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BROSDutch Bros Inc. · Insider ownership research

Dutch Bros Inc. insiders sold $633M in the past 12 months. How much of their stake is that?

Insiders sold $633M in the past 12 months.100% was sold under disclosed trading plans. The largest seller, Travis Boersma (Executive Chairman of Board, Director), sold $631M.Share-of-stake figures for this company are being verified and will be added when that check is finished. Why

Updated Oct 13, 2026 from SEC filings · covers Oct 14, 2025 to Oct 13, 2026
1
buyer among officers and directors (2 trades), past 12 months
100%
of sales were under disclosed trading plans, past 12 months
2 of 15
officers and directors sold shares, past 12 months
Is this normal? More than usual: about 1.5x the 4-year average. 2 insiders sold; the average is 3 a year. Year by year
Latest filing: Filed Aug 21 for a vesting on Aug 20. Stephen Gillett had 775 shares vest or be exercised. Filing
SEC ownership filings: 65 filed in the 12 months to Oct 13, 2026; 381 on record since Sep 14, 2021 · See the evidence

What stands out

Todd Penegor bought 4K shares for $205K, first on May 15, 2026. These are the first by current officers or directors since Aug 11, 2023.Purchase, Aug 13, 2026

A share of stake is shown for 0 of the 2 officers and directors who sold. 15 are left out

i
Left out: Travis Boersma, Christine Barone, Stephen Gillett, Joshua Guenser, Victoria Tullett, Kathryn George, Thomas Davis, Tana Davila, Ann Miller, David Cone, Gerard Hart, Todd Penegor, Kory Marchisotto, Nick Daddario and Scott Maw (share of stake is being verified).
Disclosed company stock is not an insider's whole wealth.

Who sold, and how much of their stake

Officers and directors, past 12 months. Their share of stake is being verified and is not shown yet; amounts and trading plans are below.

Travis Boersma
Executive Chairman of Board, Director
Not confirmed
Share of stake not shown: share of stake is being verified. Why
$631MDisclosed plan
Christine Barone
CEO and President, Director
Not confirmed
Share of stake not shown: share of stake is being verified. Why
$2.5MDisclosed plan
Amounts, filings and trading plans for each seller

Selling by month

Officers and directors, Oct 2025 to Oct 2026. Each sale is counted once: under a disclosed plan, else to cover taxes, else no plan disclosed.

Disclosed planOne dollar scale for every month; the tallest bar is labeled
OctNov 2025: $274M under a disclosed plan$274MNovDecJanFebMarAprMay 2026: $120M under a disclosed planMayJun 2026: $240M under a disclosed planJunJulAugSepOct

Recent activity

Past 30 days, Sep 14, 2026 to Oct 13, 2026

No officer or director trades were reported for the past 30 days. The most recent before that:

Aug 13, 2026Todd Penegor bought 2K shares ($103K).
WhoSharesPrice% of total stakeTotal stake afterTrade dateFiled
Todd Penegor
Director
2,000$51.56n/an/aAug 13, 2026Aug 14, 2026

Common questions

Is the Dutch Bros Inc. CEO selling stock?

Yes. Christine Barone sold 42K shares ($2.5M) in the past 12 months, all of it under a trading plan disclosed in the filings.

Why are Dutch Bros Inc. insiders selling?

Filings rarely give a reason, and we don't guess at one. What they show is how the sales were made: 100% of sales by value ran under 10b5-1 trading plans disclosed in the filings. A trading plan schedules sales in advance.

Are any Dutch Bros Inc. insiders buying?

Yes. 1 officer or director reported 2 purchases in the past 12 months (Form 4 code P; rows the filings describe as reinvested dividends, plan purchases, private deals or moves into the person's own trust are not counted).

The evidence

Who sold2 officers and directors: amount, % of holdings, trading plan
Who soldAmount% of holdingsTrading plan
Travis Boersma
Executive Chairman of Board, Director
$631M
11.00M shares
Not confirmed
share of stake is being verified. Why
Disclosed plan
Christine Barone
CEO and President, Director
$2.5M
42K shares
Not confirmed
share of stake is being verified. Why
Disclosed plan
The full ownership picture0 of 15 officers and directors confirmed

Vested shares across all share classes, held directly and through trusts, LLCs and family members, as reported on SEC Forms 3, 4 and 5. Unvested awards and options are never counted as owned shares.

InsiderHeld Oct 13, 2025SoldHeld Oct 13, 2026Still held
Travis Boersma
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. See the filing Sales and other transactions for Travis Boersma are complete.
Executive Chairman of Board, Director
n/a−11.00Mn/an/a
Vesting, gifts, unvested awards and holding lines for Travis Boersma

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Travis Boersma are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
Christine Barone
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Christine Barone are complete.
CEO and President, Director
n/a−42Kn/an/a
Vesting, gifts, unvested awards and holding lines for Christine Barone

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Christine Barone are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
−31Kwithheld by the company for taxes
Stephen Gillett
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Stephen Gillett are complete.
Director
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for Stephen Gillett

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Stephen Gillett are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
Joshua Guenser
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Joshua Guenser are complete.
Chief Financial Officer
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for Joshua Guenser

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Joshua Guenser are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
−10Kwithheld by the company for taxes
Victoria Tullett
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Victoria Tullett are complete.
Chief Legal Officer
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for Victoria Tullett

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Victoria Tullett are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
−6.6Kwithheld by the company for taxes
Kathryn George
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Kathryn George are complete.
Director
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for Kathryn George

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Kathryn George are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
Thomas Davis
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Thomas Davis are complete.
Director
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for Thomas Davis

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Thomas Davis are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
Tana Davila
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Tana Davila are complete.
Chief Marketing Officer
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for Tana Davila

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Tana Davila are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
−8.1Kwithheld by the company for taxes
Ann Miller
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Ann Miller are complete.
Director
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for Ann Miller

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Ann Miller are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
David Cone
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for David Cone are complete.
Director
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for David Cone

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for David Cone are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
Gerard Hart
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Gerard Hart are complete.
Director
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for Gerard Hart

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Gerard Hart are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
Todd Penegor
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Todd Penegor are complete.
Director
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for Todd Penegor

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Todd Penegor are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
Kory Marchisotto
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Kory Marchisotto are complete.
Director
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for Kory Marchisotto

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Kory Marchisotto are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
Nick Daddario
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Nick Daddario are complete.
Chief Accounting Officer
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for Nick Daddario

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Nick Daddario are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
−490withheld by the company for taxes
Scott Maw
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Scott Maw are complete.
Director
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for Scott Maw

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Scott Maw are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

Holdings and share of stake for Dutch Bros Inc. are being verified, so no balances, unit counts or percentages are shown. Sales, proceeds, plan and tax status, titles and dates come straight from individual filings.

What explains the selling$633M of sales by plan status, purpose, seller and month

Officer and director open-market sales: $633M across 11,042,025 shares. Plan status and stated purpose are separate questions, and a sale can have both.

By plan status

Taxes

55,941 shares ($3.1M) were withheld by the company for taxes, which isn't a market sale.

Purchases · 1 buyer (2 trades)

1 officer or director bought shares in this period, in 2 trades(Form 4 code P, leaving out rows the filings describe as reinvested dividends, plan purchases, private deals or moves into the person's own trust). Across all their filings on record there are 17 purchase trades.

SellerShares soldProceedsUnder a disclosed planShare of totalSales dates
Travis Boersma
Executive Chairman of Board, Director
11.00M$631M100%99.6%Nov 24, 2025 to Jun 11, 2026
Christine Barone
CEO and President, Director
42K$2.5M100%0.4%Jun 10, 2026 to Jun 10, 2026

Sales by month

MonthSale proceedsDisclosed planTo cover taxesNo plan disclosed
Oct 2025$0$0$0$0
Nov 2025$274M$274M$0$0
Dec 2025$0$0$0$0
Jan 2026$0$0$0$0
Feb 2026$0$0$0$0
Mar 2026$0$0$0$0
Apr 2026$0$0$0$0
May 2026$120M$120M$0$0
Jun 2026$240M$240M$0$0
Jul 2026$0$0$0$0
Aug 2026$0$0$0$0
Sep 2026$0$0$0$0
Oct 2026$0$0$0$0
Is this normal? Selling year by year4 earlier years to compare with

More than usual: about 1.5x the 4-year average. 2 insiders sold; the average is 3 a year.

12 months endingShares soldInsiders who soldProceeds
Oct 13, 2026
Latest 12 months
11.04M2$633M
Oct 13, 2025
1 year earlier
15.81M1$1.08B
Oct 13, 2024
2 years earlier
12.38M3$407M
Oct 14, 2023
3 years earlier
249K3$8.7M
Oct 14, 2022
4 years earlier
498K4$23.2M
Oct 14, 2021
5 years earlier · filings don't cover the whole year
n/an/an/a

Open-market sales (Form 4 code S) by people who were officers or directors, in split-adjusted shares. Earlier years include people who have since left. A sale that an outside holder also reports (a family trust, a fund) is counted with outside holders in every year. Shares, not dollars, are compared, so a change in the stock price doesn't look like a change in selling. Years the filings don't fully cover are shown but left out of the average.

Known gaps and uncertainty15 officers and directors not confirmed

Holdings and share of stake are being verified. Balances, unit counts and every share-of-stake figure for Dutch Bros Inc. are held back until that check is finished. Sales, proceeds, plan and tax status, titles and dates come straight from individual filings and are complete.

External context: we only cite outside events when a documented connection exists. None is shown for this period.

Sources and methodology381 filings on record, 65 filed in the 12-month period, and how we read them

All 381 Forms 3, 4 and 5 on record for Dutch Bros Inc. (SEC CIK 1866581), filed from Sep 14, 2021 to Aug 21, 2026; 65 of them were filed in the 12 months this page covers, retrieved from SEC EDGAR on Oct 13, 2026. Prices are the ones reported in each filing, often weighted averages.

Holdings. Each holding line (a share class plus an owner, such as a trust or LLC) carries its last reported balance forward. Entities first reported during the period start at zero, so transfers between an insider's own trusts don't count as selling. Lines not reported for three years or more are listed separately and left out of totals.

Sales. A sale counts as under a 10b5-1 plan if its footnote cites one or the filing's Rule 10b5-1 box is checked, and as tax-related if its footnote cites tax obligations or sell-to-cover. Shares withheld by the company for taxes are listed separately. Sales with neither attribute are labeled "no plan disclosed".

Full methodology

Former or inactive filers (10)No filing in 18 months; last reported balances, not in any total

Spotted something wrong on this page? Report an error. We check every report against the SEC filing and list what we fix in the corrections log.