COCO insider ownership: who sold, why, and what they still hold

What stands out

John Leahy sold $1.5M of stock with no disclosed trading plan. The filings don't state a reason.Largest such sale, Mar 2, 2026

A share of stake is shown for 0 of the 11 officers and directors who sold. 15 are left out

Left out: Eric Melloul, Axelle Henry, Michael Kirban, Ira Liran, Martin Roper, Kenneth Sadowsky, Jane Prior, Charles van Es, Jonathan Burth, Corey Baker, Jane Morreau, John Leahy, Aishetu Dozie, John Zupo and Shelley Broader (share of stake is being verified).

Disclosed company stock is not an insider's whole wealth.

Who sold, and how much of their stake

Officers and directors, past 12 months. Their share of stake is being verified and is not shown yet; amounts and trading plans are below.

Ira Liran

Director

Not confirmed

Share of stake not shown: share of stake is being verified. Why

$38.8MDisclosed plan

Jonathan Burth

Chief Operating Officer

Not confirmed

Share of stake not shown: share of stake is being verified. Why

$16.4MDisclosed plan

Martin Roper

Chief Executive Officer, Director

Not confirmed

Share of stake not shown: share of stake is being verified. Why

$13.7MDisclosed plan

Michael Kirban

Executive Chairman, Director

Not confirmed

Share of stake not shown: share of stake is being verified. Why

$8.6MDisclosed plan

Jane Prior

Chief Marketing Officer

Not confirmed

Share of stake not shown: share of stake is being verified. Why

$3.1MDisclosed plan

All 11 sellers

Selling by month

Officers and directors, Oct 2025 to Oct 2026. Each sale is counted once: under a disclosed plan, else to cover taxes, else no plan disclosed.

Disclosed planNo plan disclosedOne dollar scale for every month; the tallest bar is labeled

Recent activity

Past 30 days, Sep 14, 2026 to Oct 13, 2026

No officer or director trades were reported for the past 30 days. The most recent before that:

Aug 15, 20263 executives had 32K shares ($2.1M) withheld by the company for taxes (not a market sale).

Who	Shares	Price	% of total stake	Total stake after	Trade date	Filed
Jane Prior Chief Marketing Officer	10,801	$65.21	n/a	n/a	Aug 15, 2026	Aug 19, 2026
Charles van Es Chief Commercial Officer	10,801	$65.21	n/a	n/a	Aug 15, 2026	Aug 19, 2026
Jonathan Burth Chief Operating Officer	10,801	$65.21	n/a	n/a	Aug 15, 2026	Aug 19, 2026

Common questions

Is the Vita Coco Company, Inc. CEO selling stock?

Yes. Martin Roper sold 271K shares ($13.7M) in the past 12 months, all of it under a trading plan disclosed in the filings.

Why are Vita Coco Company, Inc. insiders selling?

Filings rarely give a reason, and we don't guess at one. What they show is how the sales were made: 98% of sales by value ran under 10b5-1 trading plans disclosed in the filings and 2% had no disclosed plan. A trading plan schedules sales in advance.

Are any Vita Coco Company, Inc. insiders buying?

No. Officers and directors reported no purchases in the past 12 months.

The evidence

Who sold11 officers and directors: amount, % of holdings, trading plan

Who sold	Amount	% of holdings	Trading plan
Ira Liran Director	$38.8M 580K shares	Not confirmed share of stake is being verified. Why	Disclosed plan
Jonathan Burth Chief Operating Officer	$16.4M 260K shares	Not confirmed share of stake is being verified. Why	Disclosed plan
Martin Roper Chief Executive Officer, Director	$13.7M 271K shares	Not confirmed share of stake is being verified. Why	Disclosed plan
Michael Kirban Executive Chairman, Director	$8.6M 150K shares	Not confirmed share of stake is being verified. Why	Disclosed plan
Jane Prior Chief Marketing Officer	$3.1M 60K shares	Not confirmed share of stake is being verified. Why	Disclosed plan
Kenneth Sadowsky Director	$2.6M 45K shares	Not confirmed share of stake is being verified. Why	Disclosed plan
Charles van Es Chief Commercial Officer	$2.6M 43K shares	Not confirmed share of stake is being verified. Why	Disclosed plan
John Leahy Director	$1.5M 27K shares	Not confirmed share of stake is being verified. Why	No plan disclosed
Jane Morreau Director	$809K 15K shares	Not confirmed share of stake is being verified. Why	Disclosed plan
Corey Baker Chief Financial Officer	$581K 10K shares	Not confirmed share of stake is being verified. Why	Disclosed plan
John Zupo Director	$437K 10K shares	Not confirmed share of stake is being verified. Why	Disclosed plan

The full ownership picture0 of 15 officers and directors confirmed

Vested shares across all share classes, held directly and through trusts, LLCs and family members, as reported on SEC Forms 3, 4 and 5. Unvested awards and options are never counted as owned shares.

Insider

Held Oct 13, 2025

Sold

Held Oct 13, 2026

Still held

Eric Melloul

Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Eric Melloul are complete.

Director

n/a

Vesting, gifts, unvested awards and holding lines for Eric Melloul

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Eric Melloul are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

Axelle Henry

Director

n/a

Vesting, gifts, unvested awards and holding lines for Axelle Henry

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Axelle Henry are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

Michael Kirban

Executive Chairman, Director

n/a

−150K

n/a

Vesting, gifts, unvested awards and holding lines for Michael Kirban

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Michael Kirban are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

−9.8Kwithheld by the company for taxes

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
46,875	$16.91	Mar 10, 2033	$3.1M
546,000	$10.18	Dec 16, 2029	$39.7M
40,950	$10.18	Jan 11, 2031	$3.0M
298,507	$15.00	Oct 21, 2031	$20.3M
62,743	$26.18	Mar 4, 2034	$3.6M
70,715	$32.78	Mar 3, 2035	$3.5M
185,133	$16.91	Mar 10, 2033	$12.2M

Estimate: options held × ($82.92 − strike price), using the most recent insider trade price on Form 4 (Jun 17, 2026), not a market close.

Ira Liran

Director

n/a

−580K

n/a

Vesting, gifts, unvested awards and holding lines for Ira Liran

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Ira Liran are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

Martin Roper

Chief Executive Officer, Director

n/a

−271K

n/a

Vesting, gifts, unvested awards and holding lines for Martin Roper

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Martin Roper are complete; balances and unit counts will be added when the check is finished.

−20Kgifted (net of own trusts)

−9Kwithheld by the company for taxes

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
46,875	$16.91	Mar 10, 2033	$3.1M
329,670	$10.18	Sep 19, 2029	$24.0M
40,950	$10.18	Jan 11, 2031	$3.0M
298,507	$15.00	Oct 21, 2031	$20.3M
62,743	$26.18	Mar 4, 2034	$3.6M
70,715	$32.78	Mar 3, 2035	$3.5M
185,133	$16.91	Mar 10, 2033	$12.2M

Estimate: options held × ($82.92 − strike price), using the most recent insider trade price on Form 4 (Jun 17, 2026), not a market close.

Kenneth Sadowsky

Director

n/a

−45K

n/a

Vesting, gifts, unvested awards and holding lines for Kenneth Sadowsky

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Kenneth Sadowsky are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
27,300	$10.18	Jan 2, 2030	$2.0M

Estimate: options held × ($82.92 − strike price), using the most recent insider trade price on Form 4 (Jun 17, 2026), not a market close.

Jane Prior

Chief Marketing Officer

n/a

−60K

n/a

Vesting, gifts, unvested awards and holding lines for Jane Prior

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Jane Prior are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

−18Kwithheld by the company for taxes

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
4,725	$10.18	Jan 11, 2031	$344K
45,605	$15.00	Oct 21, 2031	$3.1M
42,980	$15.36	Aug 15, 2032	$2.9M
14,205	$16.91	Mar 10, 2033	$938K
8,746	$26.18	Mar 4, 2034	$496K
13,218	$33.36	Mar 4, 2035	$655K
14,025	$16.91	Mar 10, 2033	$926K

Estimate: options held × ($82.92 − strike price), using the most recent insider trade price on Form 4 (Jun 17, 2026), not a market close.

Charles van Es

Chief Commercial Officer

n/a

−43K

n/a

Vesting, gifts, unvested awards and holding lines for Charles van Es

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Charles van Es are complete; balances and unit counts will be added when the check is finished.

−1.4Kgifted (net of own trusts)

−22Kwithheld by the company for taxes

Some sales match sales reported by Corey Baker exactly (date, shares and price). Possibly the same shares reported by both; the filings don't confirm it.

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
53,750	$10.18	Feb 10, 2030	$3.9M
27,300	$10.18	Jan 11, 2031	$2.0M
58,043	$15.00	Oct 21, 2031	$3.9M
42,980	$15.36	Aug 15, 2032	$2.9M
14,205	$16.91	Mar 10, 2033	$938K
8,746	$26.18	Mar 4, 2034	$496K
13,218	$33.36	Mar 4, 2035	$655K
14,025	$16.91	Mar 10, 2033	$926K

Estimate: options held × ($82.92 − strike price), using the most recent insider trade price on Form 4 (Jun 17, 2026), not a market close.

Jonathan Burth

Chief Operating Officer

n/a

−260K

n/a

Vesting, gifts, unvested awards and holding lines for Jonathan Burth

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Jonathan Burth are complete; balances and unit counts will be added when the check is finished.

−666gifted (net of own trusts)

−19Kwithheld by the company for taxes

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
182,950	$10.18	Feb 10, 2030	$13.3M
34,125	$10.18	Jan 11, 2031	$2.5M
58,043	$15.00	Oct 21, 2031	$3.9M
42,980	$15.36	Aug 15, 2032	$2.9M
14,205	$16.91	Mar 10, 2033	$938K
8,746	$26.18	Mar 4, 2034	$496K
13,218	$33.36	Mar 4, 2035	$655K
14,025	$16.91	Mar 10, 2033	$926K
34,525	$10.18	Feb 10, 2030	$2.5M

Estimate: options held × ($82.92 − strike price), using the most recent insider trade price on Form 4 (Jun 17, 2026), not a market close.

Corey Baker

Chief Financial Officer

n/a

−10K

n/a

Vesting, gifts, unvested awards and holding lines for Corey Baker

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Corey Baker are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

−7.2Kwithheld by the company for taxes

Some sales match sales reported by Charles van Es exactly (date, shares and price). Possibly the same shares reported by both; the filings don't confirm it.

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
9,205	$16.91	Mar 10, 2033	$608K
13,481	$24.35	May 10, 2033	$790K
11,547	$27.59	Aug 7, 2033	$639K
8,746	$26.18	Mar 4, 2034	$496K
13,218	$33.36	Mar 4, 2035	$655K

Estimate: options held × ($82.92 − strike price), using the most recent insider trade price on Form 4 (Jun 17, 2026), not a market close.

Jane Morreau

Director

n/a

−15K

n/a

Vesting, gifts, unvested awards and holding lines for Jane Morreau

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Jane Morreau are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
30,500	$10.18	Jul 12, 2031	$2.2M

Estimate: options held × ($82.92 − strike price), using the most recent insider trade price on Form 4 (Jun 17, 2026), not a market close.

John Leahy

Director

n/a

−27K

n/a

Vesting, gifts, unvested awards and holding lines for John Leahy

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for John Leahy are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

Aishetu Dozie

Director

n/a

Vesting, gifts, unvested awards and holding lines for Aishetu Dozie

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Aishetu Dozie are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

John Zupo

Director

n/a

−10K

n/a

Vesting, gifts, unvested awards and holding lines for John Zupo

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for John Zupo are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

Stock options (not counted as shares):

Options held	Strike price	Expires	Intrinsic value (estimate)
20,675	$10.18	Dec 16, 2029	$1.5M

Estimate: options held × ($82.92 − strike price), using the most recent insider trade price on Form 4 (Jun 17, 2026), not a market close.

Shelley Broader

Director

n/a

Vesting, gifts, unvested awards and holding lines for Shelley Broader

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Shelley Broader are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

Holdings and share of stake for Vita Coco Company, Inc. are being verified, so no balances, unit counts or percentages are shown. Sales, proceeds, plan and tax status, titles and dates come straight from individual filings.

What explains the selling$89.1M of sales by plan status, purpose, seller and month

Officer and director open-market sales: $89.1M across 1,471,006 shares. Plan status and stated purpose are separate questions, and a sale can have both.

By plan status

Disclosed plan · $87.5M · 98%

The lighter segment is sales with no plan disclosed in the filing ($1.5M), including tax-related sales outside a plan.

No plan disclosed · $1.5M

Sales with no 10b5-1 plan and no tax reference in the filing. $1.5M of it is John Leahy. No plan disclosed is a statement about the filing, not about why the sale happened. Largest such sale: John Leahy, Mar 2, 2026

Taxes

85,223 shares ($4.5M) were withheld by the company for taxes, which isn't a market sale.

Charitable gifts · 22K shares

Gifts the filings describe as charitable. Gifts are not sales and are not included in the sale totals.

Seller	Shares sold	Proceeds	Under a disclosed plan	Share of total	Sales dates
Ira Liran Director	580K	$38.8M	100%	44%	Oct 29, 2025 to Jun 12, 2026
Jonathan Burth Chief Operating Officer	260K	$16.4M	100%	18%	Oct 29, 2025 to Jun 11, 2026
Martin Roper Chief Executive Officer, Director	271K	$13.7M	100%	15%	Oct 29, 2025 to Apr 29, 2026
Michael Kirban Executive Chairman, Director	150K	$8.6M	100%	10%	Oct 29, 2025 to Apr 30, 2026
Jane Prior Chief Marketing Officer	60K	$3.1M	100%	3%	Oct 29, 2025 to Mar 5, 2026
Kenneth Sadowsky Director	45K	$2.6M	100%	3%	Oct 15, 2025 to Jun 17, 2026
Charles van Es Chief Commercial Officer	43K	$2.6M	100%	3%	Nov 17, 2025 to Jun 1, 2026
John Leahy Director	27K	$1.5M	0%	2%	Mar 2, 2026 to Mar 2, 2026
Jane Morreau Director	15K	$809K	100%	0.9%	Feb 23, 2026 to Feb 23, 2026
Corey Baker Chief Financial Officer	10K	$581K	100%	0.7%	Mar 13, 2026 to Mar 19, 2026
John Zupo Director	10K	$437K	100%	0.5%	Nov 14, 2025 to Nov 14, 2025

Sales by month

Month	Sale proceeds	Disclosed plan	To cover taxes	No plan disclosed
Oct 2025	$6.4M	$6.4M	$0	$0
Nov 2025	$10.8M	$10.8M	$0	$0
Dec 2025	$201K	$201K	$0	$0
Jan 2026	$210K	$210K	$0	$0
Feb 2026	$3.9M	$3.9M	$0	$0
Mar 2026	$12.1M	$10.6M	$0	$1.5M
Apr 2026	$20.3M	$20.3M	$0	$0
May 2026	$4.7M	$4.7M	$0	$0
Jun 2026	$30.4M	$30.4M	$0	$0
Jul 2026	$0	$0	$0	$0
Aug 2026	$0	$0	$0	$0
Sep 2026	$0	$0	$0	$0
Oct 2026	$0	$0	$0	$0

Is this normal? Selling year by year3 earlier years to compare with

Less than usual: about a quarter of the 3-year average. 11 insiders sold; the average is 9 a year.

12 months ending	Shares sold	Insiders who sold	Proceeds
Oct 13, 2026 Latest 12 months	1.47M	11	$89.1M
Oct 13, 2025 1 year earlier	8.37M	11	$312M
Oct 13, 2024 2 years earlier	4.53M	9	$125M
Oct 14, 2023 3 years earlier	6.11M	7	$136M
Oct 14, 2022 4 years earlier · filings don't cover the whole year	8.26M	4	$124M
Oct 14, 2021 5 years earlier · filings don't cover the whole year	n/a	n/a	n/a

Open-market sales (Form 4 code S) by people who were officers or directors, in split-adjusted shares. Earlier years include people who have since left. A sale that an outside holder also reports (a family trust, a fund) is counted with outside holders in every year. Shares, not dollars, are compared, so a change in the stock price doesn't look like a change in selling. Years the filings don't fully cover are shown but left out of the average.

Known gaps and uncertainty15 officers and directors not confirmed

Holdings and share of stake are being verified. Balances, unit counts and every share-of-stake figure for Vita Coco Company, Inc. are held back until that check is finished. Sales, proceeds, plan and tax status, titles and dates come straight from individual filings and are complete.

External context: we only cite outside events when a documented connection exists. None is shown for this period.

Sources and methodology355 filings on record, 86 filed in the 12-month period, and how we read them

All 355 Forms 3, 4 and 5 on record for Vita Coco Company, Inc. (SEC CIK 1482981), filed from Oct 21, 2021 to Aug 19, 2026; 86 of them were filed in the 12 months this page covers, retrieved from SEC EDGAR on Oct 13, 2026. Prices are the ones reported in each filing, often weighted averages.

Holdings. Each holding line (a share class plus an owner, such as a trust or LLC) carries its last reported balance forward. Entities first reported during the period start at zero, so transfers between an insider's own trusts don't count as selling. Lines not reported for three years or more are listed separately and left out of totals.

Sales. A sale counts as under a 10b5-1 plan if its footnote cites one or the filing's Rule 10b5-1 box is checked, and as tax-related if its footnote cites tax obligations or sell-to-cover. Shares withheld by the company for taxes are listed separately. Sales with neither attribute are labeled "no plan disclosed".

Full methodology

Former or inactive filers (3)No filing in 18 months; last reported balances, not in any total

Name	Last filed	Last reported balance
Rowena Ricalde	Mar 15, 2024	22,946 shares, last reported balance as of Mar 14, 2024
Kevin Benmoussa	Aug 24, 2022	150 shares, last reported balance as of Aug 22, 2022
VC RW	Oct 25, 2021	3,576,894 shares, last reported balance as of Oct 25, 2021

Spotted something wrong on this page? Report an error. We check every report against the SEC filing and list what we fix in the corrections log.

Vita Coco Company, Inc. insiders sold $89.1M in the past 12 months. How much of their stake is that?

What stands out

Who sold, and how much of their stake

Selling by month

Recent activity

Common questions

Is the Vita Coco Company, Inc. CEO selling stock?

Why are Vita Coco Company, Inc. insiders selling?

Are any Vita Coco Company, Inc. insiders buying?

The evidence

No plan disclosed · $1.5M

Taxes

Charitable gifts · 22K shares

Sales by month