FRPT insider ownership: who sold, why, and what they still hold

What stands out

Six directors bought shares: Walter George (3.6K shares, $224K), Timothy McLevish (3K shares, $146K) and Craig Steeneck (2K shares, $96K), plus 3 more.Walter George: purchase, May 8, 2026 · Timothy McLevish: purchase, May 18, 2026 · Craig Steeneck: purchase, May 20, 2026

Selling picked up in the last 90 days: officers and directors sold 260K shares, against an average of 115K per 90 days earlier in the period. Most of it was William Cyr (260K shares in the last 90 days); 100% of these sales were under disclosed plans.William Cyr: largest recent sale, Aug 24, 2026

A share of stake is shown for 0 of the 2 officers and directors who sold. 20 are left out

Left out: Scott Morris, William Cyr, Daryl Brewster, Walter George, Timothy McLevish, Craig Steeneck, Nicola Baty, Leta Priest, Jacki Kelley, Olufunlayo Fajemirokun-Beck, Thembeka Machaba, Cathal Walsh, David Biegger, Ivan Garcia, David West, Joseph Scalzo, Nishu Patel, Lisa Alexander, Lauri Kotcher and John O'Connor (share of stake is being verified).

Disclosed company stock is not an insider's whole wealth.

Who sold, and how much of their stake

Officers and directors, past 12 months. Their share of stake is being verified and is not shown yet; amounts and trading plans are below.

William Cyr

Chief Executive Officer, Director

Not confirmed

Share of stake not shown: share of stake is being verified. Why

$33.2MDisclosed plan

Scott Morris

President

Not confirmed

Share of stake not shown: share of stake is being verified. Why

$3.8MTo cover taxes

Amounts, filings and trading plans for each seller

Selling by month

Officers and directors, Oct 2025 to Oct 2026. Each sale is counted once: under a disclosed plan, else to cover taxes, else no plan disclosed.

Disclosed planTo cover taxesOne dollar scale for every month; the tallest bar is labeled

Recent activity

Past 30 days, Sep 17, 2026 to Oct 16, 2026

No officer or director trades were reported for the past 30 days. The most recent before that:

Sep 14, 2026Walter George bought 1K shares ($65K).

Who	Shares	Price	% of total stake	Total stake after	Trade date	Filed
Walter George Director	1,000	$64.92	n/a	n/a	Sep 14, 2026	Sep 16, 2026

Common questions

Is the Freshpet, Inc. CEO selling stock?

Yes. William Cyr sold 542K shares ($33.2M) in the past 12 months, all of it under a trading plan disclosed in the filings.

Why are Freshpet, Inc. insiders selling?

Filings rarely give a reason, and we don't guess at one. What they show is how the sales were made: 90% of sales by value ran under 10b5-1 trading plans disclosed in the filings and 10% were to cover taxes. A trading plan schedules sales in advance.

Are any Freshpet, Inc. insiders buying?

Yes. 6 officers or directors reported 10 purchases in the past 12 months (Form 4 code P; rows the filings describe as reinvested dividends, plan purchases, private deals or moves into the person's own trust are not counted).

The evidence

Who sold2 officers and directors: amount, % of holdings, trading plan

Who sold	Amount	% of holdings	Trading plan
William Cyr Chief Executive Officer, Director	$33.2M 542K shares	Not confirmed share of stake is being verified. Why	Disclosed plan
Scott Morris President	$3.8M 68K shares	Not confirmed share of stake is being verified. Why	To cover taxes

The full ownership picture0 of 20 officers and directors confirmed

Vested shares across all share classes, held directly and through trusts, LLCs and family members, as reported on SEC Forms 3, 4 and 5. Unvested awards and options are never counted as owned shares.

Insider	Held Oct 16, 2025	Sold	Held Oct 16, 2026	Still held
Scott Morris ! Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Scott Morris are complete. President	n/a	−68K	n/a	n/a
Vesting, gifts, unvested awards and holding lines for Scott Morris Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Scott Morris are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) −2.1Kwithheld by the company for taxes
William Cyr ! Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for William Cyr are complete. Chief Executive Officer, Director	n/a	−542K	n/a	n/a
Vesting, gifts, unvested awards and holding lines for William Cyr Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for William Cyr are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) −5.4Kwithheld by the company for taxes
Daryl Brewster ! Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Daryl Brewster are complete. Director	n/a	0	n/a	n/a
Vesting, gifts, unvested awards and holding lines for Daryl Brewster Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Daryl Brewster are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts)
Walter George ! Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Walter George are complete. Director	n/a	0	n/a	n/a
Vesting, gifts, unvested awards and holding lines for Walter George Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Walter George are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts)
Timothy McLevish ! Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Timothy McLevish are complete. Director	n/a	0	n/a	n/a
Vesting, gifts, unvested awards and holding lines for Timothy McLevish Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Timothy McLevish are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts)
Craig Steeneck ! Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Craig Steeneck are complete. Director	n/a	0	n/a	n/a
Vesting, gifts, unvested awards and holding lines for Craig Steeneck Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Craig Steeneck are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts)
Nicola Baty ! Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Nicola Baty are complete. Chief Operating Officer	n/a	0	n/a	n/a
Vesting, gifts, unvested awards and holding lines for Nicola Baty Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Nicola Baty are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) −2.5Kwithheld by the company for taxes
Leta Priest ! Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Leta Priest are complete. Director	n/a	0	n/a	n/a
Vesting, gifts, unvested awards and holding lines for Leta Priest Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Leta Priest are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts)
Jacki Kelley ! Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Jacki Kelley are complete. Director	n/a	0	n/a	n/a
Vesting, gifts, unvested awards and holding lines for Jacki Kelley Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Jacki Kelley are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts)
Olufunlayo Fajemirokun-Beck ! Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Olufunlayo Fajemirokun-Beck are complete. Director	n/a	0	n/a	n/a
Vesting, gifts, unvested awards and holding lines for Olufunlayo Fajemirokun-Beck Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Olufunlayo Fajemirokun-Beck are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts)
Thembeka Machaba ! Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Thembeka Machaba are complete. Chief Human Resources Officer	n/a	0	n/a	n/a
Vesting, gifts, unvested awards and holding lines for Thembeka Machaba Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Thembeka Machaba are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) −945withheld by the company for taxes
Cathal Walsh ! Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Cathal Walsh are complete. SVP-Managing Director, Europe	n/a	0	n/a	n/a
Vesting, gifts, unvested awards and holding lines for Cathal Walsh Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Cathal Walsh are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) −1.1Kwithheld by the company for taxes
David Biegger ! Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for David Biegger are complete. Director	n/a	0	n/a	n/a
Vesting, gifts, unvested awards and holding lines for David Biegger Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for David Biegger are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts)
Ivan Garcia ! Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Ivan Garcia are complete. Interim CFO	n/a	0	n/a	n/a
Vesting, gifts, unvested awards and holding lines for Ivan Garcia Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Ivan Garcia are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts)
David West ! Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for David West are complete. Director	n/a	0	n/a	n/a
Vesting, gifts, unvested awards and holding lines for David West Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for David West are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts)
Joseph Scalzo ! Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Joseph Scalzo are complete. Director	n/a	0	n/a	n/a
Vesting, gifts, unvested awards and holding lines for Joseph Scalzo Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Joseph Scalzo are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts)
Nishu Patel ! Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Nishu Patel are complete. Chief Accounting Officer	n/a	0	n/a	n/a
Vesting, gifts, unvested awards and holding lines for Nishu Patel Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Nishu Patel are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) −382withheld by the company for taxes
Lisa Alexander ! Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Lisa Alexander are complete. GC & Corp. Sec.	n/a	0	n/a	n/a
Vesting, gifts, unvested awards and holding lines for Lisa Alexander Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Lisa Alexander are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) −289withheld by the company for taxes
Lauri Kotcher ! Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. See the filing Sales and other transactions for Lauri Kotcher are complete. Director	n/a	0	n/a	n/a
Vesting, gifts, unvested awards and holding lines for Lauri Kotcher Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Lauri Kotcher are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts)
John O'Connor ! Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for John O'Connor are complete. Chief Financial Officer	n/a	0	n/a	n/a
Vesting, gifts, unvested awards and holding lines for John O'Connor Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for John O'Connor are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts)

Holdings and share of stake for Freshpet, Inc. are being verified, so no balances, unit counts or percentages are shown. Sales, proceeds, plan and tax status, titles and dates come straight from individual filings.

What explains the selling$37.0M of sales by plan status, purpose, seller and month

Officer and director open-market sales: $37.0M across 610,140 shares. Plan status and stated purpose are separate questions, and a sale can have both.

By plan status

Disclosed plan · $33.2M · 90%

10%

The lighter segment is sales with no plan disclosed in the filing ($3.8M), including tax-related sales outside a plan.

Taxes

$3.8M of sales (10.3%) cite tax obligations in their footnotes. Separately, 12,672 shares ($868K) were withheld by the company for taxes, which isn't a market sale. Example: Scott Morris, Dec 5, 2025

Purchases · 6 buyers (10 trades)

6 officers and directors bought shares in this period, in 10 trades(Form 4 code P, leaving out rows the filings describe as reinvested dividends, plan purchases, private deals or moves into the person's own trust). Across all their filings on record there are 49 purchase trades.

Seller	Shares sold	Proceeds	Under a disclosed plan	Share of total	Sales dates
William Cyr Chief Executive Officer, Director	542K	$33.2M	100%	90%	May 11, 2026 to Aug 26, 2026
Scott Morris President	68K	$3.8M	0%	10%	Nov 6, 2025 to Dec 5, 2025

Sales by month

Month	Sale proceeds	Disclosed plan	To cover taxes	No plan disclosed
Oct 2025	$0	$0	$0	$0
Nov 2025	$3.5M	$0	$3.5M	$0
Dec 2025	$320K	$0	$320K	$0
Jan 2026	$0	$0	$0	$0
Feb 2026	$0	$0	$0	$0
Mar 2026	$0	$0	$0	$0
Apr 2026	$0	$0	$0	$0
May 2026	$14.0M	$14.0M	$0	$0
Jun 2026	$0	$0	$0	$0
Jul 2026	$0	$0	$0	$0
Aug 2026	$19.3M	$19.3M	$0	$0
Sep 2026	$0	$0	$0	$0
Oct 2026	$0	$0	$0	$0

Is this normal? Selling year by year5 earlier years to compare with

More than usual: about 11x the 5-year average. 2 insiders sold; the average is 3 a year.

12 months ending	Shares sold	Insiders who sold	Proceeds
Oct 16, 2026 Latest 12 months	610K	2	$37.0M
Oct 16, 2025 1 year earlier	52K	3	$8.1M
Oct 16, 2024 2 years earlier	53K	2	$6.5M
Oct 17, 2023 3 years earlier	6.3K	1	$440K
Oct 17, 2022 4 years earlier	16K	1	$1.5M
Oct 17, 2021 5 years earlier	146K	7	$22.6M

Open-market sales (Form 4 code S) by people who were officers or directors, in split-adjusted shares. Earlier years include people who have since left. A sale that an outside holder also reports (a family trust, a fund) is counted with outside holders in every year. Shares, not dollars, are compared, so a change in the stock price doesn't look like a change in selling. Years the filings don't fully cover are shown but left out of the average.

Known gaps and uncertainty20 officers and directors not confirmed

Holdings and share of stake are being verified. Balances, unit counts and every share-of-stake figure for Freshpet, Inc. are held back until that check is finished. Sales, proceeds, plan and tax status, titles and dates come straight from individual filings and are complete.

External context: we only cite outside events when a documented connection exists. None is shown for this period.

Sources and methodology567 filings on record, 57 filed in the 12-month period, and how we read them

All 567 Forms 3, 4 and 5 on record for Freshpet, Inc. (SEC CIK 1611647), filed from Nov 6, 2014 to Sep 16, 2026; 57 of them were filed in the 12 months this page covers, retrieved from SEC EDGAR on Oct 16, 2026. Prices are the ones reported in each filing, often weighted averages.

Holdings. Each holding line (a share class plus an owner, such as a trust or LLC) carries its last reported balance forward. Entities first reported during the period start at zero, so transfers between an insider's own trusts don't count as selling. Lines not reported for three years or more are listed separately and left out of totals.

Sales. A sale counts as under a 10b5-1 plan if its footnote cites one or the filing's Rule 10b5-1 box is checked, and as tax-related if its footnote cites tax obligations or sell-to-cover. Shares withheld by the company for taxes are listed separately. Sales with neither attribute are labeled "no plan disclosed".

Full methodology

Former or inactive filers (18)No filing in 18 months; last reported balances, not in any total

Name	Last filed	Last reported balance
Todd Cunfer	Mar 17, 2025	36,871 shares, last reported balance as of Mar 15, 2025
Stephen Macchiaverna	Sep 16, 2024	121,039 shares, last reported balance as of Sep 12, 2024
Lawrence Coben	Mar 20, 2024	52,833 shares, last reported balance as of Mar 15, 2024
Charles Norris	Mar 15, 2023	7,694,209 shares, last reported balance as of Mar 13, 2023
David Basto	Mar 15, 2023	35,147 shares, last reported balance as of Mar 13, 2023
Stephen Weise	May 31, 2022	No balance on record
Heather Pomerantz	Dec 29, 2020	6,000 shares, last reported balance as of Feb 26, 2020
Richard Kassar	Nov 9, 2020	146,217 shares, last reported balance as of Nov 5, 2020
Robert King	Jun 8, 2020	12,751 shares, last reported balance as of Jun 4, 2020
MIDOCEAN ASSOCIATES SPC	Apr 16, 2019	17,873,501 shares, last reported balance as of Apr 1, 2019
Christopher Harned	Apr 20, 2018	105,803 shares, last reported balance as of Mar 30, 2018
Thomas Farina	Apr 5, 2017	85,897 shares, last reported balance as of Aug 9, 2016
Michael Hieger	Apr 5, 2017	6,336 shares, last reported balance as of Dec 9, 2016
Mary Winstanley	Sep 15, 2016	16,484 shares, last reported balance as of Sep 14, 2016
Richard Kayne	May 11, 2016	4,969,012 shares, last reported balance as of May 10, 2016
Richard Thompson	Nov 18, 2015	443,634 shares, last reported balance as of Nov 17, 2015
KAYNE ANDERSON CAPITAL ADVISORS LP	May 4, 2015	3,803,085 shares, last reported balance as of Apr 30, 2015
Jonathan Marlow		No balance on record

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