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CARTMaplebear Inc. · Insider ownership research

Maplebear Inc. insiders sold $27.8M in the past 12 months. How much of their stake is that?

43% was sold under disclosed trading plans, 57% with no plan disclosed. The largest seller, Ravi Gupta (Director), sold $15.1M. 26% of these sales were shares from exercising options.Share-of-stake figures for this company are being verified and will be added when that check is finished. Why

Updated Oct 16, 2026 from SEC filings · covers Oct 17, 2025 to Oct 16, 2026
$15.9M
sold with no plan disclosed, past 12 months
43%
of sales were under disclosed trading plans, past 12 months
8 of 14
officers and directors sold shares, past 12 months
Latest filing: Filed Sep 24 for a sale on Sep 22. Morgan Fong sold 18K shares ($827K) under a disclosed plan. Filing
SEC ownership filings: 50 filed in the 12 months to Oct 16, 2026; 264 on record since Sep 18, 2023 · See the evidence

What stands out

Ravi Gupta sold $15.1M of stock with no disclosed trading plan. The filings don't state a reason.Largest such sale, Aug 19, 2026
Selling picked up in the last 90 days: officers and directors sold 256K shares, against an average of 124K per 90 days earlier in the period. Most of it was Ravi Gupta (150K shares in the last 90 days) and Morgan Fong (55K shares in the last 90 days); 36% of these sales were under disclosed plans.Ravi Gupta: largest recent sale, Aug 19, 2026 · Morgan Fong: largest recent sale, Jul 22, 2026

A share of stake is shown for 0 of the 8 officers and directors who sold. 14 are left out

i
Left out: Daniel Sundheim, Michael Moritz, Ravi Gupta, Chris Rogers, Fidji Simo, Emily Reuter, Daniel Danker, Morgan Fong, Lisa Blackwood-Kapral, Lily Sarafan, Levien Kopit, Victoria Dolan, Mary Laughton and Josh Silverman (share of stake is being verified).
Disclosed company stock is not an insider's whole wealth.

Who sold, and how much of their stake

Officers and directors, past 12 months. Their share of stake is being verified and is not shown yet; amounts and trading plans are below.

Ravi Gupta
Director
Not confirmed
Share of stake not shown: share of stake is being verified. Why
$15.1MNo plan disclosed
Morgan Fong
Chief Legal Officer
Not confirmed
Share of stake not shown: share of stake is being verified. Why
$8.4MDisclosed plan
Emily Reuter
Chief Financial Officer
Not confirmed
Share of stake not shown: share of stake is being verified. Why
$1.3MDisclosed plan
Lisa Blackwood-Kapral
Chief Accounting Officer
Not confirmed
Share of stake not shown: share of stake is being verified. Why
$1.2MDisclosed plan
Chris Rogers
President and CEO, Director
Not confirmed
Share of stake not shown: share of stake is being verified. Why
$940KDisclosed plan
All 8 sellers

Selling by month

Officers and directors, Oct 2025 to Oct 2026. Each sale is counted once: under a disclosed plan, else to cover taxes, else no plan disclosed.

Disclosed planNo plan disclosedOne dollar scale for every month; the tallest bar is labeled
Oct 2025: $138K under a disclosed planOctNov 2025: $365K under a disclosed planNov 2025: $165K no plan disclosedNovDec 2025: $222K under a disclosed planDecJanFeb 2026: $128K no plan disclosedFebMar 2026: $5.0M under a disclosed planMarApr 2026: $378K under a disclosed planAprMay 2026: $560K under a disclosed planMayJun 2026: $445K under a disclosed planJun 2026: $7.5M no plan disclosedJunJul 2026: $959K under a disclosed planJulAug 2026: $2.8M under a disclosed planAug 2026: $8.1M no plan disclosed$10.9MAugSep 2026: $969K under a disclosed planSepOct

Recent activity

Past 30 days, Sep 17, 2026 to Oct 16, 2026
Sep 22, 2026Morgan Fong sold 18K shares ($827K) under a disclosed trading plan. 18K shares came in from vesting or option exercises the same day, so the holding rose by 0 net.
WhoSharesPrice% of total stakeTotal stake afterTrade dateFiled
Morgan Fong
Chief Legal Officer
18,390$44.98n/an/aSep 22, 2026Sep 24, 2026

"% of total stake" is the shares in an event against all the vested shares the person held that day, across every share class and holding entity, after that day's vesting. "n/a" means the person's holdings are not confirmed, or the row is a purchase. "Holdings record incomplete" means more shares were sold than the filings show the person held that day, so a percentage would be wrong.

Outside holders, reported separately

SC US (TTGP), LTD., GCM Grosvenor L.P. and Ravi Gupta reported no open-market sales in the past 12 months. Large shareholders and the funds or companies that board members represent are not part of management, so they are left out of the figures above.

Details

Common questions

Is the Maplebear Inc. CEO selling stock?

Yes. Chris Rogers sold 20K shares ($940K) in the past 12 months, all of it under a trading plan disclosed in the filings.

Why are Maplebear Inc. insiders selling?

Filings rarely give a reason, and we don't guess at one. What they show is how the sales were made: 43% of sales by value ran under 10b5-1 trading plans disclosed in the filings and 57% had no disclosed plan. A trading plan schedules sales in advance.

Are any Maplebear Inc. insiders buying?

No. Officers and directors reported no purchases in the past 12 months.

The evidence

Who sold8 officers and directors: amount, % of holdings, trading plan
Who soldAmount% of holdingsTrading plan
Ravi Gupta
Director
$15.1M
331K shares
Not confirmed
share of stake is being verified. Why
No plan disclosed
Morgan Fong
Chief Legal Officer
$8.4M
209K shares
Not confirmed
share of stake is being verified. Why
Disclosed plan
Emily Reuter
Chief Financial Officer
$1.3M
25K shares
Not confirmed
share of stake is being verified. Why
Disclosed plan
Lisa Blackwood-Kapral
Chief Accounting Officer
$1.2M
28K shares
Not confirmed
share of stake is being verified. Why
Disclosed plan
Chris Rogers
President and CEO, Director
$940K
20K shares
Not confirmed
share of stake is being verified. Why
Disclosed plan
Mary Laughton
Director
$680K
14K shares
Not confirmed
share of stake is being verified. Why
No plan disclosed
Fidji Simo
Director
$162K
4.1K shares
Not confirmed
share of stake is being verified. Why
Disclosed plan
Lily Sarafan
Director
$128K
3.5K shares
Not confirmed
share of stake is being verified. Why
No plan disclosed

Board members representing outside shareholders, reported separately: Ravi Gupta. Details

Outside holder, reported separately: SC US (TTGP), LTD. (a 10% owner, not part of management). No open-market sales reported in the period. Latest filing

Outside holder, reported separately: GCM Grosvenor L.P. (files as neither an officer nor a director, not part of management). No open-market sales reported in the period. Latest filing

The full ownership picture0 of 14 officers and directors confirmed

Vested shares across all share classes, held directly and through trusts, LLCs and family members, as reported on SEC Forms 3, 4 and 5. Unvested awards and options are never counted as owned shares.

InsiderHeld Oct 16, 2025SoldHeld Oct 16, 2026Still held
Daniel Sundheim
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Daniel Sundheim are complete.
Director
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for Daniel Sundheim

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Daniel Sundheim are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
Michael Moritz
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Michael Moritz are complete.
Director
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for Michael Moritz

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Michael Moritz are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
Ravi Gupta
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. See the filing Sales and other transactions for Ravi Gupta are complete.
Director
n/a−331Kn/an/a
Vesting, gifts, unvested awards and holding lines for Ravi Gupta

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Ravi Gupta are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
Chris Rogers
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Chris Rogers are complete.
President and CEO, Director
n/a−20Kn/an/a
Vesting, gifts, unvested awards and holding lines for Chris Rogers

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Chris Rogers are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
−179Kwithheld by the company for taxes
Fidji Simo
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Fidji Simo are complete.
Director
n/a−4.1Kn/an/a
Vesting, gifts, unvested awards and holding lines for Fidji Simo

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Fidji Simo are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
Emily Reuter
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Emily Reuter are complete.
Chief Financial Officer
n/a−25Kn/an/a
Vesting, gifts, unvested awards and holding lines for Emily Reuter

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Emily Reuter are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
−89Kwithheld by the company for taxes
Daniel Danker
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Daniel Danker are complete.
Former Chief Product Officer
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for Daniel Danker

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Daniel Danker are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
Morgan Fong
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Morgan Fong are complete.
Chief Legal Officer
n/a−209Kn/an/a
Vesting, gifts, unvested awards and holding lines for Morgan Fong

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Morgan Fong are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
−56Kwithheld by the company for taxes

Stock options (not counted as shares):

Options heldStrike priceExpiresIntrinsic value (estimate)
55,170$7.32May 16, 2027$2.1M

Estimate: options held × ($45.64 − strike price), using the most recent insider trade price on Form 4 (Sep 22, 2026), not a market close.

Lisa Blackwood-Kapral
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Lisa Blackwood-Kapral are complete.
Chief Accounting Officer
n/a−28Kn/an/a
Vesting, gifts, unvested awards and holding lines for Lisa Blackwood-Kapral

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Lisa Blackwood-Kapral are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
−32Kwithheld by the company for taxes
Lily Sarafan
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Lily Sarafan are complete.
Director
n/a−3.5Kn/an/a
Vesting, gifts, unvested awards and holding lines for Lily Sarafan

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Lily Sarafan are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
Levien Kopit
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Levien Kopit are complete.
Director
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for Levien Kopit

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Levien Kopit are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
Victoria Dolan
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Victoria Dolan are complete.
Director
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for Victoria Dolan

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Victoria Dolan are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
Mary Laughton
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Mary Laughton are complete.
Director
n/a−14Kn/an/a
Vesting, gifts, unvested awards and holding lines for Mary Laughton

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Mary Laughton are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
Josh Silverman
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Josh Silverman are complete.
Director
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for Josh Silverman

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Josh Silverman are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

Holdings and share of stake for Maplebear Inc. are being verified, so no balances, unit counts or percentages are shown. Sales, proceeds, plan and tax status, titles and dates come straight from individual filings.

What explains the selling$27.8M of sales by plan status, purpose, seller and month

Officer and director open-market sales: $27.8M across 634,779 shares. Plan status and stated purpose are separate questions, and a sale can have both.

By plan status

The lighter segment is sales with no plan disclosed in the filing ($15.9M), including tax-related sales outside a plan.

No plan disclosed · $15.9M

Sales with no 10b5-1 plan and no tax reference in the filing. $15.1M of it is Ravi Gupta. No plan disclosed is a statement about the filing, not about why the sale happened. Largest such sale: Ravi Gupta, Aug 19, 2026

Taxes

355,551 shares ($14.5M) were withheld by the company for taxes, which isn't a market sale.

SellerShares soldProceedsUnder a disclosed planShare of totalSales dates
Ravi Gupta
Director
331K$15.1M0%54%Jun 2, 2026 to Aug 19, 2026
Morgan Fong
Chief Legal Officer
209K$8.4M100%30%Oct 20, 2025 to Sep 22, 2026
Emily Reuter
Chief Financial Officer
25K$1.3M100%5%Aug 13, 2026 to Aug 13, 2026
Lisa Blackwood-Kapral
Chief Accounting Officer
28K$1.2M100%4%Mar 16, 2026 to Sep 15, 2026
Chris Rogers
President and CEO, Director
20K$940K100%3%Jun 1, 2026 to Aug 19, 2026
Mary Laughton
Director
14K$680K0%2%Nov 21, 2025 to Aug 27, 2026
Fidji Simo
Director
4.1K$162K100%0.6%Nov 12, 2025 to Nov 12, 2025
Lily Sarafan
Director
3.5K$128K0%0.5%Feb 25, 2026 to Feb 25, 2026

Sales by month

MonthSale proceedsDisclosed planTo cover taxesNo plan disclosed
Oct 2025$138K$138K$0$0
Nov 2025$530K$365K$0$165K
Dec 2025$222K$222K$0$0
Jan 2026$0$0$0$0
Feb 2026$128K$0$0$128K
Mar 2026$5.0M$5.0M$0$0
Apr 2026$378K$378K$0$0
May 2026$560K$560K$0$0
Jun 2026$8.0M$445K$0$7.5M
Jul 2026$959K$959K$0$0
Aug 2026$10.9M$2.8M$0$8.1M
Sep 2026$969K$969K$0$0
Oct 2026$0$0$0$0
Board members representing outside shareholders (1)Listed and sourced; not part of the management totals or the answer line

Directors whose reported holdings sit mostly in an investment fund or a corporate shareholder they represent, not in their own name, with beneficial ownership disclaimed except for their own financial interest. Listed and sourced here; not part of the management totals or the answer line. Shares a fund hands to its own investors are distributions, not sales.

Board memberHeld Oct 16, 2025SoldHeld Oct 16, 2026Still held
Ravi Gupta
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Ravi Gupta are complete.
Director
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for Ravi Gupta

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Ravi Gupta are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
Known gaps and uncertainty14 officers and directors not confirmed

Holdings and share of stake are being verified. Balances, unit counts and every share-of-stake figure for Maplebear Inc. are held back until that check is finished. Sales, proceeds, plan and tax status, titles and dates come straight from individual filings and are complete.

External context: we only cite outside events when a documented connection exists. None is shown for this period.

Sources and methodology264 filings on record, 50 filed in the 12-month period, and how we read them

All 264 Forms 3, 4 and 5 on record for Maplebear Inc. (SEC CIK 1579091), filed from Sep 18, 2023 to Sep 24, 2026; 50 of them were filed in the 12 months this page covers, retrieved from SEC EDGAR on Oct 16, 2026. Prices are the ones reported in each filing, often weighted averages.

Holdings. Each holding line (a share class plus an owner, such as a trust or LLC) carries its last reported balance forward. Entities first reported during the period start at zero, so transfers between an insider's own trusts don't count as selling. Lines not reported for three years or more are listed separately and left out of totals.

Sales. A sale counts as under a 10b5-1 plan if its footnote cites one or the filing's Rule 10b5-1 box is checked, and as tax-related if its footnote cites tax obligations or sell-to-cover. Shares withheld by the company for taxes are listed separately. Sales with neither attribute are labeled "no plan disclosed".

Full methodology

Former or inactive filers (8)No filing in 18 months; last reported balances, not in any total

Spotted something wrong on this page? Report an error. We check every report against the SEC filing and list what we fix in the corrections log.