BetaInsiders sold $5.9M in the past 12 months.40% was sold under disclosed trading plans, 60% to cover taxes. The largest seller, Harold Rogers (General Counsel and Chief Administrative Officer), sold $3.1M.Share-of-stake figures for this company are being verified and will be added when that check is finished. Why
A share of stake is shown for 0 of the 4 officers and directors who sold. 11 are left out Disclosed company stock is not an insider's whole wealth.i
Left out: Benjamin Sun, Gaurav Anand, Hanseung Kang, Harold Rogers, Kevin Warsh, Pranam Kolari, Jonathan Lee, Jason Child, Pedro Franceschi, Ambereen Toubassy and Asha Sharma (share of stake is being verified).
Officers and directors, past 12 months. Their share of stake is being verified and is not shown yet; amounts and trading plans are below.
Officers and directors, Oct 2025 to Oct 2026. Each sale is counted once: under a disclosed plan, else to cover taxes, else no plan disclosed.
| Who | Shares | Price | % of total stake | Total stake after | Trade date | Filed |
|---|---|---|---|---|---|---|
| Jonathan Lee Chief Accounting Officer Also under a disclosed plan | 5,519 | $13.65 | n/a | n/a | Oct 2, 2026 | Oct 5, 2026 |
"% of total stake" is the shares in an event against all the vested shares the person held that day, across every share class and holding entity, after that day's vesting. "n/a" means the person's holdings are not confirmed, or the row is a purchase. "Holdings record incomplete" means more shares were sold than the filings show the person held that day, so a percentage would be wrong.
SVF Investments (UK) Ltd and GREENOAKS CAPITAL PARTNERS LLC reported no open-market sales in the past 12 months. Large shareholders and the funds or companies that board members represent are not part of management, so they are left out of the figures above.
Filings rarely give a reason, and we don't guess at one. What they show is how the sales were made: 40% of sales by value ran under 10b5-1 trading plans disclosed in the filings and 60% were to cover taxes. A trading plan schedules sales in advance.
No. Officers and directors reported no purchases in the past 12 months.
| Who sold | Amount | % of holdings | Trading plan |
|---|---|---|---|
| Harold Rogers General Counsel and Chief Administrative Officer | $3.1M 192K shares | Not confirmedshare of stake is being verified. Why | To cover taxes |
| Gaurav Anand Chief Financial Officer | $2.2M 75K shares | Not confirmedshare of stake is being verified. Why | Disclosed plan |
| Pranam Kolari VP, Search and Recommendations | $373K 12K shares | Not confirmedshare of stake is being verified. Why | To cover taxes |
| Jonathan Lee Chief Accounting Officer | $227K 14K shares | Not confirmedshare of stake is being verified. Why | 72% under a disclosed plan, 28% to cover taxes |
Outside holder, reported separately: SVF Investments (UK) Ltd (a 10% owner, not part of management). No open-market sales reported in the period. Latest filing
Outside holder, reported separately: GREENOAKS CAPITAL PARTNERS LLC (an outside shareholder, not part of management). No open-market sales reported in the period. Latest filing
Vested shares across all share classes, held directly and through trusts, LLCs and family members, as reported on SEC Forms 3, 4 and 5. Unvested awards and options are never counted as owned shares.
| Insider | Held Oct 13, 2025 | Sold | Held Oct 13, 2026 | Still held |
|---|---|---|---|---|
Benjamin Sun!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Benjamin Sun are complete. Director | n/a | 0 | n/a | n/a |
Vesting, gifts, unvested awards and holding lines for Benjamin SunHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Benjamin Sun are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||
Gaurav Anand!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Gaurav Anand are complete. Chief Financial Officer | n/a | −75K | n/a | n/a |
Vesting, gifts, unvested awards and holding lines for Gaurav AnandHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Gaurav Anand are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||
Hanseung Kang!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Hanseung Kang are complete. Rep Director, Business Mngmt | n/a | 0 | n/a | n/a |
Vesting, gifts, unvested awards and holding lines for Hanseung KangHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Hanseung Kang are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||
Harold Rogers!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Harold Rogers are complete. General Counsel and Chief Administrative Officer | n/a | −192K | n/a | n/a |
Vesting, gifts, unvested awards and holding lines for Harold RogersHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Harold Rogers are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||
Kevin Warsh!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Kevin Warsh are complete. Director | n/a | 0 | n/a | n/a |
Vesting, gifts, unvested awards and holding lines for Kevin WarshHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Kevin Warsh are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||
Pranam Kolari!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Pranam Kolari are complete. VP, Search and Recommendations | n/a | −12K | n/a | n/a |
Vesting, gifts, unvested awards and holding lines for Pranam KolariHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Pranam Kolari are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||
Jonathan Lee!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Jonathan Lee are complete. Chief Accounting Officer | n/a | −14K | n/a | n/a |
Vesting, gifts, unvested awards and holding lines for Jonathan LeeHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Jonathan Lee are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||
Jason Child!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Jason Child are complete. Director | n/a | 0 | n/a | n/a |
Vesting, gifts, unvested awards and holding lines for Jason ChildHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Jason Child are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||
Pedro Franceschi!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Pedro Franceschi are complete. Director | n/a | 0 | n/a | n/a |
Vesting, gifts, unvested awards and holding lines for Pedro FranceschiHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Pedro Franceschi are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||
Ambereen Toubassy!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Ambereen Toubassy are complete. Director | n/a | 0 | n/a | n/a |
Vesting, gifts, unvested awards and holding lines for Ambereen ToubassyHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Ambereen Toubassy are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||
Asha Sharma!Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Asha Sharma are complete. Director | n/a | 0 | n/a | n/a |
Vesting, gifts, unvested awards and holding lines for Asha SharmaHoldings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Asha Sharma are complete; balances and unit counts will be added when the check is finished. 0gifted (net of own trusts) | ||||
Holdings and share of stake for Coupang, Inc. are being verified, so no balances, unit counts or percentages are shown. Sales, proceeds, plan and tax status, titles and dates come straight from individual filings.
Officer and director open-market sales: $5.9M across 292,830 shares. Plan status and stated purpose are separate questions, and a sale can have both.
The lighter segment is sales with no plan disclosed in the filing ($3.5M), including tax-related sales outside a plan.
$5.9M of sales (100.0%) cite tax obligations in their footnotes, $2.4M of them also under a plan. Example: Jonathan Lee, Oct 2, 2026
| Seller | Shares sold | Proceeds | Under a disclosed plan | Share of total | Sales dates |
|---|---|---|---|---|---|
| Harold Rogers General Counsel and Chief Administrative Officer | 192K | $3.1M | 0% | 53% | Aug 10, 2026 to Aug 10, 2026 |
| Gaurav Anand Chief Financial Officer | 75K | $2.2M | 100% | 37% | Nov 10, 2025 to Nov 10, 2025 |
| Pranam Kolari VP, Search and Recommendations | 12K | $373K | 0% | 6% | Nov 3, 2025 to Nov 3, 2025 |
| Jonathan Lee Chief Accounting Officer | 14K | $227K | 72% | 4% | Jan 2, 2026 to Oct 2, 2026 |
| Month | Sale proceeds | Disclosed plan | To cover taxes | No plan disclosed |
|---|---|---|---|---|
| Oct 2025 | $0 | $0 | $0 | $0 |
| Nov 2025 | $2.6M | $2.2M | $373K | $0 |
| Dec 2025 | $0 | $0 | $0 | $0 |
| Jan 2026 | $63K | $0 | $63K | $0 |
| Feb 2026 | $0 | $0 | $0 | $0 |
| Mar 2026 | $0 | $0 | $0 | $0 |
| Apr 2026 | $0 | $0 | $0 | $0 |
| May 2026 | $0 | $0 | $0 | $0 |
| Jun 2026 | $0 | $0 | $0 | $0 |
| Jul 2026 | $0 | $0 | $0 | $0 |
| Aug 2026 | $3.2M | $89K | $3.1M | $0 |
| Sep 2026 | $0 | $0 | $0 | $0 |
| Oct 2026 | $75K | $75K | $0 | $0 |
Less than usual: about one-twentieth of the 4-year average. 4 insiders sold; the average is 6 a year.
| 12 months ending | Shares sold | Insiders who sold | Proceeds |
|---|---|---|---|
| Oct 13, 2026 Latest 12 months | 293K | 4 | $5.9M |
| Oct 13, 2025 1 year earlier | 17.41M | 8 | $412M |
| Oct 13, 2024 2 years earlier | 1.37M | 7 | $28.9M |
| Oct 14, 2023 3 years earlier | 793K | 4 | $14.5M |
| Oct 14, 2022 4 years earlier | 1.05M | 4 | $21.5M |
| Oct 14, 2021 5 years earlier · filings don't cover the whole year | 1.89M | 4 | $64.1M |
Open-market sales (Form 4 code S) by people who were officers or directors, in split-adjusted shares. Earlier years include people who have since left. A sale that an outside holder also reports (a family trust, a fund) is counted with outside holders in every year. Shares, not dollars, are compared, so a change in the stock price doesn't look like a change in selling. Years the filings don't fully cover are shown but left out of the average.
Holdings and share of stake are being verified. Balances, unit counts and every share-of-stake figure for Coupang, Inc. are held back until that check is finished. Sales, proceeds, plan and tax status, titles and dates come straight from individual filings and are complete.
External context: we only cite outside events when a documented connection exists. None is shown for this period.
All 197 Forms 3, 4 and 5 on record for Coupang, Inc. (SEC CIK 1834584), filed from Mar 10, 2021 to Oct 5, 2026; 23 of them were filed in the 12 months this page covers, retrieved from SEC EDGAR on Oct 13, 2026. Prices are the ones reported in each filing, often weighted averages.
Holdings. Each holding line (a share class plus an owner, such as a trust or LLC) carries its last reported balance forward. Entities first reported during the period start at zero, so transfers between an insider's own trusts don't count as selling. Lines not reported for three years or more are listed separately and left out of totals.
Sales. A sale counts as under a 10b5-1 plan if its footnote cites one or the filing's Rule 10b5-1 box is checked, and as tax-related if its footnote cites tax obligations or sell-to-cover. Shares withheld by the company for taxes are listed separately. Sales with neither attribute are labeled "no plan disclosed".
| Name | Last filed | Last reported balance |
|---|---|---|
| Bom Kim | Nov 13, 2024 | 157,802,990 shares, last reported balance as of Nov 11, 2024 |
| Tae Kim | Jan 3, 2024 | 136,264 shares, last reported balance as of Jan 2, 2024 |
| Thuan Pham | Jul 7, 2022 | 646,269 shares, last reported balance as of Jul 7, 2022 |
| Michael Parker | May 24, 2022 | 28,210 shares, last reported balance as of May 19, 2022 |
| Lydia Jett | Mar 17, 2021 | 37,142 shares, last reported balance as of Mar 15, 2021 |
| Harry You | Mar 15, 2021 | 36,131 shares, last reported balance as of Mar 15, 2021 |
| Daejun Park | Mar 10, 2021 | 437,312 shares, last reported balance as of Mar 10, 2021 |
| Matthew Christensen | Mar 10, 2021 | 86,712,260 shares, last reported balance as of Mar 10, 2021 |
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