EFX insider ownership: who sold, why, and what they still hold

Who	Shares	Price	% of total stake	Total stake after	Trade date	Filed
John Gamble Jr. EVP, CFO & COO	4,500	$187.96	6.1%	69K	Sep 3, 2026	Sep 8, 2026

What stands out

Cecilia Mao bought 2.4K shares for $465K, first on Feb 18, 2026.Purchase, Feb 18, 2026

Jamil Farshchi sold 31% of vested holdings: 12K shares for $2.6M, all under a disclosed plan.Largest sale, Feb 10, 2026

Two officers sold shares but ended with larger stakes, because more shares came in than were sold: John Gamble Jr. (sold 15K, 24% of starting holdings; 29K added) and Chad Borton (sold 5K, 25% of starting holdings; 17K added).John Gamble Jr.: largest sale, Feb 23, 2026 · Chad Borton: largest sale, Feb 12, 2026

Percentages cover 21 of 23 officers and directors. Left out: Mark Begor (holdings couldn't be fully reconciled); David Smith (held no vested shares at the start). Disclosed company stock is not an insider's whole wealth.

Who sold, and how much of their stake

Officers and directors, past 12 months. Each bar is 100% of that person's own stake; not comparable between people. The stake is the vested shares held at the start of the period (Oct 9, 2025); the gold part is what they sold.

SoldRest of starting stakeAdded during the period

Mark Begor

CEO, Director

Sold $32.1M (plan status beside the amount). Share of stake not shown: holdings couldn't be fully reconciled. Why

$32.1MDisclosed plan

John Gamble Jr.

EVP, CFO & COO

24% · $2.9MDisclosed plan

Jamil Farshchi

EVP, Chief Technology Officer

Sold 31%, but 11K shares were added (mostly vesting), so the stake grew

31% · $2.6MDisclosed plan

Chad Borton

EVP, Pres Workforce Solutions

25% · $912KDisclosed plan

Amounts, filings and trading plans for each seller

Selling by month

Officers and directors, Oct 2025 to Oct 2026. Each sale is counted once: under a disclosed plan, else to cover taxes, else no plan disclosed.

Disclosed planOne dollar scale for every month; the tallest bar is labeled

Common questions

Is the Equifax CEO selling stock?

Yes. Mark Begor sold 163K shares ($32.1M) in the past 12 months, all of it under a trading plan disclosed in the filings.

Why are Equifax insiders selling?

Filings rarely give a reason, and we don't guess at one. What they show is how the sales were made: 100% of sales by value ran under 10b5-1 trading plans disclosed in the filings. A trading plan schedules sales in advance.

Are any Equifax insiders buying?

Yes. 1 officer or director reported 1 purchase in the past 12 months (Form 4 code P, which includes private purchases).

How much of their stake did Equifax insiders sell?

About 10% overall. As a group they ended with more shares than they started with. These figures leave out Mark Begor, the largest holder (holdings couldn't be fully reconciled). That covers the 12 months to Oct 9, 2026 and counts vested shares reported on SEC Forms 3, 4 and 5, which is not an insider's whole wealth.

The evidence

Who sold4 officers and directors: amount, % of holdings, trading plan

Who sold	Amount	% of holdings	Trading plan
Mark Begor CEO, Director	$32.1M 163K shares	i No percentage: holdings couldn't be fully reconciled.	Disclosed plan
John Gamble Jr. EVP, CFO & COO	$2.9M 15K shares	24%	Disclosed plan
Jamil Farshchi EVP, Chief Technology Officer	$2.6M 12K shares	31%	Disclosed plan
Chad Borton EVP, Pres Workforce Solutions	$912K 5K shares	25%	Disclosed plan

The full ownership picture22 of 23 insiders fully reconciled · 23 officers and directors

Vested shares across all share classes, held directly and through trusts, LLCs and family members, as reported on SEC Forms 3, 4 and 5. Unvested awards and options are never counted as owned shares.

Insider

Held Oct 9, 2025

Sold

Held Oct 9, 2026

Still held

Mark Begor

Holdings couldn't be fully reconciled. Balance changed with no matching transaction and no footnote: +21,284 shares on Dec 31, 2025 (2-yr Dec 2025 GRAT). See the filing Sales and other transactions for Mark Begor are complete.

CEO, Director

n/a

−163K

n/a

Vesting, gifts, unvested awards and holding lines for Mark Begor

+141Kshares vested or exercised

−47gifted (net of own trusts)

−5.2Kwithheld by the company for taxes

none reportedunvested awards, start → end

Includes unvested RSUs, amount not disclosed.
Additional holdings last reported more than 3 years ago are shown separately and excluded from totals.

Holdings couldn't be fully reconciled. Balance changed with no matching transaction and no footnote: +21,284 shares on Dec 31, 2025 (2-yr Dec 2025 GRAT). The balances below are as reported, not verified totals.

Held through	Share class	Oct 9, 2025	Oct 9, 2026
Direct includes unvested RSUs, amount not disclosed	Common Stock	142,872	271,890
2-yr Jun 2025 GRAT	Common Stock	43,431	38,332
2-yr 2023 GRAT	Common Stock	43,382	43,382
2-year Feb 2024 GRAT	Common Stock	20,025	20,025
3-yr Jul 2024 GRAT	Common Stock	16,287	16,287
2-year May 2022 GRAT	Common Stock	13,475	13,475
4-yr 2021 GRAT	Common Stock	12,333	12,333
2-yr May 2025 GRAT	Common Stock	12,333	2,018
2-yr Jul 2024 GRAT	Common Stock	11,380	11,380
2-yr 2025 GRAT	Common Stock	10,500	10,500
2-yr Feb 2024 GRAT	Common Stock	9,525	9,525
2-yr Dec 2025 GRAT	Common Stock	0	21,284
2-yr Apr 2025 GRAT	Common Stock	0	2,350
2-yr May 2026 GRAT	Common Stock	0	18,562

Additional holdings last reported Feb 21, 2023, not confirmed since: 20,382 shares. Not included in any total or percentage on this page.

2-Year 2021 GRAT, Common Stock: 20,382 shares, last reported Feb 21, 2023

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
37,792	$112.46	May 4, 2028	$2.9M
15,662	$299.02	Feb 9, 2031	$0
14,097	$274.10	Feb 9, 2031	$0
23,519	$303.48	Feb 10, 2033	$0
21,668	$278.19	Feb 10, 2033	$0

Estimate: options held × ($187.96 − strike price), using the most recent insider trade price on Form 4 (Sep 3, 2026), not a market close.

John Gamble Jr.

Minor difference of 230 shares. Difference is under 0.5% of holdings. Includes unvested RSUs, amount not disclosed.

EVP, CFO & COO

62K

−15K

69K

+11%

Vesting, gifts, unvested awards and holding lines for John Gamble Jr.

0shares vested or exercised

0gifted (net of own trusts)

−7.3Kwithheld by the company for taxes

none reportedunvested awards, start → end

Includes unvested RSUs, amount not disclosed.

Held through	Share class	Oct 9, 2025	Oct 9, 2026
Direct includes unvested RSUs, amount not disclosed	Common Stock	62,202	69,055

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
12,904	$249.18	Feb 9, 2034	$0
15,880	$252.90	Feb 10, 2035	$0

Estimate: options held × ($187.96 − strike price), using the most recent insider trade price on Form 4 (Sep 3, 2026), not a market close.

Reconciliation: minor difference of 230 shares. Difference is under 0.5% of holdings.

Jamil Farshchi

Minor difference of 159 shares. Difference is under 0.5% of holdings. Includes unvested RSUs, amount not disclosed.

EVP, Chief Technology Officer

39K

−12K

54K

+38%

Vesting, gifts, unvested awards and holding lines for Jamil Farshchi

+11Kshares vested or exercised

0gifted (net of own trusts)

−3Kwithheld by the company for taxes

none reportedunvested awards, start → end

Includes unvested RSUs, amount not disclosed.

Held through	Share class	Oct 9, 2025	Oct 9, 2026
Direct includes unvested RSUs, amount not disclosed	Common Stock	39,252	54,090

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
5,484	$249.18	Feb 9, 2034	$0
2,494	$257.85	Feb 9, 2034	$0
11,910	$252.90	Feb 10, 2035	$0

Estimate: options held × ($187.96 − strike price), using the most recent insider trade price on Form 4 (Sep 3, 2026), not a market close.

Reconciliation: minor difference of 159 shares. Difference is under 0.5% of holdings.

John McKinley

Minor difference of 1 share. Difference is under 0.5% of holdings. Includes unvested RSUs, amount not disclosed.

Director

33K

35K

no sales

Vesting, gifts, unvested awards and holding lines for John McKinley

0shares vested or exercised

0gifted (net of own trusts)

none reportedunvested awards, start → end

Includes unvested RSUs, amount not disclosed.

Held through	Share class	Oct 9, 2025	Oct 9, 2026
Direct includes unvested RSUs, amount not disclosed	Common Stock	33,463	34,717

Reconciliation: minor difference of 1 share. Difference is under 0.5% of holdings.

Mark Feidler

Minor difference of 6 shares. Difference is under 0.5% of holdings. Includes unvested RSUs, amount not disclosed.

Director

24K

25K

no sales

Vesting, gifts, unvested awards and holding lines for Mark Feidler

0shares vested or exercised

0gifted (net of own trusts)

none reportedunvested awards, start → end

Includes unvested RSUs, amount not disclosed.

Held through	Share class	Oct 9, 2025	Oct 9, 2026
Direct includes unvested RSUs, amount not disclosed	Common Stock	23,818	25,077

Reconciliation: minor difference of 6 shares. Difference is under 0.5% of holdings.

Chad Borton

Minor difference of 208 shares. Small increase from dividend equivalents. Includes unvested RSUs, amount not disclosed. Small increase from dividend equivalents.

EVP, Pres Workforce Solutions

20K

−5K

30K

+49%

Vesting, gifts, unvested awards and holding lines for Chad Borton

0shares vested or exercised

0gifted (net of own trusts)

−1.9Kwithheld by the company for taxes

none reportedunvested awards, start → end

Includes unvested RSUs, amount not disclosed.
Small increase from dividend equivalents. Filing 1 Filing 2

Held through	Share class	Oct 9, 2025	Oct 9, 2026
Direct includes unvested RSUs, amount not disclosed	Common Stock	19,768	29,518

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
12,097	$231.34	May 6, 2034	$0
14,292	$252.90	Feb 10, 2035	$0

Estimate: options held × ($187.96 − strike price), using the most recent insider trade price on Form 4 (Sep 3, 2026), not a market close.

Reconciliation: minor difference of 208 shares. Small increase from dividend equivalents.

Robert Marcus

Minor difference of 26 shares. Difference is under 0.5% of holdings. Includes unvested RSUs, amount not disclosed.

Director

17K

18K

no sales

Vesting, gifts, unvested awards and holding lines for Robert Marcus

0shares vested or exercised

0gifted (net of own trusts)

13K → 24Kunvested awards, start → end

Includes unvested RSUs, amount not disclosed.

Held through	Share class	Oct 9, 2025	Oct 9, 2026
Direct includes unvested RSUs, amount not disclosed	Common Stock	17,070	18,349

Reconciliation: minor difference of 26 shares. Difference is under 0.5% of holdings.

Julia Houston

Minor difference of 38 shares. Difference is under 0.5% of holdings. Includes unvested RSUs, amount not disclosed.

EVP, Chief Legal Officer

16K

29K

no sales

Vesting, gifts, unvested awards and holding lines for Julia Houston

0shares vested or exercised

0gifted (net of own trusts)

−2.9Kwithheld by the company for taxes

none reportedunvested awards, start → end

Includes unvested RSUs, amount not disclosed.

Held through	Share class	Oct 9, 2025	Oct 9, 2026
Direct includes unvested RSUs, amount not disclosed	Common Stock	16,163	28,598

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
5,484	$249.18	Feb 9, 2034	$0
6,670	$252.90	Feb 10, 2035	$0
2,312	$260.61	May 1, 2035	$0

Estimate: options held × ($187.96 − strike price), using the most recent insider trade price on Form 4 (Sep 3, 2026), not a market close.

Reconciliation: minor difference of 38 shares. Difference is under 0.5% of holdings.

Thomas Hough

Minor difference of 39 shares. Difference is under 0.5% of holdings. Includes unvested RSUs, amount not disclosed.

Director

15K

16K

no sales

Vesting, gifts, unvested awards and holding lines for Thomas Hough

0shares vested or exercised

0gifted (net of own trusts)

none reportedunvested awards, start → end

Includes unvested RSUs, amount not disclosed.

Held through	Share class	Oct 9, 2025	Oct 9, 2026
Direct includes unvested RSUs, amount not disclosed	Common Stock	15,017	16,309

Reconciliation: minor difference of 39 shares. Difference is under 0.5% of holdings.

Todd Horvath

Includes unvested RSUs, amount not disclosed.

EVP, President USIS

15K

no sales

Vesting, gifts, unvested awards and holding lines for Todd Horvath

0shares vested or exercised

0gifted (net of own trusts)

none reportedunvested awards, start → end

Includes unvested RSUs, amount not disclosed.

Held through	Share class	Oct 9, 2025	Oct 9, 2026
Direct includes unvested RSUs, amount not disclosed	Common Stock	14,780	14,780

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
11,291	$249.18	Feb 9, 2034	$0

Estimate: options held × ($187.96 − strike price), using the most recent insider trade price on Form 4 (Sep 3, 2026), not a market close.

Carla Chaney

Minor difference of 95 shares. Difference is under 0.5% of holdings. Includes unvested RSUs, amount not disclosed.

EVP, Chief HR Officer

14K

23K

no sales

Vesting, gifts, unvested awards and holding lines for Carla Chaney

0shares vested or exercised

0gifted (net of own trusts)

−3Kwithheld by the company for taxes

none reportedunvested awards, start → end

Includes unvested RSUs, amount not disclosed.

Held through	Share class	Oct 9, 2025	Oct 9, 2026
Direct includes unvested RSUs, amount not disclosed	Common Stock	13,610	22,718

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
5,162	$249.18	Feb 9, 2034	$0
6,352	$252.90	Feb 10, 2035	$0

Estimate: options held × ($187.96 − strike price), using the most recent insider trade price on Form 4 (Sep 3, 2026), not a market close.

Reconciliation: minor difference of 95 shares. Difference is under 0.5% of holdings.

Scott McGregor

Minor difference of 8 shares. Difference is under 0.5% of holdings. Includes unvested RSUs, amount not disclosed.

Director

10K

11K

no sales

Vesting, gifts, unvested awards and holding lines for Scott McGregor

0shares vested or exercised

0gifted (net of own trusts)

none reportedunvested awards, start → end

Includes unvested RSUs, amount not disclosed.

Held through	Share class	Oct 9, 2025	Oct 9, 2026
Direct includes unvested RSUs, amount not disclosed	Common Stock	10,047	11,308

Reconciliation: minor difference of 8 shares. Difference is under 0.5% of holdings.

Cecilia Mao

Minor difference of 18 shares. Difference is under 0.5% of holdings. Includes unvested RSUs, amount not disclosed.

EVP, Chief Product Officer

7.7K

13K

no sales

Vesting, gifts, unvested awards and holding lines for Cecilia Mao

0shares vested or exercised

0gifted (net of own trusts)

−918withheld by the company for taxes

none reportedunvested awards, start → end

Includes unvested RSUs, amount not disclosed.

Held through	Share class	Oct 9, 2025	Oct 9, 2026
Direct includes unvested RSUs, amount not disclosed	Common Stock	7,749	13,318

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
4,518	$155.05	Jun 1, 2030	$149K
1,974	$177.19	Feb 12, 2031	$21K
1,930	$206.16	Feb 10, 2033	$0
1,550	$225.00	Feb 11, 2032	$0
1,775	$249.18	Feb 9, 2034	$0
2,541	$252.90	Feb 10, 2035	$0

Estimate: options held × ($187.96 − strike price), using the most recent insider trade price on Form 4 (Sep 3, 2026), not a market close.

Reconciliation: minor difference of 18 shares. Difference is under 0.5% of holdings.

Sunil Bindal

Minor difference of 29 shares. Difference is under 0.5% of holdings. Includes unvested RSUs, amount not disclosed.

EVP, Chief Corp Dev Officer

7.6K

13K

no sales

Vesting, gifts, unvested awards and holding lines for Sunil Bindal

0shares vested or exercised

0gifted (net of own trusts)

−1.7Kwithheld by the company for taxes

none reportedunvested awards, start → end

Includes unvested RSUs, amount not disclosed.

Held through	Share class	Oct 9, 2025	Oct 9, 2026
Direct includes unvested RSUs, amount not disclosed	Common Stock	7,607	13,446

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
3,226	$249.18	Feb 9, 2034	$0
4,764	$252.90	Feb 10, 2035	$0

Estimate: options held × ($187.96 − strike price), using the most recent insider trade price on Form 4 (Sep 3, 2026), not a market close.

Reconciliation: minor difference of 29 shares. Difference is under 0.5% of holdings.

Melissa Smith

Minor difference of 8 shares. Difference is under 0.5% of holdings. Includes unvested RSUs, amount not disclosed.

Director

7.1K

8.4K

no sales

Vesting, gifts, unvested awards and holding lines for Melissa Smith

0shares vested or exercised

0gifted (net of own trusts)

none reportedunvested awards, start → end

Includes unvested RSUs, amount not disclosed.

Held through	Share class	Oct 9, 2025	Oct 9, 2026
Direct includes unvested RSUs, amount not disclosed	Common Stock	5,541	6,802
Smith Trust u/a 4/2/09	Common Stock	1,586	1,586

Reconciliation: minor difference of 8 shares. Difference is under 0.5% of holdings.

Harald Schneider

Minor difference of 28 shares. Difference is under 0.5% of holdings. Includes unvested RSUs, amount not disclosed.

EVP, Chief D&A Officer

5.8K

9.2K

no sales

Vesting, gifts, unvested awards and holding lines for Harald Schneider

0shares vested or exercised

0gifted (net of own trusts)

−929withheld by the company for taxes

none reportedunvested awards, start → end

Includes unvested RSUs, amount not disclosed.

Held through	Share class	Oct 9, 2025	Oct 9, 2026
Direct includes unvested RSUs, amount not disclosed	Common Stock	5,753	9,220

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
2,514	$198.58	Jun 1, 2032	$0
1,930	$206.16	Feb 10, 2033	$0
1,775	$249.18	Feb 9, 2034	$0
2,541	$252.90	Feb 10, 2035	$0

Estimate: options held × ($187.96 − strike price), using the most recent insider trade price on Form 4 (Sep 3, 2026), not a market close.

Reconciliation: minor difference of 28 shares. Difference is under 0.5% of holdings.

Audrey Tillman

Minor difference of 39 shares. Unexplained small increases, consistent with stock unit vesting or reinvested dividends. Includes unvested RSUs, amount not disclosed. Unexplained small increases, consistent with stock unit vesting or reinvested dividends.

Director

5.4K

6.7K

no sales

Vesting, gifts, unvested awards and holding lines for Audrey Tillman

0shares vested or exercised

0gifted (net of own trusts)

none reportedunvested awards, start → end

Includes unvested RSUs, amount not disclosed.
Unexplained small increases, consistent with stock unit vesting or reinvested dividends.

Held through	Share class	Oct 9, 2025	Oct 9, 2026
Direct includes unvested RSUs, amount not disclosed	Common Stock	5,385	6,677

Reconciliation: minor difference of 39 shares. Unexplained small increases, consistent with stock unit vesting or reinvested dividends.

James Griggs

Minor difference of 16 shares. Difference is under 0.5% of holdings. Includes unvested RSUs, amount not disclosed.

SVP & Corp Controller

6.3K

no sales

Vesting, gifts, unvested awards and holding lines for James Griggs

0shares vested or exercised

0gifted (net of own trusts)

−327withheld by the company for taxes

none reportedunvested awards, start → end

Includes unvested RSUs, amount not disclosed.

Held through	Share class	Oct 9, 2025	Oct 9, 2026
Direct includes unvested RSUs, amount not disclosed	Common Stock	4,996	6,326

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
1,305	$97.19	Oct 26, 2028	$118K
1,936	$249.18	Feb 9, 2034	$0
1,970	$252.90	Feb 10, 2035	$0

Estimate: options held × ($187.96 − strike price), using the most recent insider trade price on Form 4 (Sep 3, 2026), not a market close.

Reconciliation: minor difference of 16 shares. Difference is under 0.5% of holdings.

Karen Fichuk

Minor difference of 21 shares. Difference is under 0.5% of holdings. Includes unvested RSUs, amount not disclosed.

Director

4.1K

5.4K

no sales

Vesting, gifts, unvested awards and holding lines for Karen Fichuk

0shares vested or exercised

0gifted (net of own trusts)

394 → 394unvested awards, start → end

Includes unvested RSUs, amount not disclosed.

Held through	Share class	Oct 9, 2025	Oct 9, 2026
Direct includes unvested RSUs, amount not disclosed	Common Stock	3,719	4,993
Karen L Fichuk Rev Trust	Common Stock	415	415

Reconciliation: minor difference of 21 shares. Difference is under 0.5% of holdings.

Patricio Remon

Minor difference of 18 shares. Difference is under 0.5% of holdings. Includes unvested RSUs, amount not disclosed.

EVP, President International

3.4K

8.5K

no sales

Vesting, gifts, unvested awards and holding lines for Patricio Remon

0shares vested or exercised

0gifted (net of own trusts)

−320withheld by the company for taxes

none reportedunvested awards, start → end

Includes unvested RSUs, amount not disclosed.

Held through	Share class	Oct 9, 2025	Oct 9, 2026
Direct includes unvested RSUs, amount not disclosed	Common Stock	3,393	8,480

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
155	$138.70	Nov 1, 2029	$8K
848	$177.19	Feb 12, 2031	$9K
2,128	$206.16	Feb 10, 2033	$0
2,000	$225.00	Feb 11, 2032	$0
2,259	$249.18	Feb 9, 2034	$0
3,176	$252.90	Feb 10, 2035	$0

Estimate: options held × ($187.96 − strike price), using the most recent insider trade price on Form 4 (Sep 3, 2026), not a market close.

Reconciliation: minor difference of 18 shares. Difference is under 0.5% of holdings.

Barbara Larson

Minor difference of 20 shares. Unexplained small increases, consistent with stock unit vesting or reinvested dividends. Includes unvested RSUs, amount not disclosed. Unexplained small increases, consistent with stock unit vesting or reinvested dividends.

Director

2.6K

3.9K

no sales

Vesting, gifts, unvested awards and holding lines for Barbara Larson

0shares vested or exercised

0gifted (net of own trusts)

0 → 893unvested awards, start → end

Includes unvested RSUs, amount not disclosed.
Unexplained small increases, consistent with stock unit vesting or reinvested dividends.

Held through	Share class	Oct 9, 2025	Oct 9, 2026
Direct includes unvested RSUs, amount not disclosed	Common Stock	2,604	3,877

Reconciliation: minor difference of 20 shares. Unexplained small increases, consistent with stock unit vesting or reinvested dividends.

Kathryn Walker

Minor difference of 10 shares. Difference is under 0.5% of holdings. Includes unvested RSUs, amount not disclosed.

EVP, Chief Mkt & Comms Officer

2.1K

3.3K

no sales

Vesting, gifts, unvested awards and holding lines for Kathryn Walker

0shares vested or exercised

0gifted (net of own trusts)

−291withheld by the company for taxes

none reportedunvested awards, start → end

Includes unvested RSUs, amount not disclosed.

Held through	Share class	Oct 9, 2025	Oct 9, 2026
Direct includes unvested RSUs, amount not disclosed	Common Stock	2,057	3,273

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
1,291	$249.18	Feb 9, 2034	$0
1,271	$252.90	Feb 10, 2035	$0

Estimate: options held × ($187.96 − strike price), using the most recent insider trade price on Form 4 (Sep 3, 2026), not a market close.

Reconciliation: minor difference of 10 shares. Difference is under 0.5% of holdings.

David Smith

EVP, Pres USIS

23K

no sales

Vesting, gifts, unvested awards and holding lines for David Smith

0shares vested or exercised

0gifted (net of own trusts)

none reportedunvested awards, start → end

Held through	Share class	Oct 9, 2025	Oct 9, 2026
Direct	Common Stock	0	22,958

22 of 23 insiders fully reconciled: starting holdings plus reported transactions match ending holdings (2 exactly, 20 with a minor or footnoted difference). For 1 we show sales but not holdings; the ! icon on that row explains why. Percentages cover 21 of 23 officers and directors. Left out: Mark Begor (holdings couldn't be fully reconciled); David Smith (held no vested shares at the start). "Still held" compares ending with starting vested shares; a plus sign means the holding grew.

What explains the selling$38.5M of sales by plan status, purpose, seller and month

Officer and director open-market sales: $38.5M across 195,013 shares. Plan status and stated purpose are separate questions, and a sale can have both.

By plan status

Disclosed plan · $38.5M · 100%

Taxes

27,861 shares ($5.5M) were withheld by the company for taxes, which isn't a market sale.

Purchases · 1 buyer (1 trade)

1 officer or director bought shares in this period, in 1 trade(Form 4 code P). Across all their filings on record there are 9 purchase trades.

Seller	Shares sold	Proceeds	Under a disclosed plan	Share of total	Sales dates
Mark Begor CEO, Director	163K	$32.1M	100%	83%	Oct 27, 2025 to Jul 24, 2026
John Gamble Jr. EVP, CFO & COO	15K	$2.9M	100%	7%	Nov 20, 2025 to Sep 3, 2026
Jamil Farshchi EVP, Chief Technology Officer	12K	$2.6M	100%	7%	Oct 27, 2025 to Feb 11, 2026
Chad Borton EVP, Pres Workforce Solutions	5K	$912K	100%	2%	Feb 12, 2026 to May 7, 2026

Sales by month

Month	Sale proceeds	Disclosed plan	To cover taxes	No plan disclosed
Oct 2025	$12.6M	$12.6M	$0	$0
Nov 2025	$521K	$521K	$0	$0
Dec 2025	$0	$0	$0	$0
Jan 2026	$0	$0	$0	$0
Feb 2026	$10.4M	$10.4M	$0	$0
Mar 2026	$0	$0	$0	$0
Apr 2026	$6.5M	$6.5M	$0	$0
May 2026	$1.0M	$1.0M	$0	$0
Jun 2026	$0	$0	$0	$0
Jul 2026	$6.5M	$6.5M	$0	$0
Aug 2026	$0	$0	$0	$0
Sep 2026	$846K	$846K	$0	$0
Oct 2026	$0	$0	$0	$0

Is this normal? Selling year by year5 earlier years to compare with

In line with the past 5 years. 4 insiders sold; the average is 6 a year.

12 months ending	Shares sold	Insiders who sold	Proceeds
Oct 9, 2026 Latest 12 months	195K	4	$38.5M
Oct 9, 2025 1 year earlier	195K	5	$49.9M
Oct 9, 2024 2 years earlier	347K	8	$81.7M
Oct 10, 2023 3 years earlier	90K	8	$16.8M
Oct 10, 2022 4 years earlier	34K	2	$7.2M
Oct 10, 2021 5 years earlier	77K	6	$18.7M

Open-market sales (Form 4 code S) by people who were officers or directors, in split-adjusted shares. Earlier years include people who have since left. A sale that an outside holder also reports (a family trust, a fund) is counted with outside holders in every year. Shares, not dollars, are compared, so a change in the stock price doesn't look like a change in selling. Years the filings don't fully cover are shown but left out of the average.

Known gaps and uncertainty1 insider whose holdings couldn't be fully reconciled

Mark Begor: holdings couldn't be fully reconciled (difference of 49,038 shares). Balance changed with no matching transaction and no footnote: +21,284 shares on Dec 31, 2025 (2-yr Dec 2025 GRAT). Filing, Dec 31, 2025

John Gamble Jr.: minor difference of 230 shares. Difference is under 0.5% of holdings.

Jamil Farshchi: minor difference of 159 shares. Difference is under 0.5% of holdings.

John McKinley: minor difference of 1 share. Difference is under 0.5% of holdings.

Mark Feidler: minor difference of 6 shares. Difference is under 0.5% of holdings.

Chad Borton: minor difference of 208 shares. Small increase from dividend equivalents.

Robert Marcus: minor difference of 26 shares. Difference is under 0.5% of holdings.

Julia Houston: minor difference of 38 shares. Difference is under 0.5% of holdings.

Thomas Hough: minor difference of 39 shares. Difference is under 0.5% of holdings.

Carla Chaney: minor difference of 95 shares. Difference is under 0.5% of holdings.

Scott McGregor: minor difference of 8 shares. Difference is under 0.5% of holdings.

Cecilia Mao: minor difference of 18 shares. Difference is under 0.5% of holdings.

Sunil Bindal: minor difference of 29 shares. Difference is under 0.5% of holdings.

Melissa Smith: minor difference of 8 shares. Difference is under 0.5% of holdings.

Harald Schneider: minor difference of 28 shares. Difference is under 0.5% of holdings.

Audrey Tillman: minor difference of 39 shares. Unexplained small increases, consistent with stock unit vesting or reinvested dividends.

James Griggs: minor difference of 16 shares. Difference is under 0.5% of holdings.

Karen Fichuk: minor difference of 21 shares. Difference is under 0.5% of holdings.

Patricio Remon: minor difference of 18 shares. Difference is under 0.5% of holdings.

Barbara Larson: minor difference of 20 shares. Unexplained small increases, consistent with stock unit vesting or reinvested dividends.

Kathryn Walker: minor difference of 10 shares. Difference is under 0.5% of holdings.

Inferred rename: "401(k) Plan" is treated as the same holder as "401(k)", because the old name was never reported again and the new one opened with the same balance (6,833 shares). Old name, new name

Inferred rename: "401(k) Plan" is treated as the same holder as "401(k)", because the old name was never reported again and the new one opened with the same balance (5,695 shares). Old name, new name

Inferred rename: "401(k) Plan" is treated as the same holder as "401(k)", because the old name was never reported again and the new one opened with the same balance (492 shares). Old name, new name

Inferred rename: "2-Year 2022 GRAT" is treated as the same holder as "2-year Feb 2024 GRAT", because the old name was never reported again and the new one opened with the same balance (20,025 shares). Old name, new name

Inferred rename: "2-Year 2023 GRAT" is treated as the same holder as "2-yr 2023 GRAT", because the old name was never reported again and the new one opened with the same balance (43,382 shares). Old name, new name

Inferred rename: "4-Year 2021 GRAT" is treated as the same holder as "4-yr 2021 GRAT", because the old name was never reported again and the new one opened with the same balance (12,333 shares). Old name, new name

Inferred rename: "4-yr 2021 GRAT" is treated as the same holder as "2-yr May 2025 GRAT", because the old name was never reported again and the new one opened with the same balance (12,333 shares). Old name, new name

External context: we only cite outside events when a documented connection exists. None is shown for this period.

Sources and methodology1,685 filings from SEC EDGAR, and how we read them

All 1,685 Forms 3, 4 and 5 filed for Equifax (SEC CIK 33185) from Oct 18, 2002 to Oct 2, 2026, retrieved from SEC EDGAR on Oct 9, 2026. Prices are the ones reported in each filing, often weighted averages. 2 filings were left out because Equifax filed them as an owner of another company's stock. 51 older filings exist only on paper and could not be read.

Holdings. Each holding line (a share class plus an owner, such as a trust or LLC) carries its last reported balance forward. Entities first reported during the period start at zero, so transfers between an insider's own trusts don't count as selling. Lines not reported for three years or more are listed separately and left out of totals.

Sales. A sale counts as under a 10b5-1 plan if its footnote cites one or the filing's Rule 10b5-1 box is checked, and as tax-related if its footnote cites tax obligations or sell-to-cover. Shares withheld by the company for taxes are listed separately. Sales with neither attribute are labeled "no plan disclosed".

Full methodology

Former or inactive filers (50)No filing in 18 months; last reported balances, not in any total

Name	Last filed	Last reported balance
John Kelley III	Feb 13, 2025	15,175 shares, last reported balance as of Feb 11, 2025
Lisa Nelson	Feb 13, 2025	13,653 shares, last reported balance as of Feb 12, 2025
Rodolfo Ploder	Apr 30, 2024	76,413 shares, last reported balance as of Apr 26, 2024
Bryson Koehler	Feb 14, 2024	22,036 shares, last reported balance as of Feb 12, 2024
Heather Wilson	May 15, 2023	6,824 shares, last reported balance as of May 4, 2023
Robert Selander	May 9, 2022	7,295 shares, last reported balance as of May 5, 2022
Sid Singh	Mar 1, 2022	21,200 shares, last reported balance as of Feb 25, 2022
Prasanna Dhore	Aug 6, 2021	13,465 shares, last reported balance as of Aug 4, 2021
Siri Marshall	Apr 2, 2021	35,088 shares, last reported balance as of May 7, 2020
Beverly Anderson	Feb 17, 2021	18,575 shares, last reported balance as of Feb 12, 2021
Elane Stock	Oct 2, 2020	6,803 shares, last reported balance as of May 7, 2020
Lindsay Parker	Apr 23, 2020	9,813 shares, last reported balance as of Apr 22, 2020
John Hartman	Feb 25, 2020	20,279 shares, last reported balance as of Feb 21, 2020
Dann Adams	Nov 1, 2019	52,421 shares, last reported balance as of Oct 30, 2019
Coretha Rushing	Feb 26, 2019	21,597 shares, last reported balance as of Feb 22, 2019
Laura Wilbanks	Feb 26, 2019	9,502 shares, last reported balance as of Feb 22, 2019
Joseph Loughran III	Aug 8, 2018	54,529 shares, last reported balance as of Aug 6, 2018
Paulino Barros	Jul 31, 2018	29,468 shares, last reported balance as of Jul 27, 2018
Mark Templeton	May 7, 2018	44,330 shares, last reported balance as of May 3, 2018
Phillip Humann	Apr 3, 2018	62,425 shares, last reported balance as of May 4, 2017
Robert Daleo	Apr 3, 2018	31,002 shares, last reported balance as of May 4, 2017
Walter Driver Jr.	Mar 7, 2018	29,427 shares, last reported balance as of Jan 8, 2018
Nuala King	Dec 5, 2017	13,455 shares, last reported balance as of Dec 1, 2017
Richard Smith	Mar 2, 2017	285,126 shares, last reported balance as of Feb 28, 2017
David Webb	Mar 2, 2017	18,191 shares, last reported balance as of Feb 28, 2017
James Copeland Jr.	May 9, 2016	63,383 shares, last reported balance as of May 5, 2016
Alejandro Gonzalez	Feb 20, 2015	13,045 shares, last reported balance as of Feb 18, 2015
Paul Springman	May 16, 2014	74,191 shares, last reported balance as of May 14, 2014
Lee Adrean	May 1, 2014	107,313 shares, last reported balance as of Apr 29, 2014
Kent Mast	Mar 1, 2013	70,501 shares, last reported balance as of Feb 28, 2013
William Canfield	May 14, 2010	526,890 shares, last reported balance as of May 13, 2010
William Canfield	May 14, 2010	11,107 shares, last reported balance as of May 15, 2007
Michael Shannon	Feb 4, 2010	34,845 shares, last reported balance as of Dec 20, 2009
Robert Webb	May 11, 2009	42,031 shares, last reported balance as of May 8, 2009
Steven Ely	May 1, 2009	28,633 shares, last reported balance as of Apr 24, 2009
Jackie Ward	Jul 2, 2008	34,263 shares, last reported balance as of Jun 17, 2008
Larry Prince	Jul 2, 2008	31,190 shares, last reported balance as of May 9, 2008
John Clendenin	May 12, 2008	38,785 shares, last reported balance as of May 9, 2008
Lee Kennedy	May 12, 2008	16,516 shares, last reported balance as of May 9, 2008
DAHLBERG A W	Oct 2, 2007	31,477 shares, last reported balance as of May 4, 2007
Raymond Riddle	May 18, 2006	41,900 shares, last reported balance as of May 17, 2006
Charles Betty	May 18, 2006	7,000 shares, last reported balance as of May 17, 2006
Karen Gaston	Mar 9, 2006	84,533 shares, last reported balance as of Mar 7, 2006
Donald Heroman	Feb 13, 2006	84,287 shares, last reported balance as of Jan 29, 2006
Thomas Chapman	Jan 23, 2006	227,371 shares, last reported balance as of Dec 15, 2005
Lee Ault III	May 19, 2005	107,119 shares, last reported balance as of May 17, 2005
David Gunter	Feb 7, 2005	10,696 shares, last reported balance as of Feb 3, 2005
Michael Schirk	Feb 7, 2005	5,611 shares, last reported balance as of Nov 17, 2004
Louis Sullivan	Jan 3, 2005	6,033 shares, last reported balance as of May 5, 2004
Dennis Story	Aug 8, 2003	5,000 shares, last reported balance as of Aug 6, 2003

Spotted something wrong on this page? Report an error. We check every report against the SEC filing and list what we fix in the corrections log.

Equifax insiders sold $38.5M in the past 12 months. How much of their stake is that?

What stands out

Who sold, and how much of their stake

Selling by month

Common questions

Is the Equifax CEO selling stock?

Why are Equifax insiders selling?

Are any Equifax insiders buying?

How much of their stake did Equifax insiders sell?

The evidence

Taxes

Purchases · 1 buyer (1 trade)

Sales by month