ETSY insider ownership: who sold, why, and what they still hold

What stands out

Routine activity: 98% of sales were under disclosed plans, and no insider sold more than 1% of vested holdings.

A share of stake is shown for 0 of the 9 officers and directors who sold. 18 are left out

Left out: Frederick Wilson, Josh Silverman, Goyal Patel, Colin Stretch, Nicholas Daniel, Gary Briggs, Michele Burns, Margaret Smyth, Melissa Reiff, Marla Blow, Bradley Minor, Toni Nadal, Richard Colburn III, Marc Steinberg, Charles Ballard, Merilee Buckley, David Rosenblatt and Charles Baker (share of stake is being verified).

Disclosed company stock is not an insider's whole wealth.

Who sold, and how much of their stake

Officers and directors, past 12 months. Their share of stake is being verified and is not shown yet; amounts and trading plans are below.

Josh Silverman

Director

Not confirmed

Share of stake not shown: share of stake is being verified. Why

$67.4MDisclosed plan

Frederick Wilson

Director

Not confirmed

Share of stake not shown: share of stake is being verified. Why

$7.4MDisclosed plan

Richard Colburn III

Chief Product & Tech Officer

Not confirmed

Share of stake not shown: share of stake is being verified. Why

$1.9M66% planned 34% no plan disclosed

Merilee Buckley

Chief Accounting Officer

Not confirmed

Share of stake not shown: share of stake is being verified. Why

$1.4MDisclosed plan

Charles Baker

Chief Financial Officer

Not confirmed

Share of stake not shown: share of stake is being verified. Why

$674KDisclosed plan

All 9 sellers

Selling by month

Officers and directors, Oct 2025 to Oct 2026. Each sale is counted once: under a disclosed plan, else to cover taxes, else no plan disclosed.

Disclosed planNo plan disclosedOne dollar scale for every month; the tallest bar is labeled

Recent activity

Past 30 days, Sep 14, 2026 to Oct 13, 2026

Oct 8, 2026Josh Silverman sold 383 shares ($28K) under a disclosed trading plan.

Who	Shares	Price	% of total stake	Total stake after	Trade date	Filed
Josh Silverman Director	383	$74.00	n/a	n/a	Oct 8, 2026	Oct 9, 2026

Oct 5, 20262 executives sold 5.9K shares ($418K) under a disclosed trading plan.

Who	Shares	Price	% of total stake	Total stake after	Trade date	Filed
Richard Colburn III Chief Product & Tech Officer	4,472	$71.31	n/a	n/a	Oct 5, 2026	Oct 7, 2026
Merilee Buckley Chief Accounting Officer	1,396	$71.35	n/a	n/a	Oct 5, 2026	Oct 7, 2026

Oct 1, 20267 insiders had 60K shares ($4.4M) withheld by the company for taxes (not a market sale). 110K shares came in from vesting or option exercises the same day, so their combined holdings rose by 47K net.

Who	Shares	Price	% of total stake	Total stake after	Trade date	Filed
Josh Silverman Director	16,158	$72.84	n/a	n/a	Oct 1, 2026	Oct 2, 2026
Goyal Patel Chief Executive Officer, Director	14,818	$72.84	n/a	n/a	Oct 1, 2026	Oct 2, 2026
Colin Stretch Chief Legal Officer	13,223	$72.84	n/a	n/a	Oct 1, 2026	Oct 2, 2026
Richard Colburn III Chief Product & Tech Officer	5,453	$72.84	n/a	n/a	Oct 1, 2026	Oct 2, 2026
Bradley Minor Chief Marketing Officer	5,054	$72.84	n/a	n/a	Oct 1, 2026	Oct 2, 2026
Charles Baker Chief Financial Officer	3,992	$72.84	n/a	n/a	Oct 1, 2026	Oct 2, 2026
Merilee Buckley Chief Accounting Officer	1,460	$72.84	n/a	n/a	Oct 1, 2026	Oct 2, 2026

Oct 1, 2026Josh Silverman sold 2.1K shares ($151K) under a disclosed trading plan. 31K shares came in from vesting or option exercises the same day, so the holding rose by 13K net.

Who	Shares	Price	% of total stake	Total stake after	Trade date	Filed
Josh Silverman Director	2,090	$72.45	n/a	n/a	Oct 1, 2026	Oct 5, 2026

"% of total stake" is the shares in an event against all the vested shares the person held that day, across every share class and holding entity, after that day's vesting. "n/a" means the person's holdings are not confirmed, or the row is a purchase. "Holdings record incomplete" means more shares were sold than the filings show the person held that day, so a percentage would be wrong.

Outside holders, reported separately

Frederick Wilson reported no open-market sales in the past 12 months. Large shareholders and the funds or companies that board members represent are not part of management, so they are left out of the figures above.

Details

Common questions

Is the Etsy Inc CEO selling stock?

No. Goyal Patel reported no open-market sales in the past 12 months.

Why are Etsy Inc insiders selling?

Filings rarely give a reason, and we don't guess at one. What they show is how the sales were made: 98% of sales by value ran under 10b5-1 trading plans disclosed in the filings and 2% had no disclosed plan. A trading plan schedules sales in advance.

Are any Etsy Inc insiders buying?

No. Officers and directors reported no purchases in the past 12 months.

The evidence

Who sold9 officers and directors: amount, % of holdings, trading plan

Who sold	Amount	% of holdings	Trading plan
Josh Silverman Director	$67.4M 972K shares	Not confirmed share of stake is being verified. Why	Disclosed plan
Frederick Wilson Director	$7.4M 100K shares	Not confirmed share of stake is being verified. Why	Disclosed plan
Richard Colburn III Chief Product & Tech Officer	$1.9M 26K shares	Not confirmed share of stake is being verified. Why	66% under a disclosed plan 34% no plan disclosed
Merilee Buckley Chief Accounting Officer	$1.4M 22K shares	Not confirmed share of stake is being verified. Why	Disclosed plan
Charles Baker Chief Financial Officer	$674K 11K shares	Not confirmed share of stake is being verified. Why	Disclosed plan
Melissa Reiff Director	$593K 7.4K shares	Not confirmed share of stake is being verified. Why	Disclosed plan
Charles Ballard Director	$468K 6.3K shares	Not confirmed share of stake is being verified. Why	No plan disclosed
Bradley Minor Chief Marketing Officer	$179K 3.1K shares	Not confirmed share of stake is being verified. Why	No plan disclosed
Marla Blow Director	$70K 1.2K shares	Not confirmed share of stake is being verified. Why	Disclosed plan

Board members representing outside shareholders, reported separately: Frederick Wilson. Details

The full ownership picture0 of 18 officers and directors confirmed

Vested shares across all share classes, held directly and through trusts, LLCs and family members, as reported on SEC Forms 3, 4 and 5. Unvested awards and options are never counted as owned shares.

Insider

Held Oct 13, 2025

Sold

Held Oct 13, 2026

Still held

Frederick Wilson

Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Frederick Wilson are complete.

Director

n/a

−100K

n/a

Vesting, gifts, unvested awards and holding lines for Frederick Wilson

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Frederick Wilson are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
12,544	$60.14	Jun 12, 2034	$174K
14,654	$54.53	Jun 16, 2035	$285K
9,904	$68.76	Jun 8, 2036	$52K

Estimate: options held × ($74.00 − strike price), using the most recent insider trade price on Form 4 (Oct 8, 2026), not a market close.

Josh Silverman

Director

n/a

−972K

n/a

Vesting, gifts, unvested awards and holding lines for Josh Silverman

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Josh Silverman are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

−86Kwithheld by the company for taxes

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
2,320	$10.62	May 3, 2027	$147K

Estimate: options held × ($74.00 − strike price), using the most recent insider trade price on Form 4 (Oct 8, 2026), not a market close.

Goyal Patel

Chief Executive Officer, Director

n/a

Vesting, gifts, unvested awards and holding lines for Goyal Patel

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Goyal Patel are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

−53Kwithheld by the company for taxes

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
16,674	$28.38	Mar 14, 2028	$761K
33,840	$69.89	Mar 14, 2029	$139K
55,316	$41.65	Mar 15, 2030	$1.8M
11,754	$223.23	Mar 14, 2031	$0

Estimate: options held × ($74.00 − strike price), using the most recent insider trade price on Form 4 (Oct 8, 2026), not a market close.

Colin Stretch

Chief Legal Officer

n/a

Vesting, gifts, unvested awards and holding lines for Colin Stretch

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Colin Stretch are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

−45Kwithheld by the company for taxes

Nicholas Daniel

Chief Product Officer

n/a

Vesting, gifts, unvested awards and holding lines for Nicholas Daniel

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Nicholas Daniel are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

Gary Briggs

Director

n/a

Vesting, gifts, unvested awards and holding lines for Gary Briggs

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Gary Briggs are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

Michele Burns

Director

n/a

Vesting, gifts, unvested awards and holding lines for Michele Burns

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Michele Burns are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
15,000	$9.67	Jun 8, 2026	$965K

Estimate: options held × ($74.00 − strike price), using the most recent insider trade price on Form 4 (Oct 8, 2026), not a market close.

Margaret Smyth

Director

n/a

Vesting, gifts, unvested awards and holding lines for Margaret Smyth

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Margaret Smyth are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

Melissa Reiff

Director

n/a

−7.4K

n/a

Vesting, gifts, unvested awards and holding lines for Melissa Reiff

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Melissa Reiff are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

Marla Blow

Director

n/a

−1.2K

n/a

Vesting, gifts, unvested awards and holding lines for Marla Blow

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Marla Blow are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

Bradley Minor

Chief Marketing Officer

n/a

−3.1K

n/a

Vesting, gifts, unvested awards and holding lines for Bradley Minor

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Bradley Minor are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

−15Kwithheld by the company for taxes

Toni Nadal

Chief Human Resources Officer

n/a

Vesting, gifts, unvested awards and holding lines for Toni Nadal

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Toni Nadal are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
1,253	$223.23	Mar 14, 2031	$0

Estimate: options held × ($74.00 − strike price), using the most recent insider trade price on Form 4 (Oct 8, 2026), not a market close.

Richard Colburn III

Chief Product & Tech Officer

n/a

−26K

n/a

Vesting, gifts, unvested awards and holding lines for Richard Colburn III

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Richard Colburn III are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

−28Kwithheld by the company for taxes

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
7,872	$55.30	Sep 30, 2029	$147K
2,305	$41.65	Mar 15, 2030	$75K
3,134	$223.23	Mar 14, 2031	$0

Estimate: options held × ($74.00 − strike price), using the most recent insider trade price on Form 4 (Oct 8, 2026), not a market close.

Marc Steinberg

Director

n/a

Vesting, gifts, unvested awards and holding lines for Marc Steinberg

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Marc Steinberg are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

Charles Ballard

Director

n/a

−6.3K

n/a

Vesting, gifts, unvested awards and holding lines for Charles Ballard

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Charles Ballard are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

Merilee Buckley

Chief Accounting Officer

n/a

−22K

n/a

Vesting, gifts, unvested awards and holding lines for Merilee Buckley

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Merilee Buckley are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

−6.8Kwithheld by the company for taxes

David Rosenblatt

Director

n/a

Vesting, gifts, unvested awards and holding lines for David Rosenblatt

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for David Rosenblatt are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

Charles Baker

Chief Financial Officer

n/a

−11K

n/a

Vesting, gifts, unvested awards and holding lines for Charles Baker

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Charles Baker are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

−26Kwithheld by the company for taxes

Holdings and share of stake for Etsy Inc are being verified, so no balances, unit counts or percentages are shown. Sales, proceeds, plan and tax status, titles and dates come straight from individual filings.

What explains the selling$80.0M of sales by plan status, purpose, seller and month

Officer and director open-market sales: $80.0M across 1,149,097 shares. Plan status and stated purpose are separate questions, and a sale can have both.

By plan status

Disclosed plan · $78.7M · 98%

The lighter segment is sales with no plan disclosed in the filing ($1.3M), including tax-related sales outside a plan.

No plan disclosed · $1.3M

Sales with no 10b5-1 plan and no tax reference in the filing. $626K of it is Richard Colburn III. No plan disclosed is a statement about the filing, not about why the sale happened. Largest such sale: Charles Ballard, Aug 26, 2026

Taxes

259,919 shares ($16.0M) were withheld by the company for taxes, which isn't a market sale.

Seller	Shares sold	Proceeds	Under a disclosed plan	Share of total	Sales dates
Josh Silverman Director	972K	$67.4M	100%	84%	Nov 3, 2025 to Oct 8, 2026
Frederick Wilson Director	100K	$7.4M	100%	9%	May 22, 2026 to Sep 1, 2026
Richard Colburn III Chief Product & Tech Officer	26K	$1.9M	66%	2%	Nov 4, 2025 to Oct 5, 2026
Merilee Buckley Chief Accounting Officer	22K	$1.4M	100%	2%	Nov 3, 2025 to Oct 5, 2026
Charles Baker Chief Financial Officer	11K	$674K	100%	0.8%	Feb 24, 2026 to Aug 4, 2026
Melissa Reiff Director	7.4K	$593K	100%	0.7%	Jun 17, 2026 to Jul 15, 2026
Charles Ballard Director	6.3K	$468K	0%	0.6%	Mar 4, 2026 to Aug 26, 2026
Bradley Minor Chief Marketing Officer	3.1K	$179K	0%	0.2%	Nov 6, 2025 to Nov 6, 2025
Marla Blow Director	1.2K	$70K	100%	0.1%	Nov 20, 2025 to Aug 17, 2026

Sales by month

Month	Sale proceeds	Disclosed plan	To cover taxes	No plan disclosed
Oct 2025	$0	$0	$0	$0
Nov 2025	$2.4M	$2.1M	$0	$364K
Dec 2025	$1.2M	$1.2M	$0	$0
Jan 2026	$5.3M	$5.3M	$0	$0
Feb 2026	$1.7M	$1.6M	$0	$130K
Mar 2026	$100K	$0	$0	$100K
Apr 2026	$11.5M	$11.5M	$0	$0
May 2026	$7.4M	$7.0M	$0	$311K
Jun 2026	$26.1M	$26.1M	$0	$0
Jul 2026	$13.8M	$13.8M	$0	$0
Aug 2026	$6.8M	$6.5M	$0	$368K
Sep 2026	$3.0M	$3.0M	$0	$0
Oct 2026	$598K	$598K	$0	$0

Board members representing outside shareholders (1)Listed and sourced; not part of the management totals or the answer line

Directors whose reported holdings sit mostly in an investment fund or a corporate shareholder they represent, not in their own name, with beneficial ownership disclaimed except for their own financial interest. Listed and sourced here; not part of the management totals or the answer line. Shares a fund hands to its own investors are distributions, not sales.

Board member	Held Oct 13, 2025	Sold	Held Oct 13, 2026	Still held
Frederick Wilson ! Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Frederick Wilson are complete. Director	n/a	0	n/a	n/a
Vesting, gifts, unvested awards and holding lines for Frederick Wilson Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Frederick Wilson are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts)

Is this normal? Selling year by year5 earlier years to compare with

More than usual: about 1.9x the 5-year average. 9 insiders sold; the average is 10 a year.

12 months ending	Shares sold	Insiders who sold	Proceeds
Oct 13, 2026 Latest 12 months	1.15M	9	$80.0M
Oct 13, 2025 1 year earlier	807K	11	$49.8M
Oct 13, 2024 2 years earlier	98K	7	$6.7M
Oct 14, 2023 3 years earlier	649K	11	$69.5M
Oct 14, 2022 4 years earlier	785K	9	$142M
Oct 14, 2021 5 years earlier	693K	12	$123M

Open-market sales (Form 4 code S) by people who were officers or directors, in split-adjusted shares. Earlier years include people who have since left. A sale that an outside holder also reports (a family trust, a fund) is counted with outside holders in every year. Shares, not dollars, are compared, so a change in the stock price doesn't look like a change in selling. Years the filings don't fully cover are shown but left out of the average.

Known gaps and uncertainty18 officers and directors not confirmed

Holdings and share of stake are being verified. Balances, unit counts and every share-of-stake figure for Etsy Inc are held back until that check is finished. Sales, proceeds, plan and tax status, titles and dates come straight from individual filings and are complete.

External context: we only cite outside events when a documented connection exists. None is shown for this period.

Sources and methodology839 filings on record, 98 filed in the 12-month period, and how we read them

All 839 Forms 3, 4 and 5 on record for Etsy Inc (SEC CIK 1370637), filed from Apr 15, 2015 to Oct 9, 2026; 98 of them were filed in the 12 months this page covers, retrieved from SEC EDGAR on Oct 13, 2026. Prices are the ones reported in each filing, often weighted averages.

Holdings. Each holding line (a share class plus an owner, such as a trust or LLC) carries its last reported balance forward. Entities first reported during the period start at zero, so transfers between an insider's own trusts don't count as selling. Lines not reported for three years or more are listed separately and left out of totals.

Sales. A sale counts as under a 10b5-1 plan if its footnote cites one or the filing's Rule 10b5-1 box is checked, and as tax-related if its footnote cites tax obligations or sell-to-cover. Shares withheld by the company for taxes are listed separately. Sales with neither attribute are labeled "no plan disclosed".

Full methodology

Former or inactive filers (21)No filing in 18 months; last reported balances, not in any total

Name	Last filed	Last reported balance
Jonathan Klein	Mar 19, 2025	75,828 shares, last reported balance as of Mar 17, 2025
Rachel Glaser	Jan 31, 2025	85,388 shares, last reported balance as of Dec 1, 2024
Raina Moskowitz	Jan 3, 2025	47,857 shares, last reported balance as of Jan 1, 2025
Rachana Kumar	Dec 6, 2024	26,660 shares, last reported balance as of Dec 5, 2024
Ryan Scott	Oct 5, 2023	7,735 shares, last reported balance as of Oct 3, 2023
Kimaria Seymour	Oct 3, 2023	9,602 shares, last reported balance as of Oct 1, 2023
Michael Fisher	Nov 9, 2022	14,730 shares, last reported balance as of Nov 7, 2022
Jill Simeone	Oct 4, 2022	20,484 shares, last reported balance as of Oct 1, 2022
Edith Cooper	Jun 15, 2021	7,645 shares, last reported balance as of Jun 11, 2021
Linda Kozlowski	Jan 3, 2019	36,573 shares, last reported balance as of Jan 1, 2019
Karen Mullane	Apr 11, 2017	3,088 shares, last reported balance as of Apr 3, 2017
John Allspaw	Apr 4, 2017	6,793 shares, last reported balance as of Apr 1, 2017
Chad Dickerson	Mar 17, 2017	753,356 shares, last reported balance as of Oct 10, 2016
Kristina Salen	Jan 4, 2017	4,636 shares, last reported balance as of Jan 1, 2017
Jordan Breslow	Aug 9, 2016	No balance on record
James Breyer	Apr 13, 2016	3,008,881 shares, last reported balance as of Apr 11, 2016
James Breyer	Apr 13, 2016	375,462 shares, last reported balance as of Apr 15, 2015
Accel X LP	Jan 13, 2016	7,941,101 shares, last reported balance as of Jan 11, 2016
UNION SQUARE VENTURES 2004 LP	Nov 10, 2015	23,357,805 shares, last reported balance as of Nov 6, 2015
Index Ventures Growth I (Jersey) L.P.	Oct 16, 2015	9,076,697 shares, last reported balance as of Oct 14, 2015
Kellan Elliott-McCrea	Apr 15, 2015	50,000 shares, last reported balance as of Apr 15, 2015

Spotted something wrong on this page? Report an error. We check every report against the SEC filing and list what we fix in the corrections log.

Etsy Inc insiders sold $80.0M in the past 12 months. How much of their stake is that?

What stands out

Who sold, and how much of their stake

Selling by month

Recent activity

Outside holders, reported separately

Common questions

Is the Etsy Inc CEO selling stock?

Why are Etsy Inc insiders selling?

Are any Etsy Inc insiders buying?

The evidence

No plan disclosed · $1.3M

Taxes

Sales by month