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AFRMAffirm · Insider ownership research

Affirm insiders sold $84.2M in the past 12 months. How much of their stake is that?

About 2.9% overall. As a group they still hold 96% of their starting shares. These figures leave out Max Levchin, the largest holder (most holdings were last confirmed in 2021).

Updated Oct 8, 2026 from SEC filings · covers Oct 9, 2025 to Oct 8, 2026
How this comparesMore of their stake sold than at 135 of the 311 other companies we can measure (#177 of 312)See ranking
0
buyers among officers and directors, past 12 months
96%
of sales were under disclosed trading plans, past 12 months
6 of 15
officers and directors sold shares, past 12 months
Recent activity · past 30 days, Sep 9, 2026 to Oct 8, 2026
Sep 14, 2026Siphelele Jiyane sold 27K shares ($1.9M) with no plan disclosed. That is 13% of the total stake held that day.
WhoSharesPrice% of total stakeTotal stake afterTrade dateFiled
Siphelele Jiyane
Chief Accounting Officer
26,980$72.1913%188KSep 14, 2026Sep 16, 2026

"% of total stake" is the shares in this event against all the vested shares the person held that day, across every share class and holding entity, after that day's vesting. "n/a" means the person's holdings don't reconcile, or the row is a purchase. "Holdings record incomplete" means more shares were sold than the filings show the person held that day, so a percentage would be wrong.

Is this normal? In line with the past 4 years. 6 insiders sold; the average is 6 a year. Year by year
Latest filing: Filed Sep 16 for a sale on Sep 14. Siphelele Jiyane sold 27K shares ($1.9M) with no plan disclosed. Filing
72 SEC ownership filings in the period · See the evidence

What stands out

Siphelele Jiyane (24% of holdings) sold $3.8M of stock with no disclosed trading plan. The filings don't state a reason.Largest such sale, Sep 14, 2026

Percentages cover 9 of 15 officers and directors. 6 are left out

i
Left out: Max Levchin (most holdings were last confirmed in 2021); Katherine Adkins and Michael Linford (most of their shares vested during the period, so a percentage would mislead); Keith Rabois (most holdings were last confirmed in 2023); Robert O'Hare and Ryan Schneider (held no vested shares at the start).
Disclosed company stock is not an insider's whole wealth.

Who sold, and how much of their stake

Officers and directors, past 12 months. Each bar is the insider's vested stake at the start of the period (Oct 8, 2025). The gold part is what they sold.

SoldRest of starting stakeAdded during the period
Max Levchin
Chief Executive Officer, Director
Sold 48% of the shares held or received (after tax withholding) during the period†. No bar against the starting stake: most of these shares arrived during the period.
$53.7MDisclosed plan
Michael Linford
President
Sold 58% of the shares held or received (after tax withholding) during the period†. No bar against the starting stake: most of these shares arrived during the period.
$15.1MDisclosed plan
Katherine Adkins
Chief Legal Officer
Sold 35% of the shares held or received (after tax withholding) during the period†. No bar against the starting stake: most of these shares arrived during the period.
$6.1MDisclosed plan
Robert O'Hare
Chief Financial Officer
Sold 96% of the shares held or received (after tax withholding) during the period†. No bar against the starting stake: most of these shares arrived during the period.
$5.0MDisclosed plan
Siphelele Jiyane
Chief Accounting Officer
24% · $3.8MNo plan disclosed
All 6 sellers

Selling by month

Officers and directors, Oct 2025 to Oct 2026. Each sale is counted once: under a disclosed plan, else to cover taxes, else no plan disclosed.

Disclosed planTo cover taxesNo plan disclosed
OctNovDec 2025: $573K under a disclosed planDecJan 2026: $56.7M under a disclosed plan$56.7MJanFebMarApr 2026: $110K under a disclosed planAprMay 2026: $130K under a disclosed planMayJun 2026: $8.0M under a disclosed planJunJulAug 2026: $7.3M under a disclosed planAugSep 2026: $7.6M under a disclosed planSep 2026: $3.8M no plan disclosedSepOct

Outside holders, reported separately

Jeremy Liew and Keith Rabois reported no open-market sales in the past 12 months. Large shareholders and the funds or companies that board members represent are not part of management, so they are left out of the figures above.

Details

Common questions

Is the Affirm CEO selling stock?

Yes. Max Levchin sold 667K shares ($53.7M) in the past 12 months, all of it under a trading plan disclosed in the filings.

Why are Affirm insiders selling?

Filings rarely give a reason, and we don't guess at one. What they show is how the sales were made: 96% of sales by value ran under 10b5-1 trading plans disclosed in the filings and 4% had no disclosed plan. A trading plan schedules sales in advance.

Are any Affirm insiders buying?

No. Officers and directors reported no purchases in the past 12 months.

How much of their stake did Affirm insiders sell?

About 2.9% overall. As a group they still hold 96% of their starting shares. These figures leave out Max Levchin, the largest holder (most holdings were last confirmed in 2021). That covers the 12 months to Oct 8, 2026 and counts vested shares reported on SEC Forms 3, 4 and 5, which is not an insider's whole wealth.

The evidence

Who sold6 officers and directors: amount, % of holdings, trading plan
Who soldAmount% of holdingsTrading plan
Max Levchin
Chief Executive Officer, Director
$53.7M
667K shares
48%†
i
† Most of the shares Max Levchin sold arrived during the period, so this is shares sold as a share of the 735K held at the start plus the 667K received, less 0 withheld by the company for taxes.
Disclosed plan
Michael Linford
President
$15.1M
179K shares
58%†
i
† Most of the shares Michael Linford sold arrived during the period, so this is shares sold as a share of the 49K held at the start plus the 282K received, less 24K withheld by the company for taxes.
Disclosed plan
Katherine Adkins
Chief Legal Officer
$6.1M
83K shares
35%†
i
† Most of the shares Katherine Adkins sold arrived during the period, so this is shares sold as a share of the 123K held at the start plus the 136K received, less 24K withheld by the company for taxes.
Disclosed plan
Robert O'Hare
Chief Financial Officer
$5.0M
66K shares
96%†
i
† Most of the shares Robert O'Hare sold arrived during the period, so this is shares sold as a share of the 0 held at the start plus the 103K received, less 34K withheld by the company for taxes.
Disclosed plan
Siphelele Jiyane
Chief Accounting Officer
$3.8M
52K shares
24%No plan disclosed
Noel Watson
Director
$396K
6K shares
16%Disclosed plan

Board members representing outside shareholders, reported separately: Jeremy Liew, Keith Rabois. Details

The full ownership picture15 of 15 insiders fully reconciled · 15 officers and directors

Vested shares across all share classes, held directly and through trusts, LLCs and family members, as reported on SEC Forms 3, 4 and 5. Unvested awards and options are never counted as owned shares.

InsiderHeld Oct 8, 2025SoldHeld Oct 8, 2026Still held
Libor Michalek
i
Additional holdings last reported more than 3 years ago are shown separately and excluded from totals.
President, Director
1.07M01.10Mno sales
Vesting, gifts, unvested awards and holding lines for Libor Michalek
+62Kshares vested or exercised
0gifted (net of own trusts)
−29Kwithheld by the company for taxes
134K → 139Kunvested awards, start → end
  • Additional holdings last reported more than 3 years ago are shown separately and excluded from totals.
Held throughShare classOct 8, 2025Oct 8, 2026
DirectClass A Common Stock197,384230,477
Michalek 2007 Trust dated March 21, 2007Class A Common Stock868,114868,114

Additional holdings last reported Jan 13, 2021, not confirmed since: 875,265 shares. Not included in any total or percentage on this page.

Stock options (not counted as shares):

Options heldStrike priceExpiresIntrinsic value (estimate)
119,884$44.06Sep 16, 2034$3.4M
200,000$8.80Dec 16, 2029$12.7M

Estimate: options held × ($72.19 − strike price), using the most recent insider trade price on Form 4 (Sep 14, 2026), not a market close.

Max Levchin
!
Most of this insider's holdings were last confirmed in 2021. Confirmed in the last three years: 735,294 shares. Not confirmed since: 26,485,472 shares, left out of this row. "Still held" is not shown because it would cover only the smaller, confirmed part.
Chief Executive Officer, Director
735K−667K735Ksee note
Vesting, gifts, unvested awards and holding lines for Max Levchin
+667Kshares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
  • Additional holdings last reported more than 3 years ago are shown separately and excluded from totals.
Held throughShare classOct 8, 2025Oct 8, 2026
DirectClass A Common Stock00
Levchin 2012 Irrevocable TrustClass A Common Stock735,294735,294

Additional holdings last reported Mar 18, 2021, not confirmed since: 26,485,472 shares. Not included in any total or percentage on this page.

Stock options (not counted as shares):

Options heldStrike priceExpiresIntrinsic value (estimate)
10,500,002$49.00Jan 12, 2031$243M

Estimate: options held × ($72.19 − strike price), using the most recent insider trade price on Form 4 (Sep 14, 2026), not a market close.

Jeremy Liew
i
Shares held through Lightspeed Opportunity Fund, L.P, Lightspeed Venture Partners Select II, L.P, Lightspeed Venture Partners Select, L.P belong to an outside shareholder this director represents; they are listed under "Board members representing outside shareholders", not here.
Director
312K0317Kno sales
Vesting, gifts, unvested awards and holding lines for Jeremy Liew
0shares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
  • Shares held through Lightspeed Opportunity Fund, L.P, Lightspeed Venture Partners Select II, L.P, Lightspeed Venture Partners Select, L.P belong to an outside shareholder this director represents; they are listed under "Board members representing outside shareholders", not here.
Held throughShare classOct 8, 2025Oct 8, 2026
DirectClass A Common Stock312,398316,632
Christa Quarles
Director
243K0130Kno sales
Vesting, gifts, unvested awards and holding lines for Christa Quarles
0shares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
Held throughShare classOct 8, 2025Oct 8, 2026
DirectClass A Common Stock122,24169,316
DirectClass B Common Stock120,89060,445
Siphelele Jiyane
i
Minor difference of 361 shares. Difference is stated in footnotes (unreported vesting, exempt acquisition or transfer).
Chief Accounting Officer
214K−52K189K88%
Vesting, gifts, unvested awards and holding lines for Siphelele Jiyane
+44Kshares vested or exercised
0gifted (net of own trusts)
−17Kwithheld by the company for taxes
68K → 24Kunvested awards, start → end
Held throughShare classOct 8, 2025Oct 8, 2026
DirectClass A Common Stock213,967188,711

Reconciliation: minor difference of 361 shares. Difference is stated in footnotes (unreported vesting, exempt acquisition or transfer).

Katherine Adkins
Chief Legal Officer
123K−83K152Knot meaningful
Vesting, gifts, unvested awards and holding lines for Katherine Adkins
+136Kshares vested or exercised
0gifted (net of own trusts)
−24Kwithheld by the company for taxes
106K → 83Kunvested awards, start → end
Held throughShare classOct 8, 2025Oct 8, 2026
DirectClass A Common Stock123,486152,439

Stock options (not counted as shares):

Options heldStrike priceExpiresIntrinsic value (estimate)
7,680$22.30Sep 16, 2032$383K
43,874$23.35Sep 13, 2033$2.1M
55,946$44.06Sep 16, 2034$1.6M

Estimate: options held × ($72.19 − strike price), using the most recent insider trade price on Form 4 (Sep 14, 2026), not a market close.

Michael Linford
President
49K−179K128Knot meaningful
Vesting, gifts, unvested awards and holding lines for Michael Linford
+282Kshares vested or exercised
0gifted (net of own trusts)
−24Kwithheld by the company for taxes
138K → 142Kunvested awards, start → end
Held throughShare classOct 8, 2025Oct 8, 2026
DirectClass A Common Stock48,583127,770

Stock options (not counted as shares):

Options heldStrike priceExpiresIntrinsic value (estimate)
354,651$5.39Aug 26, 2028$23.7M
263,751$49.00Jan 11, 2031$6.1M
127,877$44.06Sep 16, 2034$3.6M

Estimate: options held × ($72.19 − strike price), using the most recent insider trade price on Form 4 (Sep 14, 2026), not a market close.

Jacqueline Reses
Director
45K049Kno sales
Vesting, gifts, unvested awards and holding lines for Jacqueline Reses
0shares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
Held throughShare classOct 8, 2025Oct 8, 2026
DirectClass A Common Stock45,22249,456
Rodriquez Sanchez
Director
37K040Kno sales
Vesting, gifts, unvested awards and holding lines for Rodriquez Sanchez
0shares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
Held throughShare classOct 8, 2025Oct 8, 2026
DirectClass A Common Stock36,59340,172
Noel Watson
Director
36K−6K34K93%
Vesting, gifts, unvested awards and holding lines for Noel Watson
0shares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
Held throughShare classOct 8, 2025Oct 8, 2026
DirectClass A Common Stock36,49734,076
Keith Rabois
!
Most of this insider's holdings were last confirmed in 2023. Confirmed in the last three years: 29,343 shares. Not confirmed since: 75,000 shares, left out of this row. "Still held" is not shown because it would cover only the smaller, confirmed part.
Director
29K029Ksee note
Vesting, gifts, unvested awards and holding lines for Keith Rabois
0shares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
  • Additional holdings last reported more than 3 years ago are shown separately and excluded from totals.
  • Shares held through Founders Fund Growth Principals Fund, LP, Founders Fund Growth, LP, Founders Fund VI Entrepreneurs Fund, LP and others belong to an outside shareholder this director represents; they are listed under "Board members representing outside shareholders", not here.
Held throughShare classOct 8, 2025Oct 8, 2026
DirectClass A Common Stock29,34329,343

Additional holdings last reported Apr 3, 2023, not confirmed since: 75,000 shares. Not included in any total or percentage on this page.

Brian Hughes
Director
20K023Kno sales
Vesting, gifts, unvested awards and holding lines for Brian Hughes
0shares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
Held throughShare classOct 8, 2025Oct 8, 2026
DirectClass A Common Stock19,77623,355
Richard Galanti
Director
8.1K012Kno sales
Vesting, gifts, unvested awards and holding lines for Richard Galanti
0shares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
Held throughShare classOct 8, 2025Oct 8, 2026
DirectClass A Common Stock8,12112,355
Robert O'Hare
Chief Financial Officer
0−66K2.7Knot meaningful
Vesting, gifts, unvested awards and holding lines for Robert O'Hare
+103Kshares vested or exercised
0gifted (net of own trusts)
−34Kwithheld by the company for taxes
296K → 276Kunvested awards, start → end
Held throughShare classOct 8, 2025Oct 8, 2026
DirectClass A Common Stock02,734

Stock options (not counted as shares):

Options heldStrike priceExpiresIntrinsic value (estimate)
1,866$41.80Mar 2, 2032$57K
17,023$17.19Jul 1, 2032$936K
10,239$22.30Sep 16, 2032$511K
48,526$23.35Sep 13, 2033$2.4M
31,969$44.06Sep 16, 2034$899K
21,294$57.59n/a$311K

Estimate: options held × ($72.19 − strike price), using the most recent insider trade price on Form 4 (Sep 14, 2026), not a market close.

Ryan Schneider
Director
003.8Kno sales
Vesting, gifts, unvested awards and holding lines for Ryan Schneider
0shares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
Held throughShare classOct 8, 2025Oct 8, 2026
DirectClass A Common Stock03,755

15 of 15 insiders fully reconciled: starting holdings plus reported transactions match ending holdings (14 exactly, 1 with a minor or footnoted difference). Percentages cover 9 of 15 officers and directors. Left out: Max Levchin (most holdings were last confirmed in 2021); Katherine Adkins and Michael Linford (most of their shares vested during the period, so a percentage would mislead); Keith Rabois (most holdings were last confirmed in 2023); Robert O'Hare and Ryan Schneider (held no vested shares at the start). "Still held" compares ending with starting vested shares; a plus sign means the holding grew.

What explains the selling$84.2M of sales by plan status, purpose, seller and month

Officer and director open-market sales: $84.2M across 1,053,414 shares. Plan status and stated purpose are separate questions, and a sale can have both.

By plan status

The lighter segment is sales with no plan disclosed in the filing ($3.8M), including tax-related sales outside a plan.

No plan disclosed · $3.8M

Sales with no 10b5-1 plan and no tax reference in the filing. $3.8M of it is Siphelele Jiyane. No plan disclosed is a statement about the filing, not about why the sale happened. Largest such sale: Siphelele Jiyane, Sep 14, 2026

Taxes

127,894 shares ($8.4M) were withheld by the company for taxes, which isn't a market sale.

SellerShares soldProceedsUnder a disclosed planShare of totalSales dates
Max Levchin
Chief Executive Officer, Director
667K$53.7M100%64%Jan 5, 2026 to Jan 5, 2026
Michael Linford
President
179K$15.1M100%18%Jun 26, 2026 to Aug 28, 2026
Katherine Adkins
Chief Legal Officer
83K$6.1M100%7%Sep 1, 2026 to Sep 3, 2026
Robert O'Hare
Chief Financial Officer
66K$5.0M100%6%Dec 3, 2025 to Sep 2, 2026
Siphelele Jiyane
Chief Accounting Officer
52K$3.8M0%4%Sep 4, 2026 to Sep 14, 2026
Noel Watson
Director
6K$396K100%0.5%Apr 14, 2026 to Aug 12, 2026

Sales by month

MonthSale proceedsDisclosed planTo cover taxesNo plan disclosed
Oct 2025$0$0$0$0
Nov 2025$0$0$0$0
Dec 2025$573K$573K$0$0
Jan 2026$56.7M$56.7M$0$0
Feb 2026$0$0$0$0
Mar 2026$0$0$0$0
Apr 2026$110K$110K$0$0
May 2026$130K$130K$0$0
Jun 2026$8.0M$8.0M$0$0
Jul 2026$0$0$0$0
Aug 2026$7.3M$7.3M$0$0
Sep 2026$11.4M$7.6M$0$3.8M
Oct 2026$0$0$0$0
Board members representing outside shareholders (2)Listed and sourced; not part of the management totals or the answer line

Directors whose reported holdings sit mostly in an investment fund or a corporate shareholder they represent, not in their own name, with beneficial ownership disclaimed except for their own financial interest. Listed and sourced here; not part of the management totals or the answer line. Shares a fund hands to its own investors are distributions, not sales.

Board memberHeld Oct 8, 2025SoldHeld Oct 8, 2026Still held
Jeremy Liew
!
Most of this insider's holdings were last confirmed in 2021. Confirmed in the last three years: 0 shares. Not confirmed since: 4,649,169 shares, left out of this row. "Still held" is not shown because it would cover only the smaller, confirmed part.
Director
000see note
Vesting, gifts, unvested awards and holding lines for Jeremy Liew
0shares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
  • Additional holdings last reported more than 3 years ago are shown separately and excluded from totals.

Additional holdings last reported Jan 13, 2021, not confirmed since: 4,649,169 shares. Not included in any total or percentage on this page.

Keith Rabois
!
Most of this insider's holdings were last confirmed in 2023. Confirmed in the last three years: 0 shares. Not confirmed since: 1,994,676 shares, left out of this row. "Still held" is not shown because it would cover only the smaller, confirmed part.
Director
000see note
Vesting, gifts, unvested awards and holding lines for Keith Rabois
0shares vested or exercised
0gifted (net of own trusts)
none reportedunvested awards, start → end
  • Additional holdings last reported more than 3 years ago are shown separately and excluded from totals.

Additional holdings last reported Apr 3, 2023, not confirmed since: 1,994,676 shares. Not included in any total or percentage on this page.

Is this normal? Selling year by year4 earlier years to compare with

In line with the past 4 years. 6 insiders sold; the average is 6 a year.

12 months endingShares soldInsiders who soldProceeds
Oct 8, 2026
Latest 12 months
1.05M6$84.2M
Oct 8, 2025
1 year earlier
3.48M9$261M
Oct 8, 2024
2 years earlier
338K5$15.1M
Oct 9, 2023
3 years earlier
104K1$1.5M
Oct 9, 2022
4 years earlier
737K8$107M
Oct 9, 2021
5 years earlier · filings don't cover the whole year
491K6$43.9M

Open-market sales (Form 4 code S) by people who were officers or directors, in split-adjusted shares. Earlier years include people who have since left. A sale that an outside holder also reports (a family trust, a fund) is counted with outside holders in every year. Shares, not dollars, are compared, so a change in the stock price doesn't look like a change in selling. Years the filings don't fully cover are shown but left out of the average.

Known gaps and uncertaintyEvery officer and director reconciles

Every officer and director reconciles for this period.

Siphelele Jiyane: minor difference of 361 shares. Difference is stated in footnotes (unreported vesting, exempt acquisition or transfer).

Inferred rename: "SGMP" is treated as the same holder as "Spark Growth Management Partners, LLC", because the old name was never reported again and the new one opened with the same balance (2,035,521 shares). Old name, new name

Inferred rename: "SGMP III" is treated as the same holder as "Spark Growth Management Partners III, LLC", because the old name was never reported again and the new one opened with the same balance (9,687 shares). Old name, new name

Inferred rename: "Represents a change in the form of ownership of Spark Capital Partners, LLC" is treated as the same holder as "Spark Capital Parters, LLC", because the old name was never reported again and the new one opened with the same balance (12,572 shares). Old name, new name

Inferred rename: "Founders Fund Affirm Growth, LLC" is treated as the same holder as "FF Affirm Growth, LLC", because the old name was never reported again and the new one opened with the same balance (75,000 shares). Old name, new name

Inferred rename: "Khosla Ventures IV" is treated as the same holder as "Khosla Ventures IV (CF), L.P", because the old name was never reported again and the new one opened with the same balance (417,504 shares). Old name, new name

Inferred rename: "Khosla Ventures IV, L.P" is treated as the same holder as "Khosla Ventures IV, LP", because the old name was never reported again and the new one opened with the same balance (6,600,963 shares). Old name, new name

Inferred rename: "Khosla Ventures IV (CF), L.P" is treated as the same holder as "KV IV", because the old name was never reported again and the new one opened with the same balance (422,011 shares). Old name, new name

External context: we only cite outside events when a documented connection exists. None is shown for this period.

Sources and methodology490 filings from SEC EDGAR, and how we read them

All 490 Forms 3, 4 and 5 filed for Affirm (SEC CIK 1820953) from Jan 13, 2021 to Sep 18, 2026, retrieved from SEC EDGAR on Oct 8, 2026. Prices are the ones reported in each filing, often weighted averages.

Holdings. Each holding line (a share class plus an owner, such as a trust or LLC) carries its last reported balance forward. Entities first reported during the period start at zero, so transfers between an insider's own trusts don't count as selling. Lines not reported for three years or more are listed separately and left out of totals.

Sales. A sale counts as under a 10b5-1 plan if its footnote cites one or the filing's Rule 10b5-1 box is checked, and as tax-related if its footnote cites tax obligations or sell-to-cover. Shares withheld by the company for taxes are listed separately. Sales with neither attribute are labeled "no plan disclosed".

Full methodology

Former or inactive filers (12)No filing in 18 months; last reported balances, not in any total