady Brewer!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Brady Brewer are complete. Director | n/a | 0 | n/a | n/a | ||||||||||||
Vesting, gifts, unvested awards and holding lines for Brady BrewerHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Brady Brewer are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||||||||||||||
Jody Gerson!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Jody Gerson are complete. Director | n/a | 0 | n/a | n/a | ||||||||||||
Vesting, gifts, unvested awards and holding lines for Jody GersonHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Jody Gerson are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||||||||||||||
Kristen Green!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Kristen Green are complete. Director | n/a | 0 | n/a | n/a | ||||||||||||
Vesting, gifts, unvested awards and holding lines for Kristen GreenHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Kristen Green are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||||||||||||||
Holdings and share of stake for Gap Inc are being verified, so no balances, unit counts or percentages are shown. Sales, proceeds, plan and tax status, titles and dates come straight from individual filings.
Officer and director open-market sales: $84.3M across 3,323,082 shares. Plan status and stated purpose are separate questions, and a sale can have both.
The lighter segment is sales with no plan disclosed in the filing ($66.5M), including tax-related sales outside a plan.
Sales with no 10b5-1 plan and no tax reference in the filing. $37.1M of it is William Fisher. No plan disclosed is a statement about the filing, not about why the sale happened. Largest such sale: Robert Fisher, Dec 1, 2025
1,243,334 shares ($28.6M) were withheld by the company for taxes, which isn't a market sale.
| Seller | Shares sold | Proceeds | Under a disclosed plan | Share of total | Sales dates |
|---|---|---|---|---|---|
| William Fisher Director | 1.50M | $37.1M | 0% | 44% | Dec 3, 2025 to Oct 6, 2026 |
| John Fisher 10% owner | 554K | $14.7M | 0% | 17% | Nov 26, 2025 to Apr 8, 2026 |
| Robert Fisher Director | 500K | $13.7M | 0% | 16% | Dec 1, 2025 to Dec 1, 2025 |
| Julie Gruber Chief Legal&Compliance Officer | 199K | $5.1M | 100% | 6% | Nov 25, 2025 to Oct 6, 2026 |
| Katrina O'Connell Chief Financial Officer | 189K | $4.5M | 100% | 5% | Mar 16, 2026 to Mar 19, 2026 |
| Mark Breitbard President & CEO, Gap Brand | 156K | $3.7M | 100% | 4% | Mar 16, 2026 to Mar 19, 2026 |
| Horacio Barbeito President & CEO, Old Navy | 114K | $2.7M | 100% | 3% | Mar 20, 2026 to Mar 20, 2026 |
| Sarah Gilligan Chief Sup Chn & Transform Ofcr | 70K | $1.7M | 100% | 2% | Mar 23, 2026 to Mar 23, 2026 |
| Amanda Thompson Chief People Officer | 25K | $628K | 0% | 0.7% | Apr 6, 2026 to Apr 6, 2026 |
| Eric Chan Chief Business & Strat Officer | 13K | $350K | 0% | 0.4% | Apr 10, 2026 to Apr 10, 2026 |
| Elisabeth Donohue Director | 3K | $81K | 0% | 0.1% | Nov 25, 2025 to Nov 25, 2025 |
| Month | Sale proceeds | Disclosed plan | To cover taxes | No plan disclosed |
|---|---|---|---|---|
| Oct 2025 | $0 | $0 | $0 | $0 |
| Nov 2025 | $8.7M | $1.7M | $0 | $7.0M |
| Dec 2025 | $28.2M | $840K | $0 | $27.3M |
| Jan 2026 | $0 | $0 | $0 | $0 |
| Feb 2026 | $0 | $0 | $0 | $0 |
| Mar 2026 | $14.5M | $14.5M | $0 | $0 |
| Apr 2026 | $8.7M | $143K | $0 | $8.6M |
| May 2026 | $0 | $0 | $0 | $0 |
| Jun 2026 | $0 | $0 | $0 | $0 |
| Jul 2026 | $0 | $0 | $0 | $0 |
| Aug 2026 | $0 | $0 | $0 | $0 |
| Sep 2026 | $1.5M | $0 | $0 | $1.5M |
| Oct 2026 | $22.7M | $649K | $0 | $22.1M |
More than usual: about 2.5x the 5-year average. 11 insiders sold; the average is 7 a year.
| 12 months ending | Shares sold | Insiders who sold | Proceeds |
|---|---|---|---|
| Oct 13, 2026 Latest 12 months | 3.32M | 11 | $84.3M |
| Oct 13, 2025 1 year earlier | 2.61M | 10 | $63.3M |
| Oct 13, 2024 2 years earlier | 2.61M | 7 | $58.5M |
| Oct 14, 2023 3 years earlier | 265K | 4 | $2.8M |
| Oct 14, 2022 4 years earlier | 44K | 3 | $634K |
| Oct 14, 2021 5 years earlier | 1.24M | 10 | $38.2M |
Open-market sales (Form 4 code S) by people who were officers or directors, in split-adjusted shares. Earlier years include people who have since left. A sale that an outside holder also reports (a family trust, a fund) is counted with outside holders in every year. Shares, not dollars, are compared, so a change in the stock price doesn't look like a change in selling. Years the filings don't fully cover are shown but left out of the average.
Holdings and share of stake are being verified. Balances, unit counts and every share-of-stake figure for Gap Inc are held back until that check is finished. Sales, proceeds, plan and tax status, titles and dates come straight from individual filings and are complete.
External context: we only cite outside events when a documented connection exists. None is shown for this period.
All 1,928 Forms 3, 4 and 5 on record for Gap Inc (SEC CIK 39911), filed from May 6, 2003 to Oct 7, 2026; 83 of them were filed in the 12 months this page covers, retrieved from SEC EDGAR on Oct 13, 2026. Prices are the ones reported in each filing, often weighted averages.
Holdings. Each holding line (a share class plus an owner, such as a trust or LLC) carries its last reported balance forward. Entities first reported during the period start at zero, so transfers between an insider's own trusts don't count as selling. Lines not reported for three years or more are listed separately and left out of totals.
Sales. A sale counts as under a 10b5-1 plan if its footnote cites one or the filing's Rule 10b5-1 box is checked, and as tax-related if its footnote cites tax obligations or sell-to-cover. Shares withheld by the company for taxes are listed separately. Sales with neither attribute are labeled "no plan disclosed".
Spotted something wrong on this page? Report an error. We check every report against the SEC filing and list what we fix in the corrections log.