FROGJFrog Ltd · Insider ownership research

JFrog Ltd insiders sold $409M in the past 12 months. How much of their stake is that?

Insiders sold $409M in the past 12 months.61% was sold under disclosed trading plans, 39% to cover taxes. The largest seller, Tali Notman (Chief Revenue Officer), sold $154M.Share-of-stake figures for this company are being verified and will be added when that check is finished. Why

Updated Oct 13, 2026 from SEC filings · covers Oct 14, 2025 to Oct 13, 2026

$372K

sold with no plan disclosed, past 12 months

61%

of sales were under disclosed trading plans, past 12 months

10 of 12

officers and directors sold shares, past 12 months

Is this normal? More than usual: about 2.1x the 5-year average. 10 insiders sold; the average is 7 a year. Year by year

Latest filing: Filed Oct 9 for a sale on Oct 7. Ben Shlomi sold 15K shares ($1.5M) under a disclosed plan. Filing

SEC ownership filings: 108 filed in the 12 months to Oct 13, 2026; 473 on record since Sep 15, 2020 · See the evidence

What stands out

Routine activity: 61% of sales were under disclosed plans, and no insider sold more than 1% of vested holdings.

A share of stake is shown for 0 of the 10 officers and directors who sold. 12 are left out

i

Left out: Yoav Landman, Ben Shlomi, Frederic Simon, Tali Notman, Yossi Sela, Andrew Vitus, Eduard Grabscheid, Barry Zwarenstein, Yvonne Wassenaar, Elisa Steele, Luis Visoso and Sigal Zarmi (share of stake is being verified).

Disclosed company stock is not an insider's whole wealth.

Who sold, and how much of their stake

Officers and directors, past 12 months. Their share of stake is being verified and is not shown yet; amounts and trading plans are below.

Tali Notman

Chief Revenue Officer

Not confirmed

Share of stake not shown: share of stake is being verified. Why

$154M3% planned, 97% to cover taxes

Frederic Simon

Director

Not confirmed

Share of stake not shown: share of stake is being verified. Why

$96.8MDisclosed plan

Yoav Landman

Chief Technology Officer, Director

Not confirmed

Share of stake not shown: share of stake is being verified. Why

$90.9MDisclosed plan

Ben Shlomi

Chief Executive Officer, Director

Not confirmed

Share of stake not shown: share of stake is being verified. Why

$52.5M78% planned, 22% to cover taxes

Yossi Sela

Director

Not confirmed

Share of stake not shown: share of stake is being verified. Why

$8.3MDisclosed plan

Selling by month

Officers and directors, Oct 2025 to Oct 2026. Each sale is counted once: under a disclosed plan, else to cover taxes, else no plan disclosed.

Disclosed planTo cover taxesNo plan disclosedOne dollar scale for every month; the tallest bar is labeled

Recent activity

Past 30 days, Sep 14, 2026 to Oct 13, 2026

Oct 7, 2026Ben Shlomi sold 15K shares ($1.5M) under a disclosed trading plan.

Who	Shares	Price	% of total stake	Total stake after	Trade date	Filed
Ben Shlomi Chief Executive Officer, Director	15,000	$97.52	n/a	n/a	Oct 7, 2026	Oct 9, 2026

Oct 5, 2026Yoav Landman sold 45K shares ($4.4M) under a disclosed trading plan.

Who	Shares	Price	% of total stake	Total stake after	Trade date	Filed
Yoav Landman Chief Technology Officer, Director	45,000	$97.27	n/a	n/a	Oct 5, 2026	Oct 7, 2026

Oct 1, 2026Frederic Simon sold 120K shares ($11.7M) under a disclosed trading plan.

Who	Shares	Price	% of total stake	Total stake after	Trade date	Filed
Frederic Simon Director	120,000	$97.24	n/a	n/a	Oct 1, 2026	Oct 5, 2026

Sep 14, 2026Barry Zwarenstein sold 1.3K shares ($110K) under a disclosed trading plan.

Who	Shares	Price	% of total stake	Total stake after	Trade date	Filed
Barry Zwarenstein Director	1,250	$88.38	n/a	n/a	Sep 14, 2026	Sep 16, 2026

"% of total stake" is the shares in an event against all the vested shares the person held that day, across every share class and holding entity, after that day's vesting. "n/a" means the person's holdings are not confirmed, or the row is a purchase. "Holdings record incomplete" means more shares were sold than the filings show the person held that day, so a percentage would be wrong.

Outside holders, reported separately

Yossi Sela and Andrew Vitus reported no open-market sales in the past 12 months. Large shareholders and the funds or companies that board members represent are not part of management, so they are left out of the figures above.

Common questions

Is the JFrog Ltd CEO selling stock?

Yes. Ben Shlomi sold 745K shares ($52.5M) in the past 12 months, 78% of it under a trading plan disclosed in the filings.

Why are JFrog Ltd insiders selling?

Filings rarely give a reason, and we don't guess at one. What they show is how the sales were made: 61% of sales by value ran under 10b5-1 trading plans disclosed in the filings, 39% were to cover taxes and 0.1% had no disclosed plan. A trading plan schedules sales in advance.

Are any JFrog Ltd insiders buying?

No. Officers and directors reported no purchases in the past 12 months.

The evidence

Who sold10 officers and directors: amount, % of holdings, trading plan

Who sold	Amount	% of holdings	Trading plan
Tali Notman Chief Revenue Officer	$154M 167K shares	Not confirmed share of stake is being verified. Why	3% under a disclosed plan, 97% to cover taxes
Frederic Simon Director	$96.8M 1.33M shares	Not confirmed share of stake is being verified. Why	Disclosed plan
Yoav Landman Chief Technology Officer, Director	$90.9M 1.11M shares	Not confirmed share of stake is being verified. Why	Disclosed plan
Ben Shlomi Chief Executive Officer, Director	$52.5M 745K shares	Not confirmed share of stake is being verified. Why	78% under a disclosed plan, 22% to cover taxes
Yossi Sela Director	$8.3M 125K shares	Not confirmed share of stake is being verified. Why	Disclosed plan
Eduard Grabscheid Chief Financial Officer	$4.6M 71K shares	Not confirmed share of stake is being verified. Why	86% under a disclosed plan, 14% to cover taxes
Elisa Steele Director	$477K 7.4K shares	Not confirmed share of stake is being verified. Why	Disclosed plan
Barry Zwarenstein Director	$439K 6.3K shares	Not confirmed share of stake is being verified. Why	Disclosed plan
Yvonne Wassenaar Director	$409K 7.4K shares	Not confirmed share of stake is being verified. Why	Disclosed plan
Andrew Vitus Director	$372K 6K shares	Not confirmed share of stake is being verified. Why	No plan disclosed

Board members representing outside shareholders, reported separately: Yossi Sela, Andrew Vitus. Details

The full ownership picture0 of 12 officers and directors confirmed

Vested shares across all share classes, held directly and through trusts, LLCs and family members, as reported on SEC Forms 3, 4 and 5. Unvested awards and options are never counted as owned shares.

Insider

Held Oct 13, 2025

Sold

Held Oct 13, 2026

Still held

Yoav Landman

!

Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Yoav Landman are complete.

Chief Technology Officer, Director

n/a

−1.11M

n/a

n/a

Vesting, gifts, unvested awards and holding lines for Yoav Landman

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Yoav Landman are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

Ben Shlomi

!

Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Ben Shlomi are complete.

Chief Executive Officer, Director

n/a

−745K

n/a

n/a

Vesting, gifts, unvested awards and holding lines for Ben Shlomi

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Ben Shlomi are complete; balances and unit counts will be added when the check is finished.

−30Kgifted (net of own trusts)

Frederic Simon

!

Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Frederic Simon are complete.

Director

n/a

−1.33M

n/a

n/a

Vesting, gifts, unvested awards and holding lines for Frederic Simon

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Frederic Simon are complete; balances and unit counts will be added when the check is finished.

−47Kgifted (net of own trusts)

Tali Notman

!

Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Tali Notman are complete.

Chief Revenue Officer

n/a

−167K

n/a

n/a

Vesting, gifts, unvested awards and holding lines for Tali Notman

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Tali Notman are complete; balances and unit counts will be added when the check is finished.

−1.1Kgifted (net of own trusts)

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
72,795	$15.12	Feb 3, 2030	$6.1M
55,295	$23.00	Jul 29, 2030	$4.2M
19,467	$23.00	Jul 29, 2030	$1.5M
19,467	$23.00	Jul 29, 2030	$1.5M

Estimate: options held × ($98.76 − strike price), using the most recent insider trade price on Form 4 (Oct 7, 2026), not a market close.

Yossi Sela

!

Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Yossi Sela are complete.

Director

n/a

−125K

n/a

n/a

Vesting, gifts, unvested awards and holding lines for Yossi Sela

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Yossi Sela are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

Andrew Vitus

!

Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. See the filing Sales and other transactions for Andrew Vitus are complete.

Director

n/a

−6K

n/a

n/a

Vesting, gifts, unvested awards and holding lines for Andrew Vitus

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Andrew Vitus are complete; balances and unit counts will be added when the check is finished.

−14Kgifted (net of own trusts)

Eduard Grabscheid

!

Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Eduard Grabscheid are complete.

Chief Financial Officer

n/a

−71K

n/a

n/a

Vesting, gifts, unvested awards and holding lines for Eduard Grabscheid

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Eduard Grabscheid are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

Barry Zwarenstein

!

Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Barry Zwarenstein are complete.

Director

n/a

−6.3K

n/a

n/a

Vesting, gifts, unvested awards and holding lines for Barry Zwarenstein

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Barry Zwarenstein are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

Yvonne Wassenaar

!

Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Yvonne Wassenaar are complete.

Director

n/a

−7.4K

n/a

n/a

Vesting, gifts, unvested awards and holding lines for Yvonne Wassenaar

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Yvonne Wassenaar are complete; balances and unit counts will be added when the check is finished.

−9.4Kgifted (net of own trusts)

Elisa Steele

!

Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Elisa Steele are complete.

Director

n/a

−7.4K

n/a

n/a

Vesting, gifts, unvested awards and holding lines for Elisa Steele

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Elisa Steele are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

Luis Visoso

!

Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. See the filing Sales and other transactions for Luis Visoso are complete.

Director

n/a

0

n/a

n/a

Vesting, gifts, unvested awards and holding lines for Luis Visoso

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Luis Visoso are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

Sigal Zarmi

!

Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Sigal Zarmi are complete.

Director

n/a

0

n/a

n/a

Vesting, gifts, unvested awards and holding lines for Sigal Zarmi

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Sigal Zarmi are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

Holdings and share of stake for JFrog Ltd are being verified, so no balances, unit counts or percentages are shown. Sales, proceeds, plan and tax status, titles and dates come straight from individual filings.

What explains the selling$409M of sales by plan status, purpose, seller and month

Officer and director open-market sales: $409M across 3,576,726 shares. Plan status and stated purpose are separate questions, and a sale can have both.

By plan status

Disclosed plan · $247M · 61%

39%

The lighter segment is sales with no plan disclosed in the filing ($161M), including tax-related sales outside a plan.

No plan disclosed · $372K

Sales with no 10b5-1 plan and no tax reference in the filing. $372K of it is Andrew Vitus. No plan disclosed is a statement about the filing, not about why the sale happened. Largest such sale: Andrew Vitus, Nov 25, 2025

Taxes

$163M of sales (39.8%) cite tax obligations in their footnotes, $1.8M of them also under a plan. Example: Eduard Grabscheid, Sep 2, 2026

Seller	Shares sold	Proceeds	Under a disclosed plan	Share of total	Sales dates
Tali Notman Chief Revenue Officer	167K	$154M	3%	38%	Dec 2, 2025 to Sep 8, 2026
Frederic Simon Director	1.33M	$96.8M	100%	24%	Oct 14, 2025 to Oct 1, 2026
Yoav Landman Chief Technology Officer, Director	1.11M	$90.9M	100%	22%	Dec 1, 2025 to Oct 5, 2026
Ben Shlomi Chief Executive Officer, Director	745K	$52.5M	78%	13%	Nov 6, 2025 to Oct 7, 2026
Yossi Sela Director	125K	$8.3M	100%	2%	Dec 5, 2025 to Jul 16, 2026
Eduard Grabscheid Chief Financial Officer	71K	$4.6M	86%	1%	Dec 2, 2025 to Sep 3, 2026
Elisa Steele Director	7.4K	$477K	100%	0.1%	Dec 5, 2025 to Aug 28, 2026
Barry Zwarenstein Director	6.3K	$439K	100%	0.1%	Mar 26, 2026 to Sep 14, 2026
Yvonne Wassenaar Director	7.4K	$409K	100%	0.1%	Oct 20, 2025 to May 22, 2026
Andrew Vitus Director	6K	$372K	0%	0.1%	Nov 25, 2025 to Nov 25, 2025

Sales by month

Month	Sale proceeds	Disclosed plan	To cover taxes	No plan disclosed
Oct 2025	$1.7M	$1.7M	$0	$0
Nov 2025	$14.3M	$13.9M	$0	$372K
Dec 2025	$30.8M	$28.2M	$2.6M	$0
Jan 2026	$9.0M	$9.0M	$0	$0
Feb 2026	$7.4M	$7.4M	$0	$0
Mar 2026	$155M	$7.3M	$147M	$0
Apr 2026	$5.8M	$5.8M	$0	$0
May 2026	$21.3M	$21.3M	$0	$0
Jun 2026	$58.2M	$52.5M	$5.7M	$0
Jul 2026	$18.7M	$18.7M	$0	$0
Aug 2026	$41.5M	$41.5M	$0	$0
Sep 2026	$27.5M	$22.4M	$5.1M	$0
Oct 2026	$17.5M	$17.5M	$0	$0

Board members representing outside shareholders (2)Listed and sourced; not part of the management totals or the answer line

Directors whose reported holdings sit mostly in an investment fund or a corporate shareholder they represent, not in their own name, with beneficial ownership disclaimed except for their own financial interest. Listed and sourced here; not part of the management totals or the answer line. Shares a fund hands to its own investors are distributions, not sales.

Board member	Held Oct 13, 2025	Sold	Held Oct 13, 2026	Still held
Yossi Sela ! Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Yossi Sela are complete. Director	n/a	0	n/a	n/a
Vesting, gifts, unvested awards and holding lines for Yossi Sela Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Yossi Sela are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts)
Andrew Vitus ! Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Andrew Vitus are complete. Director	n/a	0	n/a	n/a
Vesting, gifts, unvested awards and holding lines for Andrew Vitus Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Andrew Vitus are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts)

Is this normal? Selling year by year5 earlier years to compare with

More than usual: about 2.1x the 5-year average. 10 insiders sold; the average is 7 a year.

12 months ending	Shares sold	Insiders who sold	Proceeds
Oct 13, 2026 Latest 12 months	3.58M	10	$409M
Oct 13, 2025 1 year earlier	2.03M	7	$79.9M
Oct 13, 2024 2 years earlier	1.94M	8	$69.6M
Oct 14, 2023 3 years earlier	3.44M	8	$81.5M
Oct 14, 2022 4 years earlier	820K	5	$24.5M
Oct 14, 2021 5 years earlier	369K	6	$19.4M

Open-market sales (Form 4 code S) by people who were officers or directors, in split-adjusted shares. Earlier years include people who have since left. A sale that an outside holder also reports (a family trust, a fund) is counted with outside holders in every year. Shares, not dollars, are compared, so a change in the stock price doesn't look like a change in selling. Years the filings don't fully cover are shown but left out of the average.

Known gaps and uncertainty12 officers and directors not confirmed

Holdings and share of stake are being verified. Balances, unit counts and every share-of-stake figure for JFrog Ltd are held back until that check is finished. Sales, proceeds, plan and tax status, titles and dates come straight from individual filings and are complete.

External context: we only cite outside events when a documented connection exists. None is shown for this period.

Sources and methodology473 filings on record, 108 filed in the 12-month period, and how we read them

All 473 Forms 3, 4 and 5 on record for JFrog Ltd (SEC CIK 1800667), filed from Sep 15, 2020 to Oct 9, 2026; 108 of them were filed in the 12 months this page covers, retrieved from SEC EDGAR on Oct 13, 2026. Prices are the ones reported in each filing, often weighted averages.

Holdings. Each holding line (a share class plus an owner, such as a trust or LLC) carries its last reported balance forward. Entities first reported during the period start at zero, so transfers between an insider's own trusts don't count as selling. Lines not reported for three years or more are listed separately and left out of totals.

Sales. A sale counts as under a 10b5-1 plan if its footnote cites one or the filing's Rule 10b5-1 box is checked, and as tax-related if its footnote cites tax obligations or sell-to-cover. Shares withheld by the company for taxes are listed separately. Sales with neither attribute are labeled "no plan disclosed".

Full methodology

Former or inactive filers (7)No filing in 18 months; last reported balances, not in any total

Name	Last filed	Last reported balance
Jessica Neal	May 22, 2024	26,789 shares, last reported balance as of May 21, 2024
Yakov Shulman	Dec 27, 2023	652,446 shares, last reported balance as of Dec 26, 2023
Jeff Horing	Nov 9, 2023	273,584 shares, last reported balance as of Nov 7, 2023
Jeff Horing	Nov 9, 2023	93,655 shares, last reported balance as of Sep 18, 2020
Meerah Rajavel	Dec 17, 2021	11,808 shares, last reported balance as of Dec 16, 2021
Gemini Israel V Limited Partnership	Feb 19, 2021	9,529,495 shares, last reported balance as of Feb 19, 2021
Scale Venture Partners IV, L.P.	Sep 21, 2020	7,596,236 shares, last reported balance as of Sep 18, 2020

Spotted something wrong on this page? Report an error. We check every report against the SEC filing and list what we fix in the corrections log.