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AVOMission Produce, Inc. · Insider ownership research

Mission Produce, Inc. insiders sold $3.3M in the past 12 months. How much of their stake is that?

Insiders sold $3.3M in the past 12 months.0% was sold under disclosed trading plans, 100% with no plan disclosed. The largest seller, Stephen Barnard (Executive Chairman, Director), sold $3.2M.Share-of-stake figures for this company are being verified and will be added when that check is finished. Why

Updated Oct 13, 2026 from SEC filings · covers Oct 14, 2025 to Oct 13, 2026
2
buyers among officers and directors (12 trades), past 12 months
0%
of sales were under disclosed trading plans, past 12 months
2 of 16
officers and directors sold shares, past 12 months
Is this normal? Less than usual: about a quarter of the 5-year average. 2 insiders sold; the average is 4 a year. Year by year
Latest filing: Filed Sep 25 for a sale on Sep 24. Stephen Barnard sold 22K shares ($281K) with no plan disclosed. Filing
SEC ownership filings: 60 filed in the 12 months to Oct 13, 2026; 259 on record since Sep 30, 2020 · See the evidence

What stands out

Two directors bought shares: Bruce Taylor (866K shares, $9.7M) and Jay Pack (266K shares, $3.0M). These are the first by current officers or directors since Mar 17, 2022.Bruce Taylor: purchase, Jun 15, 2026 · Jay Pack: purchase, Jun 15, 2026
Stephen Barnard sold $3.2M of stock with no disclosed trading plan. The filings don't state a reason.Largest such sale, Sep 21, 2026
Selling rose in the last 90 days but the year remains well below the 5-year average: officers and directors sold 250K shares, against an average of 1.6K per 90 days earlier in the period. Most of it was Stephen Barnard (250K shares in the last 90 days); 0% of these sales were under disclosed plans.Stephen Barnard: largest recent sale, Sep 21, 2026

A share of stake is shown for 0 of the 2 officers and directors who sold. 16 are left out

i
Left out: Luis Gonzalez, Bruce Taylor, Stephen Barnard, Jay Pack, Steve Beebe, Bryan Giles, John Pawlowski, Joanne Wu, Bonnie Lind, Linda Segre, Tony Sarsam, Michael Sims, Laura Flanagan, Damian Ricketts, Douglas Stone and Kathleen Holmgren (share of stake is being verified).
Disclosed company stock is not an insider's whole wealth.

Who sold, and how much of their stake

Officers and directors, past 12 months. Their share of stake is being verified and is not shown yet; amounts and trading plans are below.

Stephen Barnard
Executive Chairman, Director
Not confirmed
Share of stake not shown: share of stake is being verified. Why
$3.2MNo plan disclosed
Bryan Giles
Chief Financial Officer
Not confirmed
Share of stake not shown: share of stake is being verified. Why
$61KNo plan disclosed
Amounts, filings and trading plans for each seller

Selling by month

Officers and directors, Oct 2025 to Oct 2026. Each sale is counted once: under a disclosed plan, else to cover taxes, else no plan disclosed.

No plan disclosedOne dollar scale for every month; the tallest bar is labeled
OctNovDecJanFebMarAprMayJun 2026: $61K no plan disclosedJunJulAugSep 2026: $3.2M no plan disclosed$3.2MSepOct

Recent activity

Past 30 days, Sep 14, 2026 to Oct 13, 2026
Sep 24, 2026Stephen Barnard sold 22K shares ($281K) with no plan disclosed.
WhoSharesPrice% of total stakeTotal stake afterTrade dateFiled
Stephen Barnard
Executive Chairman, Director
21,646$13.00n/an/aSep 24, 2026Sep 25, 2026
Sep 21, 2026Stephen Barnard sold 111K shares ($1.4M) with no plan disclosed.
WhoSharesPrice% of total stakeTotal stake afterTrade dateFiled
Stephen Barnard
Executive Chairman, Director
111,358$13.01n/an/aSep 21, 2026Sep 23, 2026
Sep 18, 2026Stephen Barnard sold 36K shares ($446K) with no plan disclosed.
WhoSharesPrice% of total stakeTotal stake afterTrade dateFiled
Stephen Barnard
Executive Chairman, Director
35,562$12.55n/an/aSep 18, 2026Sep 21, 2026
Sep 14, 2026Stephen Barnard sold 66K shares ($865K) with no plan disclosed.
WhoSharesPrice% of total stakeTotal stake afterTrade dateFiled
Stephen Barnard
Executive Chairman, Director
66,496$13.02n/an/aSep 14, 2026Sep 15, 2026

"% of total stake" is the shares in an event against all the vested shares the person held that day, across every share class and holding entity, after that day's vesting. "n/a" means the person's holdings are not confirmed, or the row is a purchase. "Holdings record incomplete" means more shares were sold than the filings show the person held that day, so a percentage would be wrong.

Outside holders, reported separately

Globalharvest Holdings Venture Ltd reported no open-market sales in the past 12 months. Large shareholders and the funds or companies that board members represent are not part of management, so they are left out of the figures above.

Details

Common questions

Is the Mission Produce, Inc. CEO selling stock?

No. John Pawlowski reported no open-market sales in the past 12 months.

Why are Mission Produce, Inc. insiders selling?

Filings rarely give a reason, and we don't guess at one. What they show is how the sales were made: 0% of sales by value ran under 10b5-1 trading plans disclosed in the filings and 100% had no disclosed plan. A trading plan schedules sales in advance.

Are any Mission Produce, Inc. insiders buying?

Yes. 2 officers or directors reported 12 purchases in the past 12 months (Form 4 code P; rows the filings describe as reinvested dividends, plan purchases, private deals or moves into the person's own trust are not counted).

The evidence

Who sold2 officers and directors: amount, % of holdings, trading plan
Who soldAmount% of holdingsTrading plan
Stephen Barnard
Executive Chairman, Director
$3.2M
250K shares
Not confirmed
share of stake is being verified. Why
No plan disclosed
Bryan Giles
Chief Financial Officer
$61K
5K shares
Not confirmed
share of stake is being verified. Why
No plan disclosed

Outside holder, reported separately: Globalharvest Holdings Venture Ltd (a 10% owner, not part of management). No open-market sales reported in the period. Latest filing

The full ownership picture0 of 16 officers and directors confirmed

Vested shares across all share classes, held directly and through trusts, LLCs and family members, as reported on SEC Forms 3, 4 and 5. Unvested awards and options are never counted as owned shares.

InsiderHeld Oct 13, 2025SoldHeld Oct 13, 2026Still held
Luis Gonzalez
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Luis Gonzalez are complete.
Director
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for Luis Gonzalez

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Luis Gonzalez are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
−3.3Kwithheld by the company for taxes
Bruce Taylor
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. See the filing Sales and other transactions for Bruce Taylor are complete.
Director
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for Bruce Taylor

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Bruce Taylor are complete; balances and unit counts will be added when the check is finished.

−41Kgifted (net of own trusts)
Stephen Barnard
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Stephen Barnard are complete.
Executive Chairman, Director
n/a−250Kn/an/a
Vesting, gifts, unvested awards and holding lines for Stephen Barnard

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Stephen Barnard are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
−62Kwithheld by the company for taxes
Jay Pack
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Jay Pack are complete.
Director
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for Jay Pack

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Jay Pack are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
Steve Beebe
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Steve Beebe are complete.
Director
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for Steve Beebe

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Steve Beebe are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
Bryan Giles
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Bryan Giles are complete.
Chief Financial Officer
n/a−5Kn/an/a
Vesting, gifts, unvested awards and holding lines for Bryan Giles

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Bryan Giles are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
−34Kwithheld by the company for taxes

Stock options (not counted as shares):

Options heldStrike priceExpiresIntrinsic value (estimate)
105,723$12.00Sep 30, 2030$106K

Estimate: options held × ($13.00 − strike price), using the most recent insider trade price on Form 4 (Sep 24, 2026), not a market close.

John Pawlowski
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for John Pawlowski are complete.
President and CEO
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for John Pawlowski

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for John Pawlowski are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
−12Kwithheld by the company for taxes
Joanne Wu
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Joanne Wu are complete.
General Counsel and Secretary
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for Joanne Wu

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Joanne Wu are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
−25Kwithheld by the company for taxes
Bonnie Lind
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Bonnie Lind are complete.
Director
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for Bonnie Lind

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Bonnie Lind are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
Linda Segre
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Linda Segre are complete.
Director
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for Linda Segre

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Linda Segre are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
Tony Sarsam
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Tony Sarsam are complete.
Director
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for Tony Sarsam

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Tony Sarsam are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
Michael Sims
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Michael Sims are complete.
Director
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for Michael Sims

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Michael Sims are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
Laura Flanagan
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Laura Flanagan are complete.
Director
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for Laura Flanagan

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Laura Flanagan are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
Damian Ricketts
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Damian Ricketts are complete.
Chief Accounting Officer
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for Damian Ricketts

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Damian Ricketts are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
−6.6Kwithheld by the company for taxes

Stock options (not counted as shares):

Options heldStrike priceExpiresIntrinsic value (estimate)
8,315$12.00Sep 30, 2030$8K

Estimate: options held × ($13.00 − strike price), using the most recent insider trade price on Form 4 (Sep 24, 2026), not a market close.

Douglas Stone
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Douglas Stone are complete.
Director
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for Douglas Stone

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Douglas Stone are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)
Kathleen Holmgren
!
Holdings and share of stake are being verified. Share-of-stake figures and holdings for this company are held back while they are verified. Sales and other transactions for Kathleen Holmgren are complete.
Director
n/a0n/an/a
Vesting, gifts, unvested awards and holding lines for Kathleen Holmgren

Holdings and share of stake are being verified. Sales, proceeds, plan and tax status and dates for Kathleen Holmgren are complete; balances and unit counts will be added when the check is finished.

0gifted (net of own trusts)

Holdings and share of stake for Mission Produce, Inc. are being verified, so no balances, unit counts or percentages are shown. Sales, proceeds, plan and tax status, titles and dates come straight from individual filings.

What explains the selling$3.3M of sales by plan status, purpose, seller and month

Officer and director open-market sales: $3.3M across 255,062 shares. Plan status and stated purpose are separate questions, and a sale can have both.

By plan status

No plan disclosed · $3.3M

Sales with no 10b5-1 plan and no tax reference in the filing. $3.2M of it is Stephen Barnard. No plan disclosed is a statement about the filing, not about why the sale happened. Largest such sale: Stephen Barnard, Sep 21, 2026

Taxes

142,779 shares ($1.7M) were withheld by the company for taxes, which isn't a market sale.

Purchases · 2 buyers (12 trades)

2 officers and directors bought shares in this period, in 12 trades(Form 4 code P, leaving out rows the filings describe as reinvested dividends, plan purchases, private deals or moves into the person's own trust). Across all their filings on record there are 16 purchase trades.

SellerShares soldProceedsUnder a disclosed planShare of totalSales dates
Stephen Barnard
Executive Chairman, Director
250K$3.2M0%98%Sep 11, 2026 to Sep 24, 2026
Bryan Giles
Chief Financial Officer
5K$61K0%2%Jun 29, 2026 to Jun 29, 2026

Sales by month

MonthSale proceedsDisclosed planTo cover taxesNo plan disclosed
Oct 2025$0$0$0$0
Nov 2025$0$0$0$0
Dec 2025$0$0$0$0
Jan 2026$0$0$0$0
Feb 2026$0$0$0$0
Mar 2026$0$0$0$0
Apr 2026$0$0$0$0
May 2026$0$0$0$0
Jun 2026$61K$0$0$61K
Jul 2026$0$0$0$0
Aug 2026$0$0$0$0
Sep 2026$3.2M$0$0$3.2M
Oct 2026$0$0$0$0
Is this normal? Selling year by year5 earlier years to compare with

Less than usual: about a quarter of the 5-year average. 2 insiders sold; the average is 4 a year.

12 months endingShares soldInsiders who soldProceeds
Oct 13, 2026
Latest 12 months
255K2$3.3M
Oct 13, 2025
1 year earlier
824K6$11.0M
Oct 13, 2024
2 years earlier
2.39M5$30.5M
Oct 14, 2023
3 years earlier
506K4$5.0M
Oct 14, 2022
4 years earlier
8.1K1$125K
Oct 14, 2021
5 years earlier
1.71M4$32.7M

Open-market sales (Form 4 code S) by people who were officers or directors, in split-adjusted shares. Earlier years include people who have since left. A sale that an outside holder also reports (a family trust, a fund) is counted with outside holders in every year. Shares, not dollars, are compared, so a change in the stock price doesn't look like a change in selling. Years the filings don't fully cover are shown but left out of the average.

Known gaps and uncertainty16 officers and directors not confirmed

Holdings and share of stake are being verified. Balances, unit counts and every share-of-stake figure for Mission Produce, Inc. are held back until that check is finished. Sales, proceeds, plan and tax status, titles and dates come straight from individual filings and are complete.

External context: we only cite outside events when a documented connection exists. None is shown for this period.

Sources and methodology259 filings on record, 60 filed in the 12-month period, and how we read them

All 259 Forms 3, 4 and 5 on record for Mission Produce, Inc. (SEC CIK 1802974), filed from Sep 30, 2020 to Sep 25, 2026; 60 of them were filed in the 12 months this page covers, retrieved from SEC EDGAR on Oct 13, 2026. Prices are the ones reported in each filing, often weighted averages.

Holdings. Each holding line (a share class plus an owner, such as a trust or LLC) carries its last reported balance forward. Entities first reported during the period start at zero, so transfers between an insider's own trusts don't count as selling. Lines not reported for three years or more are listed separately and left out of totals.

Sales. A sale counts as under a 10b5-1 plan if its footnote cites one or the filing's Rule 10b5-1 box is checked, and as tax-related if its footnote cites tax obligations or sell-to-cover. Shares withheld by the company for taxes are listed separately. Sales with neither attribute are labeled "no plan disclosed".

Full methodology

Former or inactive filers (7)No filing in 18 months; last reported balances, not in any total

Spotted something wrong on this page? Report an error. We check every report against the SEC filing and list what we fix in the corrections log.