CELH insider ownership: who sold, why, and what they still hold

Who	Shares	Price	% of total stake	Total stake after	Trade date	Filed
Damon DeSantis Director	16,000	$27.95	n/a	2.73M	Sep 15, 2026	Sep 15, 2026
Hal Kravitz Director	12,000	$28.00	n/a	239K	Sep 15, 2026	Sep 16, 2026

Who	Shares	Price	% of total stake	Total stake after	Trade date	Filed
Damon DeSantis Director	20,000	$27.65	n/a	2.71M	Sep 14, 2026	Sep 15, 2026

Who	Shares	Price	% of total stake	Total stake after	Trade date	Filed
John Fieldly Chief Executive Officer, Director	18,000	$27.44	n/a	956K	Sep 10, 2026	Sep 10, 2026

What stands out

Four insiders bought shares: Hal Kravitz (30K shares, $1.0M), Damon DeSantis (36K shares, $1.0M) and John Fieldly (26K shares, $743K), plus 1 more. These are the first by current officers or directors since Mar 30, 2020.Hal Kravitz: purchase, Nov 13, 2025 · Damon DeSantis: purchase, Sep 14, 2026 · John Fieldly: purchase, Sep 10, 2026

William Milmoe sold $2.5M of stock with no disclosed trading plan. The filings don't state a reason.Largest such sale, Oct 10, 2025

Tax withholding outweighed market sales: the company withheld $4.3M of officers' and directors' shares for taxes, against $3.0M sold on the open market. The largest was John Fieldly ($1.3M withheld).Largest withholding, Feb 27, 2026

Percentages cover 10 of 16 officers and directors. 6 are left out

Left out: William Milmoe (holdings couldn't be fully reconciled); Nicholas Castaldo, Hal Kravitz and Paul Storey (most holdings were last confirmed in 2023); Thi Lam and Fletcher Previn (held no vested shares at the start).

Disclosed company stock is not an insider's whole wealth.

Who sold, and how much of their stake

Officers and directors, past 12 months. Each bar is the insider's vested stake at the start of the period (Oct 8, 2025). The gold part is what they sold.

SoldRest of starting stakeAdded during the period

William Milmoe

Director

No bar: holdings couldn't be fully reconciled.

$2.5MNo plan disclosed

Jarrod Langhans

Chief Financial Officer

4.8% · $325KDisclosed plan

Joyce Russell

Director

15% · $148KNo plan disclosed

Amounts, filings and trading plans for each seller

Selling by month

Officers and directors, Oct 2025 to Oct 2026. Each sale is counted once: under a disclosed plan, else to cover taxes, else no plan disclosed.

Disclosed planTo cover taxesNo plan disclosed

Outside holders, reported separately

Dean DeSantis, Deborah DeSantis and William Milmoe reported no open-market sales in the past 12 months. Large shareholders and the funds or companies that board members represent are not part of management, so they are left out of the figures above.

Details

Common questions

Is the Celsius Holdings, Inc. CEO selling stock?

No. John Fieldly reported no open-market sales in the past 12 months.

Why are Celsius Holdings, Inc. insiders selling?

Filings rarely give a reason, and we don't guess at one. What they show is how the sales were made: 11% of sales by value ran under 10b5-1 trading plans disclosed in the filings, 5% were to cover taxes and 84% had no disclosed plan. A trading plan schedules sales in advance.

Are any Celsius Holdings, Inc. insiders buying?

Yes. 4 officers or directors reported 9 purchases in the past 12 months (Form 4 code P, which includes private purchases).

How much of their stake did Celsius Holdings, Inc. insiders sell?

About 0.2% overall. As a group they ended with more shares than they started with. The biggest seller whose stake can be measured, Jarrod Langhans, sold shares equal to 4.8% of starting holdings, but more vested, so the stake grew. These figures leave out William Milmoe, the largest holder (holdings couldn't be fully reconciled). That covers the 12 months to Oct 8, 2026 and counts vested shares reported on SEC Forms 3, 4 and 5, which is not an insider's whole wealth.

The evidence

Who sold3 officers and directors: amount, % of holdings, trading plan

Who sold	Amount	% of holdings	Trading plan
William Milmoe Director	$2.5M 40K shares	i No percentage: holdings couldn't be fully reconciled.	No plan disclosed
Jarrod Langhans Chief Financial Officer	$325K 5K shares	4.8%	Disclosed plan
Joyce Russell Director	$148K 2.9K shares	15%	No plan disclosed

Board members representing outside shareholders, reported separately: William Milmoe. Details

Outside holder, reported separately: Dean DeSantis (a 10% owner, not part of management). No open-market sales reported in the period. Latest filing

Outside holder, reported separately: Deborah DeSantis (a 10% owner, not part of management). No open-market sales reported in the period. Latest filing

The full ownership picture15 of 16 insiders fully reconciled · 16 officers and directors

Vested shares across all share classes, held directly and through trusts, LLCs and family members, as reported on SEC Forms 3, 4 and 5. Unvested awards and options are never counted as owned shares.

Insider

Held Oct 8, 2025

Sold

Held Oct 8, 2026

Still held

William Milmoe

Holdings couldn't be fully reconciled. Balance changed without a matching transaction, and the footnote does not state the amount: +1,864,097 shares on Nov 18, 2025 (Unresolved (see footnote)). See the filing Sales and other transactions for William Milmoe are complete.

Director

n/a

−40K

n/a

Vesting, gifts, unvested awards and holding lines for William Milmoe

0shares vested or exercised

0gifted (net of own trusts)

none reportedunvested awards, start → end

Includes unvested RSUs, amount not disclosed.
An owner entity could not be identified from the footnotes.
Additional holdings last reported more than 3 years ago are shown separately and excluded from totals.
New Form 3 filed 2016-10-18; earlier filings set aside.
Shares held through CDS Ventures of South Florida, LLC belong to an outside shareholder this director represents; they are listed under "Board members representing outside shareholders", not here.

Holdings couldn't be fully reconciled. Balance changed without a matching transaction, and the footnote does not state the amount: +1,864,097 shares on Nov 18, 2025 (Unresolved (see footnote)). The balances below are as reported, not verified totals.

Held through	Share class	Oct 8, 2025	Oct 8, 2026
Direct includes unvested RSUs, amount not disclosed	Common Stock	261,245	221,245
CDF after completion of the reported transactions	Common Stock	30,516,454	30,516,454
Reporting Person	Common Stock	20,915,740	20,915,740
Unresolved (see footnote)	Common Stock	17,717,770	10,882,396
GRAT 1, LLC	Common Stock	1,800,000	0
Estate of Carl DeSantis	Common Stock	1,318,067	1,318,067

Additional holdings last reported May 31, 2023, not confirmed since: 139,876,758 shares. Not included in any total or percentage on this page.

CD Financial, LLC and CDS Ventures of South Florida, LLC, Common Stock: 70,571,538 shares, last reported Sep 12, 2019
Mr, Common Stock: 31,653,711 shares, last reported Jan 13, 2017
CD Financial, LLC, Common Stock: 15,285,231 shares, last reported May 31, 2023
CDS Ventures, LLC, Common Stock: 7,650,933 shares, last reported May 17, 2022
Carl Angus DeSantis Foundation, Common Stock: 761,856 shares, last reported Jan 7, 2022
CD Financial, LLC, Series D Convertible Preferred Stock: 13,953,489 shares, last reported Oct 4, 2016

Damon DeSantis

Includes unvested RSUs, amount not disclosed. Additional holdings last reported more than 3 years ago are shown separately and excluded from totals.

Director

2.69M

2.73M

no sales

Vesting, gifts, unvested awards and holding lines for Damon DeSantis

0shares vested or exercised

0gifted (net of own trusts)

none reportedunvested awards, start → end

Includes unvested RSUs, amount not disclosed.
Additional holdings last reported more than 3 years ago are shown separately and excluded from totals.

Held through	Share class	Oct 8, 2025	Oct 8, 2026
Direct includes unvested RSUs, amount not disclosed	Common Stock, $0.001 par value per share	2,689,576	2,728,187

Additional holdings last reported Jan 5, 2023, not confirmed since: 717,147 shares. Not included in any total or percentage on this page.

Direct, Common Stock: 717,147 shares, last reported Jan 5, 2023

John Fieldly

Minor difference of 523 shares. Difference is stated in footnotes (unreported vesting, exempt acquisition or transfer). Includes unvested RSUs, amount not disclosed. Additional holdings last reported more than 3 years ago are shown separately and excluded from totals.

Chief Executive Officer, Director

895K

956K

no sales

Vesting, gifts, unvested awards and holding lines for John Fieldly

0shares vested or exercised

0gifted (net of own trusts)

−27Kwithheld by the company for taxes

none reportedunvested awards, start → end

Includes unvested RSUs, amount not disclosed.
Additional holdings last reported more than 3 years ago are shown separately and excluded from totals.

Held through	Share class	Oct 8, 2025	Oct 8, 2026
Direct includes unvested RSUs, amount not disclosed	Common Stock, $0.001 par value per share	895,410	956,063

Additional holdings last reported Aug 21, 2023, not confirmed since: 712,434 shares. Not included in any total or percentage on this page.

Direct, Common Stock: 712,434 shares, last reported Aug 21, 2023

Reconciliation: minor difference of 523 shares. Difference is stated in footnotes (unreported vesting, exempt acquisition or transfer).

Nicholas Castaldo

Most of this insider's holdings were last confirmed in 2023. Confirmed in the last three years: 360,340 shares. Not confirmed since: 660,894 shares, left out of this row. "Still held" is not shown because it would cover only the smaller, confirmed part.

Director

358K

360K

see note

Vesting, gifts, unvested awards and holding lines for Nicholas Castaldo

0shares vested or exercised

0gifted (net of own trusts)

none reportedunvested awards, start → end

Includes unvested RSUs, amount not disclosed.
Additional holdings last reported more than 3 years ago are shown separately and excluded from totals.

Held through	Share class	Oct 8, 2025	Oct 8, 2026
N.A. Castaldo Separate Property Trust includes unvested RSUs, amount not disclosed	Common Stock, $0.001 par value per share	357,729	360,340

Additional holdings last reported Aug 23, 2023, not confirmed since: 660,894 shares. Not included in any total or percentage on this page.

Direct, Common Stock: 329,421 shares, last reported Jan 4, 2021
N.A. Castaldo Separate Property Trust, Common Stock: 331,473 shares, last reported Aug 23, 2023

Tony Guilfoyle

Includes unvested RSUs, amount not disclosed. Additional holdings last reported more than 3 years ago are shown separately and excluded from totals.

Chief Commercial Officer

325K

319K

no sales

Vesting, gifts, unvested awards and holding lines for Tony Guilfoyle

0shares vested or exercised

0gifted (net of own trusts)

−18Kwithheld by the company for taxes

none reportedunvested awards, start → end

Includes unvested RSUs, amount not disclosed.
Additional holdings last reported more than 3 years ago are shown separately and excluded from totals.

Held through	Share class	Oct 8, 2025	Oct 8, 2026
Direct includes unvested RSUs, amount not disclosed	Common Stock, $0.001 par value per share	91,034	84,473
Direct	Common Stock, par value $0.001 per share	234,340	234,340

Additional holdings last reported Aug 21, 2023, not confirmed since: 244,530 shares. Not included in any total or percentage on this page.

Direct, Common Stock: 244,530 shares, last reported Aug 21, 2023

Hal Kravitz

Most of this insider's holdings were last confirmed in 2023. Confirmed in the last three years: 239,158 shares. Not confirmed since: 368,391 shares, left out of this row. "Still held" is not shown because it would cover only the smaller, confirmed part.

Director

206K

239K

see note

Vesting, gifts, unvested awards and holding lines for Hal Kravitz

0shares vested or exercised

0gifted (net of own trusts)

none reportedunvested awards, start → end

Includes unvested RSUs, amount not disclosed.
Additional holdings last reported more than 3 years ago are shown separately and excluded from totals.

Held through	Share class	Oct 8, 2025	Oct 8, 2026
Direct includes unvested RSUs, amount not disclosed	Common Stock, $0.001 par value per share	206,147	239,158

Additional holdings last reported Sep 22, 2023, not confirmed since: 368,391 shares. Not included in any total or percentage on this page.

Direct, Common Stock: 368,391 shares, last reported Sep 22, 2023

Jarrod Langhans

Includes unvested RSUs, amount not disclosed. Additional holdings last reported more than 3 years ago are shown separately and excluded from totals.

Chief Financial Officer

104K

−5K

107K

+2.7%

Vesting, gifts, unvested awards and holding lines for Jarrod Langhans

0shares vested or exercised

0gifted (net of own trusts)

−18Kwithheld by the company for taxes

none reportedunvested awards, start → end

Includes unvested RSUs, amount not disclosed.
Additional holdings last reported more than 3 years ago are shown separately and excluded from totals.

Held through	Share class	Oct 8, 2025	Oct 8, 2026
Direct includes unvested RSUs, amount not disclosed	Common Stock, $0.001 par value per share	104,227	107,008

Additional holdings last reported Aug 21, 2023, not confirmed since: 79,449 shares. Not included in any total or percentage on this page.

Direct, Common Stock: 79,299 shares, last reported Aug 21, 2023
Spouse, Common Stock: 150 shares, last reported Aug 21, 2023

Eric Hanson

Includes unvested RSUs, amount not disclosed.

President & COO

47K

70K

no sales

Vesting, gifts, unvested awards and holding lines for Eric Hanson

0shares vested or exercised

0gifted (net of own trusts)

−11Kwithheld by the company for taxes

none reportedunvested awards, start → end

Includes unvested RSUs, amount not disclosed.

Held through	Share class	Oct 8, 2025	Oct 8, 2026
Direct includes unvested RSUs, amount not disclosed	Common Stock, $0.001 par value per share	46,857	70,246

Richard Mattessich

Includes unvested RSUs, amount not disclosed. Starting holdings restated for a probable stock split.

Chief Legal Officer

43K

54K

no sales

Vesting, gifts, unvested awards and holding lines for Richard Mattessich

0shares vested or exercised

0gifted (net of own trusts)

−9.1Kwithheld by the company for taxes

none reportedunvested awards, start → end

Includes unvested RSUs, amount not disclosed.
Starting holdings restated for a probable stock split.

Held through	Share class	Oct 8, 2025	Oct 8, 2026
Direct includes unvested RSUs, amount not disclosed	Common Stock, $0.001 par value per share	33,423	44,253
Direct includes unvested RSUs, amount not disclosed	Common Stock, par value $0.001 per share	10,050	10,050

Caroline Levy

Includes unvested RSUs, amount not disclosed. Additional holdings last reported more than 3 years ago are shown separately and excluded from totals.

Director

43K

45K

no sales

Vesting, gifts, unvested awards and holding lines for Caroline Levy

0shares vested or exercised

0gifted (net of own trusts)

none reportedunvested awards, start → end

Includes unvested RSUs, amount not disclosed.
Additional holdings last reported more than 3 years ago are shown separately and excluded from totals.

Held through	Share class	Oct 8, 2025	Oct 8, 2026
Direct includes unvested RSUs, amount not disclosed	Common Stock, $0.001 par value per share	42,756	45,367

Additional holdings last reported Aug 11, 2023, not confirmed since: 16,500 shares. Not included in any total or percentage on this page.

Direct, Common Stock: 16,500 shares, last reported Aug 11, 2023

Paul Storey

Most of this insider's holdings were last confirmed in 2023. Confirmed in the last three years: 45,752 shares. Not confirmed since: 67,578 shares, left out of this row. "Still held" is not shown because it would cover only the smaller, confirmed part.

Chief Supply Chain Officer

38K

46K

see note

Vesting, gifts, unvested awards and holding lines for Paul Storey

0shares vested or exercised

0gifted (net of own trusts)

−12Kwithheld by the company for taxes

none reportedunvested awards, start → end

Includes unvested RSUs, amount not disclosed.
Additional holdings last reported more than 3 years ago are shown separately and excluded from totals.

Held through	Share class	Oct 8, 2025	Oct 8, 2026
Direct includes unvested RSUs, amount not disclosed	Common Stock, $0.001 par value per share	37,550	45,302
Spouse	Common Stock, $0.001 par value per share	450	450

Additional holdings last reported Aug 22, 2023, not confirmed since: 67,578 shares. Not included in any total or percentage on this page.

Direct, Common Stock: 67,128 shares, last reported Aug 22, 2023
Spouse, Common Stock: 450 shares, last reported Aug 21, 2023

Cheryl Miller

Includes unvested RSUs, amount not disclosed. Additional holdings last reported more than 3 years ago are shown separately and excluded from totals.

Director

22K

24K

no sales

Vesting, gifts, unvested awards and holding lines for Cheryl Miller

0shares vested or exercised

0gifted (net of own trusts)

none reportedunvested awards, start → end

Includes unvested RSUs, amount not disclosed.
Additional holdings last reported more than 3 years ago are shown separately and excluded from totals.

Held through	Share class	Oct 8, 2025	Oct 8, 2026
Direct includes unvested RSUs, amount not disclosed	Common Stock, $0.001 par value per share	21,606	24,217

Additional holdings last reported Jan 1, 2023, not confirmed since: 11,550 shares. Not included in any total or percentage on this page.

Direct, Common Stock: 11,550 shares, last reported Jan 1, 2023

Joyce Russell

Includes unvested RSUs, amount not disclosed. Additional holdings last reported more than 3 years ago are shown separately and excluded from totals.

Director

19K

−2.9K

19K

99%

Vesting, gifts, unvested awards and holding lines for Joyce Russell

0shares vested or exercised

0gifted (net of own trusts)

none reportedunvested awards, start → end

Includes unvested RSUs, amount not disclosed.
Additional holdings last reported more than 3 years ago are shown separately and excluded from totals.

Held through	Share class	Oct 8, 2025	Oct 8, 2026
Direct includes unvested RSUs, amount not disclosed	Common Stock, $0.001 par value per share	19,106	18,837

Additional holdings last reported Aug 11, 2023, not confirmed since: 13,350 shares. Not included in any total or percentage on this page.

Direct, Common Stock: 13,350 shares, last reported Aug 11, 2023

Hans Melotte

Includes unvested RSUs, amount not disclosed.

Director

6.7K

9.3K

no sales

Vesting, gifts, unvested awards and holding lines for Hans Melotte

0shares vested or exercised

0gifted (net of own trusts)

none reportedunvested awards, start → end

Includes unvested RSUs, amount not disclosed.

Held through	Share class	Oct 8, 2025	Oct 8, 2026
Direct includes unvested RSUs, amount not disclosed	Common Stock, $0.001 par value per share	6,725	9,336

Thi Lam

Includes unvested RSUs, amount not disclosed.

Chief Human Resources Officer

9.2K

no sales

Vesting, gifts, unvested awards and holding lines for Thi Lam

0shares vested or exercised

0gifted (net of own trusts)

none reportedunvested awards, start → end

Includes unvested RSUs, amount not disclosed.

Held through	Share class	Oct 8, 2025	Oct 8, 2026
Direct includes unvested RSUs, amount not disclosed	Common Stock, $0.001 par value per share	0	9,238

Fletcher Previn

Includes unvested RSUs, amount not disclosed.

Director

3.8K

no sales

Vesting, gifts, unvested awards and holding lines for Fletcher Previn

0shares vested or exercised

0gifted (net of own trusts)

none reportedunvested awards, start → end

Includes unvested RSUs, amount not disclosed.

Held through	Share class	Oct 8, 2025	Oct 8, 2026
Direct includes unvested RSUs, amount not disclosed	Common Stock, $0.001 par value per share	0	3,812

15 of 16 insiders fully reconciled: starting holdings plus reported transactions match ending holdings (14 exactly, 1 with a minor or footnoted difference). For 1 we show sales but not holdings; the ! icon on that row explains why. Percentages cover 10 of 16 officers and directors. Left out: William Milmoe (holdings couldn't be fully reconciled); Nicholas Castaldo, Hal Kravitz and Paul Storey (most holdings were last confirmed in 2023); Thi Lam and Fletcher Previn (held no vested shares at the start). "Still held" compares ending with starting vested shares; a plus sign means the holding grew.

What explains the selling$3.0M of sales by plan status, purpose, seller and month

Officer and director open-market sales: $3.0M across 47,880 shares. Plan status and stated purpose are separate questions, and a sale can have both.

By plan status

Disclosed plan · $325K · 11%

89%

The lighter segment is sales with no plan disclosed in the filing ($2.6M), including tax-related sales outside a plan.

No plan disclosed · $2.5M

Sales with no 10b5-1 plan and no tax reference in the filing. $2.5M of it is William Milmoe. No plan disclosed is a statement about the filing, not about why the sale happened. Largest such sale: William Milmoe, Oct 10, 2025

Taxes

$148K of sales (5.0%) cite tax obligations in their footnotes. Separately, 94,767 shares ($4.3M) were withheld by the company for taxes, which isn't a market sale. Example: Joyce Russell, Mar 2, 2026

Purchases · 4 buyers (9 trades)

4 officers and directors bought shares in this period, in 9 trades(Form 4 code P). Across all their filings on record there are 15 purchase trades.

Seller	Shares sold	Proceeds	Under a disclosed plan	Share of total	Sales dates
William Milmoe Director	40K	$2.5M	0%	84%	Oct 10, 2025 to Oct 10, 2025
Jarrod Langhans Chief Financial Officer	5K	$325K	100%	11%	Oct 16, 2025 to Oct 16, 2025
Joyce Russell Director	2.9K	$148K	0%	5%	Mar 2, 2026 to Mar 2, 2026

Sales by month

Month	Sale proceeds	Disclosed plan	To cover taxes	No plan disclosed
Oct 2025	$2.8M	$325K	$0	$2.5M
Nov 2025	$0	$0	$0	$0
Dec 2025	$0	$0	$0	$0
Jan 2026	$0	$0	$0	$0
Feb 2026	$0	$0	$0	$0
Mar 2026	$148K	$0	$148K	$0
Apr 2026	$0	$0	$0	$0
May 2026	$0	$0	$0	$0
Jun 2026	$0	$0	$0	$0
Jul 2026	$0	$0	$0	$0
Aug 2026	$0	$0	$0	$0
Sep 2026	$0	$0	$0	$0
Oct 2026	$0	$0	$0	$0

Board members representing outside shareholders (1)Listed and sourced; not part of the management totals or the answer line

Directors whose reported holdings sit mostly in an investment fund or a corporate shareholder they represent, not in their own name, with beneficial ownership disclaimed except for their own financial interest. Listed and sourced here; not part of the management totals or the answer line. Shares a fund hands to its own investors are distributions, not sales.

Board member	Held Oct 8, 2025	Sold	Held Oct 8, 2026	Still held
William Milmoe ! Most of this insider's holdings were last confirmed in 2022. Confirmed in the last three years: 0 shares. Not confirmed since: 10,839,222 shares, left out of this row. "Still held" is not shown because it would cover only the smaller, confirmed part. Director	0	0	0	see note
Vesting, gifts, unvested awards and holding lines for William Milmoe 0shares vested or exercised 0gifted (net of own trusts) none reportedunvested awards, start → end Additional holdings last reported more than 3 years ago are shown separately and excluded from totals. New Form 3 filed 2016-10-18; earlier filings set aside. Additional holdings last reported Jan 7, 2022, not confirmed since: 10,839,222 shares. Not included in any total or percentage on this page. CDS Ventures of South Florida, LLC, Common Stock: 10,830,933 shares, last reported Jan 7, 2022 CDS Ventures of South Florida, LLC, Series C Convertible Preferred Stock: 8,289 shares, last reported Oct 9, 2017

Is this normal? Selling year by year5 earlier years to compare with

Less than usual: less than one-twentieth of the 5-year average. 3 insiders sold; the average is 8 a year.

12 months ending	Shares sold	Insiders who sold	Proceeds
Oct 8, 2026 Latest 12 months	48K	3	$3.0M
Oct 8, 2025 1 year earlier	873K	6	$38.4M
Oct 8, 2024 2 years earlier	1.70M	12	$94.3M
Oct 9, 2023 3 years earlier	1.04M	11	$55.5M
Oct 9, 2022 4 years earlier	1.59M	4	$50.6M
Oct 9, 2021 5 years earlier	2.75M	8	$57.4M

Open-market sales (Form 4 code S) by people who were officers or directors, in split-adjusted shares. Earlier years include people who have since left. A sale that an outside holder also reports (a family trust, a fund) is counted with outside holders in every year. Shares, not dollars, are compared, so a change in the stock price doesn't look like a change in selling. Years the filings don't fully cover are shown but left out of the average.

Known gaps and uncertainty1 insider whose holdings couldn't be fully reconciled

William Milmoe: holdings couldn't be fully reconciled (difference of 1,560,000 shares). Balance changed without a matching transaction, and the footnote does not state the amount: +1,864,097 shares on Nov 18, 2025 (Unresolved (see footnote)). Filing, Nov 18, 2025

Footnote: "On November 18, 2025, November 19, 2025, and November 20, 2025, CD settled three tranches of a prepaid variable forward sale transaction (the "VPF") entered into on November 3, 2022 with an unaffiliated third-party buyer. For these three tranches of the VPF, CD elected full physical settlement. | In full physical settlement of each of these three tranches of the VPF, the contract for the VPF obligated (i) CD to deliver to the buyer 187,500 shares (adjusted for stock splits) of CELH common stock T+1 (the "Share Number") following the maturity of these tranches (occurring on November 17, 2025, N"

John Fieldly: minor difference of 523 shares. Difference is stated in footnotes (unreported vesting, exempt acquisition or transfer).

Inferred rename: "William and Jeanne Milmoe Foundation" is treated as the same holder as "William and Jeanne Milmoe Foundation, Inc", because the old name was never reported again and the new one opened with the same balance (13,707 shares). Old name, new name

Inferred rename: "Revocable Trust" is treated as the same holder as "Carl DeSantis Revocable Trust", because the old name was never reported again and the new one opened with the same balance (2,610,000 shares). Old name, new name

Inferred rename: "CDS Grantor Retained Annuity Trust" is treated as the same holder as "Carl DeSantis Grantor Retained Annuity Trust", because the old name was never reported again and the new one opened with the same balance (31,500,000 shares). Old name, new name

Inferred rename: "CDS Ventures of South Florida, LLC" is treated as the same holder as "CDS Ventures, LLC", because the old name was never reported again and the new one opened with the same balance (10,650,933 shares). Old name, new name

Inferred rename: "Carl DeSantis Grantor Retained Annuity Trust" is treated as the same holder as "Carl DeSantis Retained Annuity Trust", because the old name was never reported again and the new one opened with the same balance (31,500,000 shares). Old name, new name

Inferred rename: "Held Grat 1, LLC" is treated as the same holder as "Grat 1, LLC", because the old name was never reported again and the new one opened with the same balance (9,000,000 shares). Old name, new name

External context: we only cite outside events when a documented connection exists. None is shown for this period.

Sources and methodology631 filings from SEC EDGAR, and how we read them

All 631 Forms 3, 4 and 5 filed for Celsius Holdings, Inc. (SEC CIK 1341766) from Feb 1, 2007 to Sep 16, 2026, retrieved from SEC EDGAR on Oct 8, 2026. Prices are the ones reported in each filing, often weighted averages.

Probable 1-for-20 stock split on or before May 17, 2010 (first filing that shows post-split balances). Splits aren't reported as transactions; 2 holding lines changed by exactly this ratio, so earlier share counts are restated.

Probable 3-for-1 stock split on or before Nov 15, 2023 (split date stated in a footnote). Splits aren't reported as transactions; 10 holding lines changed by exactly this ratio, so earlier share counts are restated.

Holdings. Each holding line (a share class plus an owner, such as a trust or LLC) carries its last reported balance forward. Entities first reported during the period start at zero, so transfers between an insider's own trusts don't count as selling. Lines not reported for three years or more are listed separately and left out of totals.

Sales. A sale counts as under a 10b5-1 plan if its footnote cites one or the filing's Rule 10b5-1 box is checked, and as tax-related if its footnote cites tax obligations or sell-to-cover. Shares withheld by the company for taxes are listed separately. Sales with neither attribute are labeled "no plan disclosed".

Full methodology

Former or inactive filers (29)No filing in 18 months; last reported balances, not in any total

Name	Last filed	Last reported balance
Kyle Watson	Mar 4, 2025	89,501 shares, last reported balance as of Mar 1, 2025
Alexandre Ruberti	Mar 5, 2024	73,406 shares, last reported balance as of Mar 4, 2024
Toby David	Jan 5, 2024	157,020 shares, last reported balance as of Jan 3, 2024
Hoi Chau	Aug 17, 2023	23,040,969 shares, last reported balance as of Aug 15, 2023
Carl Desantis	Jul 14, 2023	163,457,745 shares, last reported balance as of May 31, 2023
Ka Li	Jun 17, 2021	19,965,408 shares, last reported balance as of Jun 14, 2021
Thomas Lynch	Jun 15, 2021	276,543 shares, last reported balance as of Jun 14, 2021
Kevin Harrington	Jun 15, 2021	11,055 shares, last reported balance as of Jun 14, 2021
Tsz LAU	Jun 15, 2021	No balance on record
Edwin Negron-Carballo	Jun 15, 2021	22,842 shares, last reported balance as of Jun 14, 2021
Regan Ebert	Dec 26, 2019	No balance on record
Christopher Lai	Mar 20, 2018	No balance on record
Tim Leissner	Feb 10, 2017	11,917,977 shares, last reported balance as of Jan 27, 2017
Gerry David	Oct 20, 2016	No balance on record
Stephen Haley	Jan 3, 2011	8,084,310 shares, last reported balance as of Nov 15, 2010
Janice Haley	Jan 3, 2011	57,840 shares, last reported balance as of Nov 15, 2010
James Cast	Jan 3, 2011	482 shares, last reported balance as of Feb 10, 2010
Geary Cotton	Jan 3, 2011	51,900 shares, last reported balance as of May 21, 2010
Richard Swanson	Jan 3, 2011	150 shares, last reported balance as of Dec 31, 2009
Jeffrey Perlman	Sep 1, 2010	370,002 shares, last reported balance as of Aug 27, 2010
Christian Nast	Feb 2, 2010	No balance on record
Jan Norelid	Jan 22, 2010	284,238 shares, last reported balance as of Aug 31, 2009
Richard McGee	Apr 14, 2008	237,540 shares, last reported balance as of Feb 11, 2008
Gregory Horn	Feb 2, 2007	724,518 shares, last reported balance as of Jan 26, 2007
James Lee		No balance on record
Israel Kontorovsky		No balance on record
Michael Del Pozzo		No balance on record
John Short		No balance on record
Jacoby Alkidas		No balance on record

Celsius Holdings, Inc. insiders sold $3.0M in the past 12 months. How much of their stake is that?

What stands out

Who sold, and how much of their stake

Selling by month

Outside holders, reported separately

Common questions

Is the Celsius Holdings, Inc. CEO selling stock?

Why are Celsius Holdings, Inc. insiders selling?

Are any Celsius Holdings, Inc. insiders buying?

How much of their stake did Celsius Holdings, Inc. insiders sell?

The evidence

No plan disclosed · $2.5M

Taxes

Purchases · 4 buyers (9 trades)

Sales by month